Indian Spices Marketing Project

8/4/2019 Indian Spices Marketing Project

1/24

MARKETING APPLICATION &

PRACTICES

Presented to Prof. Surve


2/24

Group members

Soniya Badekar 03Kamika Chitre 13Shweta Dhuri 21Shraddha Kanase 41

Ulka Khedekar 44Forum Parmar 50


3/24

EKTA MASALA


4/24

EKTA Masala

Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat.

Main Features:

EKTA a complete readymade Masala, in which there is notnecessarily to add any type of dry Masala. Due to complete readymade Masalas and easy to cook tasteful

recipeOur Masalas are manufactured under Clean and Healthyenvironment and cost wise quite economicalCustomer satisfactionOur Masala prepare under standard PFA Act Rule andsuccessfully passed by Food & Drug LaboratoryThese blends even bring the regions closer.


5/24

Why Ekta Masala?

Taste and aromaMarket leading pricesPrompt deliveryWide distribution network

Complete customer satisfactionStringent quality control checksSafe packaging


6/24

Pillars of marketing

Segmentation

Targeting

Positioning

Differentiation

S T P D


7/24

Segmentation Variables

Demographic

Segmentation

GeographicSegmentation

Social

Class Segmentation

Age

Gender

Income lifestyle

North

zone

Southzone

East zone

West

zone

Housewives

Working

women


8/24

Target Audience

Working women

Housewives

Hostilities

Bachelors (away from home)


9/24

Positioning

Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat.

Bharat ! Covers all the special recipes from all over theIndia

Daawat ! Its not the same boring food at home..its thetasty delicious food at your door step!!!

No janjat. No khatpat.only fatafat tasty khana.thoekta hi laana


10/24

Differentiation

New Varieties (e.g. undhiya,farali, patara, etc.)Small Sachets for 1 time use.Zip-lock packets.150 gms bottles


11/24

Packaging

Small sachets for 1 time cooking of 15gms.saves Time, Gas fuel and Money

150 gms of bottles which can be re-used.

100gms of zip-lock packets.


12/24

Products

Chat Masala

Seasonal Masala

Regular Masala

Instant Mix


13/24


14/24


15/24

Ektas Product

Range

Chat MasalaSeasonal

Masala

Regular

Masala

Instant Mix

MasalaChinese

Pani Puri Masala

Sandwich Masala

Chaas Masala Fruit Masala

salad Masala

Tea masala

Jaljira masala

Special Undhiya

Masala

Solapuri ChevdaMasala

Achar Masala

Pav bhaji masala

Chole masala

Chicken masala

Meat masala

Sambhar masala

Biryani masala

Kitchen king

masala

Rasam masala

Fish currey

masala

Panchporan

masala

Konkani Masala

Samosa

masala

Katchi dabeli

masala

Batata wada

masala

Kachori

masala

Idli chilly

masala

Hakka Noodles

Schezwan

chutney

Manchurian


16/24

Place

All over India

Leading Retail outlets & General

Stores

Reliance fresh, Dmart, Big bazaar


17/24

Promotion

Cooking Books

Magazines like saheli,chitralekha,gruhashobha,gruhalakshmietc


18/24

Sponsoring shows like e-tv gujratisRasoi show,e-tv marathisMejwani,StarUtsavsMirch

Masala.

Ad i b t b h i l lik


19/24

Ads in between saas-bahu serials likePavitra rishta, Balika Vadhu etc.

Advertising on Umbrella stalls.

Stalls at food festivals.AdvertisingWeb design, search engine optimisation


20/24

Our Competitors


21/24

Price

Proucts Everest MDH Baadshah Ekta

Pav Bhaji

masala

22 27 25 20

Chole masala 23 30 27 22

Sambhar

masala

23 27 22 22

Kitchen kingmasala

22 33 25 20

Pani puri

masala

23 30 25 20

Chat masala 22 25 22 20

P d C i


22/24

Product Comparison

Everest MDH Baadshah Ekta

Undiyo Masala - -

Chaas Masala -

Panch Phoran

Masala

- - -

Litti chokha

masala

- - -

Konkani masala - - -

Off i C i


23/24

Offering Comparison

Offering Everest MDH Baadshah Ekta

15 gm sachets

150gm Plastic

Bottle

- - -

Trial pack of 15

gm for free on

shopping of

Rs.200 and

above at Big

Bazaar.

- - -

Kitchen pack - - -


24/24

Thank you

Documents

Indian Spices Marketing Project