Indian Scenario for Kids Final New

8/8/2019 Indian Scenario for Kids Final New

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INDIAN SCENARIOINDIAN SCENARIO

FOR BRANDEDFOR BRANDEDCLOTHES FOR KIDSCLOTHES FOR KIDS

INDIAN SCENARIOINDIAN SCENARIO

FOR BRANDEDFOR BRANDEDCLOTHES FOR KIDSCLOTHES FOR KIDS

NEIL BAROCHIANEIL BAROCHIA

PRASANNA KAMERKARPRASANNA KAMERKARVENUS KAPADIAVENUS KAPADIA

DHANANJAY SINGHDHANANJAY SINGH

NITISHA PARKHINITISHA PARKHI Date:Date:



COLLECTION

METHODSPRIMARY METHODS:

1. SCHEDULE



QUESTIONS TO

BRAND·S SHOWROOM1. WHICH IS MORE IMPORTANT?

a) MARKETING

b) SALESMANSHIP2. WHO ARE THE KEY PLAYERS ON THESE

FIELD?

a) RUFF KIDS b) WEEKENDER KIDS

c) GINI AND JONY d) LITTLE KANGAROOS

e) LILLIPUT f) BARBIE



3. What is the USP of your brand?

a) Design b) Quality

c) Trendy d) Varietye)Reasonable Price

4. What are the most common complaints receivedfrom the customers?

a) Colour fading b) Loose fadingc) Variety d) None



5. What are your marketing and advertingstrategies?

a) Newspaper b) Hoardings

c) Television ads d) Mouth publicity

6. Do you believe in innovations taking into accountscustomer preferences?

a) Yes b) No







5. Which brands do you usually buy?

a) RUFFKIDS b) WEEKENDER KIDS



6. Are you satisfied with the brand you buy?a) Yes b) No



7. Do you prefer to stick to only one brand or liketrying other brands?

a) Yes b) No

c) Depends

8. Any suggestions for improvement in brands?

a) Variety b) More outletsc) Other d) Less expensive

e) No suggestions



QUESTIONS TO

KIDS1. Which one do you like?

a) Branded b) Non-branded

2. Where do you like to shop from?

a) Shopping malls b) Small shops

c) Any other

3. If you see a dress and like it, but it is expensive,then:

a) Buy it b) Don·t buy it



4. Which brands do you know?

a) RUFFKIDS b) WEEKENDER KIDS



5. Why did you like to buy branded clothes?

a) B·coz of friends b) Advertisementc) Parents buy





to becontinued«««





SuppliersQ1) WHICH IS MORE IMPORTANT?

a) MARKETING ( 7 selected this )

b) SALESMANSHIP ( 18 selected this )

7

18

0

2

4

6

8

10

12

14

16

18

Marketing Salesmanship

MarketingSalesmanship



2) WHO ARE THE KEY PLAYERS IN THIS FIELD ?

a) RUFF KIDS ( 4 ) b) WEEKENDER KIDS ( 5 )

c) GINI AND JONY ( 7 ) d) LITTLE KANGAROOS ( 3 )

e) LILLIPUT ( 4 ) f) BARBIE ( 2 )

3

2

7

4

4

5

Ruff

Weekender

Gini&Jony

Lil'Kang

Lilliput

Barbie



Q 3. What is the USP of your brand?

a) RUFF KIDS Design and Quality

b) WEEKENDER KIDS Quality

c) GINI AND JONY Trendy and Variety

d) LITTLE KANGAROOS Variety

e) LILIPUT Trendy and Reasonable

f) BARBIE Design





Q 5 What are your marketing and advertising

strategies?

Newspaper (

8 selected this )Hoardings ( 7 selected this )

Television Ads ( 5 selected this )

Mouth Publicity ( 5 selected this )

8

7

5 5

0

1

2

34

5

6

7

8

Newspaper Television

Ads

Hoardings Mouth

Publicity



Q. 6) Do you believe in innovations taking into

accounts customer preferences?YES ( 20 said YES )

NO ( 5 said NO )

520

Yes

No



PARENTS

Q.1 Which clothes do you prefer for your child?

BRANDED ( 11 selected this )

NON-BRANDED ( 4 selected this )

DEPENDS ( 10 selected this )

1110 Branded

Non Branded

Depends



Q 2 If not branded, why don¶t you prefer branded

clothes?

COSTLY ( 10 selected this )

LESS VARIETY ( 13 selected this )

WORTHLESS ( 0 selected this )

COMMON ( 2 selected this )

36%

52%

4%8%

costly

variety

worthless

common



Q.3) Why do you like to buy branded clothes?

QUALITY ( 18 selected this )

STATUS ( 5 selected this )

JUST FOLLOW TRENDS ( 2 selected this )

20%

8%

72%

Quality

Status

Just Follow Trends



Q 4. Which brands do you know?

RUFF KIDS ( 12 selected this )

WEEKENDER ( 14 selected this )

GINI & JONY ( 18 selected this )

LITTLE KANGAROOS ( 5 selected this )

LILLIPUT ( 10 selected this )

BARBIE ( 11 selected this )

12

14

18

5

1011

0

5

10

15

20

Ruff Kid Gi i & Jony Lilliput

Ruff Kid

W k nd

Gini & Jony

Littl

KangaroosLilliput

Barbi



Q 5 Which brands do you usually buy?


WEEKENDER ( 9 selected this )

GINI & JONY ( 18 selected this )

LITTLE KANGAROOS ( 5 selected this )



1719 20 18

11

5

10

15

20

Weekender

Lilliput

Gini&Jony



Q 6. Are you satisfied with the brand you

buy?

YES ( 18 said YES )

NO ( 7 said NO )

84%

16%

0

10

20

Yes No



Q 7 Do you prefer to stick to only one brand

or like trying other brands?

YES ( 16 said YES )

NO ( 9 said NO )

DEPENDS

(0 said depends)

64%

36%

0%

Yes

No

Depends



Q.8 Any suggestions for improvement in brands?

LESS EXPENSIVE ( selected this )

VARIETY ( selected this )

MORE OUTLETS ( selected this )

OTHER ( selected this )

NO SUGGESTION ( selected this )

9%

24%

15%

4%

48%

Less ExpensiveVariety

More Outlets

Other

No Suggestion



KIDS SURVEY ANALYSIS

Q.1 Which one do you like?BRANDED ( 18 selected this )

NON-BRANDED ( 7 selected this )

718

0

5

10

15

20

Brande d Non-Brande d

Branded

Non-Branded



Q.2 Where do you like to shop from?

SHOPPING MALLS

( 21 selected this )SMALL SHOPS ( 12 selected this )

ANY OTHER (5 selected this )

21

12

5

0

5

10

15

20

25

Shopping Malls Small Shops Any Other



Q.3) If you see a dress and like it, but it is

expensive,then:

16

9

0

5

10

15

20

Buy it Don¶t buy

Buy it

Don¶t buy



Q.4 Which brands do you know?


WEEKENDER ( 4 selected this )GINI & JONY ( 20 selected this )

LITTLE KANGAROOS ( 6 selected this)



7 3 4 3 3

0

1

2

3

4

5

6

7

W e e k e n d e r G in i& J n y B a r b ie R u f f N n e

W e e k e n d e r

G in i& J n y

B a r b ie

R u f f

N n e



Q.5) Why did you like to buy branded clothes?

BECAUSE OF FRIENDS (

4

selected this )ADVERTISEMENTS ( 8 selected this )

PARENTS BUY ( 13 selected this )

4

8

13

0

2

4

6

8

10

12

14

Becau e Of Friend

Advertise ent

Par ents bu

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Indian Scenario for Kids Final New