INDIAN INSTITUTE OF PLANTATION MANAGEMENT BENGALURU

KARNATAKA AGRICULTURAL PRICE COMMISSION (KAPC), GOK Consultancy Project on Group Approach on Commodity Farm Marketing

in Karnataka

[Guidelines to the Authors on writing the selected theme(s) identified by KAPC-GoK]

Themes

1-2. Theoretical, conceptual and ideological analysis of Group Approach to

Agricultural Marketing and Price Risk Management, such as

Conventional Marketing, Co-operatives, Emerging Farmers' Producers

Organisations, Farmers Companies and their appropriateness under

liberalized and globalized economic order.

3-5. Assessment of existing structural and functional dimensions of

producers’ group institutions such as a) KMF; b) HOPCOM; c) Areca

Marketing Co-operative - CAMPCO for their pricing strategies,

marketing efficacy in benefiting the farmers.

6. Documentation of success story of AMUL in terms of pricing strategy,

marketing as well as locative efficiency (processing, transportation and

storage) so as to benefit producers.

7-8. An Analysis and functional dimensions of (a) Retail Chains and (b)

Contract Farming and scope for their linkage with Group Approach to

Agricultural Marketing for the benefit of farmers of Karnataka.

9. Linking Government Procurement directly with Group Farming.

10. Assessing the progress and bottlenecks in GoI new initiative in the form

of FPOs supported by NABARD by taking the experiences of Karnataka.

11. Thorough overhaul of Co-operative Marketing Federation (MRKFED) so

as to perform effectively in assuring remunerative prices and marketing

of farm produces.

Guidelines to Authors

The joint consultancy project of IIPM and KAPC is focusing on preparation of

conceptual and practical paper relevant to policy dimensions of Group Approach

on Commodity Farm Marketing in Karnataka.

The authors are advised to choose a theme based on their

subject/disciplinary/case analysis expertise and explore 20 to 25 pages article

relevant to Karnataka farming community with a focus on group approach to

agricultural marketing. The author must try to access identified theme/theory

that explains a collective action and group approach with existing policies and

program in different parts of the nation, particularly its application in Karnataka.

Furthermore, a thorough interaction by the author(s) with farmers, policy

makers, those who manage group Farmer Producers Organisation (FPOs) &

other associated stakeholders is essential while planning and writing the article.

All these themes related articles enable a Price Discovery that is beneficial to

Farmer Producers’ by enhancing their Collective Bargaining Power. The authors

are also advised to make sure that the concern theme of a particular author

should observe a link with other themes. While, the guidelines provide a

freedom to bring in examples relevant to a particular theme around the globe.

However, authors are advised to give the most important, issues & example(s)

relevant to grassroots (field based) level application in Karnataka. The article

framework should consist of the following aspects:

Title

Abstract

Introduction

Review of theme(s) relevant to Karnataka

Thematic/theoretical analysis

Research and experimental project findings relevant to chosen theme

implemented in Karnataka

Discussion

Conclusion

Policy Implication

References

Professionalism and Plagiarism (authors are advised to give due

acknowledgement to the organisations/individuals who contributed to

theme and plagiarism reprehensible)

Brief on Writing an Article relevant to a Theme(s)

The abstract should, in the briefest terms possible, describe the topic, the scope,

the principle findings, and the conclusions. The length of abstracts vary but

seldom exceed 200 words. This component primarily communicate to the

readers the essence of the paper.

The component of introduction, is a clear statement of the theme or issues and

why author(s) are writing for understanding of stakeholders. Here, this section

should describe clearly a background information of the particular theme, what

has been done, scope, limitation and objectives.

Under the review of the literature, a focus may be given on existing literature on

the selected theme(s), the author decide to work based on past and futuristic

dimensions.

The theoretical/analytical section, would include sufficient theoretical or

practical/case analysis to enable the readers to understand discretion of the

writer on a particular theme. In case of findings, relevant data, observation,

tabulation, charts, figures, equation can be used effectively to present the

themes clearly and consciously.

The crux of the report is analysis and interpretation of theme/result as part of

discussion section. Since the result and discussion sections are interrelated they

can be combined as one section. The writing under this section, should meet the

felt requirement for stakeholders of group approach to agricultural marketing in

Karnataka.

A separate section outlining the main conclusion of theme is appropriate.

Direction for future work are also suitably is expressed.

The component of policy implication should bring clearly the relevance of theme

writing and its application in policy framework suitable at the grassroots level

particularly in Karnataka.

References should be collated at the end of paper cited in one of the format

described in The ACS Style Guide or Standard Journals.

Professionalism and Plagiarism integrity may be taken care by the authors.

********

Published in Business Line and Prajavani on 13.04.2018

INDIAN INSTITUTE OF PLANTATION MANAGEMENT BENGALURU (An Autonomous Organization of the Ministry of Commerce & Industry, Govt. of India)

CONSULTANCY ANNOUNCEMENT

IIPM Bengaluru under the sponsorship of Karnataka Agricultural Price Commission (KAPC), an advisory body of Government of Karnataka, is inviting prospective individuals to provide short term consultancy service. Objective: “Individual Consultancy for Group Approach on Commodity Farm Marketing in Karnataka”. Duration: 45 days from 11th June to 25th July 2018 Themes: Theoretical, Conceptual and Ideological Analysis of Group Approach to Agricultural Marketing

and Price Risk Management Structural and Functional Dimensions of Producers’ Group Success Stories of Pricing Strategy and Marketing Linking Producers Society with Retail Chains and Contract Farming Linking Government Procurement with Group Farming FPOs supported by NABARD in Karnataka Performance of Co-operative Marketing Federations

Interested individuals may visit Institute’s website www.iipmb.edu.in for further details and send a brief resume along with concept note on a relevant theme to the Director, IIIPM @ directoriipm@vsnl.net / director@iipmb.edu.in on or before 30th April 2018.

Date: 12.04.2018 DIRECTOR Notification No. 62-18

INDIAN INSTITUTE OF PLANTATION MANAGEMENT BENGALURU (IIPMB) AND

KARNATAKA AGRICULTURAL PRICE COMMISSION (KAPC)

Rationale for Group Approach to Marketing of Farm Commodities: Consultancy Assignment (Sponsored by the KAPC-GoK)

As agriculture in a country like India is characterized by small, uneconomical holdings, scattered across the country sides, remunerative farming to assure decent standard of living and income security to majority is a doubtful proposition. Group marketing, instead by individual farmers in this backdrop, can ensure the following;

For proper production plan based on demand assessment For aggregation of harvested commodities To reap economy of scale Quality and FAQ assurance For grading and standardization Processing and Value addition Effective Supply / Value chains Marketing and export trade Social-political imperatives and, Concerns of Sustainable Agriculture

MC&I

All these must enable a price discovery that is beneficial to farmer producers by enhancing

their collective bargaining power. The sub-themes identified in this regard are: 1. Theoretical, conceptual and ideological analysis of Group Approach to Agricultural

Marketing and Price Risk Management, such as conventional marketing, co-operatives, emerging Farmers' Producers Organisations, Farmers Companies and their appropriateness under liberalized and globalized economic order.

2-4. Assessment of existing structural and functional dimensions of producers’ group institutions such as a) KMF; b) HOPCOM; c) Areca Marketing Co-operative - CAMPCO for their pricing strategies, marketing efficacy in benefiting the farmers.

5. Documentation of success story of AMUL in terms of pricing strategy, marketing as

well as locative efficiency (processing, transportation and storage) so as to benefit producers.

6-7. An Analysis and functional dimensions of (a) Retail Chains and (b) Contract Farming and scope for their linkage with Group Approach to Agricultural Marketing for the benefit of farmers.

8. Linking Government Procurement directly with Group Farming.

9. Assessing the progress and bottlenecks in GoI new initiative in the form of FPOs

supported by NABARD by taking the experiences of Karnataka. 10. Thorough overhaul of Co-operative Marketing Federation (MRKFED) so as to perform

effectively in assuring remunerative prices and marketing of farm produces. Interested individuals may send a brief resume along with concept note on a relevant theme to the Director, IIPM, based on the knowledge and expertise on the concerned theme and express their interest to write 25-30 pages of paper for practical implementation. The institute may invite the shortlisted candidate for further discussion with the committee.

The Director Indian Institute of Plantation Management Bengaluru (An Autonomous Organization of the Ministry of Commerce & Industry, GoI) Jnana Bharathi Campus Malathalli Post Bengaluru 560 056

If you have any queries, please e-mail to directoriipm@vsnl.net / director@iipmb.edu.in. Last date for submission is 30th April 2018.