Indian Financial Systems · 2014-07-03 · • Give appropriate example when needed Q#I Q#2 ... Explain Marvin Weisbord's six box organizational model with example. 6 Q#4. Explain

V. M. PATEL INSTITUTE OF MANAGEMENT & AMPICS (MBA)

Ganpat University Mid Semester Examination, MBA Semester III

Indian Financial Systems Time: 2.5 Hrs. Date: 18/11/2011 Wt:30 marks

Instructions:

1. This is a closed Book examination 2. All the questions are compulsory 3. Figures to the right indicate marks of each question.

Q#l

Q#2

Q#3

Q#4

Q#5

What is IPO and FPO? Discuss the SEBI eligibility norms for entities raising funds through an IPO and FPO

Discuss the role and function of commercial Bank.

Discuss the need for Introducing depository system in India and also discuss the benefits of depository system in details.

What is credit rating? Discuss the rating methodology as well as limitation of credit rating in India.

Write short notes: BSE

Demutualization GDR Book Building Green shoe option

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V. M. PATEL INSTITUTE OF MANAGEMENT & AMPICS (MBA) Ganpat University

Mid Semester Examination, MBA Semester III

Time: 2.5 Hrs. Corporate Tax Planning

Date: 17/11/2011 Wt: 30 Marks

Q # 1 XYZ's profit and loss account for the year ended on 31st March, 2011 is as under. (06)

Q#2

Q#3

Debit Rs. Credit Rs. Insurance 10000 Gross profit 175000 Interest on loan 15000 Miscellaneous 8000 Interest on capital 12000 Interest on govt. security 5000 Salary 30000 Rent & taxes 10000 Motor expenses (Local) 9000 Legal expenses 2000 Traveling expenses 50000 Net profit 50000 Total 188000 188000

Additional information. 1. Rs. 2000 as life insurance included in the above amount of insurance.

ii. The written down value of motor on 1st April, 2010 was Rs. 75000. The prescribed rate of depreciation is 20%. Consider 1/3 use of motor is for personal purpose.

iii. On 1st April, 2010 Rs. 35000 was paid for advertisement. The benefit of such amount will be derived for five years.

iv. On 1st January, 2011 a machinery of Rs. 344000 was purchased, for which Rs. 6000 was paid as travelling expenses (included in the travelling expense ofRs. 50000). 20% depreciation is approved on the machinery.

v. Rs. 4889 as bad debts has been approved by the assessment officer for the P.Y. 2010-11, which is not recorded in the above P & Lace.

Find out the taxable income from the business.

Illustrate the calculation of taxable income and tax liability of Company. Discuss in (06) detail on each components.

What are Deductions and Reliefs under Income Tax Act. Explain types of (06) Deductions and Reliefs and discuss in detail SOIA, 80IB and 80IC.

Q # 4 Write short note on following. (06) 1. Minimum Alternate Tax 2. Deductions in Respect ofTea, Coffee and Rubber Business. 3. Deductions under section 44AD.

Q # 5 ABC Ltd. is a widely held company. It is currently considering a major expansion of (06) its production facilities and the following alternative available.

Particulars Option 1 Option 2 Option 3 Share capital 10,00,00,000 4,00,00,000 2,00,00,000 Debentures (14%) --- 4,00,00,000 3,00,00,000 Loan from financial institution @J 18% --- 2,00,00,000 5,00,00,000

Expected rate of return before tax is 25%. The rate of dividend of the company since 1980 is not less than 20% and the date of dividend declaration is June 30 every year. From the above information calculate the best option available by considering tax benefits.



Time: 2.5 Hrs. Commodity Market and Futures

Date: 22.11.2011 Wt: 30 Marks INSTRUCTION:

• Right hand side indicates marks • Answer to the point • This is closed book examination. • Give appropriate example when needed

Q#I

Q#2

Write down objectives and recommendation ofkabra committee.

Using following data show arbitrage process if any with put-call parity relation: Stock price == Rs. 3I Interest rate== I 0 per cent per annum Call price== Rs. 3 Strike price == Rs. 30 (For both call and put) Time of maturity == 3 months

a. Put price== Rs. 2.25 and also if b. Put price== Rs. I

(6 Marks)

(6 Marks)

Q#3 Show the pay-off with hypothetical example for followings: (6 Marks) a. Buyer of Future b. Seller of Put c. Seller of Spot d. Buyer of Call e. Bear Spread with Put f. Bull Spread with Call

Q#4 Solve followings: (6 Marks)

Q#5

a. A company knows that it will require II ,000 bales of cotton in three months. Suppose the standard deviation ofthe change in the price per Quintal of cotton over a three-month period is calculated as 0.032. The company chooses to hedge by buying futures contracts on cotton. The standard deviation of the change in the cotton futures price over a three-month period is 0.040 and the coefficient of correlation between the change in price of cotton and the change in the cotton futures price is 0.8. The unit of trading is II bales and the delivery unit for cotton on the NCDEX is 55 bales. What is the optimal hedge ratio? How many cotton futures units should it buy?

b. Brief the rules governing commodity derivatives exchanges.

Define following terms: a. Contract Cycle b. Basis c. Cost of Carry d. MTM Margin e. Options f. Interest Rate Swaps

END OF PAPER

(6 Marks)

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Time: 2.5 Hrs. Security Analysis and Portfolio Management

Date: 21.11.2011 Wt: 30 Marks INSTRUCTION:

• Right hand side indicates marks • Answer to the point • This is closed book examination. • Give appropriate example when needed

Q#l Write short note on following: (6 Marks) a) Investment Vs Speculation b) 200 days moving average as technical tool for buy or sell decision

Q#2 Following are the weekly closing price for last 5 weeks for 5 different (6 Marks) securities A, B, C, D and E:

A B c D E 197.65 183.85 315.45 250.60 275.00 201.45 194.05 304.50 245.55 281.45 202.60 193.00 309.65 249.55 274.35 207.30 187.75 310.00 252.00 277.15 200.80 194.55 316.00 251.00 279.95

Using the notion of risk per unit of return (standard deviation/return), rank these securities based on given data.

Q#3 Following are data for Johnson Products:

Rs. in Lacks Actual Estimated 2011 2012

Assets 600 Revenues 660 Liabilities: Operating Expenses 594 Short-tenn Bond 25 EBIT 66 8% Debentures 125 Interest 16 l0%Bonds 50 EBT 50 Equity (Rs.l 0 face value) 100 Taxes 20 Surplus 300 Dividends 5

a. Provide the following infonnation for an analysis of earnings: I. Asset turnover 2. Effective interest rate 3. Effective tax rate

(6 Marks)

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4. Financial leverage (debt/equity) 5. Dividend payout rate

b. What growth rate ofEBIT can be expected?

Q#4 Explain barometric approach of economic forecast with example of different (6 Marks) leading, coincident and lagging indicators.

Q#5 What is the optimum portfolio in choosing among the following securities (6 Marks) and assuming risk free rate of return is equal to 7 per cent per annum and market variance is equal to 26 per cent per annum?

Security Expected Return Beta Residual Variance

A 13.3 1.26 29.48 B 17.5 1.37 92.25 c 15.4 1.17 51.98 D 11.4 0.98 48.86 E 10.5 0.97 86.49

END OF PAPER

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Time: 2.5 Hrs.

Mid Semester Examination, MBA Semester III Training & Development

Date:

All questions are compulsory. Figure at right indicates marks.

Q#l. How training is different between education? Explain with relevant example.

Q#2. Explain the important ofKnowledge, Skill, and Attitude from organizational perspective.

Q#3. Explain the importance ofTraining Need Assessment for any organization.

Wt: 30Marks

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Q#4. Explain different training methodologies, and their usefulness in organization. 6

Q#5. Design training calendar for outbound call center having 500 employees. 6



Time: 2.5 Hrs. Organization Development & Change

Date:

All questions are compulsory. Figure at right indicates marks.

Wt: 30 Marks

Q#I. Define "Organization Development." Provide relevant examples. 6

Q#2. Explain the external factors affecting organization. 6

Q#3. Explain Marvin Weisbord's six box organizational model with example. 6

Q#4. Explain various OD Interventions at different levels in organization. Explain with example at each level. 6

Q#S. Differentiate between First Order and Second Order Change. Discuss relevant parameters of change involved in each case. 6

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V. M. PATEL INSTITUTE OF MANAGEMENT & AMPICS (MBA)

Ganpat University Mid Semester Examination, MBA Semester III

Compensation Management

Time: 2.5 Hrs. Date: 21.11.2011 Wt: 30 Marks

Instructions: 1. Figures to the right indicate individual marks of each question. 2. Substantiate your answers with relevant examples.

Q # 1 "Compensation is a strategic tool". Do you agree with the statement? Express your (6) view point with reievant examples.

Q # 2 Write short notes on the following (6) a. Broad banding b. CafetariaCompensation c. Ergonomics

Q # 3 What are the various legislations for wages regulation in India? Briefly describe their (6) scope.

Q # 4 Explain the importance of intrinsic rewards in employee engagement. (6)

Q # 5 Account for wage differentials prevailing in various units in an industry. Do you (6) justify such wage differentials? Justify your answers with relevant examples

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Staffing and Performance Management Time: 2.5 Hrs. Date: 22.11.2011 Wt.: 30 Marks

Instructions:

1. Figures to the right indicate individual marks of each question. 2. Substantiate your answers with relevant examples.

Q#l Talent Management is closely associated with the notion of becoming employer of choice. Do you agree with the following statement? Justify your answers with relevant examples

Q#2 Write short notes on the following

a. Mento ring b. Organization structuring & restructuring

Q#3 Performance appraisal by objectives is considered to eliminate the subjectivity in appraisal? Do you agree? Give reasons in support of your view.

Q#4 Describe in brief the 360 Degree feedback mechanism in performance management

Q#S Enumerate the various errors involved in the process of performance appraisal

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Mid Semester Examination, MBA Semester III Management Information Systems

Time: 2.5 Hrs. Date: 15/11/2011 Wt: 30 Marks

Instructions:

1. All the questions are compulsory. 2. This is a close book examination. 3. Figure on the right indicates marks of the question. 4. Substantiate your answer with suitable example.

Q.l Discuss the role of Information Systems in Business Today. (5) Q.2 Explain the System Development Cycle in brief. List the identifying features of each (5)

of the five systems development approaches.

Q.3 Discuss various enterprise applications with suitable examples. (5) Q.4 Hackers and their companion viruses are an increasing problem, especially on the (5)

Internet. What can a digital company do to protect itself from this? Is full protection feasible? Why or why not?

Q.5 Define Bluetooth, Wi-Fi, Wi-Max and 30 Networks. (5)

Q.6 Illustrate internet business models with examples. (5)

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Mid Semester Examination, MBA Semester III Strategic Management

Time: 2.5 Hrs. Date: 14-11-2011 Wt: 30 Marks

Instructions: 1. This is a closed book examination.

2. All the questions are compulsory.

3. Figures to the right indicate marks of an individual question.

Q. 1 As a manager of a company, which factors would you like to consider in 06 deciding to commit the company to one directional path versus another?

Q. 2 What do you mean by differentiation strategy? When does it work best? 06

Q. 3 Explain in detail the factors that influence the intensity of rivalry among 06 industry competitors.

Q. 4 What do you mean by hyper-competition? When the industry becomes 06 hypercompetitive, is it possible to have a sustainable competitive advantage? Give reasons.

Q. 5 Explain in detail the features of company's resource strength. 06


Mid Semester Examination, MBA Semester III Banking Management

Time: 2.5 Hrs. Date: 16.11.2011 Wt: 30 Marks Instructions:

• This is a closed book examination. • Figure on right side indicates marks. • Answers should be to the point.

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Q#1 Write short notes on the following topics: (10) a) Cheque Truncation System b) Internet banking c) FDI in Banking d) Letter of Credit

Q#2 Briefly outline the Banker's rights and obligations in dealing with his customers. (5)

Q#3 Describe the role of Credit Rating Agencies in developing the Loan and Bond market.

(5)

Q#4 What are the main functions of RBI in India? Briefly describe the roles RBI play (5) in the Indian economy.

Q#5 Do you thing necessary reforms have taken place in the Banking Sector post (5) Independence in India? Support your answer with enough evidence.

END OF PAPER

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VJ M PATEL INSTITUTE OF MANAGEMENT & AMPICS Ganpat University

Mid Semester Examination, MBA Semester III Management of Travel Business

Time: 2.5 Hrs. Date: 16.11.11 Marks:30 Instructions:

1. This is a closed book examination. 2. All questions are compulsory. 3. Figures to the right indicate marks of each question. 4. Be precise and to the point in your answers. Substantiate your answers with suitable examples.

Q # 1 Discuss all the source of income for travel agencies which is responsible for (6) sales and promotion of various travel related services with suitable examples.

Q # 2 Comment on this statement: "Travellers should acquaint themselves with health (6) regulations in force for the country of origin, country of transit, and destinations they propose to visit". Also discuss the types of immunizations with its conditions.

Q # 3 Being a tour planner, what information must be collected to plan the itinerary so (6) effectively? Discuss this in great detail.

Q # 4 Discuss the accommodation system in India. Also discuss the role of (6) accommodation in tourism infrastructure development and attracting tourists.

Q # 5 Explain the following terms: (6) (a) Immigration Vs Emigration (b) CRS and online travel agency (OTA) (c) Types of tourism wholesalers (d) Challenges in managing natural attractions


Time: 2.5 Hrs.

Mid Semester Examination, MBA Semester III International Marketing Management

Date: 17-11-2011 Wt: 30 Marks Instructions: 1) This is a closed book examination.

2) Figure on the right side indicates marks of the question. 3) Substantiate your answer with suitable example.

Q # 1 Economist Lester Thurow once posed the following question: "If you were the (5) president of your own country and could choose one of two industries in which to specialize, computer chips or potato chips, which would you choose?" When faced with this question, many people choose potato chips, because "everybody can use potato chips, but not everybody can use computer chips." But the answer is much more complex. Whether to choose computer chips or potato chips depends on several factors: the relationship between national wealth and the amount of value added in the manufacturing of goods; if the country can benefit from monopoly power (few countries can make computer chips); the likelihood of spin-off industries (computer chip technology gives rise to other high technologies, such as computers); and if, technology generally makes people's lives easier and helps to raise their standard of living. In light of these considerations, which would you choose: computer chips or potato chips? Justify your answer.

Q # 2 The United States steel industry, once the world leader, now produces less steel (8) than either China or Japan. American steel producers have come under threat from price.;.competitive suppliers in Brazil, Russia and other emerging markets. The U.S. steel industry dealt with this threat by launching a lobbying campaign aimed at persuading the U.S. government to impose barriers on the import of foreign steel. The following are excerpts from advertisements used by the steel industry in this effort:

During the past year, America lost more than 1. 1 million manufacturing jobs .... because domestic factories have shifted their operations to low wage countries. Manufacturing assures our national defense, our global leadership and living standards of more than 17 million workers. (Other nations subsidies their domestic steel industries). Longer-term, subsidized imports will destroy a vital American industry and U.S. jobs.

In an uncertain and dangerous world, does America really want to become dependent -on Russia, Japan; ·China, Brazil and developing countries for something so· basic as ... steel?

(A) Evaluate this statement. How valid is the arguments? (B) Should the U.S. government impose trade barriers on the import of steel

form abroad? (C) What is the effect of barriers on U.S. steel producers? (D) What is the effect of barriers on companies that use large amounts of steel in

the manufacturing of finished products? (E) What is the effect of barriers on consumers of products that are made with

U.S. steel?

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Q#3

Q#4

Q#S

Globalization provides numerous advantages to businesses and consumers around the world. At the same time, some critics believe that globalization is harming various aspects of life and commerce. In what ways is globalization good for firms and consumers? In what ways is globalization harmful to firms and consumers?

Explain the following Terms in brief: (a) Dumping (b) WTO (c) Free Trade Zone (d) Theory of Competitive Advantage (e) M&rginal Cost Pricing versus Full Cost Pricing

Read the case titled, "Disney's Hong Kong Headache", analyse critically and answer the questions given at the end of the case.

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Disney's Hong· Kong .. Headache* · .. --...-----------------:--............;.:........._..;.._ __ h t . "1'1i'he launch of its new theme park got off to a rocky siart. . but Disney's Still got an appetite for the China market." -1 Michael Schuman Hong Kong, May 15th, 2008. -' ' The slogan of ,Disneyland is "The Happiest Place on Earth", but the experience of Mr Lian Ning, an engineer :who brought his- family to Disney's new theme park in Hong Kong from the southern Chinese city of Guangzhou was far from satisfactory. He said that be came with an fairly-tale experience but here the park was not big and Disneyland was not different from other amusement parks in China. His seven-year-old daughter Yaqin was happy but her parents were not.

HongK,ong's_Magic kingdom was a $1.8 billion theme park. which was opened on September 2006. The reason why Disney invested in China was thai China vias a potentially vast new maFket for toys, DVDs and moVies. The Hong Kong governrilent motivated Disney to come to Honk Kong in the hope of getting good brand name as a tourism destination.

The park was very small and could not match the visitors' expectations. As per the attractions there were only 16 in number-compared to 52 at Disneyland Resort Paris. There were other issues like bad management which included ticketing and hll)llan 'tesource management.

A survey was -conducted by Hong Kong Polytechnic University wherein 70% of the local residents polled said they bad a more negative opinion of Oisneyland since its opening. As per Prof John Ap ''Disney knows the themepark business, but when it comes to understanding. the Chinese guest, it's an entirely new ball game."

Mr Jay Rasulo, Chairman of Walt Disney Parks and Resorts has a different stOI)' to tell : "I feel great about how Hong Kong Disneyland is doing." Disney's own surveys of park visitors show .an 800/o satisfaction rate, among the bi~t of any of the company's parks, says Rasulo: "People feel this is a great experience."

Doing marketing in America is a different ball game wherein the year 2006 Disney welcomed its 2 billionth visitor last week. Disney were well knows that intposing a very American sensibility on foreign guests can be a difficult experience . " When Disneyland Paris opened in

1992~ Dis:ney famously banned wine from park restaurants, much to the dismay of European bons vivants."

Problem I. In Hoag Kong. Disney tried tO have a local flavour by

having ""imaginers" installed Main Street's first Chinese eatery, along with Fantasy Gardens where Mic~ey Mouse, local favorite Mulan and other Disney characters reside so tourists can readily snap pictUres

. with tlem a p~ority for many Chinese .viSitorS; "Ironi

. cally, Disney's most high-profile smmbl~~ka from being too locai. Whcm exech!tives- decided· to server shark- fin soup, a Hong Kong favorite, environmentalist howle-i and Disney ignoinlliiously yanked it from·the menu.• ·

2. Culturally the Lunar New Year holiday beginning in January is a popular vacation time in Ghina- Disney ne-glected to block off the entire week as "special days" for which visitors required specific tickets .. Tourists with ..-alid tickets got turned away at the front gates after 1he park quickly filled up; the jilted travelers screamed at park employees, while. TV cameras filmed one family trying to pass a child over the fence. Henty Tang, me city's Financial Secretary, voiced concern that

· this disarray "might affect image of Hong Kong's · tourism industry." Bill Erilest, Hong Kong Disney land's managirtg !Urector, says the company " had no idea " that demand would spike so sharply at that time and aCds that Disney has since expanded the number of "special days" to improve crowd during holidays; "We don't make the same mistake twice".

3. Disney has also strained its relationship with Chinese travel agencies, which pay a crucial role in funneling touris1s into the park. Yu Limin, a general manager at Cbina.CYTS Outbound Travel Service in Beijing, com plains that Disney originally deman~ed several weeks' notice: when the agency wanted to reserve a guaranteed number of rooms-a nearly impossible deadline, he says,. as Chinese travelers often don't finalize trips

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more than a few days in advance. Agents also say they make so little money organizing Disneyland trips that they ··don't have ;m.y incentive to market the park. Dis i'ley has tried to improve its ties to travel agents by, for example, boosting the commission they earn on

. ~elUng qckets and reducin,g the ~vance no?ce needed · to'seeure hotel bOokings. 'We're listening to everything

• , . they have to say and adjusting where we can, "says _ ~· Josh D'Admaro, Hong Kong Disneyland's vice

president for sales and travel-trade marketing. But Yu says, Disney is· "Still far from unders~ding the real market in· China. They started off doing business the American way. So they have encountered problems".

4. Some workers assigned to play the parts of supposedly cheery characters like Mickey and Tigger have also complained. In Aprjl, the Hong Kong Disneyland Cast Members' Union made public a litany of gripes over poor pay, excessive work hours and, most of all, the sweltering condition~ inside their costumes. Disney counters that the complaints are an "inaccurat~ representation" of the work environment at the park that staffers ha\l'e been granted extra rest days beyond those . . . . ' ..

mandated by their contractS, and that their costumes are no different to those worn at its hot park in Florida.

5. The park was not built on a grand scale .because the Chinese didn't grow up with Disney and don't know

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the 'haracters as well as Americans and Europeans do, whi(h acts as a constraint on its potential audience. People call it a "great introductory park". Disney to reach its target of5.6 Millian customers started aggressive: promotion campaign like offering free tickets for 50,C()Q Hong Kong taxi drivers [and) share it with their passengers .

Indeed. Disney continues to bet that its long-rang investment p:ans in China will pay off, regardless of the recent headac)es in Hong Kong. The firm is still in talks:Witb Chinesoe officials about opening a mainland theme:plllk, possible in Shanghai, says Rasulo. "Have we made•1sotne mistakes?" he asks," Absolutely • .We are in a b~4-new market. We have to keep listening and keep learning." Restorilg Tinkerbell 's health only requires a round of applause, but Hong Kong Disneyland will need a bi* ·mo~ work.·

Questions 1. Why did Disney invest in Hong Kong?. 2. In your viewpo.int what cultural inputs did OiS~ey.

forget to take into consideration while· deciding 09 .the marlceting strategies?

3: Pretare a strategic road map for Disney in Hong Kong .

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V M PATEL INSTITUTE OF MANAGEMENT & AMPICS Ganpat University

Mid Semester Examination, MBA Semester III Sales and Distribution Management

Time: 2.5 Hrs. Date: 18.11.11 Marks: 30 Instructions:


Q#l Develop the efficiency template for the following products and decide the normative share of all members involved with significance:

(a) Sony PlayStation Video games (b) Sonography machines

(5)

Q # 2 What are the various criteria used for performance evaluation of salespeople? (5) Give examples of each criterion and explain under what conditions does each criterion gives better results.

Q # 3 Coca Cola has developed a functional food "Coca Cola Light Plus" and wants to (5) sell in Indian market. Coca Cola Light Plus is yoghurt enriched with L. Casei Defensis bacteria that promote health. If you were a distribution manager of this product line, what channel structure decisions you will make and why?

Q # 4 What are the various kinds and shapes of territories that can be designed for (5)

eQ#5

sales organizations and what criteria should a sales manager use while designing these sales territories?

Differentiate between on- the- job and off- the- job training. What are the advantages and disadvantages of each of these approaches?

(5)

Q # 6 Briefly describe the personal selling process. How would the sales presentations (5)

differ in the following cases:

A. Selling a life insurance policy B. Selling office computers C. Presenting new water machine to customer

END OF PAPER

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V M PATEL INSTITUTE OF MANAGEMENT & AMPICS Ganpat University


Time: 2.5 Hrs. Integrated Marketing Communication

Date: 22.11.11 Marks: 30 Instructions:


Q#l Assume that you are the marketing communications manager for a brand of (5) paper towels. Discuss how the low-involvement and low-motivation condition could be of value in developing an advertising and promotion strategy for this brand. Explain the underlying theory with its implications .

Q#2 Pick a brand, any brand. Develop an integrated marketing plan for it that (5) includes various IMC tools. Discuss exactly why each element is being used, for what objectives, and in what sequence. Show how each element contributes to the overall brand image and positioning you seek.

Q#3 How would you go about selecting which advertising response variable on (5) which to base an advertising objective? Exemplify. Also comment on following statement: "if awareness does not affect sales, why bother to measure it? If it does have a close relationship to sales, why not measures sales directly?"

Q#4 Explain the reason why some managers set budgets using 'top-down' budgeting (5) methods. Discuss all the top-down methods for setting budgets with limitations.

Q#5 Choose an appropriate segment I segments for below mentioned products and (5) identify a probable USP for it. You also need to develop an appropriate headline for newspaper advertisement of these products. A) Laptop B) Shoes C) Wristwatches Kindly note that, all this products are new launches and the headline must be in English language.

Q#6 Describe the ideal scheduling method and frequency rate for following products (5) on a national TV channel. (1) Chain-8 Brand thread (2) Nivea cream (3) LG Refrigerator (4) Tata salt

END OF PAPER

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Mid Semester Examination, MBA Semester III Consumer Behavior

Time: 2.5 Hrs. Date: 21/11/2011 Wt: 30 Marks ------------------------------------------------------------------------------------------------------------------------Instructions: (1) All the questions are compulsory

Q.l.

Q.2.

Q.3.

Q.4.

Q.5.

Q.6.

(2) Figures to the right indicate respective marks (3) Close book examinations

What is consumer behavior? Explain the application of consumer behavior

What is meant by consumer attitude? What are its components and Characteristics?

Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.

What is perception? Define selective perception, explain it with suitable example.

Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision making

What is motivation? Explain types of motivation with suitable examples.

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Documents

Indian Financial Systems · 2014-07-03 · • Give appropriate example when needed Q#I Q#2 ... Explain Marvin Weisbord's six box organizational model with example. 6 Q#4. Explain