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Find the latest study of Indian advertising industry in which you will read about its current market data, industry growth, market segments, sub-segments and also provides lots of opportunity for entrepreneurs, stakeholders and all those who have any kind of stake or planning to foray into the advertising sector in India. Link to report: http://www.imarcgroup.com/advertising-industry-india - PowerPoint PPT Presentation
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Opportunities in the Indian
Advertising Industry
The International Market Analysis Research and Consulting Group is a leading advisor onmanagement strategy and market research worldwide. We partner with clients in allsectors and regions to identify their highest-value opportunities, address their most criticalchallenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic andtechnological developments for business leaders in pharmaceutical, industrial, and hightechnology organizations. Market forecasts and industry analysis for biotechnology,advanced materials, pharmaceuticals, food and beverage, travel and tourism,nanotechnology and novel processing methods are at the top of the company’s expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics ofcompanies and markets with close cooperation at all levels of the client organization. Thisensures that our clients achieve unmatchable competitive advantage, build moreproficient organizations, and secure lasting results.
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Opportunities in the Indian Advertising Industry
Driven by a continuous growth of the Indian economy, there has been a constantly increasing yearning for abetter lifestyle among Indian people. This yearning has been catalyzing consumerist desires. The Indianadvertising industry has been both a catalyst and beneficiary of these desires.
With the Indian economy on a continuous growth path for many more years to come, prospects of theadvertising industry are bright. Although the industry is expected to maintain its current growth momentum, thepace of growth of various segments of the industry will differ significantly from one another. We expect growthrates in newer segments like mobile or internet advertising to be substantially higher as compared to traditionalsegments like print or electronic media. A new report released by IMARC Group provides a comprehensiveinsight into the Indian advertising industry and its various segments and sub-segments. The following is the listof the segments evaluated by the report:
Television Advertising: Television advertising represents a very powerfulmedium of advertising as it reaches a much larger audience than localnewspapers and radio stations within a short duration of time. It currentlyconstitutes the second biggest segment of the Indian advertising industry.
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Print Advertising: Despite the rapid growth of television in India, print advertisingstill remains the most popular form of advertising. It comprises of newspapers andmagazines with newspapers accounting for most of the market.
Radio Advertising: The cost of airing a radio commercial is much cheaper comparedto television. As a result, it is a good and cost-effective option of advertisement forbig as well as small businesses.
Internet/Online Advertising: Though internet/online advertising is in its initial phasein India, it has been enjoying a strong growth for the past few years. The distinctiveadvantage of online advertisement is that it provides a wider range of audienceacross diverse geographical locations.
Mobile Advertising: Mobile phones are used not only for calling but for many otherpurposes like emailing, gaming, social networking, banking and other various valueadded services. Due to its multipurpose services, companies can advertise theirproducts through mobile phones. Mobile advertising can be classified into threetypes i.e. Display advertising, SMS or text based advertising and Search advertising.
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Outdoor Advertising: Outdoor advertising is a form of advertisement displayed atany visible location outside the home. It is also called Out-of-Home advertising. Itincludes colorful roadside hoardings, wall posters, advertisements inside airports,railway platforms, bus shelters, buses, local trains, malls, stadiums, etc. Outdooradvertising is different from other forms of advertising as it becomes a part of theenvironment and people are bound to be exposed to it whether they like it or not.
To gain a deeper understanding of the Indian advertising industry you can read the complete report titled “IndianAdvertising Market Report & Forecast 2015-2019”. This report is an outcome of an intensive research on theIndian advertising industry and draws upon a comprehensive analysis of every major advertising segment in India.The study, which is based both on desk research and multiple waves of qualitative primary research has delveddeeply into the Indian advertising market:
What We Have Achieved in this Report
Understanding the Indian advertising market
Focus of the Analysis:
• Composition of the market• Major players• SWOT analysis of the industry• Historical growth trends and driving factors
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Television advertising marketFocus of the analysis:• An overview of the television broadcasting industry• Analysis of various sub-segments with their performance• Major industries that use television as an advertising medium• Major companies that use television as an advertising medium• Historical growth trends and driving factors
Print advertising marketFocus of the analysis:• An overview of the print advertising industry• Analysis of various sub-segments with their performance• Major players in each segment and their performance• Major industries that use print as an advertising medium• Major companies that use print as an advertising medium• Historical growth trends and driving factors
Radio advertising marketFocus of the analysis:• An overview of the radio advertising industry• Radio listenership across the country• Major industries that use radio as an advertising medium• Major companies that use radio as an advertising medium• Historical growth trends and driving factors
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Internet/On-line advertising marketFocus of the analysis:• An overview of the Internet/On-line advertising industry• Viewership of various websites• Major industries that use internet as an advertising medium• Major companies that use internet as an advertising medium• Historical growth trends and driving factors
Mobile advertising marketFocus of the analysis:• An overview of the mobile advertising industry• Various forms of mobile advertising• Major industries that use mobile as an advertising medium• Major companies that use mobile as an advertising medium• Historical growth trends and driving factors
Outdoor advertising marketFocus of the analysis:• An overview of the outdoor advertising industry• Analysis of various sub-segments with their performance• Major industries and companies that use outdoor advertising as an advertising medium• Historical growth trends for each sub-segment and driving factors
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To buy the complete report or to get a free sample, please contact:
IMARC Group Asia:Email: [email protected]: +91-120-415-5099
IMARC Group North America:Email: [email protected]: +1-631-791-1145
IMARC Group Europe, Middle East & Africa:Email: [email protected]: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/advertising-industry-india
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© 2015 IMARC All Rights Reserved
This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name ofInternational Market Analysis Research and Consulting (IMARC). No part of this publication may bereproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not beused in any form or by and means graphic electronic or mechanical, including photocopying, recording,taping or by information storage or retrieval, or by any other form, without the express consent ofInternational Market Analysis Research and Consulting (IMARC).
Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have beenbased on information and sources believed to be accurate and reliable at the time of publishing.International Market Analysis Research and Consulting makes no representation of warranty of any kind as tothe accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for anyloss or damage resulting from opinion, errors or inaccuracies if any found this publication.
IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International MarketAnalysis Research and Consulting. All other trademarks used in this publication are registered trademarks oftheir respective companies.
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