1

Agenda • Welcome and Introductions• About GlobalGiving • Online fundraising for non-profit organizations

– Trends in giving, online fundraising– Telling your story– Building and deepening networks– Building an online fundraising strategy

• Break

• Joining the GlobalGiving community– Why GlobalGiving? – Due Diligence – $4000 dollars, 50 people and your project

About GlobalGiving“To catalyze a global market for ideas,

information, and money that democratizes aid and philanthropy”

• Overall donations made through GG to date: $80.6 mn• Overall donations made through GG in 2011: $30.1 mn• Number of donors to date: 249,500• Projects receiving funding: 5,200+• Number of visitors who visit GG.org each week: ~50K• Average donation amount per org: ~$9,000/year (Median:

$2,400)• Countries disbursed to: 120 countries• Top Donor Countries: USA, Canada, UK, Australia, India,

Singapore• Percentage of donors who ‘add on’: 50%• Average donation size: $78 (Median: $25)

GlobalGiving by the Numbers

Corporate Partnerships

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• Corporate partners in 2011: 65

• Corporate partners: Eli Lilly, Hilton, Dell, HP, Nike, Capital One, Moodys, Google, Neutrogena, Cummins, and dozens more

• Donation volume in 2011 through corporate partners: ~$7.5 million

• Amount given by Nike’s employees: ~$1 million/yr

Our Corporate Partners

Example: Employee Engagement: Eli Lilly and Company

• 37,000 employees globally

• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger

• All donations of $25 or more are matched 1:1

• Received a $50 gift credit to from Lilly Foundation

Online fundraising for non-profit organizations

Video Networking IM photo-share games

Blogs Creators podcast twitter dating

• Overall giving in the US has been flat, but is ~$300 billion per year

• Online giving continues to grow at an 8-10% rate

• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits: +8.3% – Medium Non-profits: +4.8% – Small Non-profits: +20.2%

• 1/3 of online giving occurs during October, November, and December

Online fundraising trends

this isn’t the story

this is

technology doesn’t make us social

it influences our behaviors

relying on each other

You Your networks Source: David Armano

our social circles expand

Source: David Armano

Your network:

10

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

Mom

Dad

Best Friend

Cousin

Co-worker

Classmate

Pastor

Neighbor

Volunteer

Donor

email donor fundraisers

social media offline events

website

FOCUS ON SOCIAL MEDIA:Developing Your Key Messages

Establish your goals. Then talk about them.

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your

personality

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your

personality • Prove your worth or impact

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your

personality • Prove your worth or impact• Explain your challenge

Developing Your Key Messages

Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your

personality • Prove your worth or impact• Explain your challenge• Ask people to respond

Yes, The Same Old Communication Rules Apply.

1. Identify your audience2. Choose the right medium 3. Develop your key messages4. Deliver them in an interesting way

Things to talk about?

• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings

First Steps

• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon

Joining GlobalGiving

Joining GlobalGiving

How to join GlobalGiving

Due Diligence process Open Challenge

•Online Donations•Donor Management•New Donors•Fundraising and capacity building training•Credibility/Recognition•UK and US Charitable Status

GlobalGiving Value

Proposition

How to Join GlobalGiving

• Choose US or UK• Nominate your organization using the online nomination form• Complete GlobalGiving’s Due Diligence requirements• Post a project and participate in an Open Challenge• Raise $4,000 from 50 donors

Eligibility Requirements

• Registered organization – no individuals, businesses, etc.• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose

Due Diligence Details

• Certificate of Registration• Organizational Documents

• How is your organization run?• Dissolution Clause

• Financial Statements• Be detailed!

• List of Board and Staff members• Text document only

• Program documents• What are your programs? How do they work?

Post a Project:tell a powerful story

specificsimple

How to Succeed in an Open

• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks

• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards

Then What?

• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign

Bonus Day!

Building Fundraising Capacity

• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/ Come

here for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips

Thank You!

Donna CallejonChief Business Officer

GlobalGiving Foundation001-202-232-5784

dcallejon@globalgiving.org@dcallejon (twitter)

Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by

Beth Kanter• How Charities are Finding the Good with Facebook Fanpag

es (case studies)

• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page