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DHIRUBHAI AMBANI

• Dhirubhai Ambani is said to have started hisentrepreneurial career by selling "pakora" topilgrims in Mount Girnar over the weekends.

• When he was 16 years old, he moved to Aden,Yemen. He worked with A. Besse & Co. for asalary of Rs.300.

• Two years later, A. Besse & Co. became thedistributors for Shell products, and Dhirubhaiwas promoted to manage the company’sfilling station at the port of Aden.

• In 1962, Dhirubhai returned to India andstarted the Reliance Commercial Corporation with a capital of Rs.15,000. The primarybusiness of Reliance Commercial Corporationwas to import polyester yarn and exportspices.

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Ambani's net worth was estimated at aboutRs.10 lakh by late 1970s.

Sensing a good opportunity in the textilebusiness, Dhirubhai started his first textile mill

at Naroda, in Ahmedabad in the year 1966 . Textiles were manufactured using polyester

fibre yarn.

Dhirubhai started the brand " Vimal“. Extensivemarketing of the brand "Vimal" in the interiorsof India made it a household name. Franchiseretail outlets were started and they used to sell"only Vimal" brand of textiles.

Dhirubhai Ambani is credited with starting theequity cult in India. More than 58,000 investorsfrom various parts of India subscribed toReliance's IPO in 1977.

Dhirubhai was able to convince people of ruralGujarat that being shareholders of his companywill only bring returns to their investment.

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Ambani's net worth was estimated at about Rs.1 billion by early1980s.

Over time, Dhirubhai diversified his business with the core

specialisation being in petrochemicals and additional interestsin telecommunications, information technology, energy, power,retail, textiles, infrastructure services, capital markets, andlogistics.

The company as a whole was described by the BBC as "abusiness empire with an estimated annual turnover of $12bn,and an 85,000-strong workforce".

At the time of Dhirubhai's death, Reliance Group had a gross

turnover of Rs. 75,000 Crore and it is to be remembered thatDhirubhai had started the business with just Rs.15,000.

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RATAN TATARatan Naval Tata is the present Chairman of the TataGroup, India's largest conglomerate founded by JamsedjiTata and consolidated and expanded by later generations of his family.In 1971, Ratan was appointed the Director-in-Charge of The National Radio & Electronics Company Limited(Nelco), a company that was in dire financial difficulty.Ratan suggested that the company invest in developinghigh-technology products, rather than in consumer electronics. J.R.D. was reluctant due to the historicalfinancial performance of Nelco which had never even

paid regular dividends.Further, Nelco had 2% market share in the consumer electronics market and a loss margin of 40% of sales whenRatan took over.From 1972 to 1975 , Nelco eventually grew to have a

market share of 20%, and recovered its losses.

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INDIRA NOOYI

Indra Krishnamurthy Nooyi is the chairwoman an d chief executive officer of PepsiCo , the world's fourth-largest food and beverage company.

After she completed her schooling and graduatio n in 1974 she immediately entered the PGDBA(Post-Graduate Diploma in Business Administration) program at the Indian Institute of Management, Calcutta.

She was admitted to Yale School of Managemen t in 1978 for a master's degree in Management.

Following her master's degree from Yale in 1980 ,Nooyi started at The Boston Consulting Group (BCG), from where she moved on to strategy positions at Motorola and ABB.

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Nooyi is a Successor Fellow at Yale Corporation and serves on the board of several organizations, including Motorola, the Federal Reserve Bank of New York, the International Rescue Committee, and the Lincoln Center for the Performing Arts.She joined PepsiCo in 1994, was named president and CFO in 2001.On August 14, 2006 , she was named the CEO of PepsiCo , becoming the fifth CEO in PepsiCo's 42-year history.While at PepsiCo, Indra Nooyi has played a vital role in starting Tricon, which is currently known as Yum! Brands Inc. Nooyi recommended spinning off Taco Bell, KFC and Pizza Hut, arguing PepsiCo couldn't bring enough value to the fast food industry.Nooyi also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Co.

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According to BusinessWeek, since she became CFO in 2000, the company's annual revenues have risen 72%, while net profit more than doubled, to $5.6 billion in 2006.

Nooyi was named on Wall Street Journal's list of 50 women to watch in 2005 , and was listed among Time's 100 Most Influential People in The World in 2007 and 2008 .

Forbes named her the #3 most powerful woman in 2008 .

She is also a member of a highly secretive group known as Bilderberg Group .

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KARSANBHAI PATELDr. Karsanbhai Khodidas Patel is an Indianindustrialist, founder of the Rs. 2500 crore Nirmagroup with major interests in detergents, soaps andcosmetics.Born into a farmer family from north Gujarat,

Karsanbhai finished his B.Sc. in Chemistry at age 21and worked as a lab technician, first in the NewCotton Mills, Ahmedabad, of the Lalbhai group andthen at the Geology and Mining Department of thestate Government.In 1969 , Karsanbhai set up Nirma selling detergentpowder.This was an after-office business - the one-mancompany would bicycle through theneighbourhoods selling handmade detergentpackets door to door. At a price of Rs. 3 per kg, (onethird the price of leading detergents),it was aninstant success.

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After three years, Karsanbhai felt confident enough toquit his job. Later he said: “The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat areknown for their spirit of enterprise.”

The Nirma brand quickly established itself in Gujaratand Maharashtra.

The high quality and low price of the detergent madefor great value.

Fueled by housewife-friendly advertisement jingles,Nirma revolutionized the detergent market, creatingan entirely new segment in for economy detergentpowder.

Within a decade, Nirma was the largest sellingdetergent in India.

Since production was labour intensive, Nirma also became a leading employer (employing 14,000 people2004).

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In 1995 , Karsanbhai started the NirmaInstitute of Technology in Ahmedabad, whichgrew into a leading engineering college inGujarat.

An Institute of Management followed, withthe entire structure being consolidated underthe Nirma University of Science andTechnology in 2003 , overseen by the NirmaEducation and Research Foundation.

The Nirmalabs education project, aimed attraining and incubating entrepreneurs, waslaunched 2004.

In 2005 Forbes listed his net worth as USD$640 million.

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