Over 1000 Indians were asked about their holiday behaviour.

india

Kuoni Holiday Report

2011

“Indiansshed their inhibitionson holiday”

kuoni ferienreport 2011seiten 04 05

kuoni holiday report 2011

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kuoni holiday report 2011pages 04 05

04 in a nutshell

05 Contents

06–09 holiday preparations

08 Plan, pack, pamper 09 Dressing to kill

10–12 the inner journey

11 “Recharging batteries” 12 Soaking up the sights

13–16 holiday behaviour & lifestyle

14 Love thy “holiday neighbour” 15 Losing inhibitions 16 Spend, spend, spend  ...

17–19 holiday relationships

18 Romance is alive on holiday! 19 Forever friends?

20–23 Culinary “breaks”

21 Unknown & unhealthy 22 A taste of freedom 23 Drink & be merry

24–27 future holidays

26 “Fly me to the moon”

28 trends

29 Coming soon ...

30 ContaCt

And to get even deeper under the skin of the Indian holidaymaker, Kuoni asked questions of a more personal and searching nature to understand the psychology of what actually happens before, on and after a holiday. We asked 1011 Indian holiday-makers from the ages of 25-65 years to give overall and in-depth insights about their holiday behaviour.

Kuoni commissioned Opinion Matters to carry out independent research in November 2010 with a representative panel that goes on a holiday abroad at least once every year.

Such surveys will assist Kuoni in coming closer to its customers as well as under-standing their deep seated wants and needs from a holiday. The results are outlined over the following pages.

The report discovers:h Behaviour patterns “on the road”

h Perfect holiday preparation

h Changed culinary habits “abroad”

h Facets of holiday relationships

h “Future holiday” trends

Kuoni’s Holiday Report 2011 is available online at www.kuoni.in/holidayreport

India is changing at the speed of light. Peopletoday aren’t looking for just a holiday; they’re search-ing for new experiences and even newer locations. They want to be the first to discover. And they want to be the first to talk about their discoveries.

Nowadays, a destination is defined by more than just pre-scheduled sight-seeing and souvenir shopping. Impulse takes over itinerary. Local cuisines are experimented with. Local cultures are embraced. There is a conscious attempt to blend in rather than be a fleeting observer. The Indian traveller is gravitating towards unique destinations, luxury experiences, spa escapades, local culinary delights, and shopping holidays.

Kuoni’s Holiday Report 2011 explores the ways in which holidays serve as important speed breakers for frenzied routines. The report explores behaviour patterns before, during and after the holiday and highlights important insights with regard to eating and spending habits, manners and etiquette, physical appearance and emotional behaviour, and of course, holiday romance and friendships.

Kuoni is the first and only luxury holiday brand in India. And everything about a Kuoni holiday is luxurious. Every detail of the trip is planned and designed with astonishing attention to the traveller’s particular taste by a panel of Kuoni Certified Counselors, who are trained as per the company’s global standards. Kuoni goes beyond mere holiday planning to outline a memorable experience for their customers. From exotic beach getaways to family holidays, safaris and adventure trips, spa holidays and romantic breaks; Kuoni fulfills the need of any and every traveller, however eclectic or conventional.

In a nutshell

kuoni ferienreport 2011seiten 04 05

Ferien, Manieren &

LifestyleNiemand möchte, dass seine Ferien durch schlechtes Benehmen anderer Feriengäste vermiest werden. Kuoni fragte die Schweizer, was sich in den Ferien gehört und was nicht. Verreisen sollte nicht bedeuten, die gute Kinderstube Zuhause zu lassen. Und die Schweizer werden ihrem Image gerecht. Wir mögen's sauber, anständig und diskret. Ja, ja, so sind wir – die Schweizer.

Ferien, Manieren & LifestyleNiemand möchte, dass seine Ferien durch schlechtes Benehmen anderer Feriengäste vermiest werden. Kuoni fragte die Schweizer, was sich in den Ferien gehört und was nicht. Verreisen sollte nicht bedeuten, die gute Kinderstube Zuhause zu lassen. Und die Schweizer werden ihrem Image gerecht. Wir mögen's sauber, anständig und diskret. Ja, ja, so sind wir – die Schweizer.

Holiday preparationsSo you’ve finally managed to tear yourself away from your busy schedule and squeeze in some “quality time” to go away for a holiday. Congratulations! For most of us, this is usually the most difficult part. But what’s next?

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kuoni holiday report 2011pages 08 09

Plan, pack, pamper Women prepare

meticulously, especially when it comes to appearance

Dressing to killAs long as we look

better on holiday…new wardrobe, please

First impressions count. And nobodywill validate this better than the discerning holidaymaker. For most Indian travellers, a holiday is another excuse for a wardrobe overhaul or to experiment with fashions they wouldn’t be brave enough to wear at home.

Others simply enjoy the opportunity to cast off their work clothes and dress casually for a few weeks. Whatever the reason, as long as we look good, right?

The most common reasons for Indians for a new holiday wardrobe could be:

h Just another excuse to shop.

h A refreshing change from regular wear.

h Anonymity allows for experimenting.

h Making the “holiday moment” special.

h Men believe in dressing to impress.

Women want to look their best when they strut their stuff on holiday.

More than a quarter of women admit to dressing more fashionably during the day (26%) and 20% dress more elegantly when they go out at night. In addition, 14% of women dress less traditionally during the day, rising to 17% of those aged 35-44. Almost half (49%) wear clothes that remind them of their holiday when they get back home, and 26% show off the clothes they bought when they were away. In addition, 35% of women change their style after a holiday, rising to 36% of those aged 25-34.

It’s not just women who dress differently; men also put their best foot forward on holiday.

26% of men admit to dressing more provocatively at night, and 18% during the day. Nonetheless, 37% of men are happy to go back to wearing traditional attire once they return home.

We have seen now that a holiday provides us with a chance to dress differently from everyday life, where we are often restricted to smart work wear or uniforms. It seems that, on holiday, for the Indian traveller clothes are definitely allowed to be trendier. This is also maybe why – when asked about who dresses the best on holiday – Indians “very modestly” ranked themselves in first place.

According to Indians, the top five fashionable nationalities on holiday are:h Indian (64%)h British (40%)

h French (21%)

h Italian (17%)

h Swiss (14%)It’s evident that Indians pay great attention to their attire. They are very conscious about their appearance, especially when it comes to presenting themselves to the outside world. This explains the well-known fact about detailing in their fashion sense; even casual dressing for the Indian holidaymaker is carefully chosen.

other demographiC variationsh Older age groups are more likely to say that holidays don’t

influence their clothing choices when they return home: 38% of those aged 55-65 stated that.

h More than half the people from Chennai wear clothes that remind them of their holiday when they return home (51%).

h Indians aged 25-34 are most likely to say that Indian tourists are the most stylish (66%).

h 18% of Indian tourists dress more formally during the day when they are on holiday.

When preparing for their holiday, women do the following:h Buy new clothes (65%)h Exercise (34%)

h Diet (29%)

h Change their hairstyle (33%)

h Manicure/pedicure (33%)

h Enroll for a spa treatment (29%)While men do indulge in these preparations too – buying clothes (59%) and exercising (31%) are the most popular   – they are far more likely than women to not do anything to prepare for their holiday. 4% of men say they do nothing before leaving for a “break” (compared to only 1% of women).

Indian women take charge when it comes to pre-holiday preparations – from itinerary to “pampering” themselves – leaving less to do for men.

other demographiC variationsh 64% of people from Bengaluru buy new

clothes for their holiday.h People aged 45-54 are most likely to read

up on their destination before they travel (62%).

h More than a third of people from Hyderabad diet before their holiday (34%).

Nowcomes the extensive research for the type of holiday or destination that will find equal favour with all members, and the approximate budget. But why are we so hell bent on researching everything ourselves when we could simply assign it to an expert – a travel company?

For most Indians, cost is generally an important consideration when choosing their “getaway”. Which is why they demand a detailed cost break-up and minutely inspect every detail of the itinerary. In fact, women are more elaborate in planning the itinerary and are able to extract more out of the holiday, whatever its duration.

But it looks like cost isn't the only important consideration while preparing for a trip. Kuoni found out that women feel it is particularly important to look their best when they go on holiday, and are prepared to invest time and money to get the best results. Although reading up on your chosen destination is important to over half of holidaymakers (58%), women make far more elaborate preparations than men, many of them relating to their appearance.

“”“Rechargingbatteries”

Each one of us experiences a strongneed to reconnect with ourselves, to re- evaluate our priorities and indulge in things that make us happy. Of course, holidays should be fun. But they should also provide us with a valuable opportunity to relax, recharge and reconnect with the people we care about.

This search for inner fulfilment and an enriched state of being has led Indians to search for different “spiritual” needs in a holiday.

The top five are:h Rest & relaxation (62%)h Peace (51%)h Connect with nature (48%)h Adventure & excitement (40%)h Release pressure (36%)Notoriously long working hours mean that Indians crave some time to switch off and forget about their troubles. It is no surprise to hear that women in particular welcome the break, especially if they are juggling the demands of a career with the needs of their family and hence crave rest and relaxation (69%), peace (61%) and wellbeing (24%). Similarly, men live true to their stereo-types and seek more ego-boosting choices such as adventure and excitement (41%), the opportunity to release pressure (36%) and expand their horizons (27%).

Women want peace, men long

for excitementThe innerjourneyToday’s world is about connectivity; your social networks are more in touch with your life than your loved ones. This is why it is an accepted fact that the only way to find inner peace and quality time for yourself and your close ones is by getting away from it all.

Younger people, who are presumably less drained by the pressures of life than older generations, can afford to experiment and this naturally gravitates them towards adventure and excitement (45%), as they have a higher risk appetite than any other age group. This is also true of people who are in a relationship without children (45%).

People who live in Delhi also share their enthusiasm (46%), perhaps because they are attracted to the frenetic pace of urban life and become easily bored if they don’t keep busy.

A holiday also provides some vital time out for people to collect their thoughts and ponder their life and current situation. Almost a third of participants say that they long for time to think when they are on holiday, with 27% saying that this gives them an opportunity to expand their horizons.

This suggests that their holiday time-out gives people the much needed time to reassess and potentially make changes to their life when they return home.

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kuoni holiday report 2011pages 12 13

It’s no surprise that travelling also means different things to different age groups: 57% of those aged 45-54 want to see beautiful places and 44% of those aged 55-65 desire cultural experiences. Younger age groups (25-34) are more likely to be proactive in their desire to seek out fun (73%) and adventure (61%).

Women clearly want their holiday to feel very different from their everyday lives too: 63% seek out new experiences and 43% want to experience another country.

other demographiC variationsh Holidaymakers aged 55-65 are most

inclined to say that they hope to do their part for sustainability when they are on holiday (22%).

h 18% of women say that they want to show social responsibility locally and contri-bute to the area they holiday in.

h Almost half (48%) of people say that a holiday gives them an opportunity to connect with nature. This indicates that they spend significantly more time outdoors than they would do when they are at home.

h Indians are also a very close-knit race who value relationships. The opportunity to reconnect with people is important to 22% of holidaymakers.

h It’s mostly people from Kolkata who lament at the fact that urban life makes it difficult to dedicate enough quality time to relationships; with 28% believing that the opportunity to reconnect with people is important.

So what kind of holiday experiences are Indianslooking for in general? It seems that we do seek out fun and adventure but also appreciate what rich experiences that both cultures and sights in foreign countries can bring.

The top five include: h Fun (72%)h New experiences (58%)h Adventure (57%)h Seeing beautiful places (55%)h Cultural experiences (40%)

Soaking up the sights Indians “just

wanna have fun”Holiday behaviour & lifestyleGetting away from it all doesn’t mean leaving good manners at home. We asked Indian holidaymakers to share their thoughts about holiday etiquette and whether they consider a need for it when abroad.

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kuoni holiday report 2011pages 14 15

Losing inhibitionsIndian women feel

particularly “free” on holiday

Love thy “holiday

neighbour”A holiday no-go:openly admiring the opposite sex

As a general rule, women are more pre-occupied with holiday etiquette than men and exhibit stronger disapproval in particular areas. They display a certain level of self-consciousness especially in new surroundings and are quick to reveal that talking loudly is as disgraceful (39% vs 33%) as littering (37% vs 32%), spending indulgently (35% vs 31%) and acting more flamboyantly (30% vs 24%).

Men expressed their particular distaste only in one area; namely openly admiring the opposite sex (27%). This is felt most keenly by those aged 55-65 (41%) and people in a relationship with children (29%), possibly because men don’t take kindly to others admiring their wives or daughters.

No one wants their holiday compromised on account of someone else’s behaviour, which shows the Indian’s emphasis on the importance of holiday etiquette.

The top five holiday dislikes for Indian holidaymakers are:

h Taking pictures of others without asking (35%)h Talking loudly (34%)h Littering (33%)h Spending indulgently (32%)h Dressing to impress (31%)

One of the best parts of a holiday forIndians is anonymity. There is a rare chance of bumping into people we know. This new atmosphere gives us the opportunity to be ourselves, or on a more exciting note, be someone different.

This concerns spending more money (40%), trying new things (36%), wearing different clothes (35%), doing extreme sports (27%) and talking to strangers (24%).

23% say that a holiday gives them a chance to become “someone different” and adopt an entirely new persona. This clearly indicates a desire to shed inhibitions on holiday, with more willingness in men than women: just 4% of men say they don’t do anything out of character when they are on holiday, compared to 5% of women.

But Indian women clearly find holidays to be a liberating experience.

Female travellers feel a great sense of freedom in terms of what they wear: 43% wear different types of clothes (compared to 33% of men) and 17% wear more revealing clothes (compared to 14% of men).

Women are also most inclined to spend more money (42% vs 39%), try different food and drink (45% vs 35%), try new things (43% vs 34%) and attempt the native language (27% vs 21%).

In addition, compared to men, women also show a greater willingness to talk to people they don’t know when they are on holiday (27% vs 23%).

Men also shed their inhibitions when they are on holiday, particularly in matters of love and romance.

Indian holidaymakers say that they do things that are out of character because they:h Want to have more fun (61%)h Have new experiences (58%)

h Be more relaxed (37%)

h Live on the edge (26%)

h Upgrade their lifestyle (26%)However, it seems that women are more motivated by these desires than men (22% vs 20%) as they feel especially liberated by the fact that no one knows who they are.

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Holiday relationshipsIt’s often easier to meet new people on holiday than it is in our everyday lives and this presents us with exciting opportunities to build new friendships, enjoy a brief romance or even find lasting love.

Spend, spend, spend ... I’m cost-conscious

booking a holiday but like to splash the cash abroad

We know that Indian holidaymakers don’tnecessarily like to overspend when booking a holiday. But what do they splash their hard earned cash on when in holiday mood?

The top five responses are:h Local foods (50%)h Clothes (48%)h Local handicrafts (36%)h Health & beauty treatments (36%)h Day trips (36%)In all of these cases, women are more likely to splurge than men.

And this is particularly true when it comes to:

h Beauty treatments (44%)h Going on day trips (43%)

h Shopping for clothes (54%)

h Local handicrafts (49%)h Designer items (32%)

h Expensive jewellery (23%)

Whereas men “only” like to play the big spenders when it comes to indulging on local food or splash- ing time and cash for their hobby.

And which age group likes to spend the most – and on what?

Those aged 25-34 are more likely to spend more than any other age group on clothes (49%), designer items (24%) and a new hairstyle (28%). This perhaps reflects not only a greater preoccupation with their appearance, but also the fact that they are likely to have fewer financial responsibilities like a mortgage or dependent children and a higher disposable income.

Some participants even admit that they like to come home with a physical, and in some cases, permanent souvenir of their trip.

15% of Indian holidaymakers treat themselves to a tattoo, rising to 19% of women. Those in the 25-34 age group are most likely to do this (16%) and are also most likely to have a piercing when they are on holiday (6%).

other demographiC variationsh Men, more than women, express a desire

to be naughty and throw caution to the wind when on holiday (16% vs 12%).

h Older people in particular, feel liberated by the fact that they don’t know anyone: this enables 28% of the age group 55-65 to do things that are out of character when they are on holiday.

h 35% of women treat themselves to extreme sports and activities.

h Over a quarter of people from Mumbai feel less self-conscious on holiday (29%).

h 29% of women want to be different than usual on holiday and 28% want to live life on the edge.

h Holidaymakers aged 45+ consistently show higher levels of disapproval and more exacting standards of etiquette than the more self-indulgent younger age groups.

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kuoni holiday report 2011pages 18 19

Forever friends?Acquaintances

flourish particularly with Britons and

“locals”

Romance is alive on

holiday!Indians rank themselves as “flirt champions”

Interestingly, men consider every nationality to be more flirtatious than women, especially the French (34% vs 27%).

It tends to be younger holidaymakers who give every nationality the highest rating, perhaps because this group spends more time socialising in bars and clubs during their holiday, and so has more opportunities to flirt and be flirted with: 39% of those aged 25-34 think that Indians are the most flirty, 34% think the British, 32% think the French, 22% think Italian and 15% think Swiss.

Holidaymakers get amorous in “special” locations.

It also seems that we’re more likely to takean adventurous approach when we’re away from home, with holidaymakers admitting to getting amorous in a range of unusual locations.

The top five are: h On the beach (24%)h In the pool (15%)

h On a boat (14%)

h In a restaurant (14%)

h In the sea (12%)Men tend to be more adventurous in their choice of location than women: 31% of women say that they haven’t made love in any unusual places when on holiday, compared to 23% of men.

Typically, it’s young holidaymakers who are most likely to get amorous in unusual places, and men are more likely to do this than women.

We asked Indian travellers about theirexperiences of love, relationships and friendships on holiday and whether these were strong enough to survive when we get home.

The holiday romance is a powerful fantasy which appeals to both men and women. Couples in established relationships hope the holiday will provide them with an opportunity to reinvigorate their relationship, while the unattached aspire to find love, romance or sometimes just a physical relationship, during their trip.

More than a third (32%) of Indians hope for some holiday romance and those aged 25-35 are most likely (34%) to feel this way. It’s people who are in a relationship without children (42%) who are particularly inclined to hope for a romantic holiday.

Men are more likely than women to hope for romance (33% vs 30%) and are also more inclined to seek a relationship (31% vs 22%). Both men and women share an equal desire for love.

The holiday atmosphere is particularly conducive to playful flirting too, but which nationalities are the most flirtatious on holiday?

Kuoni’s research reveals that Indians think the top five flirts are:

h Indian (37%)h French (33%)

h British (32%)

h Italian (22%)

h Swiss (14%)

Very confidently, Indians rank themselves in first place when it comes to flirting. This could possibly be because they mostly like to socialise with people from their own country.

In addition, 75% of parents have made friends with other Indians, which suggests that having children encourages adults to make friends, usually because their children play together.

The top five nationalities that Indians are most likely to make acquaintance with are: h British (44%)h Indian (32%)h French (27%)h Swiss (18%)h Italian (17%)Indians most likely have an affinity to befriend the Brits due to commonality in language. A greater percentage of Indians are fluent in English compared to French, German or Italian. This helps to ease barriers and creates a confident comfort zone.

It seems that romantic relationshipsare not the only thing that can flourish on holiday. Even new friendships can develop.

Kuoni’s research shows that 14% of Indian holidaymakers are most likely to become acquainted with local people from the area that they holidayed in. This rises to 22% of those aged 45-65, possibly because they have made repeat visits to the same holiday destination.

On a visit abroad, half of those aged 55-65 have befriended Britons, while a third of people aged 25-34 have made friends with other Indians, perhaps because they are the age group most likely to socialise in bars and clubs.

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A further 16% play it safe and eat only food similar to home. Just 8% are experimental in nature choosing to sample new flavours and eat only local food.

Local cuisine is most popular with holidaymakers aged 55-65: 13% eat only that kind of food, as do couples without children (11%).

other demographiC variationsh 19% of people aged 35-44 are most likely to eat only familiar

foods from home. h 69% of people aged 55-65 eat at different places for most meals.h 22% of people aged 45-54 eat out for one meal per day.

Culinary “breaks” Eating and drinking is an intrinsic part of any good holiday. We asked Indian holidaymakers what they like to eat and drink on holiday, and how this differs from, and influences, the way they eat at home.

Unknown & unhealthyFast food and

local cuisine are very popular

A different destination offers plentyof opportunity to dine in a range of restaurants and flirt with various cuisines.

Over half of Indian holidaymakers (56%) take advantage of this, choosing to eat at different places for most of their meals, and 13% eat out for one meal a day.

Expensive restaurants are frequented by older people: 20% of those aged 45-54 like to treat themselves to fine dining experiences, along with 18% of couples who don’t have children.

Cost conscious families take advantage of all inclusive deals which take the stress out of feeding children; 19% of parents eat whatever food is on offer as part of the deal and a further 16% book all inclusive meals but pay to eat other foods as well. A further 24% of parents take the convenient option of dining in their hotel.

In addition, almost a quarter of people eat fast food during their trip (23%): more than three in ten women (32%) do this, along with a quarter of those aged 25-34, and 26% of couples without children.

Nobody wants to be stuck in a kitchen when on holiday that’s why self catering attracts only 7%.

So what do we eat when we’re away from home?

73% of Indian holidaymakers eat a mixture of local foods and the food that they eat at home.

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kuoni holiday report 2011pages 22 23

Drink & be merry

It’s hard to resist mouth-watering richmeals, delicious desserts and cooling cocktails when we’re on holiday, which is why most people don’t even bother to try.

More than a third of Indians treat themselves to different foods: women are the most indulgent (45% of women vs 33% of men).

Women also have a greater tendency to make unhealthy food choices (7% of women vs 4% of men) and eat more than usual (13% of women compared to 10% of men).

Kuoni’s research found that 16% of people drink more alcohol on holiday than they do at home, rising to 22% of those aged 55-65. Although men are more likely to do this than women (17% vs 11%), women like to try the local specialities (42% vs 36%), sip exotic drinks (35% vs 31%) and order expensive drinks (17% vs 14%).

When we don’t have to worry about getting up early for work, we’re far more likely to get into the holiday spirit with a few celebratory drinks. However, holiday drinking is most popular among those without children (34%) than who are parents (22%).

other demographiC variationsh Holidaymakers aged 25-44 are more

inclined to ditch the diet when they’re away: 23% admit to overeating.

h 6% of couples without children are most likely to eat unhealthy.

h People from Kolkata are most likely to drink more on holiday (20%).

Delicious deserts and drinks

are irresistible

A taste offreedom I like importing

“international” eating habits

More than one in five (22%) holidaymakers actually learn to cook dishes they enjoyed on holiday so that they can serve them at home, rising to a third of women. This indicates that a week or two away from home really can awaken our taste buds to the pleasures of global cuisine.

Almost a quarter (24%) incorporate foods they have eaten on holiday into the things they cook at home – suggesting that they are very likely to stock up on local ingredients, seasonings and spices at the airport.

But some of us like to save holiday food for holidays: 20% of those aged 45-54 dream about the food they ate on holiday, but never try to create it themselves.

Food eaten on holiday most often continues tolinger in the Indian holidaymakers’ mind even after the trip is over.

As a result, a third of holidaymakers visit restaurants serving food that they had on holiday, with 9% admitting to eating out at places that they wouldn’t have tried before their holiday. This is no surprise given that 10% of people admit to getting so used to eating out on holiday that they continue to enjoy eating out for most of their meals after returning to home soil.

kuoni ferienreport 2011seiten 04 05

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Future holidaysNo doubt, a holiday is the best antidote to daily living and must be taken as often as required. We’ve seen the diverse choices and behaviour patterns displayed by different age groups, genders or people from different regions. But how are our holidays going to change in the future?

“”“” “”

kuoni holiday report 2011pages 26 27

The top five future travel trends are:h Pure luxury (37%)h Increased eco-tourism (34%)h Exploring unseen places (31%)h Sustainability (31%)h Going to the moon (24%)

Significantly, it’s older travellers who are most likely to prioritise eco-tourism (38%), sustainability (56%) and ex- ploring unseen places (38%).

Younger travellers aged 25-34 are most likely to predict an increased focus on luxury (40%) and extreme adventures (18%).

Given that the thoughts, opinions and desires of this younger group will be the driving force behind the holidays of the future, it’s clear that there is a need to identify an exciting, eco-friendly way to see the world without compromising on comfort and style.

And given that almost half of 25-44 year olds believe that going to the moon will be important in ten years time (49%), it’s evident that when it comes to planning their dream holiday, the sky is, quite literally, not the limit.

“Holiday dreams” will have almost no boundaries in ten years time.

We asked Indian holidaymakers what they thinkwill be important when travelling in ten years time, in order to assess how this might impact their future holiday behaviour.

Kuoni’s research indicates that although exploring unseen places, sustainability and eco-tourism will become increasingly important within the next ten years, luxury will be the top priority for Indian holidaymakers.

“Fly me to the moon” Indians want

sustainable but stylish “future holidays”

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kuoni holiday report 2011pages 28 29

h Switzerlandh Singaporeh Franceh Italy h Australiah UKh Maldivesh New Zealand h Dubaih South Africa

Honeymoonh Switzerland h Australiah New Zealand h Maldivesh France

Family h Singaporeh Dubaih Switzerlandh Mauritiush Hong Kong

DINKS (Double Income No Kids) h Australiah New Zealand h France h Italy h US

Senior Citizens h Italy h UK h Australia h US h Spain

h Private Luxury Journeys h Cruises h Castle & Villa Stays h Self Drive Holidays h Spa & Wellness

Trends

Top 5 Destinations

Consumer Trends

Top 10Destinations

12 markets * 21 questions 100’s of answers from over 12 000 people…

Coming soon…

Coming soon – for more information stay tuned to www.kuoni.com/holidayreport

* Kuoni asked over 12 000 people from Benelux, Denmark, Finland, France, Hong Kong, India, Italy, Norway, Spain, Sweden, Switzerland and the UK about their holiday behaviour.

… all broken down into 1 Global Report

kuoni asked travellers worldwide:Do you act like a different person on holiday?

kuoni’s first global holiday report Compares and reveals:h Who are the biggest holiday flirts?h Who dresses to impress if the beach was a “catwalk”?h Will we travel to the moon in 10 years?

This and much more…

“When I’m on holiday, I act like a differentperson.”

Kuoni Holiday Report 2011

Global

Kuoni asked over 12000 people worldwide about their holiday behaviour.

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Kuoni Holiday Report 2012

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