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India Has The Potential To

Prove Its Brass

By: Shivangi SharmaTrinity Institute of

Professional Studies,

Dwarka

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7 Indian Brands among worlds 500

Rank Brand Value ($billion)

64 Tata 11.2

107 Reliance 7.2

186 SBI 4.5

288 Airtel 3.1

305 Bharat Petroleum 2.9

423 Infosys 2.2

439 ICICI Bank 2.1

Source: http://www.livemint.com/2010/02/18231346/7-Indian-brands-in-top-500.html

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Rankings prepared by UK-based Brand

Finance Indian brands giving competition to other brandsglobally.

At the 186th spot, State Bank of India (SBI) is the

highest ranked Indian company, jumping from lastyear's 344. Its brand value has risen to over $4.5billion (Rs20,790 crore).

However, rankings of other Indian brands such as the

Tata group, Reliance Industries Ltd and BhartiAirtel Ltd fell in the year. Tata slipped from 51 to 64,but its value rose from $9.9 billion to $11.2 billion.

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The value of the Reliance brand has risen to $7.2 billion,

but its ranking has fallen from 93 to 107.Airtel has slipped to the 288th spot, with brand value

coming in at $3.1 billion, a tad higher than last years

$3 billion.

There are three new Indian entrants to the list, which

includes Bharat Petroleum Corp. Ltd (BPCL), which

stands at 305.

Infosys Technologies Ltd is ranked 423 and

ICICI Bank Ltd, 439.

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Brand category

Category brand value growth

1: fast food 22%

2:luxury 20% motorfuel 15%

3: personal care 15%

Technology 14%

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Brands

who havemade theirmark in IT

sector

1. Infosys

2. Wipro

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Future prospective

Very Fast Growth

global brands can easily be created by India

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Brands like TATA, Godrej and Bajaj Auto, Dabur,

Videocon, ONGC,TVS, Airtel,Infosys are all homegrown

brands, which score very highon brand equity and are

respected for their quality,

performance and reliability globally

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Brands like Tatas, Mahindra and Bajaj havestarted exporting their products to international

marketsand are competing with established global players for

market share.

Pharma as a sector is also looking aggressive and isfocusing on filing patents for as many processes

globally.

Outsourcing as an industry in India has come offages and is competing with other countries. On a

whole it seems that the future of industries in Indiaand their brand growth is very bright.

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Indians are learning fast various facets of branding and will take a

larger share of global markets by branding their home grown products

particularly traditional Ayurvedic medicines, food and khadi clothing.

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How awareness could be created

CreateAwareness

Blitz

GenerateAppeal

HighInvolvement

Extensiveinformation

EstablishSuperiority

Appeal toReason

LowInvolvement

Focus on oneattribute

Concentrate onproblemsolution

Short &Frequent visual

messages

Appeal totoned down

reason

Experiential

Communicatefeelings

High visualcontent

Appeal toemotions

Differentiation

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India is

Worlds largest marketing workforce is LIC agent base of 1 million agents

Worlds largest producer and consumer of black tea. Total tea market is 650

million kgs of tea (including branded at 232 million kgs) (source: IRS data 2003-04)

World market for bicycles is 108 million. Hero Honda of India is worlds

largest manufacturer of bicycles.

The second largest two-wheeler market in the world. Two-wheelers account

for 79% of all automobile sales in India (source: Society of Indian Automobile Manufacturers - SIAM).

Tata Automobile is the youngest passenger car company in the world,

putting India in the top 10 countries in the world for car manufacturing

Worlds first floating ATM is located on a barge on backwaters of Kerala

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Thank you

S

ource usedhttp://www.brandchannel.com/forum.asp?bd_id=63