India Consumer Outlook 2007

8/14/2019 India Consumer Outlook 2007

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india consumertrends 2007

consumer

OCTOBER 07 / VOLUME 1a q u a r t e r l y r e p o r t b y t e c h n o p a k


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contents

consumer

Consumer Outlook, a quarterly feature is an

effort by the Technopak Consumer Team to

explore the dynamic changes that are occurring

in the industry in India today.

With this report we have attempted to provide

insight of the trends and the opportunities in

consumer market. During the course of this

year we will be publishing reports on various

aspects of the industry with a specific focus on

the diverse opportunities for investment.

Overview

TREND 2

TREND 3

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TREND 9

TREND 10

01

The youth brigade takes charge 02

Workforce gender bender 03

The Golden Oldies 04

Baby Boomers 05

An International Indian arrives 06

Health is wealth, health is beauty 07

Neo-tradition and neo-spirituality 08

Entertain-me 09

Looking Good 10

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So what does it all mean ? 12

TREND 1

Males shopping for food and grocery

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02

The youth brigadetakes charge


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Workforce gender bender

Womenwillplaya more active role outside the home

The number of female heads of households grew by 16% from 2000

to 2003

In type-A cities, 72%of teenagedgirls wantto workaftermarriage

Working women form 15% of the total urban female population and

thisis expectedto riseto over 20% by2020

As exposure to the global way of l ife increases through direct (travel and peer

pressure) and indirectmeans (media), women will strive harder than ever before to

become a part of the workforce. While more educated women f rom l iberal

households will join the corporate workforce, those from more conventional

households will use their entrepreneurial abilities to generate alternate sources of

revenuefor thehousehold.

And will play amore active role inhandlingmoney

An immediate outcome of this wil l be a woman's increased motivation to be

f inancially independent. Already in evidence is the fact that almost 78% of the

women whowork havetheir ownbank accounts.

There will be a significant opportunity for marketers to enable the quest for financial

independence beyond the standard bank account. After all, having managed the

budget of the household, women have an inherent comfort with managing money

that will see themwantingto makeit workharderfor them.

Documents

India Consumer Outlook 2007