India - a million dreams …

Rajiv PrakashIgnite

WPP - StreamAsia2011http://stream.wpp.com/asia2011/index.jsf

Presented at the Ignite session at WPP’s StreamAsia event in March 11. A light-hearted take on Entrepreneurship, especially consumption start-ups becoming sexy in India and how advertising firms and marketers can help.

India’s beauty queens …

… launched a massive new consumption industry …

… but you created it

Bollywood and media created aspiration, legitimacy

Touching millions of lives, identities and aspirations

The entrepreneur is the new beauty queen,

Bollywood’s discovered a new hero(ine) –entrepreneur, start-up guy, risk-taker, innovator

Entrepreneurship is the big idea

Igniting a million ideas, ventures and aspirations

Conversations are changing…I have a

house, BMW, corner office, C-level job, big

bonus, foreign holidays… What do

you have, eh?

I HAVE A START-UP

These new entrepreneurs are refreshingly different

+

“Jugaad” Think big, think confident

Many start-ups are in the consumption space –if consumption entrepreneurs are the new hero(ine)

...the other part of the story isthe Indian consumer

• Aspirational• Consumption = Progress• Venturesome• Value seeking

Can this love story happen?

What’s missing?

•Capital•Capabilities•ConnectionsStart-up Guy

Consumer

Love story spoilers

Capital –•Angels•VCs

Capabilities –•Talent•Service Providers

Connections:•Large companies•Senior Executives

NO, NO, NO

Enter cupid

Who is Cupid?• Consumption Services Professionals/ Industry

• Marketing• Advertising •Media• Consultancies

Be stupid, be cupid

Creators of Consumption Platforms and Infrastructure to help the Small Achieve Big

Promotion platforms –

Information platforms –

Transaction & Interaction platforms –

Collection platforms

Consumption & Servicing platforms

Firstbreak.com

Mentoring

Consumer Insights & Analytics

Venture Services

Possible?

India’s Consumption Miracle Story

PROOF POTENTIAL

A love story with a happy ending?

Ignite & realise a million dreamsAnd get friends without making enemies

“ Namaste “ – Saluting the potential in you

http://www.youtube.com/watch?v=JICR0SstVQ0

Watch on youtube: