Index Dubai - November 2009

6

THE OPINIONPresent andfuture of thefurniture anddesign market

13

The focus of INDEX 2009 ison design and its busi-ness, that can rely onmany developments in the

construction sector and on theirimpact on other sectors, such inte-rior design and furniture. Despitesome projects being on hold as aresult of the economic downturn,there are still massive businessopportunities for interiors compa-nies in the Gulf region. The totalforecast spending on interior pro-jects (including curtain walling,doors, windows, canopy & sky-lights, stone cladding – façade,swimming pools, garbage disposal,window cleaning, parking manage-ment, lifts, sanitary fittings, light fit-

tings, external lighting, car park,landscaping, signage, kitchen,laundry equipment, fit out, furniture,fixtures and equipment) in all sixGCC countries is estimated to beUS$47.1 billion in 2009 andUS$56.9 billion in 2010. Officialfigures show that imports of furnitu-re and interiors products to the Gulfregion are remarkably rising: a gro-wing number of businesses reloca-ting to the UAE, the wealth and theongoing development of the regionhave ensured that there is an on-going demand for furniture andinterior products. More and morecommercial and residential buil-dings, hotels, retail outlets andmixed-use developments will reach

completion this year, and the “refitmarket” of existing buildings also

provides a growing market seg-ment. A staggering US$37.3 billionworth of interior projects will enterthe UAE market in 2009, with anadditional US$42.9 billion enteringthe following year. General importsaccount for around 90% of con-sumption in the UAE, with China,India, the US, Japan, Germany, theUK and Italy being the most impor-tant import partners. The UAE as well as Kuwait andSaudi Arabia are net furnitureimporters and feature fast growingconstruction sectors, therefore offe-ring great prospects of profits forfurniture exporters, both in the lowand high end markets. As a sub-sector to the interiors market, theoverall value of the furniture marketin the UAE is estimated to bearound US$397 million for 2009.The contract furniture market isestimated to claim half of all furnitu-re sales in the country and as fur-ther sub-sector, the office segmentaccounts for 27% of the Emirates’contract furniture market. Moreover,the UAE Government has put theright fundamentals in place to sup-port the country's role as the regio-nal trading hub for interior products:a virtually tax-free environment, freetrading platforms, a thriving hospi-tality sector and a strong perfor-ming tourism industry. Togetherwith the proximity to emerging mar-kets like the GCC Region and theIndian sub-continent, these factorscontribute to an ongoing demandfor furniture and interior products.

FOCUS ONDL DecorA young soul fora luxury classic

MONITOR CONTRACTBertiWood flooring tellsabout the world

REPORTAGEFlorence CollectionsExpressions ofpure elegance

15 26

IL FOGLIO DEL MOBILEYear III/Number 4 - November 2009 SPECIAL ISSUE INDEX DUBAI www.ilfogliodelmobile.it

L U X U R Y F O R Y O U R L I F E

www.turri.itL U X U R Y F O R Y O U R L I F E

www.turri.it

TECHNOLOGICAL RESEARCH AND ELEGANCE FOR ELICADesigned by Prospero Rasulo for Zanotta,the table called Elica is the result of astrong, technological research on mate-rials. This design matches the elegance ofits plastic line with practical use. The mattwhite color of the base perfectly fits thebright effect of its top, made of ultra-light,acid-treated and crystal varnished in white,or of Carrara marble. The base is ofCristalplant, a compound material contai-ning polyester resins full of minerals.

THE BATHROOM ACCORDING TO FARAWAY

Singed by the designers Ludovica+Roberto Palomba, Faraway is the firstcollection realized Zucchetti.Kos as asingle Group. The variety and widerange of this collection gives a completeand complex vision of the whole world ofbathroom, from the private, to the con-tract and spa segments. The squaredshape and the rounded corners gettogether, to express tactility and design,while the bathroom becomes a place forsensorial experiences.

The UAE and GCC interiors markets are now almost on a par with the EU, US and Japanese ones

A combination of high GDP per capita, businesses relocating to the UAE and high numberof construction projects, with some help directly from the Government, fuel demand forfurniture and interior products

Data and figures behind Index 2009

01_Copertina_Dubai09 23-10-2009 12:09 Pagina 1

CONTENTSIN THE NEXT PAGES

IL FOGLIO DEL MOBILE

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ECONOMY & MARKETS 4

Wide spaces for Made in Italy designThe Arabian Gulf is one of the most promising areas for afurther expansion, in the next years, of the furnishing sec-tor. Mainly in times of crisis, manufacturers look at thecountries with higher availability towards investments.

THE OPINION 6

Present and future of the furniture and design market

FACE TO FACE 8

Face to face with some talented and trend-setting Italian designers

FOCUS ON 12

Porada 12A balance of shape and functionEmotions aroused by a pure geometric design for“timeless” living where up-to-date lines and traditionalmaterials live together.

DL Decor 13A young soul for a luxury classicClassy dining rooms, elegant bedrooms, refined wood-work and then a range of furniture for important andrepresentative offices. Classic triumphs in a variety ofproposals with over fifty years of history.

MONITOR CONTRACT 14

La Murrina 14Light finds new spacesAlmost fifty years after its birth, La Murrina has becomea historical brand in Italy and in the world, bearer of thoseemotions that only such an exclusive product can com-municate. In the name of an ever-renewed tradition…

Berti Pavimenti Legno 15Wood flooring tells about the worldThe history of a company chanted by wood: the absolu-te raw material of their art, a spontaneous fruit of natu-re, always following the eclectic and innovative spirit ofthe company’s creation.

Futura 16Habitat on the goFreedom to change the environment, to reinvent andshape it through new living solutions.

Tisettanta 17A vocation for the contract segmentSpecializing in innovative furnishing systems, Tisettantahave conquered the international contract market,thanks to their know-how.

Contract Overview 18The project culture

REPORTAGE 22

Airnova Design 22Design and artisanal care Lightness, contemporary character and quality excellencerepresent the distinguishing marks of the design seats inleather, combined with innovative materials.

Angelo Cappellini & C. 24Interpreting a timeless classicCollection reviving the most refined classical styles, in a varie-ty of combinations that allow creating absolutely unique rooms.

Masca 25Turn the darkness off and the style onA child of the purest Florentine craftsmanship, Masca produc-tion combines harmoniously creative thought and manualskills to give life to innovative and very elegant pieces.

Florence Collections 26Expressions of pure eleganceRefined environments and luxury Art Deco atmospheres,expressions of an unmistakable Italian design.

Vismara Design 27Specialized for passionVismara Design’s key to success is specialization, with ran-ges expressly created to live passion for movies and music.

EVENTS&APPOINTMENTS 28Events accompanying the companies’ success.

EXHIBITIONS IN THE WORLD 30A virtual tour among the most important world furnishing trade fairs.

YEAR III

04NOVEMBER 2009

IL FOGLIO DEL MOBILE

0*

2 IL FOGLIO DEL MOBILE November 2009

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ECONOMY & MARKETSFLASH&PILLS

NEW MATERIALS FOR YARA VIP

Yara Vip, the top-range kitchen fromCesar, puts on new and refined typesof wood, such as olive, rosewood,ebony and eucalyptus, as well as ofmarbles, such as the Calacatta, theTrigages and the Carrara. Preciousmaterials highlighting its clean anddefinite lines and contributing, togetherwith its accurate craft manufacturing,to the creation of unique pieces.

LIKE A LARGE BASKET

Cestone, manufactured by Flexformand designed by Antonio Citterio, is alinear, three-seat, fix couch standingout for its particular covering, realizedwith panels of interwoven leather stri-pes, giving the idea of a large basket,containing the softest cushions.Flexform proposes two different stuf-fing for the cushions: polyurethane orDacron. The sofa can be upholsteredwith fabric or leather.

HEADLINE FOR BOUNDLESS,ATTRACTIVE COMBINATIONS

The Headline range from F.lli Longhicomes and evolves from the use ofsuperior materials and exclusive deco-rations that, freely coupled with oneanother, provide for boundless attracti-ve combinations. The leaf door or thesliding panels become the protagonistsof any project of contemporary habitat.

VALENTINO ROSSI IN THE PLAYROOM

Valentino Rossi and Berloni haveentered into an exclusive agreementthat’s giving all the young fans of theMotoGP the opportunity of furnishingtheir bedroom with the so-called“Valentino’s bedroom”, manufacturedby the company from Pesaro: a collec-tion of beds, wardrobes and variousfurnishing accessories, personalizedwith graphic elements identifying thefamous motorcycle racer.

The countries overlooking theGulf can rely not only on thefinancial strength allowed bytheir natural richness in gas

and oil, but also on the impulse givenby the building of future-orientedtowns, thanks to an architectural crea-tivity, sometimes looking even extreme,but that’s gradually lacking in the restof the world and most of all in theWest, where cost minimizing and envi-ronmental matters are almost musts.An extremely pressing demand of inte-rior design and a kind of furniture ableto match quantity to quality and expe-rience to innovation, without manybonds to tradition, follows as a conse-quence this vitality in the estate andbuilding sector. The wide spaces avai-lable, the revival of luxury have opened

up inviting prospects to those whohave ideas and professionalism tooffer. In particular, in the area of ArabEmirates (with those of Dubai and AbuDhabi in the lead), but in the surroun-ding countries, too, the construction ofbig hotels and tourist and businessfacilities has fuelled the contract sector,even more than the residential one.The demand of furniture in the

Emirates has a particular preferencefor modern, simple pieces, thoughfeaturing a classical cut, clean linesand up-to-date design. In any case,there’s nothing against the oddestcombinations: any ultra-modern furni-ture can live together with traditionalpieces of furniture (source: ICE).Arabian Emirates import 90% of thefurniture present in their market. In2008, imports reached a total value of3.3 billion US$: 1.1 billion US$ of

general furnishing; 1.05 billion of lining;742 million US$ for lighting and 420million US$ for ceramic ware. It is cal-culated that the expenses for interior

design on behalf of foreign companiesin the six countries of the CooperationCouncil for the Arab States of the Gulf(Saudi Arabia, Bahrain, United ArabEmirates, Kuwait, Oman and Qatar)will achieve 47.1 billion US$ in 2009and 56.9 US$ in 2010 (source:Market Report Dubai).This shows why approaching the mar-kets in the Arabian Gulf is becoming amatter of priority for Italian furnituredesigners and manufacturers, readyto answer new demands with theirskills and disposition to high quality. Inthe meantime, commercial missionsorganized by Italian regions and asso-ciations, in order to promote more andmore actual contacts between com-panies, contract operators or localcustomers, are following one another.Such initiatives sometimes even resultinto openings of show rooms and ele-gant points of sale. In 2008, the valueof Italian furniture exports to Omanincreased by 37.58%, in comparisonto the year 2007, by 219.73% inYemen, by 8.83% in Kuwait, by143.66% in Qatar, by 47.75% in ArabEmirates and by 83.18% in Bahrain.

The protocol is meant to develop rela-tions and support trade exchanges withSingapore, a strategic market for theItalian companies of the wood proces-sing and furniture industries. As a matterof fact, in the last year the trade exchan-ges between these countries achieved a

remarkable 5.77 billion US$. The MOU,signed by Rosario Messina and AndrewNg, chairman of the Singapore FurnitureIndustries Council, is the first one drawnbetween the SFIC and an European par-tner and will promote the growth of tradeopportunities, thanks mainly to the coo-

peration among the companies of bothcountries, aiming at conquering newmarkets and development areas. “Thepresent fast evolution of markets -underlines Rosario Messina - is nowimposing our Federation to join effortswith the main foreign Federations. That’s

why we’re definitely satisfied with theagreement signed with Singapore: acountry boasting high-level companies,as well as strict regulations protectingintellectual property right”. TheFederation is going to carry on this mis-sion in China, in Shanghai, where theyalready came to an agreement in 2007,with their corresponding Association, forsome meetings aiming at assessing thefeasibility of an event organized by theFederation during the Expo 2010.

3.3Billion US$Furnishings import totalvalues achieved in 2008

90%Imported furniture in the Arabian Emirates

56.9 Billion US$Estimated expense for interiordesign projects on behalf offoreign companies in the sixcountries of the CooperationCouncil for the Arab States of the Gulf in 2010

Italian furniture export in EAU

FederlegnoArredo

THE FURNISHING INDUSTRY TREND

The Arabian Gulf is one of the most promising areas for a further expansion, in thenext years, of the furnishing sector. Mainly in times of crisis, manufacturerslook at the countries with higher availability towards investments

Wide spaces for Made in Italy design

A memorandum of understanding signed in SingaporeIn September, FederlegnoArredo reached an agreement with the Singapore Furniture Industries Council (SFIC), in orderto decree common rules to favor a profitable commercial cooperation between their two Countries of origin

VQ Pier Eight in Dubai Marina

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THE OPINION

In this time of global market drop, how has your business policy changed? What are the aspects you’ve been focusing mainly on?

Moroso - It’s a difficult moment for all of us, though our strategy hasn’t changed. It still focuses on whatwe think it’s the only winning strategy: the one always in search of well-defined design, on the innovationof lines and materials, as well as on internationalization. Our policy is strongly addressed to brand expan-sion and export. In October, we opened a showroom in London and we’re opening a branch office inSingapore. During the last Salone del Mobile in Milan, we presented something like fifteen new products.Another particular and highly interesting project has been the definition of a joint venture with Diesel, forcarrying out a product collection called “Diesel with Moroso”. Thanks to this co-branding, we’ve experien-ced an innovative concept of our selling method and, on some far-away markets where the Diesel brandis very strong, we’ve registered a large and appreciable “dragging” effect.

Matteograssi - To be true, our business policy hasn’t changed, our needs are always the same and,consequently, we haven’t felt the need to modify our strategies. We’ve chosen to mainly focus on ourinternal problems: a better rationalization of production costs and more attention to our products, fol-lowing market requirements.

minotticucine - For minotticucine, this year has been characterized by a strong evolution. After thetake-over of Giacomelli Arredamenti, manufacturing furniture for the living area and bedrooms, lastSpring, our Group took over Italiana Cucine just before Summer and we have recently further expan-ded, thanks to Maistri: another epoch-making kitchen producer from Verona, that has joined us. In lessthan a year, we’ve passed from the size of a small company, with an 8-million euros turnover, to that ofa Group relying on 30 million euros turnover and 740 shops in Italy and worldwide, 230 employees,more than 90 agents and property assets accounting for over 50 million euros. So, we’re talking of a

development strategy aiming at facing the general economic situation, by making use of a wider scaleand diversification, though always in the name of the highest coherence in terms of brand positioningand distinction. At the root of any operation, there’s our firm belief that we can develop strategies andstrengthen together. Just think of all the activities connected to logistics, manufacturing, accounting, IT,human resources management, but always keeping a certain independence of each single brand, interms of design, distribution and communication. This way, minotticucine will be able to focus even moreon their vocation for luxury and dreaming, while Giacomelli Arredamenti represents the high-rangebrand, standing out for its total living concept in the market (since they manufacture furniture for theliving area, the bedroom and now kitchens as well). Italiana Cucine is also placed in the top segmentand specializes in prêt à porter kitchens with island, made of stone. Last but not least, Maistri is the kit-chen manufacturer par excellence and it addresses to the medium segment.

Provasi - In this difficult economic time we’re living, the policy of our company is focusing on a more andmore aggressive working method on the market, in comparison to the past. As for sales, we’re strengthe-ning the network of our points of sale and, at the same time, from the manufacturing point of view, we’retrying to minimize wastes. However, in comparison to some time ago, marketing and communicationactions have taken on a decisive role now. This is why we’ve decided to increase our budget for adverti-sing, as well as to invest on a series of initiatives aiming at making our brand more and more appealing.

Berti - Innovating to face the challenges of the future. This is our goal. We’re fully aware of the fact thatthe quality of the end product is not enough to turn a company into a winning business and we’veundertaken an ambitious plan of renovation, which has involved several of our departments. The heartof the project is enhancing the professional competences we have in our company, in order to improvethe efficiency of our manufacturing, marketing and distribution process, as well as to highlight the pecu-liarity and uniqueness of each resource, always keeping in mind cost optimization.

A FEW COMMENTS ABOUT THE CURRENT

MARKET SITUATION AND THE OUTLOOK IN THE

NEAR FUTURE ACCORDING TO SOME KEY

MANAGERS RUNNING SOME RENOWNED

FURNITURE-MANUFACTURING COMPANIES

Giulio Fezziminotticucine Chairman and CEO

Massimo GrassiMatteograssi CEO

Matteo BertiBerti Marketing Manager

Roberto ProvasiProvasi Sole Director

Alberto GortaniMoroso General Manager

PRESENT AND FUTURE OF THE FURNITURE AND DESIGN MARKET

06_07_L'opinione 23-10-2009 11:34 Pagina 6

THE MANAGERS’ OPINION

7November 2009 IL FOGLIO DEL MOBILE

What are the most interesting international markets to the furniture anddesign industry of the so-called Made in Italy? What are the winningstrategies, in order to expand a brand abroad?

Moroso - 80% of our exports are concentrated in Europe. To us, the European market is definitely the mostinteresting. We then believe, and focus actually a lot, on the United States, where we’re opening a showro-om in New York. While Asia is a harder market, though it’s going to get quite interesting in the future.

Matteograssi - Developing countries, and especially those of the Persian Gulf, India and China, are defi-nitely the most interesting international markets for the future. The winning strategy, for spreading any brandabroad, is basically communication: the ability of communicating, both to customers and to the insiders ofour reference sector, the quality and values of a company, offering products able to express the ever-win-ning characteristics of the so-called Made in Italy at best.

minotticucine - An international, expansionistic policy is leading and using many of our distributions stra-tegies. We’re paying particular attention to the whole professional world. Our plans for the next years aimat developing our sale network, by opening showrooms in the world capitals that, at present, we haven’treached yet. In the next months, we’re expecting a certain recovery of the North and South American mar-kets, where we’re going to invest, opening a direct initiative based in New York. As for Far Eastern coun-tries, with the necessary attention to the cultural coherences of each single country, considering the speci-fics of our products, we’re developing some projects focusing on the entry of minotticucine in the Chineseand Indian markets, as well as on relaunching our presence in Japan.

Provasi - As in recent years, for our production, the most interesting markets are still Russia, including alarge share of the former USSR areas, and the countries of the Arabian Gulf. In my opinion, the winningstrategy always coincides with the quality of the product itself: both in terms of design, and of materials andmanufacturing processes. At present, if quality wouldn’t be supported by a careful and punctual customerservice, we couldn’t be competitive in the market.

Berti - The international markets we’re most interested in are Saudi Arabia, Russia, Greece and EasternEurope. While the winning strategy to expand our brand abroad relies on an ever-focusing care about qua-lity, design and pre- and after sale customer service.

How are customers’ requirements and requests evolving? Which manufacturingand business aspects are prevailing in their purchases?

Moroso - At present, customers seem to care about price more than in the past. But we must hold on theconcept of high design. We’ve implemented a research activity in terms of design and quality items with slightlylower prices, but, for sure, we can’t move far away from what represents our top range production.

Matteograssi - Customers are generally getting more and more demanding. Faster and faster delivery andcustomization represent everyday requests. Of course, meeting these requirements affects, somehow, thewhole manufacturing organization, so it is necessary to pay much attention to the selection of new pro-ducts addressed to already-existing collections.

minotticucine - In the furniture industry, even in its luxury segment, we’re seeing the development of aconcept that’s already present in other sectors: i.e. the so-called “value for money”. In such a context,minotticucine, honoring their history and brand, is going to preserve their vocation for innovative productdesign, expressing top quality, thanks also to the use of natural materials (such as stone), in the nameof steady, continuous bettering.

Provasi - Customers are generally becoming more and more demanding and are paying deeper and dee-per attention to what they purchase. As far as our products are concerned, and we’re talking of productshaving craft roots, customers are more and more requiring certain levels of customization: that means,their value in terms of uniqueness is getting more and more relevant. What’s more, our customers knowwe can offer complete furnishing consulting.

Berti - Medium-high and high segment users currently require customization and uniqueness. Berti meetsthis demand of customization and uniqueness not only with the well-known inlays, but also with colorfulranges and matching different materials, such as resins, leather and marble, together.

What are the strong suites of the Italian contract? What strategies shouldcompanies put forward, to develop a profitable contract business? Moroso - In order to develop a profitable, domestic and international contract business, companiesshould run a lot and multiply their contacts. They also should be able to manage complexity, without ever

loosing sight of the quality of their offer. In the Gulf area, we’ve carried out several contract supplies. InDubai, our “feather in the cap” refers to an important work realized for the Burj Al Arab Hotel in Dubai, alsoknown as “the Sail”. While in Abu Dhabi we’ve furnished some premises of the Formula One circuit and,in December 2008, we supplied the seats for the halls of the Qatar University of Doha, in their ComputerScience faculty headquarters.

Matteograssi - Strong suites are the same as the typical ones of mass production: quality, design andproduction capacity. Companies should specialize more and more, thus offering a complete service, ran-ging from designing to managing and filling the order. As far as possible, they should widen and consoli-date collaborations and joint ventures among themselves, so to reach proper volumes and services, bothin domestic and international markets. This would lead to wider market opportunities, favoring a certainproduction increase. The birth of ICDI in Federlegno aims exactly at this: creating a winning system, evenfor the contract sector.

minotticucine - This year, our Group has launched a new division, fully dedicated to professional chan-nels (thecontract), where the experiences and quality characterizing our company can offer customers aturn-key, complete product: from designing to building hotels, shops, apartment hotels and houses. Wecan definitely develop a concrete business based on domestic and international contract, joining the for-ces of Made in Italy companies substantially and not just on a virtual basis, as we’ve done till now. InVerona, we’ve recently opened a 1,600 sqm showroom, entirely dedicated to contract, where Giacomelliworks together with other business realities, such as Bruno Piombini, Valentini, Edisal Floor, Antolini Luigi& C. We’re ready to evaluate collaborations with companies of the Made in Italy industry, leading the seve-ral segments of the home furnishing sector, since we believe that – building up a network – we can offercomplete, turn-key projects that are exclusive and well represent our realization and pride.

Provasi - The strong suites of Italian contract are closely connected to the quality of our design andproducts that, as I was underlying just a couple of minutes ago, well express the deepest idea of Madein Italy. In order to develop a profitable contract business, it is necessary to steadily support the techni-cal departments dealing with it, both in the designing phase and in the technical and installation steps,as well as in all subsequent steps. Professionalism makes actually the difference, when talking of sucha competitive field.

Berti - I think we can still, more and more, sum up in: more and more punctual and reliable quality andpre- and after-sale customer service.

The year 2010 is approaching. What challenges are furniture manufacturersgoing to face in the next future?

Moroso - The biggest challenge will certainly regard the ability of offering more and more complex servi-ce and management structures. The current drop is now probably coming to an end, but it’ll take time toget back to the turnover volumes registered in 2007.

Matteograssi - As already underlined, it’s clear that getting back to the levels we had achieved beforethe present crisis will take a few years, considering the negative, international economic situation this yearand despite the promising signs we’re seeing for the next months. I think our whole sector needs relevantreorganizations and renovations, both in terms of marketing and in terms of manufacturing. We’ll certain-ly have to pay a lot of attention, in order not to lose that innovative capacity distinguishing us, as well asto preserve the quality of our system, that have enabled the furniture sector to achieve important resultsin the last years.

minotticucine - The furniture industry will certainly face the future on a dimensional base: as a matter offact, smaller manufacturers are going to win a smaller and smaller space. Competition will be based onthe intrinsic quality of the products proposed, on their steady, distinguishing innovation, on global distri-bution and on the increase of the professional and managing level inside companies.

Provasi - Besides the economic global crisis, which is still going on, in 2010 I believe we’ll witness aneven wider influence of the economy of emergent countries, such as China and India. The only way to winis, again, focusing on quality and research forever and ever, even at the risk of appearing repetitive, sincewe can’t obviously compete with these business realities on a price basis.

Berti - At the end of this negative, economic situation affecting the whole world, the parquet is going toget back conquering its market shares, getting more and more widespread even in segments traditio-nally reserved to other flooring materials, such as bathrooms, kitchens and even outdoor areas. We’vealso started the completion of our offer, setting up the manufacturing of wall paneling and garden furni-ture, both structural and not.

06_07_L'opinione 23-10-2009 11:34 Pagina 7


FACE TO FACE IT’S A DESIGNER WORLD!

MATTEO NUNZIATI HAS WORKED WITH SOME OF THE MOST

PRESTIGIOUS ITALIAN MANUFACTURERS OF FURNITURE,LIGHTING AND FLOORING, SUCH AS FONTANAARTE, GRUPPO

FEG, LISTONE GIORDANO, MATTEOGRASSI, POLIFORM,POLTRONA FRAU, RAPSEL AND TISETTANTA. HE HAS DESIGNED

LARGE ACCOMMODATION FACILITIES AND WELLNESS CENTERS

WORLDWIDE. HE HAS BEEN TEACHING IN DESIGN SCHOOLS

AND INSTITUTES SINCE 2004.

FACE TO FACE WITH SOME TALENTED AND TREND-SETTING ITALIAN DESIGNERS

2.What’s “inescapable” in any project of yours?The balance between beauty and solidness. We’re always looking for a full-quality result, where allaspects are designed and realized at best.

3.When was your first contract project in the Middle East carried out? How and how much have tastes, needs and requirements changed in that area?We started designing for Dubai in 2005. In that period, the most important thing – most of all in theGulf area – was to build as quickly as possible. They didn’t care about actual, palpable, quality.Today, they’ve come to understand that the value of any property is closely connected to global qua-lity, including the supply of furnishing as well. In the Gulf area, they appreciate Italian history andtaste very much. In Arab countries, communicating that a project is being carried out by an Italiandesign studio is often an important promotion and sale drive.In the Middle East, we’ve definitely had a lot of satisfaction, realizing impressive projects that areabsolutely unthinkable in Europe.

4.Can you tell us something about a project you’verealized in the Middle East?In May 2008, in Dubai Marina, the VQ Ventiquattro Radisson SAS Apartment Hotel was inaugurated:a luxury skyscraper, counting twenty floors. Abyaar Company, one of the greatest Real Estate companies in the Middle East, have chosen ourFirm to coordinate the project in all its steps, from the accuracy of the outer look, to the design of theinside, the flooring and lighting, the furnishing and landscaping. Together with all the Italian compa-nies selected to work as our partners – Gruppo Feg and Poliform, Varenna and Salvarani,FontanaArte, Rapsel, the Florim Group, Technogym and Listone Giordano, just to mention some ofthe best known – we’ve also designed each single product, following a total-concept philosophy.Designing starts from the detail and it goes towards “large scale”, to preserve a total aesthetic cohe-rence, as well as a top-quality building standard.This challenge of exporting the excellence of Made in Italy to the most innovative metropolis in the world– from our designing creativity, to our building skill and experience – has become a touchable reality inDubai. Always in this area, our firm has been given the task of carrying out and coordinating all thephases of the project for Acacia Avenue: a complex of fifty villas in the most prestigious area in Dubai,Jumeirah Beach. The most challenging aspect of this project is the fact that we have to meet diffe-rent and far aesthetic requirements, highlighting – in accordance with the typology chosen – the mostevident minimalism, or a certain richness, echoing the deco taste, in any case always trying to keepthe recognizable mark of our firm’s design quality and style.

1.What’s the philosophy guiding your design research?To us, any project doesn’t simply come out from dreams or fancy, but from the daily relationshipwe have with the construction of any space. As far as we are concerned, the attention we pay to the materials used and the way we studythem, their installation, size and costs are fundamental elements. I think that among the causes of the present financial and cultural deterioration there’s also ageneral lack of relation to reality. And design, unfortunately, has never been free from this attitu-de. If we think about the property market, in the last five years we’ve seen the building of entiretowns following impressive plans, but without a preliminary, detailed assessment of their financial,environmental and architectural impact. These buildings faithfully reproduce what happened in the stock market. Figures and investmentsliterally flew, but there was nothing behind them: there were no companies manufacturing and nopeople to believe in or invest on. In design, too, we’ve often seen many impossible projects, reali-zed more to please the ego of the designer and the company’s owner, rather than to propose some-thing truly poetic, innovative and solid.

VQ Ventiquattro Radisson SAS Apartment Hotel

08_11_Face to Face_Euromobil 23-10-2009 11:36 Pagina 8

IT’S A DESIGNER WORLD!

9 November 2009 IL FOGLIO DEL MOBILE

1.What’s the philosophy guiding your design research?What’s the main inspiration source of your work?Our designing activity is characterized by research, but also by spontaneous spurs coming frompowers of observation and in-depth analysis. These are situations that are piloted into design, seenboth as architecture and as product. Considering our long-time collaborations, spurs often comespontaneously also from companies themselves and, in these cases, I have to give shape to them,through a creation process leading to a project. All the products developed in years and years aredifferent, of course, though they share common thoughts and reflections. So, designing turns out tobe a continuous path, a never-ending work in progress that, obviously, takes into account both ele-ments connected to the context, such as the typology of the reference company, their goals and themarket where they sell their products.

2.What’s the project representing you at best, and why?I’m generally attached to all the products developed, since the activity revolving around them is quitecomplicated, full of matters to be solved, often working in team with technical departments, in order tofind the correct asset, the best solution for any detail, researching ways never investigated before. Thedemanding goings-on behind the scenes typical of such path are the adrenalin I’m always looking for.Prins for Flou can be defined as a technological, innovative bed, using plastic material molding todefine the bearing structure, while a single material characterizes the design of the whole bed. It’s aperfect, well-done product, which, I hope, in thirty years, will still be recognized as “the Prins fromFlou”. That’s the key aspect of all well-done products: those that are going to become an icon.

3.In this time of global downturn in markets, have theneeds and requests of the people purchasing design changed? How are designers and manufacturers answering them?This is certainly a tough time, but in times like this designers work even harder, accurately analyzingmarkets and requirements. Generally speaking, we screen ideas, to offer high-performance pro-ducts at a manufacturing level, as well as to meet the needs of customers who think much morebefore spending their money, selecting products that are really useful and long lasting.

4.What should never be missing in today’s environments?What will be inescapable tomorrow?Customization is always the right key to interpretation. That’s why, when an architect develops a projectof interior design, he should never impose his own points of view, but communicate and deeply get toknow his customer’s requirements and habits. In the future – though I’m talking of a need all companiesare now conforming themselves to – we’ll have to manufacture environment-friendly products, both interms of ecological respect and in terms of designing and discarding when the life of those objects comesto an end. The same can be said about architecture. Speaking of this, I’ve developed different kinds ofecological houses, working with Stratex, a company specializing in the utilization of lamellar wood.

5.Have you supervised any contract project in the Arabian Peninsula?

I’ve recently won an international architecturecontest for building two towers in Abu Dhabi, thecapital of the Arab Emirates, that’s been witnes-sing a breath-taking urban and architecturaldevelopment in the last years. It’s a town that,thanks to the huge estate investments made,has achieved a leading role in the world, within afew years. There were six projects competing:two from Italian architects, two from Americanones, one from a Spanish and another one froman English firm. The project I’ve signed has pro-vided for the construction of two buildings, fullyrealized in glass and steel, located in the citycenter, in the area called “La Corniche”, a shortwalk from the sea. It’s a shopping center inclu-ding hotels, apartment hotels, offices, shops andflats, both furnished and not. The two towersfeature a sinusoidal shape, forming while goingupwards, from the road to the last floor, and theyare completely transparent, so to project fun-ctions towards the town itself.

6.Your plans for the future?I’m going to develop products in limited edition.

CARLO COLOMBO GRADUATED IN ARCHITECTURE FROM

THE POLYTECHNIC OF MILAN IN 1993 AND IN 1996 HE STARTED TEACHING INDUSTRIAL PACKAGING IN THE

SAME UNIVERSITY. HE HAS SIGNED IMPORTANT DESIGN

AND ARCHITECTURE CREATIONS, BOTH IN ITALY AND

ABROAD, FOR PROMINENT COMPANIES, SUCH AS FLOU,MOROSO, SABATTINI, POLIFORM, MOOD FLEXFORM,ARFLEX, VARENNA, YCAMI PUBLISHING, ANTONIO LUPI,NEMO, OLUCE, POLTRONA FRAU AND ZANOTTA.

Prins bed designed for FLOU



IT’S A DESIGNER WORLD!

“WITHOUT BEING TOO INTELLECTUAL, TOO TECHNICAL, TOO MUCHOF AN ARTIST, I WORK AS A DESIGNER, STEADILY IN SEARCH OF ABALANCE BETWEEN MY CUSTOMERS’ REQUIREMENTS AND MINE.THAT’S A CHALLENGING AND ALWAYS RIVETING RESEARCH”. THISIS HOW GIANLUIGI LANDONI DEFINES HIMSELF AND HIS WORK.

FACE TO FACE

1.What philosophy does your design research follow?Since I use to paying attention to cultural changes and I’m aware of the social implications of my “designing”, I feelany work is really actual only if it’s put into a context that, though being uncertain and changeable, is an expressionof its time. Leaving out some design “theories”, I always make my choices very pragmatically, trying to realize “pro-ducts/projects” expressing time – both in their “form” and in their “function” – and giving new horizons to social frui-tion. Designing means traveling: a wonderful adventure, full of obstacles and great satisfaction, both from a profes-sional and human point of view, in a balance that’s the synthesis of life emotions and feelings.

2.What inspires your work most?My work is inspired by “the world”, as well as by tradition, meant as respecting what has preceded us and livewith us, as well as welcoming the signs of the time we’re working in, always aware that architects seldom“invent”: they always reinterpret what exists already, recalling, through shapes, new desires. Essentiality, elegan-ce and innovation, adding to a sustainable approach – i.e. good functional character, matching a certain synthe-sis capacity – are the fundamental ingredients of my designing activity, where materials become alive throughtechnologies, to give birth to other forms. Last but not least, there’s also a good deal of irony and fun, increasedby the contamination of several fields, contributing to renew my creative ways every day.

3.What should never lack in a modern environmentand what will be unavoidable tomorrow?Any environment or place is potentially beautiful. Marcel Proust used to say: “a discovering travel does not consist in fin-ding new sceneries, but in having new eyes”. Typological and technological quality and innovation should never lack, inorder to spread a better living culture, where one’s home is the place of one’s life par excellence: a “well-proportioned”cell, looking for relations; a sort of “nest” conceived and designed down the last detail, to be a place in itself everywhe-re. We should recover a certain “sense of measure” in design, through a vision of the space that doesn’t need to be“shouted”, but features strong emotional connotations, which are far from fashions now and will be like this tomorrow.

4.Is there a contract project you’re particularly attached to?There are several projects I feel particularly close to, though one, in particular, is actually my favorite. It’s called“hotel therapy” and it’s the project of a hotel room for an intervention on a resort in the Baltic Countries. In thisplace, the idea of hospitality opens up to experimentation, where the search for what’s unusual, matching to a greatdeal of functional character, is fulfilled by a space where wellbeing and balance coexist, in an environment withstrong personality. Here, guests can live all-absorbing experiences, with a new emotional impact and perceive thehotel not only as a mere place to sleep in, but as a place where they can live the real traveling experience.

BORN IN SLOVENIA, FROM A FAMILY OF ARCHITECTS, DAMJAN URSIC IS ALWAYS BEEN “BREATHING” ANATMOSPHERE FULL OF CREATIVITY, DEVELOPING THROUGHTHE YEARS A REAL PASSION FOR THAT DESIGN TALKINGOF TECHNOLOGY, INNOVATION AND FUTURE...

1.Where does an idea for a new project come from?It depends. There are a lot of approaches to a new idea. An idea can come from an intuition caught in the air, inspi-red by the surrounding environment. My office is inside a botanical garden and when I reach it on foot, it often helpsme looking at the nature surrounding me. An idea often strikes me looking at something that seems uncomfortable,incomplete, everything but handy. Then, I try to understand how to change it, to make it better, maybe applyingtechnological devices or making use of particular materials that I’ve found in my travels around the world.

2.What characterizes your work most?I like working with shapes. Sometimes they’re softer and more organic, sometimes they’re more squared. Styles canbe different, but they always share the introduction of technological elements. I love everything that means innovationand I always try to apply it to my design. It is exactly my inclination towards technology that has driven me closer toFutura, an Italian company making the convertibility and movement of their lines a real manufacturing philosophy.We’ve been working together for four years now and have seen the realization of particular, extremely versatile pro-jects, such as Slim: a range of couches, standing out for their neat, linear design, as well as for being fully converti-ble and multi-tasking. The mechanics designed and patented by Futura always give me very interesting hints, todesign absolutely innovative furniture that is difficult to find on the market. That’s definitely challenging for me.

3.What’s the realization representing you at best?Among the latest projects that have made me very satisfied, there’s certainly Apollo: an electronic rou-lette, equipped with the interactive display Saturn. Apollo basic station has eight separate player modu-les with user interface. On the top, there is a giant Saturn display, featuring a mirror-like ball with a power-ful video projector inside. The beam is projected up to the round mirror and than reflected back down tothe “flying disc” projection screen. This product was successfully presented at the main world sectorfairs: the 2GE (Global gaming expo) in Las Vegas and the ICE in London, and it’s installed and operatingin several casino. This work is exactly what I mean when I talk of “technology applied to design”.

4.Your plans for the future?Many, many and many more…

Slim designed for FUTURA

Hotel Terapy



PORADA


HALL 7 - STAND B 301www.porada.it

G iving substance to a typicallyItalian production, able to dialo-gue with the various trends ofcontemporary design, is one of

Porada’s main purposes. The company,founded in1968 by Luigi Allievi, with his chil-dren’s aid, has been continuing its chair pro-duction extending also to other sectors.Quality excellence and wood workman-ship soon gave the company a solid iden-tity that is expressed today by elegant pro-ducts contributing to define a domesticenvironment, able to interpret everydayliving at best.The transformation into an articulated fur-nishing accessories production coincideswith the collaboration with architectssuch as Alberio and Cerbaro and withMartino Perego who gave birth to Linea 91and Hoppo. Faithfully using solid woodonly, the company starts new experimen-tations combining this material with steel,glass and plastic.The collaboration with Tarcisio Colzani crea-tes Cuccagna, the successful column setsuitable for every environment.Porada produces very functional items, withrefined lines, and evolved collections

expressing the company’s style and choice,also thanks to the support of designerssuch as Marconato & Zappa, Studio Opera,Studio 28, Giovanna Azzarello, Mandelli &Selva and Giuseppe Viganò. The key to the establishment of the compa-ny international markets has been the greatability to find the perfect balance of shapeand function in every product, together withthe elegant and modern and, at the same

time, sober and essential style, for piecesmeant to live forever. Some proposals wellinterpreting these features are: Bolero, amodular sofa with frame in solid ash orAmerican walnut; Alcide is a pouf with capi-tonné in the fabrics of the collection;Samburu is a dining table with extralightglass top and legs in solid American walnut;and Empire, a sideboard with mirroringframe and doors with push and pull system.

Emotions aroused by a pure geometric design for “timeless” living where up-to-date lines and traditional materials live together

A balance of shape and function

ITALIA:

PORADA

ADDRESS Via P. Buozzi 222060 Cabiate (CO)PHONE +39 031 766215FAX +39 031 768386E-MAIL [email protected]

UNITED ARAB EMIRATES:

INTERIORS

ADDRESS PO Box 325, Umm Hurrair RoadOpposite Dubai Television StationDubai - United Arab EmiratesPHONE +971 4 3370116 FAX +971 4 3367657E-MAIL [email protected] www.interiorsfurniture.com

ABU DHABI SALAM BRANCH PHONE +971 2 6772829

ABU DHABI HAMDAN BRANCH PHONE +971 2 6797040

CONTACTSBolero

Alcide

SamburuEmpire

FOCUS ON /

12_13_FocusOn_Porada_DLDecor 23-10-2009 11:38 Pagina 12

DL Decor is a young company,but with strong and very deeproots. The brand was born in2002 from a derivation of

Fratelli dell'Oca, a company with a half-century brilliant past. The generation change gave a push for-ward to the company that has immedia-tely established itself on the internatio-nal markets as one of the most reque-sted and reliable in the segment of clas-sical luxury furniture. A young and extremely motivated teamstudied and estimated the new markettendencies, setting a new course. Thenew managing strategy aims at the con-stant attendance of the brand at themost influential international appoin-tments – such as the Salone WorldWidein Moscow or the Index in Dubai – andthe promotion continues with custo-mers and retailers of its high-grade pro-duction. “Going to our leading andimportant markets is an essential condi-tion for us – Pia Colzani, Export Managerat DL Decor, says. Social relations,direct contact and the face to faceexposition of our proposal or of a projectare values that we could never give up”. A recognized and appreciated value in allthe Arabian peninsula, where the brand ispresent all along, numbering complete

furnishings for important and prestigiousprivate and government residencesamong its productions. “The Middle East is definitely our referen-ce market. We have great affinity withArabs, to whom we are linked by a strong

and consolidated relationship with regardand collaboration” Pia Colzani explains. Another mostly appreciated aspect ofthe company from Lentate sul Sevesois its great flexibility, able to transposethe different needs and customers'

requirements in effective solutions. Thislean to specialization arises from thegreat experience of a close group ofspecialists with unique professionalismin the sector and a production, relyingon last-generation technologies.The decision to invest in publishing valua-ble catalogs belongs to the brand's newcourse, too. In 2007 a superb book wasissued with the most impressive pieces ofDL Decor production; a catalogue dedi-cated to the office was published last yearand they are currently studying a specificcatalog for upholstered products. “It’simportant for us to show what our pro-duction consists of, give the opportunityto see our furniture set in wonderful con-texts, through images able to express allthe class and style that have alwaysdistinguished our furniture“.


DL DECOR

A young soulfor a luxury classicClassy dining rooms, elegant bedrooms, refined woodwork and then a range of furniture for important and representative offices. Classic triumphs in a variety of proposals with over fifty years of history

HALL 7 - STAND C301www.dldecor.it

CONTACTSITALIA:

DL DECORPia ColzaniExport Manager

ADDRESS Via Libertà, 1920030 - Lentate Sul Seveso (MI)PHONE +39 0362 569221FAX +39 0362 681224E-MAIL [email protected]


VAREX SRL (sister company)PHONE +39 0362 861606 E-MAIL [email protected]

[email protected]

12_13_FocusOn_Porada_DLDecor 23-10-2009 11:39 Pagina 13

LA MURRINA www.lamurrina.com


Born in the early Sixties in asmall Venetian furnace mana-ged by a group of master gla-ziers, the brand of La Murrina

has grown and become an internatio-nally recognized symbol of the mostrefined lighting of Made in Italy, con-stantly seeking for new expressive solu-

tions. By now famous the collabora-tions of the brand with important interna-tional designers and planners who,through their creations, have contributedto enrich La Murrina collections with highcontemporary design products, alwaysrespecting of the ancient glass wor-kmanship. An innovative, last -generationcollection is Cross+ by Simone Micheli,a lamp composed by colour and tran-sparent modules matching steel modu-les of various finishes. A product that can assume differentshapes and dimensions, to be propo-sed in close relation with the environ-ment where it is placed: a luminouscolumn, a wall lamp that makesambience and decoration, or a lumi-nous wall dividing a space and beco-ming a furnishing element.Today La Murrina is a consolidatedcompany in the world system ofMurano blown glass production: itsproducts are distributed all over Italythrough a network of brand-direct andfranchising dealers, and abroad througha trade network comprising numerousflagship stores in the main cities in theworld and representative offices inmany foreign countries. A really stimu-lating sector for the company is the

contract. “Further to important interna-tional supplies in the catering andhospitality area – Lorenza Radrizzani,Marketing Manager at La Murrina, says– the company has developed intere-sting projects for the nautical sector,first for private boats and afterwards fornavigation companies such as MSCCrociere, with special equipments fortheir common areas”. One of the newest projects concerns thecomplete lighting of Costa Luminosa,the latest ship from Costa Crociere. For this sea giant, La Murrina has crea-ted special products, designed by thepurchaser, to furnish most part of thecollective spaces and some suites,giving life – and light – to fine and evo-cative environments.

Light finds new spaces

MONITOR /CONTRACT

Cross+

Almost fifty years after its birth, La Murrina has become a historical brand in Italy andin the world, bearer of those emotions that only such an exclusive productcan communicate. In the name of an ever-renewed tradition…

ITALIA:

LA MURRINALorenza Radrizzani Marketing Manager

ADDRESS Via Isonzo, 2622078 - Turate (CO)PHONE +39 02 969751FAX +39 02 96975212E-MAIL [email protected]


CONTRACT OFFICEHILAL AL ZAROONI GROUP OF COMPANIESMrs Deepa Bhambhani

ADDRESS 1603, Twin TowerP.O.Box 49111- Deira DubaiPHONE +971 04 2220333 FAX + 971 04 2289989E-MAIL [email protected]

CONTACTS

Cross+

Costa Luminosa, latest ship of Costa Crociere

14_15_MONITLaMurrina_Berti 23-10-2009 12:21 Pagina 14


BERTI PAVIMENTI LEGNO www.berti.net

In their eighty years’ history, the BertiGroup – including the companies BertiPavimenti Legno, Vepal PavimentiLegno and Comello Giobatta Parchetti

– have always followed the evolution ofthe market and new technologies, beco-ming a leading business reality on thenational and international scene of woodand pre-finished flooring. At the begin-ning, the company used to deal mainlywith the production of flooring on design,with geometrical patterns, drawing inspi-ration from the floors of antique villas, orother heritage buildings, but, through theyears, Berti has started the production ofinnovative, inlaid flooring. Thanks to theemploy of a sophisticated laser cuttingtechnique, it is possible to compose theinlay exactly as the customer requires, ina wide variety of materials, styles andcolors, selected time after time, in orderto perfectly fit different tastes, culturesand environments. To underline the inter-pretative potentialities ensured by theinlay work, the company has tenaciouslyresearched the collaboration withmasters who can truly attest the culturethey belong to. This is how they’ve foundfour young talents, coming from Mexico,the Middle East, China and Africa, whohave devoted themselves to a personalinterpretation of the inlay work from Berti,where wood flooring is always the leitmo-tif of the different sceneries, able to chan-ge without limit, both in terms of shapesand in terms of dimensions. “With theproject called ‘Around the World’ –explains Matteo Berti, the company’sMarketing Manager – we’ve looked forand found an ideal conjunction betweenlocal tradition and the peculiarities of ourparquet. We believe the values connec-ted to living, as well as its characteristicsin terms of function and shape, can bedeclined in unique ways, according to dif-ferent latitudes, thus making the parquet

the instrument, which different culturescan express their distinguishing featuresthrough”. The company’s decision of car-rying out this project is reinforced by aconsistent presence of important realiza-tions worldwide. “There are many interna-tional markets we work for, even though –

since September 2007 – we’ve seen adrop in some European Countries andAmerica. On the other hand, our presen-ce and turnover have increased inEastern Europe and Arab Countries –particularly in Kuwait – where we canconsider ourselves as market leaders”.

With their top-segment range, Berti donot work only for private customers, butthey offer a specialized service to thetrade and public contract, too, withcustomized solutions for showrooms,hotels and restaurants. “The whole ‘BertiStudio’ range is getting more and morerequired by the contract sector – goes onMatteo Berti – this fashion and contem-porary version, matching the typical pro-perties and performances of flooring toan extremely modern design, can defini-tely characterize the style of a hotel or arestaurant in an exclusive way. Suchpeculiarity is very welcome in this sector,where our interventions are getting moreand more consistent with current orcustomized series, as it happened in theinstance of the Hotel Armani in Dubai”.

The history of a company chanted by wood: the absolute raw material of their art, a spontaneous fruit of nature, always following the eclectic and innovative spirit of the company’s creation

Wood flooring tells about the world

ITALIA:

BERTI PAVIMENTI LEGNOMatteo BertiMarketing Manager

ADDRESS Via Rettilineo, 81 35010 Villa del Conte (PD)PHONE +39 049 9323611FAX +39 049 9323639E-MAIL [email protected]


AL KAYAN DECOR EST.Corrado Mulfari

CITY Jeddah - 21444 Saudi ArabiaPHONE +966 2 6605886 FAX +966 2 6606658E-MAIL [email protected]

CITY Riyadh PHONE +966 1 4809770 FAX +966 1 4809772

CONTACTS

14_15_MONITLaMurrina_Berti 23-10-2009 12:21 Pagina 15

Movement and product tran-sformation. This is Futura’sprimal philosophy. The com-pany’s production is based

on multifunctional, extremely versatileand innovative models. An armchair thatturns into a chaise longue and then bed,a sofa that splits up, rotates, and comesloose, a back that turns into a table anda disappearing footrest. The spacechanges to interpret the dweller’s style,with solutions that never give up elegan-ce and functionality.The research and constant developmentof technologies and mechanisms,thanks to the licences achieved, havemade Futura production known andunmistakable. The company from Medafollows internally and meticulously all theproductive cycle of its “furniture to live”:from planning to the selection of mate-rials, whose origin is exclusively Italianand prides itself on internationallyrenowned designers. Designers interpret the brand’s leadingidea in collaboration with internal plan-

ners, giving life to futuristic furniture, wit-ness of a new way of living.“One of our strong points – AnnalisaMunari, Export Manager at Futura,explains – is the wide range of our cata-log models. This range comprises bothvery modern variations and traditionaland classical proposals, always enri-ched by a transforming technology thatis essential for us”. During the last edition of the Salone delMobile in Milan, Futura presented newmodels and patents, among whichHops by Roberto Semprini, Metamorfosiby Gaspare Cairoli and Slim collection,designed by Damjan Ursic. “In Milan wenoted a great interest on behalf of allmarkets equally – Annalisa Munari conti-nues. This equality regarded also theappreciation of all the models presented.This is an extremely significant fact; itmeans that we have reached the goal torender the international market trends,focused on unique and innovative solu-tions, breaking with traditional living”. The whole Arabian Peninsula representsa highly important market to Futura. It’s a fast-growing area, where a style oftraditional luxury is steadily required andthe appreciation of modern style, alwaysin the high-design range, is continuous.“We’ve recently started to cooperatewith a company from Dubai, our agent inthe Middle East. Thanks to this partnership, we can nowrely on a remarkable and prestigiouspresence on the Palma, with our sho-wroom, mainly conceived as a projectcenter for important contracts. As a matter of fact, we are carrying outtop-level contract projects in the wholearea and everything is in the policy ofFutura, pursuing the mobility and tran-sformability of products”.

Habitat on the goFreedom to change the environment, to reinvent and shape it through new living solutions

CONTACTSITALIA:

FUTURAADDRESS Via Piave, 2420036 - Meda (Mi)PHONE +39 0362 338030FAX +39 0362 333175E-MAIL [email protected]


G E C INTERNATIONALMr. Roberto Contardo

CITY Dubai PHONE 00971 4 4218022 FAX 00971 4 4218117E-MAIL [email protected]


MONITOR /CONTRACTFUTURA www.futura-italy.it

Rest

Le Vele Video

Handy

16_17_Futura_Tisettanta 23-10-2009 12:25 Pagina 16

17

T o realize contract means to be ableto guarantee a complete service,ranging from manufacturingtechnology, to in-place customer

care. This is how, in 1986 – after decadesof specialization in innovative furnishingsystems for living and night areas, underthe sign of the highest essentiality and flexi-bility – Tisettanta reached the contract mar-ket. Thanks to technological research andto the modularity of their manufacturingconcept, in fact, Tisettanta have createdTisettanta Contract: a division able to meetthe needs of designers and professionals,offering “turn-key” solutions for residentialunits, hotels and high-level facilities. A refi-ned design, characterized by pure lines andtop-quality materials, offers warm and ele-gant rooms, where comfort is guaranteedby very accurate furniture.Among their most relevant Contract realiza-tions, Tisettanta count the Sky-boxes in theSan Siro Stadium of Milan, the suite centerof the Laguna Palace in Venice, the HotelMeridien in Turin, the Hotel Nordica/Hilton inReykjavik, the Eaton House in London, theHotel Mirage in Kazan and three hotels ofthe Mercure chain in Paris. The latest pro-ject, carried out working with the prestigiousdesigner Piero Lissoni, is the luxury, five-stars Mamilla Hotel in Jerusalem.Their interest in the Contract sector has ledTisettanta to the discovery of new markets.In 1999, “Tisettanta LTD” was establishedin London, where a showroom in therenowned Mayfair area was also opened. Ateam of architects and interior designerscooperates with well-known architecturalfirms and building societies, developingimportant contract realizations in the UnitedKingdom and in the world. In 2001,Tisettanta Japan was born – headquarte-red in Tokyo – and the company started ateam work with this new business reality, tocontribute to the creation of many residentialprojects. In this context, the biggest project is

the River Place: a residential area composedby six buildings and 960 flats, each furnishedwith six wardrobes supplied by Tisettanta.In time, the synergies created with otherbrands have led the company to a firm con-solidation of their presence on the Italian mar-ket. As a matter of fact, in 1990 they laun-ched Halifax, a line of home furnishing acces-sories, while – almost ten years later – wesaw the birth of “Cucine Elam”: an epoch-making brand in the history of Italian design,taken over in 1999, that has become an inte-gral part of the Tisettanta team, thoughmanaged independently by Elam System.Tisettanta can offer their customers threeinescapable musts: quality, research andcustomization represent the policy of thiscompany when approaching any market,always keeping the ability of creating charmand arousing desire and emotion.

TISETTANTA www.tisettanta.com

Specializing in innovative furnishing systems, Tisettanta have conquered the international contract market, thanks to their know-how

ITALIA:

TISETTANTAADDRESS Via Tofane, 37 20034 Giussano (MI)PHONE +39 0362 3191 FAX +39 0362 319300E-MAIL [email protected]


TISETTANTA MIDDLE EASTMr. Fouad M. Matar

MOBILE PHONE +961 3616174 E-MAIL [email protected]

TISETTANTA LTDMr. Fouad M. Matar

ADDRESS 1 Grosvenor StreetUk - london W1K4QB E-MAIL info@tisettanta

CONTACTS

A vocation for the contract segment

November 2009 IL FOGLIO DEL MOBILE

Hotel Project - Milan

16_17_Futura_Tisettanta 23-10-2009 12:25 Pagina 17

OVERVIEW: THE PROJECT CULTURE


MONITOR /CONTRACT

1.

Designed by Antonia Astori and Nicola De Ponti for OLUCE, Plateau is a chandelier made of transparentmethacrylate, regularly punched and featuring globes of opal glass that are placed random. The several elec-tric wires, usually not considered from a designing point of view, create a sculpture area going upwards, thusactively participating to the design on the whole.

5.

POLTRONA FRAU has signed the newfirst-class suite of Etihad Airways: an aircompany from the United Arab Emirates.

7.

Since December 2008, the QatarUniversity of Doha has fitted out its

Computer Science Faculty with seatsfrom MOROSO in all common spaces.

THERE ARE MORE AND MORE PUBLIC FACILITIES – SUCH AS HOTELS, RESIDENTIAL BUIL-DINGS, SHOPS, MUSEUMS, THEATRES, YACHTS AND PLANES – CONTACTING ITALIAN FUR-NITURE MANUFACTURERS, TO LET THEM STUDY DESIGNS AND PRODUCE FURNISHINGS.WE’RE NOT TALKING OF THE MERE SUPPLY OF PRODUCTS FROM EXISTING CATALOGS,BUT THE OFFER OF A COMPLETE SERVICE, RANGING FROM DESIGN TO ORDER MANAGE-MENT AND FILLING, WHERE QUALITY, PROBLEM SOLVING EASINESS AND PROFESSIONA-LISM ARE ABSOLUTE MUSTS. HERE FOLLOWING, A BRIEF OVERVIEW OF CONTRACT

DESIGN PROJECTS REALIZED BY IMPORTANT ITALIAN FURNITURE MANUFACTURERS.

2.

The Strip chairs by POLIFORM, designed by Carlo Colombo, fit out theAuditorium of the “Collegio Cardinale Agostino Riboldi” boarding schoolof Pavia, built into the church of the two Saints James and Philip.

3.

Velaria is the new program of very large sliding systems by RIMADESIO and it’s the result of the continuous technological and stylistic research carried out by this company. Their designer is Giuseppe Bavuso.

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TERME, a brand of Restart spe-cializing in pieces of furniture and

accessories for the bathroom,proposes an artistic collection

inspired by the refined Italian tradi-tion of the 18th and 19th century.

6.

One for two is a two-seaterarmchair produced by TONONand standing out for its contempo-rary and strong-impact design.The padding is in fire-resistant,cold polyurethane foam. The seatis founded on a particular basewith an asymmetric-cross shape,made of glossy, chromium-platedsteel. Design by Stefan Heiliger.

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18_21_Rassegna Contract 23-10-2009 12:31 Pagina 18


8.

The revival of the “Riviera” style, for the rebirth of the Montecarlo BeachHotel, which has been redecorated by India Mahdavi and furnishedwith the sofas from ARKETIPO, expressly manufactured for this kind ofluxury, Monegasque hotel. Arketipo have given their contribution withthe production of a series of customized small armchairs, designed byIndia Mahdavi herself, for the bedrooms and the restaurant.

13.

SNAIDERO has gained important contract projects worldwide: inKorea, they’re supplying a series of kitchens of their “Terra” range,for a total value of 6 million euros, while in Turkey 565 kitchens willbe installed in important residential areas, in Istanbul and Burjak.

14.

The new Terminal 3 and Concourse 2 of the Dubai International Airport, a project of AéroportsInternational de Paris, are furnished with approximately 18,600 small armchairs and 6,800 small tablesMeeting designed by MATTEOGRASSI.

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Located in a quiet hutong next tothe Forbidden City in Beijing,Domus Tiandi Restaurante isdone up in style and furnishedwith Italian furniture by MINOTTI.

10.

GRUPPO EUROMOBILProfessional specifically created

kitchens, walk-in closets andbathrooms for 151 Wooster, a

prestigious building in the centreof Soho, New York, designed by

Lee H. Skolnick Architecture.

11.

LEMA have worked in team withthe architect Matteo Thun, for therestyling of Vodafone shops. Theproject is based on the conceptof an environment that can com-municate the values of the brand.The need for communicating wel-come and multiple sensationscomes right from here.

12.

For ANTONIOLUPI a washbasinis not just a container for water,

but it is also a tool to convey emo-tions as well as to furnish a space.Tuba, designed by Carlo Colombo,is made of white Cristalplant and is

available both in the over the topor free standing versions.

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OVERVIEW: THE PROJECT CULTURE


MONITOR /CONTRACT

15.

One of the latest realizations by CONSONNI in partnership with MISURAEMME: the presidential suiteof the Hotel Kempinski Adriatic in Savudria, Croatia.

18.

The Neos collection by FEG, designed by Matteo Nunziati, furnishesthe flats of the VQ Radisson Sas Apartment hotel in Dubai.

16.

BONALDO launches Nadir, a sculptural small table armchair withfaceted shapes, designed by Ilaria Martelli. Fully padded with coldpolyurethane foam and covered with leather or fabric, Nadir is avai-lable in high- and low-backed models.

19.

SLIDE has worked in team withShohta Itoh, for designing theCafè Gelateria Babbi inKaruizawa, Japan. The whole fur-niture is made of polypropylene.

21.

For the new Pershing 108’ from Pershing, renowned

manufacturers of motor yachts,ERNESTOMEDA Yacht Division

have realized a kitchen, expresslydesigned down to the last detailfor a luxury marine environment.

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17.

Inside the Universal Music ofStockholm – one of the largest

record companies in the world -a lounge model of the Perfo chair

from FRAG, expressly designedby Anki Gneib, has been

introduced and presented in ablack leather version, with laser-

applied decorations.

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The Procter & Gamble premises in Dubai, furnished with tables andchairs of the Eva line, signed by M.B.

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22.

DESALTO was at the 62nd edition of Cannes International Film Festival with 500 Riga chairs to fit out theprestigious restaurant in the “Majestic Beach 62”. Made of polypropylene, Riga is particularly suitable forbeing used outdoor, in common spaces.

25.

SMANIA has signed the recent renewal of the furniture in the Royal Suite andLobby of the La Cigale Hotel in Doha. The hotel is a luxury five stars, locatedright in the heart of the prestigious Al Sadd business district of the Arabian town.

27.

RODA, a sophisticated and essential design characterize the Harp368 lounge armchairs, for a contract offer able to tactfully introduceitself in every environment, without forgetting the importance of the

functional variable. Design by Rodolfo Dordoni.

24.

“Fast and healthy” is the foundation of the Supergood restaurant in Berlin, fitted out with small armchairs andsofas from ROSSI DI ALBIZZATE and their collection called Avenue Montaigne. Design by Matteo Thun.

26.

The Maui chairs from KARTELL, designed by Vico Magistretti, furnisha hall of the “Triennale” palace in Milan.

23.

Designed by Antonio Citterio, the system Pavillon TRE-P&TRE-PIÙfor L'Oreal in New York.

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A irnova Leader is a new and dyna-mic company with thirty years ofexperience in the production ofleather seats from the best tanne-

ries. The company from Udine has chosento approach an industrial production,without giving up its valuable artisanal manu-facturing and they’re now launching their col-lections on the market, distinguishing them-selves for the care to details and lightness,their contemporary and functional charac-

ter, where design is a decisive added value. From Airnova experience comes AirnovaPlus,a product line dedicated to luxury, intendedas an interpretation of excellence. This col-lection reinterprets the concept of leatherchairs, putting it in a new aesthetical logic,highlighting the quality of its execution.

Ideal shapes and sinuous, timeless geome-trics widen in a range of experimentations,matching the possibilities of comfort anddesign into new, fresh solutions. Part ofAirnovaPlus line are Chaise Longue, carac-terized by the use of carbon fiber, whichgives the seat extreme lightness; Wing, inleather and metal, a synthesis of warm andcold in a circular volume; Electra, with itsfirm trait that designs the contours of vapo-rous clouds; Iris Table, born on a classicreminiscence on whose surfaces the moder-nity of thoughts can be read. In the Arabian Gulf area, Airnova have takenpart for about three years in the most impor-tant sector exhibitions and their productionranges are now in dozens of interior designfirms among the best-known in the Emirates.“We’re defining the terms and conditions forsome relevant collaborations with very intere-sting partners, both in Dubai and in Abu Dhabi,with the latter that’s confirming itself as the hubof quality business in that area – explains Mrs.Denise Flebus, the company’s Sales andMarketing Manager. The United Arab Emiratesare quickly developing greater and greatersensibility and attention towards design pro-ducts and mainly towards those belonging tothe so-called category of ‘excellence design’,i.e. Italian design. As for our range, its veryaccurate details give our products a particular‘allure’, enabling them to be perceived as whatthey really are: high-design pieces, conceivedand realized with handicraft care”. The design-oriented attitude, in fact, characterizes thecompany image, while customization, guaran-teed on request, – especially for contract sup-

plies – is the strong point of their marketingmix. “Talking about contract, – goes on DeniseFlebus – in Dubai we’ve supplied over 650 lea-ther chairs model Elisa to the Coffee Shop inthe Dubai Mall of the Burj Dubai, the highestskyscraper in the world. We’ve been reallydelighted to be so successful with all the pro-ject managers involved, both for the qualityand the service we’ve offered. Middle-easternmarkets are to be approached with patience,attention and determination, in order to esta-blish relations of mutual trust, whose settling-in period is often long and delicate, though fullof great potentialities”.As for their production, Airnova Leader is stillwalking on and consolidating the way of inno-vation, by researching new lines and manufac-turing with special materials – such asSwarowski crystals or carbon fiber – and com-bining them with leather. Another object of in-depth research is the use of waste materialscoming from the processing of leather, formanufacturing new seats: an approach per-fectly tuned with that research in terms ofsustainability, which is getting received withmore and more attention.


ITALIA:

AIRNOVA DESIGNDenise FlebusSales Manager

ADDRESS Via Puccini, 32/2 33040 Campolongo al Torre (UD)PHONE +39 0431 999 893FAX +39 0431 974 421E-MAIL [email protected]@airnovadesign.it

CONTACTS

AIRNOVA DESIGN www.airnovadesign.it

REPORTAGE

Lightness, contemporary character and quality excellence represent the distinguishing marks of the design seats in leather, combined with innovative materials

Design and artisanal care Chaise Longue

Wing

Jeanneret

Electra

PatchworkElisa

Iris Table

22_23_REPAirnova_Paolo_Lucchetta 23-10-2009 12:49 Pagina 22

22_23_REPAirnova_Paolo_Lucchetta 23-10-2009 12:49 Pagina 23


REPORTAGE

A n expert interpreter of an evergre-en, essential classic, AngeloCappellini relies on a marketingmix respecting the original

canons of the several styles that haveinfluenced the different history ages: fromthe richness of the baroque, to the grace ofthe period of king Louis XV, the neoclassicsobriety distinguishing the style of king LouisXVI and the linearity of the Biedermeier,coming to the contemporary line finding itsrepresentative style in the works of bigs,such as Baker, Barbara Barry.This is where the new range called “Opera”,from Angelo Cappellini, comes from, drawinginspiration from the values of traditions, filte-red by an international contemporary tastethat’s enriched with the materials and manu-facturing processes typical of the top-qualityMade in Italy. An elegant collection, featuringsophisticated details and delicate forms win-king at the past, both aiming at meeting therequirements of first-rate interior decoration,for public facilities, private buildings and stateapartments. The company from Cabiate, rightin the heart of the Italian furnishing industryarea, whose history dates back to 1886, pro-poses its collections, offering a wide variety ofcombinations, with high-quality fabrics andfinishings that enable customers to composeand create definitely unique rooms. The com-pany has always been interested in assessingthe acknowledgement among its customers,as well as in welcoming suggestions on anynew proposal, participating to many events.

The last was the “Saloni WorldWide” inMoscow, in October. On that occasion, thecompany highlighted, once again, its loungefurniture, always extremely representative ofits brand, such as the Vico, in baroque style,featuring a particularly well-proportioned, curlinlay, or, again, the Spenser, in neoclassicstyle, exhibited in an unusual mahogany fini-shing, highlighting the rich inlay in antiquedgold. The living room furniture Verri, in styleLouis XV, is characterized by soft lines andsober and refined inlays, while the Wagnerbedroom, in rococo style, features a resear-ched architectural structure and was show-cased in a refined, light-color finishing. AngeloCappellini also proposes a wide range of pie-ces of furniture, coordinated with sets withwood paneling, where the different solutions

heighten the union with the furniture itself.The company has been working in theArabian Gulf for more than thirty years and, inthis area, they have designed and suppliedthe furnishing of many highly prestigious,state residences. “Designers and architectsoften call us, to carry out important and com-plex projects in that area – explains Mr. LucaMapelli, their Sale Manager – and this is veryrewarding for us and spurs us to go on devo-ting ourselves to a market we’re much intere-sted in and where we’re always very succes-sful”. The company also boasts remarkablecontract realizations in top-class hotels, suchas the Intercontinental in Abu Dhabi, theSheraton in Dubai and the Four Seasons inRiyadh, just to mention some. A strongly gro-wing business, in the last years AngeloCappellini has considerably widened its offi-ces and showrooms, where customers arewelcome, reaching more than 14,000 squaremeters of production and exhibition spaces.However, the increase of its potential has notmade this company loose its strong artisanconnotation, based on the in-depth know-how and skill of its qualified personnel.

Interpreting a timeless classicITALIA:

ANGELOCAPPELLINI & C.ADDRESS Via Milano, 39 22060 Cabiate (CO)PHONE +39 031 766024 FAX +39 031 [email protected]


Mrs Anke Merkel

ADDRESS O BOX 74017, DubaiPHONE 00971 04 3402606

CONTACTSANGELO CAPPELLINI www.angelocappellini.com

Collection reviving the most refined classical styles, in a variety of combinations that allow creating absolutely unique rooms

Butterfly

Spenser

Igor

24_25_A.Cappellini_Masca 23-10-2009 12:36 Pagina 24

November 2009 IL FOGLIO DEL MOBILE 25

Born in Florence in 1966, Mascaestablished itself for its niche“contemporary with style”lighting products.

The produced pieces’ design and thetechnical solutions adopted are extreme-ly innovative, but the traditional decora-tions and the use of antique forgermasters and glazers’ techniques wit-ness a history made of experience andpassion. The brand power is the abilityto forge iron to make unique objectsand obtain exclusive decorations withexperience and experimentation. Thetechnological competence supportingcontinuous research is fundamental. “Thepossibility to make something thatremains for long is a motivating force toplan new solutions – Leonardo Scagli,Company Owner, says. The attention to the technical side of ourproduction is a very important elementto successfully face the internationalmarkets, with offerings that are deep-rooted in our antique handcraft tradi-tion but with a strong predisposition toinnovation”. An example of this intere-sting union is the new Corinto line –already presented at European exhibi-tions – that contains stylistic elementsfrom the classical ancient times, mixed

with the modern Led technology.Another new proposal is the top pro-duct of Vie en Rose, a 1.2 m diameterball full with roses with led and low con-sumption lighting. One of Masca’sstrong points is definitely the customeroriented quality service. The great pro-duction flexibility and the designers’

technical consulting have made thecompany able to meet any request forcustomizing with competence, takingadvantage of 40 years of experience infacing the new challenges launched bythe market. “We are working ‘for thefuture’ – Scagli concludes – trying toplan high-profile technical and stylistic

products, able to excite our customerswithout ignoring eco-sustainability pro-blems. We aim at creating objects ableto install low energetic consumptionlamps, as new laws require, alwaysmaintaining, anyway, our distinguishingtaste. Our purpose? To turn the dar-kness off and the style on”.

Corinto Opera

Vie en Rose

Turn the darkness off and the style onA child of the purest Florentine craftsmanship, Masca production combines harmoniously creative thought and manual skills to give life to innovative and very elegant pieces

ITALIA:

MASCA

ADDRESS Via Pistoiese, 1 50010 FirenzePHONE +39 055 8999155 FAX +39 055 8998565E-MAIL [email protected]


INARA CO. LTD.

ADDRESS Al Ahssa Street P.O.Box 8326 Riyadh 11482 K.S.A

INARA TRADING CO. LLC

ADDRESS P.O.Box 27841 DubaiUnited Arab Emirates<

WEB-SITE www.inara.comE-MAIL [email protected]

CONTACTS

MASCA www.masca.it

24_25_A.Cappellini_Masca 23-10-2009 12:36 Pagina 25


REPORTAGE

F lorence Collections was born anddeveloped in the province ofPistoia, in Tuscany, a land interna-tionally recognized for its skilled

furniture workmanship.The original unit of the company fromQuarrata was constituted by Stalk, a com-pany that today supports FlorenceCollections in the production of the valuableAtlantique collection. The company, with itsforty-year experience, traces a new interpre-tation of the home universe and offers topclass furnishing solutions that comprise pro-duction ranging from tables to carpets, fromcupboards to lamps, from beds to sofas.

The leitmotif for all the proposed items is ArtDeco style that inspires the designers revi-sing the luxury atmosphere of this artisticschool in their absolutely personal way. A precious element of the Atlantique collec-tion is that, being all products homogeneousin the years, they can be included in a singleinterior decoration. The lines, constantlyupdated and enriched, are never radicallychanged, in order to give the opportunity tocreate new and coherent combinations. The materials used are solid wood – mostlyash – and multilayer wood with ash veneer.The genuine leathers are proposed in self-colored or crocodile printing variations. The

lines are embellished through gold leaf, silverand metal flower frame decorations. Therange of fabrics is wide and for each modelthere are many leather and fabric combina-tions. Therefore, the company’s distingui-shing element becomes the combination ofprecious leathers and valuable wood.Florence collections, able to offer a widerange of pieces of furniture for the living andnight zones, are nevertheless open to custo-mize and to create special order models.The company’s strong point consists in theinternal management of all the productionchain, from wood structure building to fini-shing, assembling and secure packaging.

Expressions of pure eleganceRefined environments and luxury Art Deco atmospheres, expressions of an unmistakable Italian design

ITALIA:

FLORENCE COLLECTIONSCarlo Cappellini

ADDRESS Via Ronchi, 7/1 51039 Quarrata (PT)PHONE +39 0573 737860/72144FAX +39 0573 774572E-MAIL [email protected]

CONTACTS

Sophisticated atmospheres for living-room - Proposal A36

Exclusive playing room - Proposal A42

FLORENCE COLLECTIONS www.florencecollections.it

26_27_Florence_Vismara 23-10-2009 11:45 Pagina 26

VISMARA DESIGN www.vismara.it

Born in 1957 as a furniture indu-stry, the company modified itsproduction in the early Ninety’s,pursuing the conception of spe-

cific furniture for home electronics. Therange offered has improved during theyears, from cd and dvd racks to homecinema racks, from coffee tables tolighting bodies, vases and wall mirrors.“This new course has excited us moreand more, so that we have specialized inthis market niche – Pino Vismara,Company Manager, explains. In fewyears, we have become a benchmark forthe furniture addressed to music and

movie fans”. All the lines are offered in dif-ferent styles: modern, classical, baroque,art deco and Piramid. Gold and silver lea-ves, leather, Murano glass tiles and cry-stals embellish the decorated lines andvaried finishes. “We try to interpret thetaste and inclinations of our customers atbest, creating unique style lines – PinoVismara continues – and offering exclusi-ve and eclectic products, fitting the mostrefined environments”. To offer a comple-te and harmonized range, together withthe home theatre racks, Vismara Designproduces a line of accessories such aswall mirrors, tables, lamps, sitting cases

and plant racks. This winning choice wasimmediately appreciated because it offersthe possibility to create a refined environ-ment all around a real passion. This year Vismara Design is presenting anew frame, StarGate, composed by cir-cular elements of great visual impact, pro-posed in the different own styles that havemade the company an exclusive brand forthe Arabian market. “Arabia is a veryimportant market for us. Arabians loveunique and important proposals and leanto luxury and comfort. In the years, wehave really had great satisfaction in thisarea and received great consents”.

Specialized for passionVismara Design’s key to success is specialization, with ranges expressly created to live passion for movies and music

ITALIA:

VISMARA DESIGNADDRESS Via Carducci, 3 20030 Seveso (MI)PHONE +39 0362 503726FAX +39 0362 551452E-MAIL [email protected]

CONTACTS

StarGate + body round light Piramid gold and white + ciaika 170 Piramid

The frame h.c. + frame 120 + ciaika 170 classic bronze-gold The wall h.c + body light baroque silver

November 2009 IL FOGLIO DEL MOBILE 27

26_27_Florence_Vismara 23-10-2009 11:45 Pagina 27

EVENTS&APPOINTMENTSEVENTS ACCOMPANYING THE COMPANIES’ SUCCESS

In the four days dedicated tothe Italian furniture industry inMoscow, during the “SaloniWorldWide” event organized

by Cosmit, the first signs ofrecovery were registered. From7th to 10th October, 360 Italiancompanies met approximately30,000 visitors, coming from allthe former Soviet Republics.“That’s a more positive result –underlines Carlo Guglielmi,Chairman of Cosmit – conside-

ring the worldwide context we’restill experiencing. I’m sure, nextyear the applications on behalfof our companies will startincreasing again, with the awa-reness that our “SaloniWorldWide” in Moscow are anopportunity that can’t be mis-sed”. As a matter of fact, Italiandesign has now become a sortof status symbol for Russia, butif it used to be mainly addressedto the luxury segment, it has

now become an interesting busi-ness opportunity even for themiddle class. In the meantime,the economic policy of theRussian president DimitriMedvedev, supporting the deve-lopment of medium and smallenterprises, are likely to fuel therise of interesting exchangeswith Italy, as underlined by theItalian Ambassador in Moscow,Mr. Vittorio Claudio Surdo, whowas at the opening meeting.


For the third consecutiveyear, Maison&Objet OutdoorIndoor is establishing itselfas the benchmark trade

show for Outdoor in the world. Thisposition is confirmed by the arrival ofnew exhibitors, completely newstand designs and the presence ofthe cream of international creativity.There is a currently a great buzzaround creativity dedicated to out-door design. It is being expressed

through a wide variety of techni-ques. All the comfort of the homecan therefore now be adapted tothe open air. Accessorization andgarden balcony and spa furniture –favourite areas of expression fordesigners – no longer solely con-cern specialist distributors. The"outdoor" range is being enhancedby proposals from the leaders inhigh-end furniture. Innovation is astechnical as it is formal in this sector.

Maison&Objet Outdoor IndoorExhibition

More and more visitors at the “Saloni WorldWide” in MoscowFLASH&PILLSTOP RESIDENTIAL 2008 FOR FRIDA

Designed by Odoardo Fioravanti forPedrali, the chair called Frida originatesfrom experimenting the application of aslight frame of solid oak to a thin shell ofmulti-layer material, manufactured withthe so-called three-dimensional plywoodtechnology, giving comfort to the seatand a new, contemporary appeal towood. During the Promosedia 2008event, this chair won the first award asthe best chair for the Residential sector.

WARNER BROS FOR CIA INTERNATIONAL

CIA International has recently drawn alicense agreement with Warner Bros.Consumer Products Italia, throughwhich they’re offering customers theopportunity of customizing the Displaywardrobe, and many other products,with the characters from DC Originals(Superman, Batman, Wonder Woman...).

THE DISTINGUISHING MARK OF ZED

Zed, the new executive desk fromMartex Office designed by MarcoFumagalli, is dedicated to managers whowant to pass on positive values such assolidity and strength combined with crea-tivity and non-conventional shapes. Thesteel shaped leg made by laser is itsdistinguishing mark and it creates agame of volumes of great aestheticimpact and communicative power.

LIKE AN ORIGAMI

For Fiam, Setsu and Shinobu Ito havesigned the extension table Shinto, withknockdown bases of curved, transpa-rent or extra-light, glass, whose structu-re is inspired by the ancient Japanesetradition of the origami and enrichesthe table collections that have alwaysrepresented this company in the world.

Exhibition

T he 10th edition of the pre-stigious “Interactive KeyAward” awarded theeccentric Snaidero cam-

paign for launching the new Orangekitchen in the worldwide web thefirst prize in the category Family-Lifestyle. With Orange Show, allweb users – both keen on videosand not – were given the opportuni-

ty of taking part in the web castingSnaidero, sending their story shot ina kitchen: original and absolutelyfree life moments. The “orange”way of living home spaces, docu-mented with strong irony. The prizehas awarded the company’s steadyresearch in terms of innovativemeans and modalities, to get intouch with their customers.

Snaidero wins the “Interactive Key Award” for Orange

Award

Domitalia at the third edition of “Italia’s Next Top Model”

Event

Following the first NatuzziStore in Jeddah, in SaudiArabia, the Natuzzi Groupgoes on expanding in the

retail channel, with the opening of anew shop in Al Khobar, in the presti-gious location of Prince Faisal BinFahad Street. The flagship store hasbeen fully realized by the Retail

Design of the Natuzzi Style Center,where – under the supervision ofPasquale Natuzzi – stylists, archi-tects and artisans work in team. Ona show area of about 900 squaremeters, there’s a wide selection offabric, leather and micro fiber sofas,as well as an exclusive line of furni-shing accessories.

A new Natuzzi Store in Al Khobar Flagship Store

T he third edition of the TVreality show “Italia’s NextTop Model” – the Italianadaptation of American

format “America’s Next” – startedin October and Domitalia is takingpart in it with two products cha-racterized by strong visual impact:the chairs of the Lynea range and

the table called “Vita”. The flat ofthe candidate girls is a sort of focalpoint, which the majority of theactivities broadcasted is goingaround, characterized by amodern, young and colorfuldesign, with appealing and eccen-tric lines, which the products fromDomitalia fit perfectly.

Held in January up tonow, in Parc desExpositions Paris leBourget, from next

year on, Meuble Paris is runningfrom September 3 to 7, 2010 inParis Nord Villepinte, in synergywith the MAISON&OBJET show.This complete synergy betweenthe two exhibitions, both forexhibitors and for visitors, trig-gers new opportunities fordevelopment on internationalmarkets. The goal of this evolu-tion is to create the best condi-tions for promoting and develo-ping the furniture industry. This new strategy responds tonew market needs through anoptimal transitionbetween new springlaunches and theirmarketing and cata-loguing in autumn.

From 2010 Meuble Parismoves to September

Exhibition

Lynea

28_29_Eventi 23-10-2009 12:44 Pagina 28

FontanaArte announces themove of its showroomfrom Tribeca to Soho, 45Greene Street, one of the

most exciting districts inManhattan. The showroom hasbeen designed by Architect PieroRussi in an area of almost 3,230square feet, divided into threelevels. Like all of the otherFontanaArte flagship stores, the newstore offers a representation of thebrand including decorative, outdo-or and architectural lighting as wellas accessories and furniture lines.

S ix months after theweek of the design fromMilan, from 22nd to25th October, once

again in Milan, was held thedesign-in-the-city event: a brandnew meeting for keens ondesign. The event, created,coordinated and promoted byDesignPartners, was dedicatedto productdesign andinvolved thewhole town intours amongshowrooms,cultural initiati-ves and entertainment activities.Addressed to the general public,both Italian and international,Milano design-in-the-city turnthe town into the protagonist onthe scene, leading visitors todiscover it, experiencing some-thing new and intense: differentroutes and several side eventsmade the streets of Milan verylively, full of product previewsand cultural meetings.

A multi-medial installationedited by PatriciaUrquiola to tell thesecrets of design. So

Molteni&C and Dada came toParis for the “Designer's days”. In the Flagship Store in Rue desSaints Pères was showed a film onthe secrets of Night&Day, the newseat system designed by PatriciaUrquiola. And cinema becomesthe set up’s fil rouge for the rene-wed show room in the heart ofSaint-Germain. How were the sur-rounding objects born? What sto-ries do they tell? These are thesecrets of design revealed in the“live” performance that accompa-nied the film about Night&Day andSequence, the new modular book-case, also by Patricia Urquiola.

Molteni&C and Dada in Paris with the secrets of DesignFlagship Store

T his extraordinary charityevent, created in 2003and now at its fourthedition, is fostered join-

tly (since the first edition) by AircItalian Association for cancerResearch Lambardia Comiteeand Adi Associazione per ilDisegno Industriale with a doubleaim: to support cancer research(400 thousand euro the sum rai-sed in the past 2007 edition) andto encourage awareness andinterest on Italian Design. Thisevent has become the most long-waited event of the Milan Fall

becoming a happening that invol-ves the cultural and social life ofthe city. This autumn appoin-tment with the public was setfrom the 23rd to the 25th ofOctober at PAC – Padiglioned’Arte Contemporanea in Milan, alocation made available by theAssessorato alla Cultura delComune di Milano. Three daysuseful to buy design products ata special price. These “objects ofdesire” had been accessible toall, thanks to the generosity of theproducing firms that have offeredtheir products to AIRC.

T he LC4 Lounge Chair byLe Corbusier has beenvoted as the favourite all-time piece of designer

furniture, the Burj Al Arab as themost iconic hotel and landmark,and Zaha Hadid as the mostinfluential interior designer/archi-tect in the Middle East. Thesewere the findings of a survey con-ducted by INDEX Interior DubaiShow. The survey, distributed toover 3,000 people in the interiorsbusiness across the GCC region,placed the avant-garde LC4Lounge Chair top in a list of most

iconic designer furniture, withalmost 30% of the vote, followedby Salvador Dali’s Mae West SofaLips (18%) and Aamio Eero’s BallChair coming a close third (17%). Despite being the tallest building inthe world, the Burj Dubai ranked

second in the list of most iconicbuildings, with 29% of the vote,coming behind the Burj Al Arab,which scooped 34% of the vote.Respondents also voted on themost influential interior designer orarchitect in the region. Iraqi bornZaha Hadid outstripped her peersby far, gaining over a third of thevotes (35%), acknowledging hermassive contribution to the indu-stry. Jean Nouvel, designer of TheLouvre Abu Dhabi ranked jointsecond along with Frank Gehry,designer of The Abu DhabiGuggenheim Museum (17% each).


FLASH&PILLSGREAT VERSATILITY

FOR THE ARTEMATICA RANGE

High tech, plain shapes, clean and essentiallines are the main characteristics ofArtematica from Valcucine: a range stan-ding out for its great versatility, with differentmodels, each drawing inspiration from diffe-rent materials - from glass to wood, fromsteel to stone - enabling customers to crea-te more and more personalized kitchensthat mirror their taste and life style.

FUNCTIONALITY AND

COMFORTABLENESS FOR H.CHAIR

H.Chair, the new seat designed byChristophe Pillet for Porro, is composed bya light, tubular structure of chromium-pla-ted metal, with a synthetic body on. On thefront side, the metal frame supports asemi-arm, while on the back it remains visi-ble, giving shape to an original sign, lookinglike a belt. The functionality and comforta-bleness are guaranteed by the frame’scontinuous design: a soft shell, gracefullycurving to accurately mirror human profile.

THE ATMOSPHERE OF THE THIRTIES

Swan presents Vegas, a contemporaryvision of living, following the past. With itssimple and firm traits, Vegas creates a linecorresponding to the expression of highestcreativity that echoes the design of theThirties. Versatile and transversal, the col-lection designed by Ludovica+RobertoPalomba can be easily customized andsolve both living and contract issues.

THE CLOCK IS STRIKING THE “HOUR L”Designed by Roberta Savelli for spHaus,Ora L and Ora M Limited Edition (“Ora”means Hour, in English) are two smallcoffee tables, respectively with an ellipticand a round shape. Their laser-cut, han-dcrafted tinfoil features many small holesscattered, giving them extreme lightness,in spite of the material they’re made of.

Milano Designin the City

Event

Showroom

FontanaArte reaches Soho

Event

Love Design in Milan at its fourth edition

Survey

INDEX’s poll reveals the icons for Middle East Region

Burj Al Arab

LC4 Lounge Chair

Zaha Hadid’s installation in London Aamio Eero’s Ball Chair

28_29_Eventi 23-10-2009 12:45 Pagina 29

A VIRTUAL TOUR AMONG THE MOST IMPORTANT WORLD FURNISHING TRADE FAIRS

EXHIBITIONS IN THE WORLD


The nextnot-to-be-missed events

SALONE INTERNAZIONALE DEL MOBILE14 – 19 April 2010 – Milano (Italy)Fieramilano, Rho Exhibition FairgroundsSS. 33 del Sempione, 28 - 20017 Rho (MI)[email protected]

Exhibitors: 1,298 Visitors: 384,452

STOCKHOLM FURNITURE FAIR4 – 13 February 2010 – Stockholm (Sweden)

Stockholm International FairsTel. +468 749.41.00 Fax +468 99.20.44

[email protected] [email protected]

Exhibitors: 836 Visitors: 40.744

ABITARE IL TEMPOSeptember 2010 - Verona (Italy)Verona Fiere, Viale del Lavoro, 8 - 37100 VeronaTel. +39 045 8298111 Fax +39 045 [email protected] www.abitareiltempo.it

Exhibitors: 860 Visitors: 49,152

ICFF – INTERNATIONAL CONTEMPORARYFURNITURE FAIR15 -18 May 2010 - New York (USA)Jacob K. Javits Convention Center - 655 West 34th Street New York NY [email protected]


INFO:George Little Management Inc. 1133, Westchester Avenue Suite N136 - White Plains - NY 10604 USA Tel. +1914 421.32.00 Fax +1914 94.86.180 www.glmshows.com

INTERIEUR15 - 24 October 2010 - Kortrijk (Belgium) Kortrijk Xpo Doorniksesteenweg, 216 - B-8500 KortrijkTel. +3256 24.11.11 Fax +3256 [email protected] www.kortrijkxpo.be


INFO:Interieur Foundation V.Z.W.Groeningestraat, 37 B-8500 Kortrijk Belgium Tel. +3256 229.522 Fax +3256 216.077 [email protected]

MAISON&OBJETNOW! DESIGN A VIVRE22 – 26 January 2010 - Paris (France)Paris Nord – Villepinte – Roissy CedexTel. +331 48633030 Fax +331 [email protected] - www.maison-objet.com


INFO:SAFI - Salons Français et Internationaux4, Passage Roux F - 75850 Paris (Francia) Tel. (+331) 44.29.02.00 - Fax (+331) 44.29.02.01 [email protected] - www.safisalons.fr

MEUBLE PARIS3 – 7 September 2010 Paris (France)Paris Nord – Villepinte Roissy CedexTel. +331 48633030 Fax +331 48633370www.meuble-paris.net


100% DESIGN 100% DETAILSSeptember 2010 - London (England) Earls Court Exhibition Centre Earls Court 2 Warwick Road – London SW5 9TA – EnglandTel. +4420 [email protected] [email protected]


IMM19 - 24 January - Cologne (Germany)KoelnmesseMesseplatz, 1 - 50679 KölnTel. +49.221 821-0 Fax +49.221 [email protected] - www.koelnmesse.de


30_31_Fiere 23-10-2009 11:52 Pagina 30

D

31November 2009 IL FOGLIO DEL MOBILE

The next issues of Il Foglio del Mobileare waiting for you at...

SALONE INTERNAZIONALE DEL MOBILE14 – 19 April 2010 – Milano (Italy)Fieramilano, Rho Exhibition FairgroundsSS. 33 del Sempione, 28 - 20017 Rho (MI)[email protected]


STOCKHOLM FURNITURE FAIR4 – 13 February 2010 – Stockholm (Sweden)

Stockholm International FairsTel. +468 749.41.00 Fax +468 99.20.44

[email protected] [email protected]


MEBEL23 – 27 November 2010 - Moscow (Russian Federation)Manezh Int. Exhibition CentreManezhnaya Square, 1 – Moscowwww.meb-expo.ru


HABITARE - Furniture, Interior Decoration and Design Fair1 – 5 September 2010 - Helsinki (Finland) Helsinki Fair Centre Messuaukio 1P.O.Box 21 - FIN-00521 HelsinkiTel. +358 9 150 91 Fax +358 9 142 [email protected] - www.finnexpo.fi


I SALONI WORLDWIDE MOSCOWOctober 2010 – Moscow(Russian Federation)Crocus Expo Exhibition CenterKrasnogorsk, 4 - 143400 [email protected]. +7 095 [email protected]


INFO:Cosmit SpaForo Buonaparte, 6520121 Milano (Italy) Tel. +39 02 725941 Fax +39 02 [email protected]

Verona98288

FURNITURE CHINA - SALONEINTERNAZIONALE DEL MOBILE 7 – 10 September 2010 - Shanghai (China)SNIEC - Shanghai New InternationalExpo Center No. 2345, Longyang RoadPudong New Area - ShanghaiTel. +8621 28.90.66.66Fax +8621 [email protected]

Exhibitors: 1.931 Visitors: 58.582

DESIGNEX22 - 24 April 2010 - Sydney (Australia)Sydney Convention & Exhibition Centre Darling Drive - Darling Harbour Locked Bag 14 Pyrmont NSW 2009 AustraliaTel. +61 2 9282 5000 Fax +61 2 9282 504www.scec.com.au - [email protected]


HIA SYDNEY HOME SHOW 13 - 16 May 2010 - Sydney (Australia) Sydney Convention & Exhibition Centre Darling HarbourDarling Drive - Darling Harbour Locked Bag, 14Pyrmont NSW 2009Tel. +612 92825000 Fax +612 92825041 [email protected]

Exhibitions: 300 Visitors: 28,225

INDEX FAIRS MUMBAI08 - 12 October 2010 - Mumbai (India)MMRDA Exhibition Center Bandra-Kurla Complex, Bandra (East), Mumbai - 400051 IndiaTel + 91 22 28302870/71Fax + 91 22 [email protected]

Exhibitors: 236 Visitors: 31098

INDEX DUBAI14 - 17 November 2009 - Dubai (EAU)DWTC - Dubai World Trade CentreSheikh Zayed Road - DubaiTel. +9 714 3321000 Fax +9 714 [email protected] - www.indexexhibition.com


AMBIENTE JAPAN - SALONE INTERNAZIONALEDEI BENI DI CONSUMO2 - 4 June 2010 - Tokyo (Japan)Tokyo Big Sight, 3-21-1, AriakeKoto-Ku - 135-0063 TokyoTel. +813 55301111Fax +813 [email protected]


from 22 to 26 January 2010Paris FRANCE

from 14 to 19 April 2010Milan ITALY

from 3 to 7 September 2010Paris FRANCE

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32_IV_di_cop_Natuzzi 23-10-2009 11:53 Pagina 32

Documents

Index Dubai - November 2009