INDEPENDENT/ASSISTED LIVING

The balance between essential care and preventative care is a crucial step towards creating a morecost-effective form of treating the elderly, impaired, and disabled. The introduction of telehealthcareinto modern society will become a necessary step towards enhancing people’s lives.

MARKET OPPORTUNITY

It is estimated the 90% of older people would like to live in their own home.

• 30% of homes in Europe and the US could benefit from assisted living monitors.

• Each deployment per home will include between 10 to 30 sensors.

Barriers• 98% of UK adults are unaware that assistive

technologies are an important part of social care.

Drivers• GE and Intel are putting up $250 (£170m) of their

own cash over the next five years to do R & D collaboratively on home healthcare devices.

• Of the £11billion spent on long term elderly care, £4billion is spent by patients themselves.

• Telecare could prevent 160,000 people from enteringresidential care per year, with potential costs savings of £2.0 billion per year.

AGEING SOCIETY

In the UK, the number of people over 65 is expected toalmost double to 16.8 million by 2050 and the number ofpeople suffering from long-term conditions will rise fromaround 18.5 million today to 20.6 million by 2020.

There are currently around 600 million people globally in the developed economies who are over the age of 60. By 2025 that will rise to 1.2 billion and by 2050 it willincrease to 2 billion.

80+

Low

01950 1960 1970 1980 1990 2000

ChinaFranceGermanySingaporeUnited KingdomUnited StatesWorld

2010 2020 2030 2040 2050

5

10

15

20

25

30

35

High

70-80 60-70 50-60

Current age

Year

Readiness for uptakeof home healthcaretechnologies

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nDrivers of Readiness for Uptake of HomeHealth Care Technologies

Proportion of Population 65 and Older (projected to 2050)

INDEPENDENT/ASSISTED LIVING

To access our FREE services contact:Wellness and Health Innovation www.wellnesshealthinnovation.orgTel: 0845 607 8787 Email: wellness@innovationcentre.org

Australasia

Asia Pacific

Ocania

Asia E

Asia S

Asia SE

Asia Cent

Europe W

Europe Cent

Europe E

America N

Caribbean

Latin America

N Africa/Middle East

Sub-Saharan Africa W

Sub-Saharan Africa E

Sub-Saharan Africa Cent

Sub-Saharan Africa S

0 2 4 6 8

KEY ISSUES

Falls• 8,000 older people fall every day in the UK• 70% of falls occur at night • Falls account for 10% of acute hospital admissions

in the UK • Hip fractures, usually as a result of falls, cost the

NHS £1.7bn a year • 1 in 5 older people who fracture a hip die within

6 months• Falls at home among elderly cost ambulance

service £145 each time

Dementia• The total estimated worldwide cost of dementia

was US$604 billion in 2010.• By 2025 one million people in the UK will have

dementia • Dementia costs the UK over £17 billion per year

Prevalence of dementia Estimated prevalence of dementia for those aged 60and over, standardised to Western Europe population,by GBD region (%)

©2010 Wellness and Health Innovation

Wellness & Health Innovation Client

PIXIC

Since 2008, Pixic has been providing silicon chipdesign and signal processing consultancy servicesto the global semiconductor and electronics arena.Pixic intends to increasingly specialise in LifeSciences providing R&D consultancy services to thesector as well as generate its own IP. Pixic won aSMART:Scotland grant in January 2010 to help fundits development of a new falls detection technology.

www.pixic.co.uk