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Increasing the revenue of e-commerce with the help of UX/UI

Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

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Page 1: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Increasing the revenue of e-commercewith the help of UX/UI

Page 2: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

About us

Since 2009, we've launched 11 of Ukraine's TOP 30 e-commerce projects

40+ million users have tested the interfaces we created

300+ design projects were created for the markets of Ukraine, USA, UK, Germany, Kazakhstan, Azerbaijan etc.

1000+ recommendations from our UX audits areimplemented successfully every year

Page 3: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

UX

/UIWhat we do

● Evolutionary interface changes

● Revolutionary website redesign

● Website usability analysis

● Mentoring / Consulting

We focus on conversion rate optimization and thinking about business goals first

Page 4: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Portfolio

Portfolio

Page 5: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Intertop How we increased Average revenue per user by 11.46%

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Page 6: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Intertop.ua

Winner of Ukrainian Retail

Awards 2018 in the "Best Shoe

Store Chain" category

More than 1.5 million total visits

per month

Page 7: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

The transaction rate from search increased by 74.64%

The results of our search function optimization

Page 8: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

● The user path to Checkout page was shortened

● The page structure was optimized● We created a more intuitive

interface

Conversion Rate increased by 54.68%

A/B testing results of the Checkout Page optimization

Page 9: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

We created customized landing pages for women, men and children.

The content of each page was adapted to a each specific audience.

The results:

● The conversion rate increased by 26.7%● The bounce rate decreased by 25.4%● The average session duration increased

by 1 min 1 sec

The result of the Main Page optimization

Page 10: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

● The bounce rate decreased by 13.35%

● Page views per session increased by 12.04%

● Average session duration increased by 8.75%

● Transactions increased by 19%

● Transaction rate increased by 7.97%

● Revenue increased by 10.24%

● Average revenue per user increased by 11.46%

The results of the Evolutionary Approach for Intertop:

Page 11: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Baku Electronics 5 time increase in the number of orders

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Page 12: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Baku Electronics

The leader of the electronics and

household equipment market in

Azerbaijan

More than 130,000 visits per month

● 25 years on the market

● 17 offline stores

● More than 60 brands

Page 13: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

5 time increase in the number of orders

“Before the new design release we fundamentally changed all the processes connected with online sales . The range of products on the site was increased, and we also paid more attention to seasonality. Before the release, we managed to increase the number of orders by 3 times, and after the the new design was released the number was 5 times higher. At the same time, traffic increased by 2 times.”

The results of complete redesign

Nizami Rzayev, Head of eCommerce Baku Electronics

Page 14: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Mon Amie1.7 times increase in Average Purchase Value

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Page 15: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Mon Amie

29 offline stores selling perfumes

and cosmetics in Kazakhstan

More than 60,000 items

Page 16: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

The results after our complete redesign:

1.7 times increase in Average Purchase Value

● 20% decrease in Shopping Cart Abandonment

● 32% Engagement Rate increased

Page 17: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Itbox.ua - one of the TOP 7 best online stores in Ukraine Over 900,000 visits per month

Antoshka.ua - winner of Ukrainian Retail Awards 2018 for children's goods chain store Over 430,000 visits per month

Luxoptica.ua - more than 100 opticians in Ukraine 250,000 site visitors per month

More clients

Page 18: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Gold.ua - the best jewelry online store of Ukraine 2018 More than 500,000 visits per month

Brain.com.ua - the best network of computer stores in UkraineOver 1.37 million visits per month

Pampik.com - the best online children's goods store of Ukraine 2017 Over 400,000 total visits per month

More clients

Page 19: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail
Page 20: Increasing the revenue of e-commerce - Турум-бурум · 2019-10-03 · best online stores in Ukraine Over 900,000 visits per month Antoshka.ua - winner of Ukrainian Retail

Portfolio

Portfoliohttps://turumburum.com/cases/

https://www.behance.net/Turumburum