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Knowing where to focus your attention is important when trying to increase your sales. That way you can create real strategy to move forward and not just crisis manage your turnover. This presentation is aimed at spa and salon owners and managers to help them grow their turnover by at least 10% in the next 6 months.
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Increasing Sales in Spa
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
Top Tips to increase by 10% in next 6 months
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
Why
What
Who
When
How
To grow sales its important to consider and measure these aspects of your business.
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
WHATWhat are your top 10 revenue generating services?
What are your top 10 most profitable services?
What are your top 10 revenue generating products?
What are your top 10 most profitable products?
What services and products aren’t you selling from these lists?
What is your average transactional value (ATV)?
What is your average room occupancy/utilisation?
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
WHOWho is your ideal customer?
Who are your top 20 revenue generating customers?
Who are your top 20 most frequent customers?
Who has more than one service every time they visit?
Who has referred the most people to you?
Who hasn’t visited you in the last 3, 6 and 12 months?
Whose value to the salon has increased this year?
Who is your top performing staff member?
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
WHEN / WHEREWhen are your busiest – days, weeks, months?
When do clients visit the spa most - time of day?
Where do your clients live and work?
When are your most profitable treatments likely to be wanted?
Where do you have your retail situated?
When does client get products/services recommended to them?
When does a client rebook?
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
HOWHow do you currently promote to existing clients?
How can your client book with you?
How often out of 10 does a client purchase?
How often do you email/text your clients?
How often do you call clients to see how they got on with their products?
How often do you thank your clients and team?
How easy is it to buy or rebuy from you?
How do you measure your effectiveness?
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
WHY
Why should a client do business with you?
Why are you selling to each client?
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
RESULTMeasure these aspects and aim to focus on developing your business strategy around this.
It is vital to know WHY you are doing what you are doing, so that the sale is done for the right reason and not just to hit a target.
Ensure that you have the right people to achieve your strategy.
Watch your revenue grow.
IN FLOW INTERNATIONALPerformance | Strategy | Mentor
CONTACT USFor more information on how to accurately measure these parts of your business, contact us.
To ensure that you have the best and most motivated people in your team, speak to us.
In Flow International is a specialist Performance Management, Training & Mentoring Company focusing on Spas and Salons primarily. We drive your business through increasing client and employee retention, employee engagement and improving profitability.
W: www.inflowint.com E: [email protected]
T: +44 1908 373 104
