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Landrumhr.com
IncreasingRelevantTrafficThrough
LowHangingSEOFruit
DeborahBrousseauDirectorofMarketing
Theprocessofoptimizingyourwebsitesothatitshowsuphigherintheresultslistwhenpeoplesearchforwordsandphrasesrelevanttoyourbusiness.
SEO– SearchEngineOptimization
• Ifdonewell,itcanbethesinglemosteffectivewaytodriverelevanttraffictoyoursiteandgenerateleads.
• Ifdonepoorlyornotatall,potentialcustomerswon’tbeabletofindyouonline.LOSTREVENUE
WhyShouldYouCare?
1. Don’tchasealgorithms.
2. Understandsearchengines’businessmodels.
3. It’snotasetitandforgetitthing.
4. UseCaution.Itispossibletodothiswronganddamageyourbusiness.
ThingstoKeepinMind
1. Whowouldbeonlinelookingforservicesorproductsyouprovide?
2. Whatwouldtheytypeintofindthoseservicesorproducts?
3. Whattypeofwebsitewouldtheyexpecttofindaftertypingthatquery?
KnowYourAudience– Writethisdown!
• Thisisasearchresultspagefortheorganiclistingsforthequery“PensacolaITcompany”• First,howmanyactual IT
companies doyouseehere?
• Whichoneofthese thingsdoesnotbelong?
LowHangingSEOFruit
1st LowHangingFruit– SecureCertificate• https://www.yourwebsite.com
• Redirect alloldurls tothenewones– NoDuplicateContent!
• UpdateyourRobots.txt file
• Update internal linksandassets usinghttplinks
• AddthenewhttpspropertytoyourGoogleSearchConsole Acct.
• Createanduploadanewsitemap
2nd LowHangingFruit– SiteSpeed
• Test inGoogle’s PageSpeed Insights
• Smallwinsonmostimportant pages
• UseKraken.io forimageoptimization
3rd LowHangingFruit– Content
• IdentifyExperts
• Something isbetterthannothing
• 1-2pagespermonthtostart
4th LowHangingFruit– Keywords
• Whatisthepageofcontentabout–shouldbeonething
• Dosome research =<5minutes
• Chooseaprimarykeywordphrase
• Makesurethatphraseisintheurl &metatitle /description
5th LowHangingFruit– XMLSitemap
• XML-Sitemaps.com – freetoolupto500pgs
• Crawlyoursite,removeanyunwantedpages
• Uploadxmlsitemap toSearchConsole
Resources
• StayintheknowwithSEL,Portent,&Moz
• Paidmonthlynewsletter ($30mo)–SEN.Allnewsandtrends
• GoogleAnalytics
• SearchConsole
• GoogleMyBusiness
TimeTrapstoAvoid
• Optimizingoldoroutdatedpages.Focusonmostimportant pgs first
• Writingtonsofcontent justtogetmorepages. Ithastoberelevant.
• Metakeywordstags– Googledoesn’tusethis forSEOanymore
• Toomanysocialmedia accounts.Focusontheonesmostrelevanttoyourtargetmarket.
Thankyou!