Prepared by: The Insight Advantage1

Jen Berkley Jackson

Marketing Camp - SF

March 30, 2013

@jenberkley

Increasing Marketing’s Strategic Value via Customer Insights

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• Why customer insight?

• Why Marketing?

• How to gather customer insights

• And more…

What we’ll cover

Why Customer Insight?

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…but NOT common practice

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Assessing YOUR customer insight…

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It’s about MORE more than Products and Services…

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2005 - 2013

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Be sure to share what you learn…

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Q & A

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For more information:Phone: 408-358-0700

Email: JJackson@TheInsightAdvantage.com

Blog: www.TheInsightAdvantage.com/blog

Twitter: jenberkley

Facebook: The Insight Advantage