Increasing giving

‘conversation workshop’

Transforming Local Infrastructure

• Who in the room has...• TLI funding?

• a ‘giving strand’ in TLI?

• Building relationships with business as a TLI outcome?

Transforming Local Infrastructure

• Programme outcomes:1. Frontline CSOs can access a wider range of high

quality support, networking and volunteering brokerage opportunities and value them more highly

2. There is stronger local leadership for CSOs which contributes to better partnerships with local businesses and the local statutory sector.

3. Infrastructure organisations, including volunteering infrastructure, are transformed so that they are more efficient, effective and are able to learn and grow with less dependence on state funding.

‘4 Good’ our response – why?

• Traditional sources of funding increasingly becoming scarce

• CSOs need to diversify their income and secure resources in different ways

• However, smaller CSOs are often viewed as ‘unattractive’ causes and do not have the skills, capacity or marketing budgets

• CSOs require support to maximise working with local business or fundraising from the wider community

What is ‘4 Good’?

A way of helping local people...

give

time and skills,

money and resources,

to local good causes

Why 4 Good?

• Need for local voluntary & community groups to diversify income• Less reliance on grants and contracts

• But.... • many have lost skills & lack capacity• have low awareness / image with the public

to community fundraise and build relationships with business

Why 4 Good?

• Low awareness with the public of how to give time / money to local charitable causes:• “6 out of 10 potential volunteers don’t know

where to start” – Your Square Mile Research

• “Charities are increasingly relying on the older generation for donations” – Charities Aid Foundation Report

Why 4 Good?

• 4 Good provides a strong, locally focussed, umbrella ‘brand’ to support local charities and voluntary groups.

What is 4 Good ‘about’?

• Raising the aspirations of and pride in an area

• Increasing charitable giving across the area

• Building relationships between businesses / wider community and charitable organisations for the benefit of all

8 things we’ve learnt along the way...

1. Giving is about more than just money

2. Businesses care about the community around them• it provides their staff and customers• Strong community = strong business

3. Make it easy for people to give – and have a clear ‘offer’

8 things we’ve learnt along the way...

4. Areas have lots of competing initiatives• BITC, community connectors, Community

Foundation etc etc etc

5. You need something that is easy for the public / businesses to understand and get behind

6. Local CSOs want and value support in relation to ‘giving’

8 things we’ve learnt along the way...

7. Technology is great - but you need people to build relationships

8. Increasing giving is a legitimate role for infrastructure organisations

4 Good and businesses

How can businesses give?• Time — through employer supported volunteering

• One off ‘team challenges’ and time off to volunteer

• Skills — providing ‘pro bono’ business expertise or mentoring

• Resources — donating materials or equipment• Money — payroll giving, sponsored activity & tax

efficient donations

Finally

• Our aspiration to see’4 Good’ launched in lots of areas, building a strong, recognisable brand across the country that helps encourage and support local giving of time and skills, money and resources to local good causes

• We see it as a useful tool in helping infrastructure to re-think its role

Questions?

Licencing 4 Good

Model includes:

• Development of local ‘4 Good branding’

• Provision of a bespoke marketing toolkit, templates and branding guidelines

• Provision of dedicated ‘4 Good’ website for your local area

• A range of toolkits, forms and information

• Consultancy advice from our team, to turbo-charge the set up and development of 4 Good in your area

• Access to a growing network of similar minded organisations, for peer support and co-production

4 Good and businesses

• How does the community benefit through business involvement?• Exchanging ideas & skills• New volunteers• Financial support for meeting community needs• Build capacity to provide services that otherwise

might not be possible• Supports the quality of life in the community

4 Good and businesses

4 Good and wider community

• Promoting ‘one off’ volunteering• Saturday supermarket bag packing

• Fundraising events

• Take part ‘4 Good’

Fundraising

• Take part 4 Good

Online Shop

Achievements so far

• Over 45 businesses attending the launch in September

• 700 twitter followers

• 20 active volunteers

• Over £2,000 raised, with a further £1,500 donated ‘in kind’ by local businesses

Achievements so far

• 5 businesses undertaking ‘team challenges’

• A range of local businesses donating a percentage from each sale to Tameside 4 Good• E.g. Bradleys Bakers & Marlborough Motors

• O2 selling our wristbands in its local stores

• Helping the Pride of Tameside Business Awards select its’ Charity of the Year 

Ambitious plans for 2013 and beyond

• Programme of major events planned, including:• A large contingent of riders (30+) taking part in

the Manchester -Blackpool charity cycle ride in July

• Being the ‘charity of the year’ for the Tameside Triathlon in October

• A large charity abseil in the summer

Ambitious plans for 2013 and beyond

• ‘Lower key’ events in the borough throughout the year, including:• A series of ‘bag packing’ events in

supermarkets• A number of business networking events• Fund raising at a number of community events

– such as ‘I love Hyde’

Ambitious plans for 2013 and beyond

• Signing up a ‘media partner’

• We are developing a ‘£10 challenge’ initiative for schools and colleges, building entrepreneurial skills with students with profits going to Tameside 4 Good.

• Licencing the ‘4 Good’ model in other areas• Wigan 4 Good launches in spring