Increasing Conversions with E-commerce User Experience · PDF fileLink from home page, footer, category pages Provide an option for ongoing communication via email, blog, or RSS Optimize

©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.

Increasing Conversions with E-commerce User Experience Design


EFFECTIVE COMMUNICATION STRATEGIES

©Copyright 2012 QA Technologies, Inc. All rights Reserved. ©Copyright 2012 QA Technologies, Inc. All rights Reserved.


Product Information

List Page, Rollover Alternate View

Alternate Images Visible on Detail Page • Detailed/larger product images • Editorial images • Customer product images

Product video

Advantages/ Disadvantages Charts

Product Comparison Tables

Customer reviews – positive and negative,

text and video

Alterative language options for product details (i.e. Spanish)

Customer product tagging

R E L E V A N T A N D M E A N I N G F U L C O N T E N T


Recall Information

Link from home page, footer, category pages Provide an option for ongoing

communication via email, blog, or RSS Optimize the product page and display recall

info and options for similar products and alert when a safe model is in stock

Optimize recall info for on-site search and SEO

TA K I N G C A R E O F E X I S T I N G C U S T O M E R S


Terms and Conditions

Use plain language

Include policies for site use, privacy, shipping, returns, warranties, forums, comments

Price guarantee details

R E M OV I N G U N C E R TA I N T Y W I T H C L E A R P O L I C I E S


International Shopping

Which products can be shipped internationally

Shipping policies for US Military address (APO/FPO/DPO)

U.S.-EU Safe Harbor program International delivery times Product support for international

customers International shipping policies Customs duties policies Return policies

R E M E M B E R , T H E W E B I S G LO B A L



SUPPORTING DECISION-MAKING



Social

Email To A Friend Product Reviews Via Social Media In-page Product

Discussion or Q&A Customer Tags Customer Images Of

Product Video Product Reviews Co-shopping – let

people in different locations see the same product and chat in a sidebar

Social Network

Integration

Facebook Like

Facebook Send Pinterest

Google +1

S U P P O R T I N G T H E S O C I A L S H O P P I N G E X P E R I E N C E


Decision Tools

Price calculators Product images Product videos

Measurement tools

Virtual Try-On, Try-Out Selection wizards

Expert Advice (Chat, Callback)

Comparison shopping tools

Coordinated Products, Outfit

What other customers are

viewing now (real time “what’s hot”

Find Product In Local Store

Order online, pickup in store

option

G I V E C U S T O M E R S T H E T O O L S T H E Y N E E D T O M A K E T H E P U R C H A S E D E C I S I O N


Discounts

Effective Discounting

Encode offers in email links

Automatically add coupons to shopping

cart

Instructions on redeeming

discounts for specific offers Include a price

drop alert by email option with items

Text messaging signup for

discounts and alerts

M A K E S U R E Y O U R P U R C H A S E I N C E N T I V E S M A K E P U R C H A S I N G E A S Y


Total Cost

Display price breakdowns

Item cost

Coupons

Duties

Taxes

Estimated shipping

N O S U R P R I S E S AT T H E C H E C KO U T


Navigational

Express, One-Click Purchase Category-Specific Filters (vary per

category) Narrow Product List By Keyword Next, Previous Product In List More Like This Save To List / Favorites / Bookmark

O P T I M I Z I N G U S E R PAT H S T O G E T T H E M T O T H E C H E C KO U T



CONTINUOUS SHOPPING SUPPORT



Contact Information

Contact Information

Header

During checkout

Footer

Decision points

S U P P O R T C U S T O M E R C O N F I D E N C E BY M A K I N G I T E A S Y A N D O BV I O U S H O W T O C O N TA C T Y O U


Connect Customers

User moderated

communities

Ask and answer services

P O T E N T I A L B U Y E R M E E T S R E A L C U S T O M E R


Help Documentation

Help

Live chat

How-to videos

Inline help Content-sensitive

help

Embedded help

P R OV I D E H E L P AT M U LT I P L E T O U C H P O I N T S F O R M A X I M U M I M PA C T


Respond to Feedback

Timely Sincere Mature

Email

Forums

Social Networks

C R E AT I N G A P O S I T I V E F E E D B A C K LO O P W I T H C U S T O M E R S F O R M U T UA L R E WA R D



SECURITY



VeriSign TRUSTe McAfee Paypal Better Business Bureau TrustWave Norton Secured

Trust Marks

Use on all pages (footer or sidebar)

Next to call to action buttons

Show prominently at payment processing step in checkout

On search results page

I N C LU D E T H E M A N D E X P L A I N W H AT T H E Y M E A N


Safety Mechanisms

Safety Mechanisms

Buyer protection programs

Fraud alerts

Payment Card Industry (PCI) compliance

Data Security Standard

(DSS) compliance SSL certificates

Firewalls

Encryption

P R O T E C T I N G Y O U R C U S T O M E R S A N D Y O U R B U S I N E S S


Privacy Policy

Common language

Specifics Easily located

How you collect it

When it might be shared with others

partners law enforcement

Why you collect it

What type of data you collect

S E T T I N G P R I VA C Y E X P E C TAT I O N S F O R C U S T O M E R S



ETHICAL CONCERNS



Humanitarian Causes

What cause(s)?

How much is contributed?

How are funds utilized?

What has been achieved?

How are participants benefitting?

S H A R I N G T H E C AU S E S Y O U R B U S I N E S S S U P P O R T S W I T H C U S T O M E R S


Fair Trade Practices

Environmental

Social

Societal

Ingredients

Raw materials

Sourcing

Labor type

Distribution

S H A R I N G H O W Y O U R B U S I N E S S S U P P O R T S FA I R T R A D E


Animal Testing

What’s your stance?

Do your products meet

ethical requirements?

P R OV I D I N G T R A N S PA R E N C Y I N T O Y O U R C O M PA N Y B E L I E F S



EMBRACE THE CUTTING EDGE

QAT Global is always on the forefront in adapting new and innovative technologies and methodologies to provide quality world class products to clients.


User Experience

Systemized information for a better design implementation

Interactive applications to address user experience

Easy navigation with the richest visual experience

Simplified tasks and results oriented performance

Agile development with Agility RPM

D E L I V E R E XC E P T I O N A L U S E R E X P E R I E N C E S BY S E A M L E S S LY M E R G I N G A R C H I T E C T U R E , G R A P H I C A L A N D T E C H N I C A L D E S I G N , I N T E R FA C E D E S I G N , A N D M A R K E T I N G

Team with the leader in user experience design to create rich internet applications using agile software development techniques and enhance the user experience in a better way.


E-Commerce Strategy

5 Steps to Developing an Ecommerce Strategy

– Business review and requirements – Target audience analysis and user

requirements – Competitive analysis and

opportunity planning – SEO keywords research and

requirements – Prioritizing objectives and setting

expectations

Five Elements Every Ecommerce Strategy Should Include:

– Branding – Conversion – User Experience – Search engine visibility – Agility

N E X T- G E N E R AT I O N E C O M M E R C E S T R AT E G Y G U I D E D BY I N N OVAT I V E T H I N K I N G A N D R E S E A R C H .

Ready to look beyond what's happening now to create a forward-thinking ecommerce strategy? QAT Global can help you discover and define your opportunity for success online.

Download the brochure

http://www.qat.com/ecommerce-strategy.asp�

http://www.qat.com/ecommerce-strategy.asp�


E-Commerce Solutions

E-Commerce solutions include: – website or a web based system

• custom e-commerce solutions • open-source systems

– shopping cart – payment gateway integration – secure and scalable hosting – marketing consulting

Benefits – reach more potential customers – sell more products – efficiently and accurately fulfill

orders – drive customer satisfaction

B R E A K F R E E O F LO C AT I O N A N D B U S I N E S S H O U R S C O N S T R A I N T S W I T H Q AT G LO B A L .

Break free of location and business hours constraints with QAT Global. We can help you take your business to the web 24/7 with your own online store.


Mobile Applications

Mobile platforms we build applications on: – iPhone App Development – Android Smart Phone App

Development – BlackBerry Mobile Platform

App Development – Windows Mobile App

Development – Symbian Mobile App

Development – J2ME Mobile App

Development – Multi Platform App

development

C U T T I N G E D G E S E C U R E A N D S C A L A B L E M O B I L E A P P S A C R O S S D I V E R S E P L AT F O R M S

QAT Global also offers a complete Mobile Application Development Lifecycle to help you design, develop, test, and deliver your mobile application to your target audience.

User Na

Passw


LEADING INNOVATION

Leading Innovation and driving the next generation user experience in product development across your enterprise.


Who We Are

For over 17 years, QAT Global has been an innovation partner delivering high quality results on time and on budget. QAT Global focuses on all aspects of R&D; we help our clients quickly get to market with new or enhanced products including custom software solutions, web software, desktop software, line of business applications, mobile applications, third-party integrations, ecommerce solutions, content management systems, rich internet applications, and mainframe applications. QAT Global has invested in key technical talent, jump start tool kits, development libraries, methodologies, and templates that have been refined over many product development efforts and achieve above average, repeatable results for our clients.

QAT Global has a flexible operating model, we work with each of our clients to determine the right fit and we design an approach that will work the most effectively for each client. This always begins with helping our clients balance insight and ideals with strategic action. Most importantly, throughout our relationship we always place the interests of our clients first.

QAT Global is committed to delivering quality solutions and client satisfaction. QAT Global maintains the highest standards of

professional integrity. QAT Global pursues technical growth and

diversity to increase value for our clients and opportunity for our staff.

QAT Global employs people with high capability and potential, exceptional creativity, and determination who work closely with one another and with our clients.

QAT Global strives to provide each staff member with the freedom to grow personally and professionally.

QAT Global fosters a working environment that encourages interactivity among our staff for sharing of ideas, experiences, and deployment of best practices.

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A L I T T L E B I T A B O U T U S

LEARN MORE AT:

WWW.QAT.COM


For over 17 years, QAT Global has been an innovation partner delivering high quality results on time and on budget. QAT Global focuses on all aspects of R&D; we help our clients quickly get to market with new or enhanced products including custom software solutions, web software, desktop software, line of business applications, mobile applications, third-party integrations, ecommerce solutions, content management systems, rich internet applications, and mainframe applications. QAT Global has invested in key technical talent, jump start tool kits, development libraries, methodologies, and templates that have been refined over many product development efforts and achieve above average, repeatable results for our clients. QAT Global has a flexible operating model, we work with each of our clients to determine the right fit and we design an approach that will work the most effectively for each client. This always begins with helping our clients balance insight and ideals with strategic action. Most importantly, throughout our relationship we always place the interests of our clients first.

Ken Bass President

Repeatable Success F O R S O F T WA R E P R O J E C T S


Our Executive Team 44

M A N A G I N G R I S K S . S U P P O R T I N G C O L L A B O R AT I O N . F O S T E R I N G I N N OVAT I O N .

As President of QAT Global, Ken has led the company from its infancy in 1995. Ken is respected by both employees and clients alike. He believes in a very “hands-on” approach to the running of the company and makes a point of knowing as intimately as possible the key contact personnel for most QAT Global clients. Ken combines strong technical expertise with operational skills in guiding the company.

Ken Bass

As Vice President and Co-Founder of QAT Global, Rollie has provided a consistent vision and a level of excitement and enthusiasm that has become part of the identity of QAT Global. He has focused most of his attention and energy around the software products and related solutions for the company. His personal charge is to manage the commercialization of the products and related solutions necessary for QAT Global to continue delivering the very best solutions in the industry.

Rollie Stephens

As the CTO, Rich provides the ultimate "value-add" to the client base of QAT Global. Rich is a focused, resourceful visionary who specializes in driving leading edge, technology-centric programs, and providing technology governance with proven expertise and successful results in various architectures, technologies and infrastructures. He has in depth experience in all mainstream and e-business enabling technologies and is "one-stop shopping" for pragmatic advice in developing and deploying enterprise-level systems/architectures.

Rich Barndt

As Director of Brazil Operations, Alex is responsible for overseeing all IT projects developed by the Brazil Office, and also serves as the main contact between clients and the offshore practice in terms of quality assurance and milestones. He works closely with QAT Global's CTO to guarantee that all technical aspects of the different projects are correctly handled and in accordance to patterns and standards defined by the headquarters office. He is also in charge of human resources, including hiring, career development and training.

Alex Barros


Our Values

Avoiding “technology for the sake of technology Transparent processes Proven technologies No re-engineering the wheel Hiring the best talent Staying agile Budget consciousness Fostering innovation

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W E S TA N D BY


Contact Us

Looking to learn more about what makes QAT Global your top partner for strategic consulting, product engineering, agile cloud development, and innovation? We'd love to connect with you and discuss your company's goals and what makes us the right partner for the future.

Address: 222 South 15th Street, Suite 1001 North, Omaha, NE 68102

Phone: 402-391-9200 Email: [email protected]

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S U P P O R T F R O M T H E S TA R T

“ S T A Y C O N N E C T E D ”

Twitter.com/qatglobal

Linkedin.com/in/company/qat

Facebook.com/qatglobal


W E L O O K F O R W A R D T O PA R T N E R I N G W I T H Y O U

Documents

Increasing Conversions with E-commerce User Experience · PDF fileLink from home page, footer, category pages Provide an option for ongoing communication via email, blog, or RSS Optimize