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INCREASE REVENUE… NO CASH OUTLAY

INCREASE REVENUE… NO CASH OUTLAY

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INCREASE REVENUE… NO CASH OUTLAY. A Few of IPN’s 200 Clients…. We specialize in…. Incentive programs Advertiser value-added incentive VISA Card programs News and Sports Watch & wins Station logo merchandise Incentive & Sports travel. Tribune Sinclair Raycom Meredith Granite Liberty. - PowerPoint PPT Presentation

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Page 1: INCREASE REVENUE… NO CASH OUTLAY

INCREASE REVENUE…NO CASH OUTLAY

Page 2: INCREASE REVENUE… NO CASH OUTLAY

A Few of IPN’s 200 Clients…

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We specialize in…

Incentive programsAdvertiser value-added incentiveVISA Card programsNews and Sports Watch & winsStation logo merchandise Incentive & Sports travel

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Most Major broadcast groups…

Tribune Sinclair Raycom Meredith Granite Liberty

Hearst-Argyle Nexstar Lin TV McGraw-Hill Belo Scripps-Howard

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Some goals and ideas…

Quarterly local revenue program Watch & Wins 2011 Football program Sales rewards program Hot deals –rev share Reloadable card program

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Win $150-250,000

News watch & win! Turn key Sponsor driven

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Scratch off cards at sponsor locations…

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Show contests for stations… Show Trips Retail tie-ins Watch & Wins

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We’ve done for fast fooders…

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What are Football Throw Outs?

Station goes to a high school football game and throws out mini-footballs to the audience. Usually the team cheerleaders want to do the throwing!

Footballs feature your sponsor and the station’s logos.

A crew shoots the action and a “Congratulations Winner” spot is created.

“Springfield Chevrolet and KYOU congratulate Springfield High on their win against McKinley High”

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How it works…

Create new business with an advertiser with sponsored promo/spots featuring local football game excitement and winners

Great for Auto Dealers, Fast Food or any local community sponsor

Spots can be :15 or :20 promos or :15 elements with :15 advertiser content

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Creates fun and excitement at the game & makes a great spot for advertiser…

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Some of our station’s sponsorship successes… KERO-closed-Pepsi Fast Trip & Touchdown

Sports as sponsors WTAJ-closed-Fiore Auto (Toyota, Audi,VW

Dealership) KOLD-Closed Jack in the Box & Wing-Stop

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SPORTS PROMOTIONS VIP Trips News watch & wins

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Monthly VISA , Gas and Gift card program for stations. Use the time you have… Long form P.I. Reloadable option

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“Shop Local” discount cards and gift cards…

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Thank you…

Pat Pattison-626-429-3296