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Increase Giving
Coy D. James, Canon of Stewardship
with Online Tools
Knowing the Congregation
• Do congregants give or spend?• Do congregants carry cash, checkbook or credit
cards?• Are gifts planned (pledged) or impulsive?• Do congregants have access to the internet,
social networking sites e.g. FaceBook, Twitter?• Do you have email addresses?• Do you collect contact information for members
and on-site / online visitors?
Online Contributions
• Online and Auto-Gifts account for 40% Annual Budget
• Honorariums and Memorials
• Suggested Giving Levels
• Multiple Funds• Giving Frequency
(Auto-Giver Pgm.)• Matching Gifts
Special Campaigns - Stewardship
• # of Annual Stewardship commitments up 144%
• # of Auto-Givers up by 15%• Supports the Vision and
Membership Covenants • Educates regarding funds
and giving• Organizes stewardship
materials and forms• High Quality and Cost-
effective vs. print materials
Online Commitments
• Faith Promise includes specific action for each covenant commitment
• Page includes print friendly version and tithe calculator
• Commitment to multiple funds
Special Campaigns – Child of Hope
• Campaign provides ~$70K for the Child of Hope program
• Shares history and successes of the program
• Describes plans for the future
• Supports gift premiums
• Funds program out of a “different pocket”
Special Campaigns – Lent
• Facilitates Lenten journey sermon series
• Organizes program support materials and forms
• Offers another opportunity to make a Faith Promise commitment
• Broadens audience and contributors to those outside the local church
Social Network Fundraising
• Twitter• LinkedIn• Facebook• Links friends to
Personal Donate Pages
Email Communications
• Supports Spiritual journey
• Informs contributors
• Builds relationship
• Opportunity for generosity
Resource: ConstantContact.com
Application Service Providers
• ASPs can expand the functionality of your website without the expense of developing the feature yourself.
• First-Giving : Personal Donate Pages
• American Church, Inc.: Credit Card giving (Auto-Givers)
• UCC Stillspeaking Money: Credit Card giving (Auto-Giver)
http://www.ucc.org/stewardship/still-speaking-money/
Additional “Giving” Opportunities
• Secure Give Kiosk• Sources of Hope Online
– Sermon DVDs– Music Ministry CDs– Pastor’s Reading List– Books– Bibles, Study Guides
Other Helpful Resources
printingforless.com – When only something printed will do
leaguelineup.com – Easy and inexpensive telephone tree
[email protected] – Sue Small, flipbook products design
zmags.com – Flipbook products, software source / host site
securegive.com – Source for on-site giving kiosk
[email protected] – Sue Schrader, Sources of Hope wholesale book purchases
ministrymarketingcoach.com – great marketing “How To” resources
americanchurch.com – American Church, Inc., giving envelopes, online giving and stewardship services
ucc.org/stewardship/still-speaking-money – online giving and credit card processing
ConstantContact.com – Mass email support
QUESTIONS?
,COY D. JAMESCANON OF STEWARDSHIP
5910 CEDAR SPRINGS ROADDALLAS, TX 75235-68061.800.501.HOPE214.351-1901
cathedralofhope.com
