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Reach millions of guitar players and fans with the number one guitar network in the world. NewBay Media’s Fretted Network connects brands, gear, and muscians of all levels, styles and interests, unlocking this passionate market to increase sales.

MASSIVE GUITAR REACH

NETWORK-WIDE REACHUNIQUE VISITORS: 3.4 millionPAGE VIEWS: 8.3 millionPRINT REACH: 1.26 millionFACEBOOK: 2.95 millionYOUTUBE: 505,371TWITTER: 561,722INSTAGRAM: 540,013

Our respected, expert-generated editorial reaches a vast network of passionate music tech players, producers, recording pros and hobbyists. Connect with customers through the ultimate in legitimate music technology reporting.

TOTAL TECH

NETWORK-WIDE REACHUNIQUE VISITORS: 267,003PAGE VIEWS: 639,662PRINT REACH: 124,200FACEBOOK: 338,033YOUTUBE: 12,615TWITTER: 73,393INSTAGRAM: 17,413

FRETTED MUSIC TECH

360 DEGREE ENGAGEMENT

With a wide, dynamic portfolio of properties, we connect everywhere

your audience is. We’ll help you harness the power of our multi-

channel options to reach a community of musicians that trust and

respect our branded platforms.

• Weekly e-Newsletters

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• Original Events

• Custom Research

• Custom Marketing ServicesN E W P R O D U C T S

2017ELECTRIC GUITARS • ACOUSTIC GUITARS

BASSES • AMPS • PEDALS • PICKUPSMOBILE APPS • LIVE & STUDIO GEAR

STRINGS & MORE!

FOR

A N E W B A Y M E D I A P U B L I C A T I O N

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WE CAN TAKE YOU THERE

Big, loud, and never backing down, Guitar World dominates the guitar dialog as the world’s largest multi-media guitar platform. From top-flight coverage of iconic artists like Led Zeppelin’s Jimmy Page and Metallica’s Kirk Hammett, to features on groundbreaking new players, Guitar World is the purveyor of the guitar lifestyle. The magazine, along with its devoted online community, engages a passionate audience of guitar fans with an entertaining and insightful take on the mojo of guitar. It’s no wonder why generations of guitarists have relied on Guitar World as their source for all things guitar for more than 35 years.

GUITAR IS A LIFESTYLE

98% play electric guitar

86% play acoustic guitar

85% have played for over 6 years

66% influence others on what to buy

65% are considered experts

AUDIENCE

FRETTED

504,500PRINT REACH

2.5 MillionUNIQUE MONTHLY VISITORS

5 MillionMONTHLY PAGE VIEWS

1.26 MillionAPP DOWNLOADS

1,887,000FACEBOOK FOLLOWERS

342,000TWITTER FOLLOWERS

472,000YOUTUBE SUBSCRIBERS

301,000INSTAGRAM FOLLOWERS

102,000NEWSLETTER SUBSCRIBERS

Guitar World 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines

JAN Special Website Content: Daily NAMM Reports E-Newsletters & Social Feeds: Winter NAMM Coverage

Digital Supplements: The Best of NAMM 2018

FEBR

UARY

Master Class, Issue 1: The Steve Vai Guitar Methodology

The Story of Ronnie Montrose

Portable Amps Building Blocks of Guitar with Steve Vai

Ad Close: 11/29/17Materials Due: 12/3/17

On Sale: 1/2/18

Special Website Content: Used Gear Galleries E-Newsletters & Social Feeds: Show Us Your Gear! *Includes nAMM dIstrIbutIon*

MA

RCH Master Class, Issue 2: The Joe Satriani

Guitar Methodology Tone Secrets Building Blocks of Guitar with Joe

SatrianiAd Close: 12/27/17

Materials Due: 12/31/17On Sale: 1/30/18

Special Website Content: Expand Your Playing Vocabulary E-Newsletters & Social Feeds: Techniques to Improve Your Playing

APR

IL

Master Class, Issue 3: The John Petrucci Guitar Methodology

Affordable Acoustics Building Blocks of Guitar with John Petrucci


On Sale: 2/27/18

Special Website Content: Steve Vai Lesson Master Class: Video E-Newsletters & Social Feeds: Unique Tuning of the Day, with VideoDigital Supplements: Tonal Recall: The Secrets Behind the Great Guitar Sounds

MAY

Zakk Wylde Reunites with Ozzy Os-bourne

Metal Method 101: Learning to Play LOUD

Signal Chain Guide Inversion Chords Ad Close: 2/21/18Materials Due: 2/25/18

On Sale: 3/27/18

Special Website Content: Joe Satriani Lesson Master Class: Video E-Newsletters & Social Feeds: Acoustic Nation: A Celebration of Acoustic Gear

JUN

E

Summer Tour Spectacular! Touring & Travel Gear Pedal Tweaks Alternate Tunings Ad Close: 3/21/18Materials Due: 3/25/18

On Sale: 4/24/18

Special Website Content: John Petrucci Lesson Master Class: Video E-Newsletters & Social Feeds: Summer NAMM CoverageDigital Supplements: School’s Out! The Ultimate Summer Gear Guide

JULY

Gear of the Year…So Far The Best Guitar Products in the First Half of 2018

Guitar Maintenance Modes Ad Close: 4/11/18Materials Due: 4/22/18

On Sale: 5/22/18

Special Website Content: The Songs of Summer: Learn to Play! E-Newsletters & Social Feeds: Pedalboard Configs for Every Genre

EDITORIAL CALENDAR

Guitar World 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines

AUG

UST

Fallen Heroes Issue Tunings for Classic Songs Shopping for an Amp Funk Guitar Ad Close: 5/16/18Materials Due: 5/20/18

On Sale: 6/19/18

Special Website Content: 30 Under 30: Who Are the Hotshots of Guitar? E-Newsletters & Social Feeds: Guitar Heroes of Instagram & YouTube *Includes nAMM dIstrIbutIon*

SEPT

EMBE

R The Young Guns of Guitar: Who Are the Rising Stars?

Shredders of Instagram Electrics Under $500 Guide to Practicing Ad Close: 6/13/18Materials Due: 6/17/18

On Sale: 7/17/18

Special Website Content: 50 Best Country Guitar Songs E-Newsletters & Social Feeds: Country Guitar’s Rising Stars Digital Supplements:Pedals for Every Occasion

OCT

OBE

R Blues Power with Gary Clark Jr. The Art of Relicing How to Store & Protect Your Gear from Harsh Climates

Writing a Great Song Ad Close: 7/11/18Materials Due: 7/15/18

On Sale: 8/14/18

Special Website Content: She Shreds: 15 Players Everyone Should Know E-Newsletters & Social Feeds: Scary Sounds: Learn to Play Themes from ‘The Exorcist,’ ‘Halloween’ and more on guitar. With Video!

NO

VEM

BER Guitar Theory 101: First Steps Country Guitar Gear Guide Essential Accessories Halloween/horror themes on guitar Ad Close: 8/8/18


Special Website Content: E-Z Acoustic Guitar Songs E-Newsletters & Social Feeds: Guitar Innovations Digital Supplements: Learn to Play Classic Christmas Songs on Guitar

DEC

EMBE

R The Songwriting Issue Ultimate Holiday Gift Guide Tools for Writing Songs on Guitar Chord Progressions & Composition Ad Close: 9/5/18Materials Due: 9/9/18

On Sale: 10/9/18

Special Website Content: The Year in Guitar: A Look Back E-Newsletters & Social Feeds: 2019 Guitar Preview

HO

LIDA

Y The Rock and Roll Hall of Fame Issue: Guitarists Who Deserve to Be In Now

Modeling Amps: Why You Need One

Acoustic Campfire Songs Ad Close: 10/3/18Materials Due: 10/7/18

On Sale: 11/6/18

EDITORIAL CALENDAR

rates & specs2018 Gross Rates 1X 3X 6X 13X

Full Page 4 Color $12,060 $11,450 $10,855 $10,250

2/3 $10,125 $9,615 $9,115 $8,605

1/2 $8,925 $8,475 $8,030 $7,585

1/3 $7,235 $6,875 $6,510 $6,150

1/4 $6,030 $5,730 $5,425 $5,125

1/6 $3,015 $2,865 $2,715 $2,565

2018 Cover Rates 13X

4th $14,110

3rd $12,480

2nd $13,025

2018 Marketplace Display Ads 1X 3X 6X 13X

1/6 $1,600 $1,295 $1,130 $1,105

1/12 $870 $795 $745 $385

1 inch $465 $425 $385 $360

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Please send ad materials to:NewBay Mediaplease reference magazine/issueATTN: PRODUCTION 28 E 28th St, 12th Floor NYC, NY 10016

SPREAD ADLive/Safety 16.25 W X 10.375 H Trim 16.75 X 10.875 Bleed 17 X 11.125

FULL PAGELive 7.875 X 10.375 Trim 8.375 X 10.875Bleed 8.625 X 11.125

ADDITIONAL AD SIzES2/3 Page Vertical: 4.625 X 10.25Half Page Vertical: 4.625 X 7.375Half Page Horizontal: 7.25 X 4.8751/3 Page Vertical: 2.25 X 10.251/3 Page Square: 4.625 X 4.8751/4 Page: 3.375 X 4.8751/6 Page: 2.25 X 4.875

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In today’s internet, video is king. No other medium offers the same visibility, entertainment value,

and marketing power.

The NBMG Studios provides all your video production needs. Our New York studio has been updated with new set design, sound and lighting equipment, as well as the latest in editing and post-production. We provide a full service experience from concept to final cut. The NBMG’s full promotion and distribution capabilities will be used to insure highly engaged viewership including all digital and social media platforms.

The NewBay MusIc Group caN provIde:

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vIdeo sTudIos

• Facebook Live• editor desk Jams• custom content opportunities & more!

• product demos• artist Interviews• custom video production

®

Serious guitar players know where to go for comprehensive coverage of both the innovative and the traditional. Guitar Player spans the broadest range of musical styles, delivering diverse content that covers all skill levels and ages. Exclusive gear roundups, lessons, how-to articles, and artist interviews provide the expert tips and insights that obsessed guitarists crave. Guitar Player is the essential, real-world guitar resource that both educates and entertains.

GET SERIOUS ABOUT GUITAR

90% Have played for over 6 years

96% Play electric guitar

88% Play acoustic guitar

81% Watch videos to get guitar info

79% Are considered experts

68% Influence others on what to buy

71% Go to a local music store monthly

AUDIENCE

FRETTED

291,883PRINT REACH

707,000UNIQUE MONTHLY VISITORS

1.24 MillionMONTHLY PAGE VIEWS

820,000FACEBOOK FOLLOWERS





Guitar Player 2018 Editorial CalendarMonth Issue Theme Product Focus Frets (Acoustic) Gear Guide Feature Lesson Deadlines

FEBR

UARY

Classic Recording Sessions Home Recording Pedals and Effects Sight-Reading Shortcuts Ad Close: 11/27/17Materials Due: 11/28/17

On Sale: 1/16/18

Special Website Content: New Products for 2018 E-Newsletters & Social Feeds: Guitar Month *Includes nAMM dIstrIbutIon*

MA

RCH

How to Shred Shred-Ready Gear Amps Joe Satriani Shred Lesson Ad Close: 12/1917Materials Due: 12/20/17

On Sale: 2/13/18

Special Website Content: Youthquake! Best Young Players E-Newsletters & Social Feeds: Pedal Month Digital Supplements: Best of GP Lessons

APR

IL

Editors' Picks of 2018 Gear Debuts New Products New Acoustic Gear for 2018! Riff Deconstruction Ad Close: 1/22/18Materials Due: 1/23/18

On Sale: 3/13/18

Special Website Content: Country Guitar! E-Newsletters & Social Feeds: Amp Month

MAY

Effects Pedals Pedals Personal P.A. Systems Walking Bass Lines Ad Close: 2/15/18Materials Due: 2/19/18

On Sale: 4/10/18

Special Website Content: Women Guitarists Month E-Newsletters & Social Feeds: Women Guitarists Month Digital Supplements: Country Guitar Special!

JUN

E

Classic Rock Cool Gear for Vintage Tones Accessories Unsung Heroes of Classic Rock Ad Close: 3/19/18Materials Due: 3/20/18

On Sale: 5/8/18

Special Website Content: Summer NAMM E-Newsletters & Social Feeds: Summer NAMM

JULY

Mod Your Rig Accessories Travel Guitars Melodic/Harmonic Substitutions Ad Close: 4/16/18Materials Due: 4/17/18

On Sale: 6/5/18

Special Website Content: Lesson Boot Camp E-Newsletters & Social Feeds: Lesson Boot Camp

EDITORIAL CALENDAR®

Guitar Player 2018 Editorial CalendarMonth Issue Theme Feature Presentation Tech Education Feature Lesson Deadlines

AUG

UST

Writing Great Riffs Creativity Apps Gig Bags Big Riff Chords Ad Close: 5/11/18Materials Due: 5/14/18

On Sale: 7/3/18

Special Website Content: Acoustic Shred E-Newsletters & Social Feeds:Acoustic Gear Month E-Zine Specials: Summer Gear Guide *Includes nAMM dIstrIbutIon*

SEPT

EMBE

R Supercharged Blues Boutique Amps Strings How to Play Faux Slide Ad Close: 6/8/18Materials Due: 6/12/18

On Sale: 7/31/18

Special Website Content: Mobile Apps for Guitar E-Newsletters & Social Feeds: New Artists to Watch For

OCT

OBE

R Portable Rigs New Products Budget Acoustic Guitars Todd Rundgren Chords Ad Close: 7/9/18Materials Due: 7/10/18

On Sale: 8/28/18

Special Website Content: Metal Guitar! E-Newsletters & Social Feeds: Music Technology/AES E-Zine Specials: Metal Guitar Special!

NO

VEM

BER Prog Rock/Hall of Fame Awards Pedalboards and Racks Cool Acoustic Apps Grooving in Odd Time Signatures Ad Close: 8/3/18


Special Website Content:GP Hall of Fame E-Newsletters & Social Feeds: GP Hall of Fame

DEC

EMBE

R Cutting-Edge Acoustic Grooves Tech Tools for Acoustic Players

Headstock Tuners Kaki King Lesson Ad Close: 8/31/18Materials Due: 9/4/18

On Sale: 10/23/18

Special Website Content: Holiday Gifts E-Newsletters & Social Feeds: Accessories E-Zine Specials: Holiday Gear Guide

HO

LIDA

Y Tubes Forever Replacement Tubes Capos Holiday Song Arrangements Ad Close: 10/1/18Materials Due: 10/2/18

On Sale: 11/20/18

EDITORIAL CALENDAR®

rates & specs®

Display Advertising 1x 3x 6x 13x

Full Page $8,972 $8,872 $8,564 $8,144

2/3 Page $6,632 $6,548 $6,472 $4,512

1/2 Page $5,876 $5,804 $4,140 $5,456

1/3 V $4,320 $4,268 $4,176 $3,968

1/3 SQ $4,756 $4,696 $4,592 $4,372

1/4 Page $2,984 $2,948 $2,900 $2,772

1/6 Page $1,868 $1,844 $1,828 $1,736

FP Spread $15,160 $14,984 $14,460 $13,752

1/2 Spread $10,568 $10,448 $10,328 $9,808

First RHP $9,300

Cover 2 $9,360

Cover 3 $9,112

Cover 4 $10,044

CLASSIFIED RATES1”h x 2.25” w $215.001”h x 4.75”w $415.002”h x 2.25”w $415.001/6 pg Vertical 4”h x 2.25”w $670.001/6 pg Horizontal 2”h x 4.75w $670.001/3 V 8.25”h x 2.25”w $1,340.001/3 SQ 4”h x 4.75”w $1,340.001/2 H 4”h x 7.25”w $1,780.001/2 V 7”h x 4.75” w $1,780.00FP 8.5”h x 7.25”w $3,175.00

PRODUCT SPOTLIGHT RATES1x: $720 ea.3x: $670 ea. 6x: $620 ea. 12x: $540 ea.Subject to availability - 3 mo min placement

GUITAR BAzAAR RATES3x: $750 ea.6x: $725 ea.12x: $670 ea.

GUITAR SHOWCASEAd Size 3x Rate 6x Rate 12x RateFull Page $4,240 $4,030 $3,605 1/2 Horizontal $2,650 $2,520 $2,255 1/4 Page $1,455 $1,385 $1,240

We accept files created in the following applications:Preferred: PDF – High-resolution, print-ready with images in CMYK. Set registration marks offset to 12pt. Set paper size to ad trim size plus 1” when exporting from original application file.

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Display Ad Specifications/Size Information for Guitar Player, Ultimate Gear Guide and Guitar Player supplements:1. Spread live matter: 15.125” wide by 9” high2. Spread bleed: 16.25” wide by 10.75” high3. Spread trim size: 16” wide by 10.5” high4. Full page live matter: 7.125” wide by 9” high5. Full page bleed: 8.25” wide by 10.75” high6. Full page trim size: 8” wide by 10.5” high7. 2/3 vertical non-bleed: 5” wide by 10.25 high8. 2/3 vertical bleed: 5.25” wide by 10.75” high9. 1/2 page vertical island: 4.75” wide by 7” high10. 1/2 page horizontal: 7.25” wide by 4.75” high11. 1/2 page horizontal bleed: 8.25” wide by 5.375” high12. 1/3 page vertical: 2.25” wide by 9.75” high13. 1/3 page square: 4.75” wide by 4.75” high14. 1/4 page vertical: 3.5” wide by 4.75” high15. 1/6 page vertical: 2.25” wide by 4.75” high

Sizes for Guitar Player – Guitar Showcase:1. Full page, no bleed: 7.25” wide by 9.5” high2. 1/2 page horizontal, no bleed: 7.25” wide by 4.75” high3. 1/4 page vertical: 3.5” wide by 4.75” high

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Guitar Aficionado is the only media brand to celebrate the luxury lifestyle using a timeless icon, the guitar, as the common passion point. To be a guitar aficionado is to be part of an exclusive club whose members appreciate beauty, craftsmanship, and performance. They love fine guitars not only as musical instruments but also as works of art. Guitar Aficionado’s sophisticated design and authoritative editorial on diverse topics that include fine wines and spirits, watches, travel, and luxury automobiles appeals to our cultured audience.

THE DELUXE LIFE

49 Average reader age

$383,600 Average household income

$2,274,000 Average net worth

12 Average number of guitars owned

93% have taken an action as a result of reading Guitar Aficionado

69% connected with an advertiser’sdigital content

AUDIENCE

FRETTED

380,000PRINT REACH


160,285MONTHLY PAGE VIEWS





rates & specs1X 3X 6X

PAGE 4CB $10,200 $9,894 $9,605

1/2 PAGE* $7,140 $6,928 $6,715

COVER 2 /PAGE 1 $25,500 $24,735 $24,055

COVER 3 $12,240 $11,875 ---

COVER 4 $13,260 $12,860 ---

*HORIzONTAL ONLY

FULL-PAGE UNIT

9" x 10 7/8" (trim)

9 1/4" x 11 1/8" (bleed)

Live Area: 8 1/2 x 10 3/8

SPREAD UNIT

18" x 10 7/8" (trim)

18 1/4" x 11 1/8" (bleed)

Live Area: 17 1/2 x 10 3/8

HALF-PAGE HORIzONTAL

8" x 5"

THIRD-PAGE VERTICAL

2 5/8" x 10 3/8"

CONTACT For production-related questions:

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EDITORIAL CALENDARJanuary/February: Musician’s Issue

March/April: Motoring IssueMay/June: Vintage Collections

July/August: Summer Travel Sept/October: Celebrity Issue

Nov/December: Ultimate Gift Issue

Jan/Feb 2018* Mar/Apr 2018 May/Jun 2018 Jul/Aug 2018* Sep/Oct 2018 Nov/Dec 2018 Jan/Feb 2019

Ad Close 10/31/17 1/2//18 2/27/18 4/24/18 6/19/18 8/14/18 10/30/18

Materials Close

11/7/17 1/9/18 3/6/18 5/1/18 6/26/18 8/21/18 11/6/18

On-sale Date

12/12/17 2/13/18 4/10/18 6/5/18 7/31/18 9/25/18 12/11/18

NOTE: IN HOME DATE IS 2 WEEKS PRIOR TO ON-SALE DATE. *DENOTES ISSUES WITH BONUS NAMM DISTRIBUTION

Bass Player is the most respected name for editorial coverage among bassists, and the deepest source of inspiration, information and instruction for players of all levels and styles. BP connects bassists with their heroes via in-depth interviews and world-class tutorials, and delivers the industry’s most trust-worthy gear reviews.

DIG DEEPER

84% have been playing bass for more than 10 years

89% also play other instruments

81% visited an advertisers website

62% purchased a product as a result of reading ads in Bass Player

75% advise others on choosing gear

AUDIENCE

FRETTED

73,728PRINT REACH








Bass Player 2018 Editorial CalendarMonth Issue Theme Product Focus Feature Lesson Ad Close Materials Due On Sale

FEB Jam Band Bass & Bass Player LIVE! Wrap-Up Strings and Things 11/30/17 12/4/17 1/23/18

Special Website Content: New Products for 2018 E-Newsletters & Social Feeds: Bass Player LIVE! Wrap-Up *Includes nAMM dIstrIbutIon*

MA

R Shred Bass Gig Bags & Protecting Your Gear Lessons From Berklee 12/17/17 12/21/17 2/20/18

Special Website Content: Technique E-Newsletters & Social Feeds: Tips & Tricks

APR Hot New Products for 2018 New Products 1/25/18 1/29/18 3/20/18

Special Website Content: Synth Bass: Programming, Pedals, Processors E-Newsletters & Social Feeds: Boutique Gear E-Zine Special: Country Bass

MAY Classic Rock Legends Old School Tone from New Gear Lessons From Berklee 2/23/18 2/27/18 4/17/18

Special Website Content: Bass Legends E-Newsletters & Social Feeds: Pedal Month

JUN World Beat Bass Boutique Basses 3/26/18 3/27/18 5/15/18

Special Website Content: Summer NAMM E-Newsletters & Social Feeds: Summer NAMM E-Zine Special: Summer Gear Guide

JULY MIDI Bass Mobile Apps Lessons From Berklee 4/23/18 4/24/18 6/12/18

Special Website Content: Live Performance E-Newsletters & Social Feeds: Female Bassists

AUG Special Recording Issue Home/Studio Recording 5/18/18 5/21/18 7/10/18

Special Website Content: Home and Studio Recording E-Newsletters & Social Feeds: New Technology *Includes nAMM dIstrIbutIon*

SEP Bass Education: The Best Schools, The Best

TeachersBudget Gear Lessons From Berklee 6/11/18 6/14/18 8/7/18

Special Website Content: Lessons & Education E-Newsletters & Social Feeds: New Artists

OCT Bass Player LIVE! Gear & Artist Preview Signature Basses 7/16/18 7/17/18 9/4/18

Special Website Content: Bass Player LIVE! Preview E-Newsletters & Social Feeds: Bass Player LIVE! E-Zine Special: Bass Player LIVE!

NO

V Rigs of the Stars Tube Amps Lessons From Berklee 8/13/18 8/14/18 10/2/18

Special Website Bass Rigs of the Stars E-Newsletters & Social Feeds: Amp Month

DEC Pedals A-Z Pedals 9/10/18 9/11/18 10/30/18

Special Website Content: Holiday Gear Gift Guide E-Newsletters & Social Feeds: Accessories E-Zine Special: Holiday Gear Gift Guide

HO

L Holiday Gear Gift Guide Accessories Lessons From Berklee 9/13/18 9/18/18 11/6/18

EDITORIAL CALENDAR

rates & specs











Display Ad Specifications/Size Information for Bass Player:1. Spread bleed: 18.25” wide by 11.125” high3. Spread trim size: 18” wide by 10.875” high4. Full page bleed: 9.25” wide by 11.125” high5. Full page trim size: 9” wide by 10.875” high6. 2/3 page vertical: 5” wide by 9.75 high7. 2/3 page vertical bleed: 5.875 wide by 11.125 high8. 1/2 page vertical island: 5” wide x 7.25” high9. 1/2 page horizontal: 7.75” wide by 4.75” high10. 1/2 page horizontal bleed: 9.25” wide by 5.5” high11. 1/3 page vertical: 2.375” wide by 9.75” high12. 1/3 page square: 5” wide by 4.75” high13. 1/4 page vertical: 3.75” wide by 4.75” high14. 1/6 page vertical: 2.375” wide by 4.75” high

Sizes for Bass Player – Bass Showcase:1. 1/8 page horizontal, no bleed: 1.75” wide by 4.75” high2. 1/8 page vertical, no bleed: 3.75” wide by 2.25” high


Full Page $6,864 $6,783 $6,571 $6,184

2/3 Page $5,172 $5,117 $4,964 $4,667

1/2 Page $4,361 $4,314 $4,186 $3,948

1/3 V $3,727 $3,676 $3,540 $3,324

1/3 SQ $3,383 $3,345 $3,213 $3,022

1/4 Page $2,508 $2,486 $2,414 $2,253

1/6 Page $1,199 $1,173 $1,143 $1,063

FP Spread $1,160 $11,352 $10,995 $10,357

1/2 Spread $7,846 $7,756 $7,535 $7,098

First RHP $6,775

Cover 2 $6,970

Cover 3 $6,698

Cover 4 $9,299

PRODUCT SPOTLIGHT RATES1x: $700 ea.3x: $650 ea. 6x: $600 ea. 12x: $525 ea.Subject to availability 3 month minimum placement

SPECIAL POSITIONSSPECIFIED PAGES OR PROXIMITY TO MONTHLY COLUMNS, ADD 15% TO APPLICABLE RATES (ONLY FOR FULL-PAGE OR LARGER; SPECIFY ON INSERTION ORDER). POSITION IS NOT GUARANTEED IF MATERIAL IS LATE. CONTINUOUS PAGE PLACEMENTS, 15% EXTRA AFTER FIRST PAGE.

INFORMATION IN THIS DOCUMENT IS SUBJECT TO CHANGE WITHOUT NOTICE.


Electronic Musician is the #1 resource for musicians who want to record, produce, and perform better music. With in-depth tutorials, interviews with leading artists, producers, DJs, and engineers, and deep gear reviews by industry experts, we provide the knowledge you need to be at the top of your game. Want to know tips, tricks and the story behind the most innovative production happening today? You’ll find it all here. In 2017 Electronic Musician Magazine will now include all the best content from Keyboard.

TECHNOLOGY TRENDSETTERS

88% have been playing for 10 years or more

89% have a home recording studio setup

79% have visited an advertisers website after seeing them in EM

$4400 planned to spend at least this amount per year on average for music equipment

AUDIENCE

TECH

124,200PRINT REACH








Electronic Musician 2018 Editorial CalendarMonth Issue Theme Product Focus Lessons and How-To's Keyboard Section Content Deadlines

FEBR

U-

ARY

Editors' Choice Awards 25+ Award Products Digital Interface as Synth Patchbay Create Templates for Synth Program-ming


On Sale: 1/16/18

Special Website Content: Editors’ Choice Awards E-Newsletters & Social Feeds: Editors’ Choice Awards E-Zine Specials: NAMM 2018 Gear

MA

RCH Improve Your Mixes In-ear monitor systems for

the studioMixing Do's & Don'ts Propellerhead Reason 10 synth

programmingAd Close: 12/1917


Special Website Content: DIY Month E-Newsletters & Social Feeds: DIY content

APR

IL

Working with High-resolution Audio Hi-res DAWs, Converters, clocks, peripherals

Ableton Live 10 Master Class 11 Essential Warmups Ad Close: 1/22/18Materials Due: 1/23/18

On Sale: 3/13/18

Special Website Content: High-Res Audio Month E-Newsletters & Social Feeds: Tips/Gear for High-Res Audio

MAY

Build a Custom Sound Library Software Samplers Mixing/Mastering for Vinyl Nord Keyboard Deep Dive Ad Close: 2/2618Materials Due: 2/27/18

On Sale: 4/10/18

Special Website Content: DIY Sampling and Sound Library E-Newsletters & Social Feeds: Musikmesse/Superbooth E-Zine Specials: Musikmesse/Superbooth 2018 Gear

JUN

E

Microphones for live performance Musician's Guide to Choos-ing Stage Mics

Homemade Echo Chamber Advanced Splits and Layering Ad Close: 3/19/18Materials Due: 3/20/18

On Sale: 5/8/18

Special Website Content: Live Sound Strategies E-Newsletters & Social Feeds: Summer NAMM E-Zine Specials: Summer NAMM Gear

JULY

DJ Tools New DJ controller products DIY Mastering Tips Know Your Hammonds Ad Close: 4/16/18Materials Due: 4/17/18

On Sale: 6/5/18

Special Website Content: DJ Tools E-Newsletters & Social Feeds: DJ and EDM Gear

EDITORIAL CALENDAR

Electronic Musician 2018 Editorial CalendarMonth Issue Theme Product Focus Lessons and How-To's Keyboard Section Content Deadlines

AUG

UST

Mobile Audio Production Android Music Apps and peripherals

Compression Key Controllers with Mobile Devices Ad Close: 5/14/18Materials Due: 5/15/18

On Sale: 7/3/18

Special Website Content: Latest Trends Android, iOS, and Web MIDI E-Newsletters & Social Feeds: Mobile-Music Making

SEPT

Sound Designer Roundtable Hardware Keyboard Synths Max for Live Deep Dive A Keyboardist's Pedalboard Ad Close: 6/28/18Materials Due: 6/28/18

On Sale: 7/31/18

Special Website Content: Sound Design and Synth Programming E-Newsletters & Social Feeds: Sound Design

OCT

Room Treatment for Rehearsal Spaces & Home Studios

Build a remote recording rig on any budget

Audio Interfaces Safe Touring with Softsynths Ad Close: 7/9/18Materials Due: 7/1018

On Sale: 8/28/18

Special Website Content: Acoustical Room Treatments E-Newsletters & Social Feeds: AES Report E-Zine Specials: : AES 2018 Gear

NO

V

Using Electronic Percussion (software and hardware)

E-drum Kits Optimize your DAW Tweak your Whirly Ad Close: 8/3/18Materials Due: 8/7/18

On Sale: 9/25/18

Special Website Content: Electronic Percussion E-Newsletters & Social Feeds: E-percussion

DEC

Rock Star Holiday Gift Guide Holiday Gifts Long-term Storage Strategies Things Every Gigging Keyboardist Should Have


On Sale: 10/23/18

Special Website Content: MPE MIDI and Alternative Controllers E-Newsletters & Social Feeds: New MIDI Instruments and Technology

EDITORIAL CALENDAR

rates & specs











Display Ad Specifications/Size Information for Electronic Musician:1. Spread bleed: 18.25” wide by 11.125” high3. Spread trim size: 18” wide by 10.875” high4. Full page bleed: 9.25” wide by 11.125” high5. Full page trim size: 9” wide by 10.875” high6. 2/3 page vertical: 5” wide by 9.75 high7. 1/2 page vertical island: 5” wide by 7.25” high8. 1/2 page horizontal: 7.75” wide by 4.75” high9. 1/2 page horizontal bleed: 9.25” wide by 5.5” high10. 1/3 page vertical: 2.375” wide by 9.75” high11. 1/3 page square: 5” wide by 4.75” high12. 1/4 page vertical: 3.75” wide by 4.75” high13. 1/6 page vertical: 2.375” wide by 4.75” high

Sizes for Electronic Musician – Marketplace:1. 1/2 page horizontal: 7.75” wide by 4.75” high2. 1/4 page vertical: 3.75” wide by 4.75” high3. 1/4 page horizontal: 7.75” wide by 2.25” high4. 1/8 page horizontal: 3.75” wide by 2.25” high


Full Page $5,053 $4,951 $4,845 $4,701

2/3 Page $4,271 $4,191 $4,097 $3,974

1/2 Page $3,583 $3,515 $3,443 $3,3361/3 V $2,950 $2,894 $2,826 $2,7501/3 SQ $3,247 $3,183 $3,115 $3,0261/4 Page $2,389 $2,342 $2,299 $2,2231/6 Page $1,696 $1,662 $1,632 $1,573FP Spread $9,278 $9,087 $8,895 $8,6321/2 Spread $7,204 $7,059 $6,919 $6,711First RHP $4,752

Cover 2 $5,436

Cover 3 $5,168

Cover 4 $6,651

PRODUCT SPOTLIGHT RATES1x: $720 ea.3x: $670 ea. 6x: $620 ea. 12x: $540 ea.Subject to availability - 3 month minimum placement

MARkETPLACE RATES

AD SIzE AD RATE 3X AD RATE 6X AD RATE 12X

1/2 Page: 4.75” h x 7.75” w $1,930 $1,835 $1,740

1/4 Page Vertical: 4.75” h x 3.75” w $1,195 $1,135 $1,075

1/4 Page Horizontal: 2.25” h x 7.75” w $1,195 $1,135 $1,075

1/8 page horizontal: 2.25” h x 3.75” w $720 $680 $645


Keyboard is the world’s most trusted source of musical know-how and technological expertise for keyboard players. We offer in-depth reviews of the latest gear, music lessons penned by the best players, tech clinics, and interviews in which artists reveal their creative secrets. When it comes to playing great, sounding great, and making optimal buying decisions, there’s no information source like Keyboard. In 2017 Keyboard’s market-leading content can be found in the pages of Electronic Musician.

CREATIVE SECRETS

ALL AGES Range in age from young to old, and from beginner to pro, including teachers and gear technitions

ALL INSTRUMENTS Play all types of keyboard instruments—acoustic and electric piano, synthesiz-er, organ, workstations...

ALL PLATFORMS Use music technology and software regularly for mobile devices and computers to write, record and perform

AUDIENCE

TECH

450,000DIGITAL QUARTERLY EMAGAZINE






digitalad PaCKagES


the newBay music group reaches more musicians than any other network in a contextually relevant environments that delivers results. our digital display ad units are proven to deliver highly engaged campaign results across desktop and mobile. Break through the digital clutter with a highly

effective nBmg digital solution.

HOME & SECTION PAGE DISPLAY UNITS

GALLERY TOP | 728 x 90

GALLERY SIDEBAR300x600,300x250

GALLERY INTERSTITIAL 300 x 250

GALLERY TOP

GALLERY INTERSTITIAL

DESKTOP MOBILE

DESKTOP GALLERY PAGE

MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250

IN CONTENT AD ZONE728 x 90, 970 x 250

STICKYSIDEBAR300x600,300x250

HEADER AD ZONEBILLBOARD, 970 X 250SUPER LEADERBOARD / PUSHDOWN, 970 X 90LEADERBOARD, 728 x 90

FIXED BOTTOM | 728 x 90, 970 x 90

STICKYSIDEBAR300x600

SIDEBAR300x600,300x250

HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50


IN CONTENTAD ZONES300 x 250

IN CONTENT AD ZONE300 x 250


SIDEBAR300x600


CONTENT GALLERY PAGE



MOBILE CONTENT GALLERY PAGE

DESKTOP MOBILE




GALLERY TOP


DESKTOP MOBILE


MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250




FIXED BOTTOM | 728 x 90, 970 x 90



HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50





SIDEBAR300x600






DESKTOP MOBILE

Get more options for visibility than ever before with our new home page and section display units.

The Fixed Bottom unit continuously sticks to the bottom of the visible frame providing100% viewability once loaded.

The Sticky Sidebar remains visible as users scroll down through the site content and provides 100% viewability once loaded.

With a site fully optimized for mobile viewing, ad-ditional sizes for mobile must be provided.

In Content Ad Zone breaks the page in an impactful, eye-catching way.

Mobile In Content Ad Zonedominates the screen for maximum viewing and engagement.

NBMG sites feature a fully responsive design to deliver an engaging user experience and high impact campaign results.

ARTICLE PAGE DISPLAY UNITS




GALLERY TOP


DESKTOP MOBILE


MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250




FIXED BOTTOM | 728 x 90, 970 x 90



HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50





SIDEBAR300x600






DESKTOP MOBILE




GALLERY TOP


DESKTOP MOBILE


MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250




FIXED BOTTOM | 728 x 90, 970 x 90



HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50





SIDEBAR300x600






DESKTOP MOBILE

Article pages on nbMG sites are often the initial entry point for our visitors. targeting your campaigns within our award-winning content ensure your messages will be seen by a high-engaged audience that are hungry to learn more and consistently outperform other media platforms.

The Fixed Bottom unit continuously sticks to the bottom of the visible frame providing100% viewability once loaded.

The Sticky Sidebar remains visible as users scroll down through the site content and provides 100% viewability once loaded.

With a site fully optimized for mobile viewing, ad-ditional sizes for mobile must be provided.

In Content Ad Zone breaks the page in an impactful, eye-catching way.

Mobile In Content Ad Zonedominates the screen for maximum viewing and engagement.

NBMG sites feature a fully responsive design to deliver an engaging user experience and high impact campaign results.

HIGH IMPACT SOLUTIONS


FIXED BOTTOM | 728 x 90, 970 x 90


HIGH IMPACT BRANDINGTHREE UNIT ROADBLOCK OUTSTREAM VIDEO UNIT

VIDEOSTICKYSIDEBAR300x600,300x250

FIXED BOTTOM | 728 x 90, 970 x 90


HIGH IMPACT BRANDINGTHREE UNIT ROADBLOCK OUTSTREAM VIDEO UNIT

VIDEO HOVERINVITE300x600,300x250

INTERACTIVE EXPANDABLE BANNERS

CAN INCLUDE VIDEO, SLIDESHOW, INTERACTIVEPRODUCT DEMO OROTHER CONTENT

1000 X 600 INTERACTIVE CANVASDeliver a strong brand message with a 3 unit roadblock. Perfect for creat-ing strong product awareness, your roadblock will appear in a site section, article or within targeted content.

Showcased within site content, the outstream video unit autoplays with audio that begins when the mouse hovers over it.

Our expandable banners invite viewers to hover over for more and then open up to a massive 1000x600 window where you can include video, a slide show or whatever interactive content you desire.

GALLERY PAGE AD DISPLAY UNITS




GALLERY TOP


DESKTOP MOBILE


MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250




FIXED BOTTOM | 728 x 90, 970 x 90



HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50





SIDEBAR300x600






DESKTOP MOBILE




GALLERY TOP


DESKTOP MOBILE


MOBILE GALLERY PAGE

ADHESION | 320x50

FIXED BOTTOM | 728 x 90, 970 x 90

IN CARD300X250




FIXED BOTTOM | 728 x 90, 970 x 90



HEADER | 320x100,300x250,320X50

ADHESION | 320x50


HEADER | 320x100,300x250,320X50





SIDEBAR300x600






DESKTOP MOBILE

tecHnIcAl sPecIFIcAtIons:

Accepted File types: jpeg, HTML 5, 3rd party tagsFile size limit: 2MB

Animation spec: 3x loop, 15 sec maxdesktop Ad sizes: 970x250, 970x90, 728x90, 970x90

(pushdown), 300x250, 300x600, 900x65Mobile Ad sizes: 320x50, 320x100, 300x250

For questions, please contact: Sujin Lee • Director, Ad Operations

Office: 212 378 0433 • Mobile: 917 214 [email protected]

nbMG galleries enable you to deliver your message in a contextually relevant environment. You can target multiple creative units with each gallery to provide more complex and in-depth messaging about your product or service.

DIGITAL RATESAD UNITS CPM

Billboard 970x250: $15300x250: $10

In Content 728x90: $12970x250: $15

Sticky 300x600: $12Mobile Header: $10

Mobile Adhesion: $12Mobile in Content 300x250: $10

Fixed bottom 728x90: $18 970x90: $20

ROADBLOCkS

3 unit Roadblock – billboard, sticky 300x600, fixed bottom: $28

Roadblock Full Site per day:Guitar World $3,000Guitar Player $2,250Bass Player $1,500

Electronic Musician $1,750Entire Music Group $5,000

VIDEO

NBMG Produced Gear Video: $7,000Supplied Video: $30 CPM

Custom Production: Project Priced

eNEWSLETTER ADS

Banners: $15 Takeover: $32

eBLAST RATES

Guitar World $2,500Guitar Player $1,800Bass Player $1,500

Guitar Aficionado $1,000Electronic Musician $1,200Entire Music Group $3,500

CONTACTJeff donnenwerth, Advertising [email protected](212)378-0466 Jason Perl, Advertising [email protected](646) 723-5419 scott sciacca, Advertising [email protected](646)723-5478

PRODUCTION:

Guitar AficionadoGuitar Worldnicole [email protected](646) 723-5419

Guitar Playerbeatrice Weir [email protected](650) 238 -0265

bass Playerelectronic MusicianGear GuidesAmy santana [email protected] (650) 238 - 0264

ADVERTISING & MARKETING SOLUTIONS: bob Ziltz, Group Publisher [email protected] (212)378-0471 Anne triece, Publisher Guitar AficionadoAdvertising Director - Non–Endemic [email protected] (646) 723-5491 Jon brudner, Advertising [email protected](917) 281-4721 Mari deetz, Advertising [email protected](650)238-0344

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INCREASE CUSTOMERS & SALES WITH THE L … CUSTOMERS & SALES WITH THE L ARGEST STAGE IN MUSIC ... Joe Satriani Lesson Master Class: Video E-Newsletters & Social Feeds: Acoustic Nation: