Incorporating Newsletter Incorporating Newsletter Design ElementsDesign Elements

Chapter 11Chapter 11

Creating Enhanced Creating Enhanced NewslettersNewsletters

Table of ContentsTable of Contents Headers/FootersHeaders/Footers MastheadMasthead Pull QuotesPull Quotes KickersKickers SidebarsSidebars CaptionsCaptions

Ruled LinesRuled Lines Jump LinesJump Lines GraphicsGraphics IllustrationsIllustrations PhotosPhotos End SignsEnd Signs

Enhanced Newsletter Enhanced Newsletter ElementsElements

Footer

Header

Table of Contents

Photo

Pull Quote

Masthead

Sidebar

Caption

Jump Line

End Sign

Kicker

Formatting a NewsletterFormatting a Newsletter

ColumnsColumns Text BoxesText Boxes TablesTables

Evenly Distributing ColumnsEvenly Distributing Columns• Insert Insert Continuous Section Continuous Section

BreakBreak to balance columns to balance columns

Linking Text BoxesLinking Text Boxes• Create text boxes as containers of Create text boxes as containers of

body textbody text• Select text box containing body text, Select text box containing body text,

click click Create Text Box LinkCreate Text Box Link button, click button, click inside text box that will hold overflow inside text box that will hold overflow texttext

Using Scanned ImagesUsing Scanned Images Equipment that converts a photograph,

drawing, or text into a compatible digital file format

File format invented for scanning is .tiff (or .tif); can also save in .bmp, .gif, .wmf, or .jpeg formats

Click Insert, Picture, From Scanner or Camera

Using a Digital CameraUsing a Digital Camera

Images are saved in .jpeg Images are saved in .jpeg (.jpg) file format(.jpg) file format

Click Click IInsert, nsert, PPicture, From icture, From SScanner or Cameracanner or Camera

Copy Fitting TechniquesCopy Fitting Techniques

Increase or reduce marginsIncrease or reduce margins Change justificationChange justification Change typeface, type size, or styleChange typeface, type size, or style Increase or reduce spacing before or Increase or reduce spacing before or

after paragraphs (leading)after paragraphs (leading) Use hyphenationUse hyphenation Condense or expand spacing between Condense or expand spacing between

characters (kerning and/or tracking)characters (kerning and/or tracking)

Copy Fitting Techniques Copy Fitting Techniques (Cont.)(Cont.)

Add or remove a sidebar, pull quote, Add or remove a sidebar, pull quote, kicker, or end signskicker, or end signs

Edit textEdit text Resize or remove graphics, photos, Resize or remove graphics, photos,

or objectsor objects Add or remove graphic linesAdd or remove graphic lines Add or remove bulletsAdd or remove bullets