Upload
trankhanh
View
213
Download
1
Embed Size (px)
Citation preview
@LisaLFlowers [email protected] (703) 862-8743
Incorporating Digital Into Your Marketing Mix
Social Media Conference – February 2014
I S I N T E G R A T E D M A R K E T I N G .
Digital Marketing
@LisaLFlowers [email protected] (703) 862-8743
You need a strategy.
@LisaLFlowers [email protected] (703) 862-8743
It’s a channel.
@LisaLFlowers [email protected] (703) 862-8743
Only a part of your marketing mix.
@LisaLFlowers [email protected] (703) 862-8743
Source: http://www.slideshare.net/waypointdigitalmarketing/the-digital-marketing-mix?v=default&b=&from_search=3
@LisaLFlowers [email protected] (703) 862-8743
Your Marketing Plan & Strategy
Where is it? What are you doing with it? Who is actually using it? Does it tie back into your goals?
@LisaLFlowers [email protected] (703) 862-8743
H A V E B E C O M E
“Digital tools
virtual water coolers.” - A L A N A D A M S O N , A U T H O R O F B R A N D D I G I T A L
@LisaLFlowers [email protected] (703) 862-8743
Do An Inventory
Collateral Brochures Business cards Flyers Letterhead Posters Promotional items
Digital, Social & Web Email newsletters Email signatures Social media platforms House and/or paid ads
Facebook Twitter LinkedIn Pinterest Blog Etc.
Mobile
Outreach Events Exhibits Sponsorships
Print and Direct Mail Magazine Newspaper On-site programs and directories Yellow Pages
Transit
@LisaLFlowers [email protected] (703) 862-8743
What Is Your Competition Doing?
Do an inventory Gather ideas Benchmark Continue monitoring
@LisaLFlowers [email protected] (703) 862-8743
Which Platforms Are You Using?
Facebook Twitter LinkedIn Pinterest YouTube Yelp Instagram Blog Website
Cross promote EVERYWHERE!
@LisaLFlowers [email protected] (703) 862-8743
Off To On
Transferring offline data to online data Manuals Customer service questions Brochures into blog posts Testimonials into videos or sound bites Warranties Additional products and services Specials and promotions Facebook only specials Twitter Tuesdays
@LisaLFlowers [email protected] (703) 862-8743
Types of Content – Curated or Created
@LisaLFlowers [email protected] (703) 862-8743
Articles Case studies Testimonials Reports Surveys Pictures Music Quotations
Expert tips Presentations or
webinars Interviews Infographics Charts and graphs Books and eBooks Conferences Top 10
Where Are You Talking to Them?
@LisaLFlowers [email protected] (703) 862-8743
Blog or website Actionable information in a blog post
Answers to questions, guidance for decision making, or a time-saving process to follow
Images or videos
Facebook Engaging status updates – no more than 80 characters if possible
Conversation starters, information sharing (with links to articles), promotional info, or self-disclosure
Images or videos
LinkedIn Professional, yet engaging.
Twitter Short, concise and energetic with links. (Serious when you need to be such as
crisis management.)
SoLoMo
Social – 2 to 3 platforms perhaps Local – Yelp Mobile – online, all the time Where are your buyers when they reach out to you,
and how they’re doing it? Cell phone or a computer? Stationary or mobile? When are they most likely to need your brand’s service or
product?
@LisaLFlowers [email protected] (703) 862-8743
Be where your customers are.
@LisaLFlowers [email protected] (703) 862-8743
Think Outside Your Neighborhood
http://www.youtube.com/watch?v=nJVoYsBym88
@LisaLFlowers [email protected] (703) 862-8743
Support
Conference speakers Facebook and LinkedIn Groups Local FB and LI Groups Marketing for Business Meetup
@LisaLFlowers [email protected] (703) 862-8743
Questions?
@LisaLFlowers [email protected] (703) 862-8743
LisaLFlowers – Twitter, Facebook, LinkedIn, Pinterest & Skype [email protected]
(703) 862-8743
@LisaLFlowers [email protected] (703) 862-8743