InContinuum Software

Cloud Computing Simplified!™

The Cloud Automation Engine

2Plant the Seeds of Success

2007: Pioneer in a New SegmentCloud Management Platform

3Grow into Maturity

2009: Successfully Launch Yourself

4Now Swimming with the Big Fishes

2014: Recognized Market Leader

“This out-of-the-box platform contains

nearly every capability that an enterprise

or service provider would require to

manage today’s cloud environments.” –

Info-Tech Lead Analyst

Modular Layered Cloud Computing Model 5

Cloud Automation Engine™ for XaaS (Anything-as-a-Service)

Layered cloud management stack

Modularly designed & conforms to the National Institute of Standards and Technology (NIST) cloud service definition

Native CloudController functionality or API integration to other specialized functions

Extends to hybrid & federated cloud mode at VM, Container or Application Tier level

Per NIST Service Definition

InContinuum Fills the Needs of Cloud Automation

CloudController adds tangible value!

Automated Cloud Management

Encapsulated Orchestration

Service Provider Value Chain providing 6 Layer Role-based User Hierarchy

Lifecycle Management of all Services under Contract

Globalized, Multi-tenant, Multi-currency

Integrated Financial & Assurance

Federated Active Directory Integration

Audit Event Manager for Compliancy

Cloud Service Brokerage

6

CloudController® Adds Value to Any Cloud Landscape

Market SegmentationBy # Managed VMs and Containers (IaaS, CaaS & PaaS)

Large

Enterprise1000’s

Mid-Enterprise100’s

Small Private

BusinessLess than 100

Private Public

Large

Public

MSP

10000’s

Medium

Public

MSP1000’s

Small

Boutique

Public Cloud

Provider

100’s

Hybrid / Multi

7

Flexibility to Simultaneous Run All Cloud Types 8

Supports Private, Public and Hybrid cloud in a single instance

Run a unique cloud type per Supply Chain, if required

In conformance with the National Institute of Standards and Technology (NIST) model for cloud deployment

Native CloudController functionality or API integration to other specialized functions

Deployment Models for Private, Public and Hybrid

Flexibility to Simultaneous Run All Cloud Types 9

Deployment Models for Private, Public and Hybrid

InContinuum – ISV in Cloud Automation

CloudController® then runs the cloud in “zero-touch” mode

1. Build and Operate an own Native ITaaS Cloudwith Private, Public and Hybrid resources

2. Create diverse [bespoke] cloud Services Catalogs

3. Fully-automated Down-stream Delivery to unlimited user Supply Chains

The result – Drastically reduce cloud operations management costs!

Where does CloudController® Fit in?

10

CloudController® Data Center/Public Cloud Resources

What can CloudController do?

Automated provisioning and support for all

industry-leading virtual server hypervisors,

OpenStack and IBM SoftLayer, Microsoft

Azure & Amazon Web Services EC2

Automated provisioning and support of any

Container Service

Simply package, build and deploy any

Linux distribution to multiple VM platforms

and Public Cloud services

Enable delivery of any Windows or Linux

application as SaaS

Create, provision and deploy cloud storage

from self-made vendor agnostic virtual

SANs to any Service User in your cloud

With integrated automation of the

business processes required to run

cloud-based managed services!

API and/or OEM Support for Open Infrastructure

11

12Teamwork for Innovation and Maturity

• 100+ Man-years in Development

• Mature Product Platform now at version 2.9

Software Suite

CloudController Platform – Enterprise Application

Automate Cloud Infrastructure, Services and Business Processes

13

Service is one

Continuous Process

Capacity Planning,

Order Processing &

Validation Flow-down

Control

Accounting, Billing,

Payment &

Chargeback, etc.

Contract &

Configuration

Management

Portal-based Multi-Tenant Supply Chain

Management Monitoring & Control Functions

Active Directory,

Security & Protection

Functions

IP Network

Functions

(i.e. VLAN, NW Isolation,

IP inventory mgmt)

VM, Resource Pool,

Container, PaaS, SaaS,

Application Management

& Hybrid Cloud Functions

Localization, RBAC,

Permissions

Cloud Service

Brokerage

Advanced Currency,

Profit Margin &

Pricing Functions

High-Level of Distribution & Service Catalog Granularity

14Supply Chain Management – Service Provider Cloud

6-Layer Multi-Tier, Multi-Tenant Account Model

6-Layer Multi-Tenancy/Multi-Layer Role-based Account & User Hierarchy

15

Ma

na

ge

me

nt

Use

rsS

erv

ice

Use

rs

All Cloud Users can independent of each other:

Manage, Monitor and Control their Supply Chains & active services with a role-based ‘Single-Pane-of-Glass’ dashboard

Create unlimited user logins, each with RBAC, access permissions, access roles, language, etc.

Have their own Active Directory domain mapped to their account for Single Sign-on (SSO) with Kerberos or NTLM pass-through authentication

Generate custom charge-back reports, export service financial data and manage own and child payments

Execute flow-down management for their Supply Chain children; set service limits, etc.

Supply Chain Management – Service Provider Cloud

Enterprise Cloud – Cross-Platform – Hybrid

Se

rvic

e U

se

rs

Globalization Designed in from the Beginning:

Manage geographically spread resources as a single Cloud

Easy Hybrid Cloud management from a single data model & Service Catalog

Set-up unlimited supply chains for Down-stream Delivery to multiple national organizations, BUs, divisions, etc.

Supports all world currencies with automatic FOREX updates and currency hedging per activated currency pair

Advanced multi-tier billing/chargeback management

Tax Rules Engine supporting World-wide Value-Added Tax (VAT) rates and rules, and US state and local sales taxes

Public Cloud choice of PayPal, credit card, bank auto-debit (Europe) integration for each delivery account owner – also recurring payments/chargebacks in Private Cloud

ITaaS – Provider Integration to Business & Financial Processes

16

CloudController® Service Catalog Manager

Create unlimited production and demo Service Catalog items for IaaS, CaaS, PaaS, SaaS, STaaS, Additional Services, and XaaS (Anything-aaS)

Custom Down-stream Delivery to a Supply Chain, a member of a Supply Chain or even a resource pool of a Supply Chain member

Customize items with the specific network(s) and settings of the Supply Chain [member] it is dedicated to, like MSPLA license key, gateway and DNS server addresses, etc.

Customize items in availability, contract duration settings, auto-provisioning thresholds, currency, pricing, discounts, etc.

Build and Manage Cloud Service Items

17

IaaS example (VM)

PaaS (Server Build or DevOps)

18

Self-Service Portal HomeManage VMs, Resource Pools & Containers

All Cloud Users Administer from a True ‘Single-Pane-of-Glass’

All Registered Resources

Cloud Business Processes

Service Catalog Items

Supply Chain Distribution

Chargeback or Invoicing & Payments

Capacity Planning & Reporting

Localization & White Labeling

To Manage, Monitor & Control

CloudController – Dashboard User Interface

19

Self-Service Portal HomeManage VMs, Resource Pools & Containers

All Cloud Users Administer from a True ‘Single-Pane-of-Glass’

All Registered Resources

Cloud Business Processes

Service Catalog Items

Supply Chain Distribution

Chargeback or Invoicing & Payments

Capacity Planning & Reporting

Localization & White Labeling

To Manage, Monitor & Control

CloudController – Dashboard User Interface

CloudController® Windows Azure Pack (WAP) Extension

WAP as Alternative Service User Portal:

Allows Microsoft customers to order and manage hybrid cloud resources through the same interface they are familiar with

Easily order, create, deploy and manage complex hybrid cloud services through WAP

Perform VM management functions including RDP login, password retrieval, start, stop, reset, pause, delete, shutdown, take snapshots, restore to historical snapshot on all hybrid resources

View and manage service contracts, invoices, chargebacks, payments, etc.

Future-ready with more ground-breaking functionality for hybrid cloud resources including AzureStack, Azure Resource Manager, platform roll-outs, OpenStack, cross-cloud migration, and much more.

Enable Azure-consistent Experiences & Services in your Hybrid Cloud

20

Cloud Service Brokering

Hybrid Cloud Service Brokerage:

Cloud Brokerage for VMs over all registered hybrid resources

Service Provider can pre-configure and only make desired configurations available

Greatly simplify and shorten the ordering and payment/chargeback processes

Filter configurations based upon desired cost levels or configuration limits.

Alternatively offer custom configuration of desired items prior to ordering

Easily Select & Order Preconfigured VMs

21

Expanded Portfolio in Short-Term Roadmap

22

Complete Cloud System Management Portfolio

CloudController

A Seamlessly Integrated Product Suite for Cloud Automation

Instance Server (CCIS) – Create,

deploy and manage IaaS, CaaS, PaaS

and private VLANs from all market-

leading server hypervisors

Platform Builder (CCPB) – Package,

build and deploy server software

platforms and DevOps environments

for multiple distributions on any cloud

VM or bare metal server resource

Virtual SAN (CCVS) – Create and

deploy cloud-based virtual SANs to

deliver and manage STaaS based on

block storage 100% independent of the

underlying storage location and

vendor(s)

Expanded Portfolio in Short-Term Roadmap

23

Market-leading Future-ready Roadmap!

CloudController

A Seamlessly Integrated Product Suite for Cloud Automation

Container Service (CCCS) – Fully

automate the creation and deployment

of containers anywhere in a hybrid

cloud

Application Marketplace (CCAM) –

Create, deploy and manage tiers of an

application to IaaS located on any on-

premise hypervisor-managed resources

or Public Cloud service

SaaS Enabler (CCSE) – Create,

deploy, deliver and manage SaaS

instances from any Windows or Linux

application and deploy to any hybrid

IaaS

VDC

Private Layer 2 VPN

Private Layer 2 VPN

Private Layer 2 VPN

24

Private Layer 2 VPN

Private Layer 2 VPN

Unified Cloud Management Platform

Single Data Model

Single-Pane-of-Glass

Virtual

Machines

Virtual

Machines

Virtual

Machines

CloudController®

Cloud Automation Engine

CloudController® Instance Server™ (CCIS)

Hybrid IaaS, CaaS & PaaS Creation, Deployment & Management

CCPB

Physical

Servers

Physical

Servers

CloudController®

Cloud Automation Engine

with CCIS

Private Layer 2 VPN

Private Layer 2 VPN

Private Layer 2 VPN

Private Layer 2 VPN

Private Layer 2 VPN

25

Private Layer 2 VPN

VDC

CCIS manages distro

deployment to VMs

anywhere in your Cloud

CloudController® Platform Builder™ (CCPB)PaaS – Server Software Platforms and DevOps Environments

Cloud-based Managed ServicesBehind the Web pages – Workflow & Management Ecosystem

26

Hypervisors - Public Cloud Services

Ban

k P

aym

en

tS

erv

ices

Fulfillment Assurance Financial

Customer

Care

Processes

Service

Level

Mgmt

Network

Mgmt

Level

Infra

Mgmt

Level

Customer or Application

input of requirements for

managed services

1

Order Processing

and Validation

SLA & QoS

Reporting

Problem

Management

Chargeback or Invoicing

& Payment Collection

Service

Modeling &

Planning

Config

Management

Service

Problem

Management

Service

Quality

Management

Pricing &

Discounting

Output to Customer of

Requirements to meet

Service Quality Levels

Network

Provisioning

Output to Service Provider

on Needs to Meet Network

Requirements

Price Networking

Functions to Deployed

Use

Network

Modeling &

Planning

Network

Inventory

Mgmt

Network

Monitor

Auto-

correct

Output to Service Provider

on Needs to Meet Service

Requirements

Infra

Monitor

Service

Auto-

correct

Infra

Inventory

Mgmt

XaaS Additional Service

Items Administration

Service

ProvisionAuto-

Service

Modeling &

Planning

Bu

sin

es

s P

roc

es

s A

PIs

–B

ac

k O

ffic

e /

BS

S /

OS

S

Technical APIs Management, Monitor & Control

Requirements

27CloudController® – State of the Technology

Structure Highlights

Own IP developed on Microsoft® Server and .NET technology

Integrates control and automation workflows and the common back office to IT infrastructure provisioning and management applications at API-level

Easily customizable to support evolving and/or new services

Multiple tenancy, multiple-layer role-based secure access for Public/Hybrid or Private cloud users

Parent/child process definition for multi-tasking

Accessible via secure browser

Easy-to-Use, Single-Pane-of-Glass user interface for each tenant

CloudController® – The Cloud Automation Engine

Top-Level Application Architecture

28

29CloudController® – Secure in the Cloud

Security Features

We use the best available technology to assure CloudController is secure!

Accessible via SSL secured browser with customizable SSL settings

Embedded 256-bit AES Encryption and Obfuscation Technology

All code obfuscated at class and method level to prevent break-

in, reverse engineering

String encoding to hide important and sensitive information

Dynamic proxy for calls to external members

Inter-application traffic protected

I/O encrypted before passing http port

Implementation

Enterprise Application Architecture

Turn-key Installation based upon SOW

Installation done in less than 4 hours, including building the host server(s)

Follow a wizard-based step-by-step installation procedure

Set-up and Configuration in 3-5 days

30CloudController Implementation

Simple Wizard-guided Installation

How to Find out More 31

Cloud Computing Simplified!™

http://www.incontinuum.com/

Headquarters

Beursplein 5

NL-1012 JW Amsterdam

The Netherlands

Tel: +31 20 578 2200

US Sales Office

4311 Bowser Avenue Suite 102

Dallas, TX 75219

USA

Tel: +1 (212) 214 8707

Email: info@incontinuum.com

2014 Trend Setter Award