Inbox-Insight-Media-Pack-2015

MEDIA P A C KEMEA

We specialise in cost-per-lead content marketing, syndicating the most

up-to-date and relevant whitepapers, guides, eBooks and other thought

leadership features to generate leads, demand and brand awareness on

behalf of our clients.

We pride ourselves on being able to accommodate each of our

advertisers’ needs and will endeavour to design a marketing campaign

based around your organisation’s specific target regions, audiences, lead

criteria, budgets, tactics, timescales and messaging.

Campaign costs are formulated on a client-by-client basis and our Media

Consultants are always on hand to answer any questions you have.

Please call 01962 835950 or email [email protected] for a quote.

With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range of solutions to fit your marketing requirements including lead generation, display, intent based targeting and nurturing solutions.

01962 835950 [email protected] www.inboxinsight.co.uk

EMEA Regions

UKIUK

Ireland

BENELUXBelgium

Netherlands

Luxembourg

NORDICSSweden

Denmark

Finland

Norway

DACHGermany

Austria

Switzerland

WESTERN EUROPEFrance

Spain

Italy

Portugal

OTHER EUROPERussia

Ukraine

Poland

Czech Republic

Croatia

Slovakia

Romania

Greece

Iceland

MIDDLE EASTUAE

Saudi Arabia

Jordan

Israel

Turkey

AFRICAAlgeria

Egypt

Tunisia

Morocco

South Africa



Our highly targeted

content-driven email

bulletins now incorporate

almost all regions across

Europe, engaging subscribers

with local language content,

offering a wide selection

of lead generation, display,

intent based targeting

and retargeting

marketing solutions.

EMEA Regions

IT

• Big Data Focus

• Cloud Focus

• eCrime Focus

• Infrastructure Focus

• Mobile Devices Focus

• Network Focus

• Tech Leaders Focus

• IT Management Insight

• IT Strategy Insight

• Education Technology Insight

• Business Advisor Technology

Bulletin Titles

MARKETING

• Customer Experience Focus

• Digital Marketing Focus

• eCommerce Focus

• Marketing Leaders Focus

• Marketing Trends Focus

• Marketing Management Insight

• Marketing Strategy Insight

• Business Advisor Marketing

• Ad:Tech Advisor

Our wide variety of

B2B email bulletins

offer our subscribers the

opportunity to instantly

request informative

eBooks, guides and

whitepapers from global

thought leaders.


Bulletin Titles


HR

• Employee Benefits Focus

• HR Leaders Focus

• L&D Focus

• Talent Focus

• HR Management Insight

• HR Strategy Insight

• Business Advisor HR

FINANCE

• FD Focus

• Finance Leaders Focus

• Business Finance Insight

• Business Advisor Finance

SENIOR DECISION MAKERS

• Business Leaders Focus

• Business Strategy Focus

• CEO Focus

• Company Policy Focus

• Business Management Insight

• MD Insight

Bulletin Titles

GENERAL MANAGEMENT

• Logistics Focus

• Supply Chain Focus

• Fleet Management Insight

• Operations Management Insight

• Health & Safety Insight

• Facilities Management Insight

• Project Management Insight

• Project Leaders Insight

• Sales Management Insight

SMALL BUSINESS

• Business Advisor Sole Trader

• Business Advisor Micro Business

• Business Advisor Small Business

• Business Advisor Tradesmen

• Automotive Sector Bulletin

• Construction Sector Bulletin

• Education Technology Bulletin

• Finance Sector Bulletin

• Head Teachers Bulletin

• Healthcare Sector Bulletin

• IT Sector Bulletin

• Legal Sector Bulletin

• Manufacturing Sector Bulletin

• Professional Services Bulletin

• Retail Sector Bulletin

• Transport Sector Bulletin

• Wholesale Sector Bulletin


Demand Generation

CONTENT DOWNLOAD

Inbox Insight specialise in syndicating

content using a bespoke platform. This

software monitors intent, interactions

and interest while placing our clients’

content in front of our subscribers during

their purchasing journey.

For every lead we generate, we

currently track:

• First and last name

• Email address

• Job title

• Telephone number

• Company address

• Answers to landing page questions

• Company size

• Industry

• Interactions with client content

Our in-house content marketing

professionals are available to provide

recommendations on how to improve

campaigns, so we maintain a very high

level of publication quality. This ensures

our open rates and CTRs remain above

industry standards, whilst retaining a

highly engaged subscriber base.

LEAD PROFILING AND QUALIFICATION

By leveraging responsive design, our

landing pages present the perfect

opportunity for advertisers to understand

more about their leads and enhance their

lead quality by asking a series of questions.

These questions can be used in 2 ways:

1. Lead ProfilingOur clients use the answers to profiling

questions to create a more targeted,

relevant follow process, either through

outbound telesales or lead nurture. These

questions do not aim to exclude leads but

to enhance them through the gathering of

additional intelligence.

2. Lead QualificationIn the same way as lead profiling, lead

qualification is used by clients to ensure

the follow up is more relevant, but in

addition to profiling, these types of

questions enable clients to remove leads

from their updates through a process of

qualification. This cleans the lead update

of any leads that cannot purchase the

solutions the demand generation program

is built around.

Advanced demand

generation programs

typically rely on some

form of proactive lead

generation activities.

Our weekly email

bulletins support

demand generation

activities by driving

leads at each stage of

purchasing journey.


Demand Generation

1. Response EmailOur response emails offer clients the

perfect opportunity to send each prospect

an immediate nurturing email following

up from the advertorial they have just

responded to, to introduce additional

information such as:

• Company background

• Company website

• Additional marketing collateral

• Links to demonstrations

• Contact details

2. RetouchRetouch is an Inbox Insight product

designed to send a secondary marketing

message out to each and every prospect

who engaged with your campaign:

• After a specific amount of days since the

first engagement, or…

• On a specific date in the future

Retouch is perfect for following up with

each prospect with middle-of-the-funnel

content, such as success stories or case

studies; or if they are timed well, a webinar

or event invite for a certain day to try and

generate extra registrations from already

engaged prospects.

LEAD NURTURING

Driving top of the funnel sales leads is a fantastic tactic for garnering initial interest

areas and identifying a level of engagement with certain topics of business related to

your products and/or services. But nurturing programs are crucial for pushing those leads

further down the buying cycle and introducing each prospect to your company on a more

‘personal’ level. Inbox Insight currently offer two options for lead nurturing:



API & CRM INTEGRATION

With marketing campaigns, there can often be risks

associated with administration and manual data input.

Further to that, a slow lead nurturing process can mean

ROI is jeopardised.

Inbox Insight are pleased to offer the option to post

leads from our lead generation campaigns directly into

your CRM or marketing automation software and have

successfully implemented this on platforms such as

Eloqua, Hubspot, Salesforce and Marketo.

This added campaign extra ensures that our clients

receive their leads in real-time and are able to be both

proactive and reactive in following each prospect up, or

initiating a marketing automation process.

CONTENT CREATION

Content marketing is an established trend in today’s digital

world. Having the ability to generate prospects and close

sales through the content your company produces can give

you a significant advantage over the competition.

Based on our experience of what resonates with our B2B

audiences, Inbox Insight can provide the full service of

content creation, from:

• Idea generation and consultation

• Planning the creation of content

• Copywriting via a network of skilled journalists

• Design to fit into your brand guidelines

• Final approval and production

We can help create a variety of different content for

you and your company, including whitepapers, eBooks,

infographics, guides, research reports, benchmark reports

and thought leadership features, depending on your

requirements and budgets.

Please contact us on 01962 835950 for more information.

Demand Generation

SPONSORSHIP

Sponsorship campaigns allow your brand to take top

positioning in one (or more) of our bulletins.

By securing top advertising position, you are in the premium

slot for achieving not only impressions but clicks. Vertical

and horizontal banners can be added to your campaign to

significantly improve the volume of traffic you receive too.

Clients are able to use tracked links, which can be embedded

in to most campaigns, allowing you real-time visibility over

your activity. We can also provide you with a full click report

of your activity (including CTRs and open rates).

B2B Brand Engagement



B2B Brand Engagement

HTMLs

HTML campaigns are charged on a CPM (cost per thousand) basis, where we launch a

specific promotion, message or piece of creative on your behalf, to any of our pre-selected

B2B audiences. HTML campaigns can be used alongside lead generation campaigns and

sponsorship activity to enhance the amount of impressions you achieve. Tracked links can

be embedded into all HTML campaigns, allowing marketers real-time visibility over the

activity and our in-house creative team can put forward recommendations for subject lines

to maximise performance.

Our clients include Volkswagen, Vodafone, Funding Circle, Google and The Economist.

Please contact us on 01962 835950 to discuss your requirements.

Creative Specifications

1 Title 68 characters including spaces.

2 Body Text 70-100 words.

3 Company Logo Max 200px x 200px, Min 75px x 75px.

4 Horizontal Banner Max 540px x 100px, Min 468px x 60px.

5 Vertical Banner Max 160px x 600px, Min 90px x 540px.

6 Call to Action Up to 30 characters.

7 Promotional Image Width 200px (recommended).

Questions Max. 3 questions for content inclusions.

Max. 10 questions for survey inclusions.

Transfer Options1) Take each prospect immediately to the content they’ve

requested (recommended).

2) Take each prospect to a specific URL of the advertisers’ choice,

to drive more web traffic. If necessary, content can be delivered

separately via our response emails.

Response EmailInbox Insight can send a follow-up email to each prospect

immediately after they have submitted their details via our lead

capture pages. This email can contain further marketing messages,

such as links to webinars, case studies, events and demos, as well as

general company information and contact details.

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Our Clients

We are lucky to be

working on a wide variety

of campaigns with some of

the leading multi-national

enterprises, established

corporations and rapidly

growing small to mid-market

businesses, as well as many

B2B media planning and buying

agencies. Here are a selection

of our clients.

AGENCIES CLIENTS

The Old Storehouse8 Charlecote MewsStaple GardensWinchesterHampshireSO23 8SR

01962 835950

[email protected]

www.inboxinsight.co.uk

Documents

Inbox-Insight-Media-Pack-2015