Market snapshot

AhmedabadAmritsar

BengaluruChennai

DelhiHyderabad

Mumbai

BirminghamLondon

HeathrowManchester

31,411 20 nights

Average flight seats per week*** (2018)

Average lengthof stay* (2018)

22%14% 30% 34% 22%

Jan–Mar Apr–Jun Jul–Sep Oct–Dec

Global ranking for inbound visits to the UK in 2018#17 Global ranking for inbound spend in the UK in 2018#12

29%

2%

Study

26%

Holiday Business

3%

MiscM

Inbound tourism overview

India

41%

VFR**

Purpose of travel* (2018)Seasonal spread of travel* (2018)

Annual visits* Annual visitor spend*

Departure & destination airports*** (2018)Regional spread of travel* (2016-2018)

2018 averagespend per visit

£961

2011 2012 2013 2014 2016 201720152011 2012 2013 2014 2015 2016 2017

415,

000 56

2,00

0

2018

511,

000

355,

000

339,

000

373,

000

390,

000

422,

000

**Visit friends and/or relatives, ***direct, non-stopping flights only, excluding charter, seasonal routes operated by Thomas Cook Airlines and TUI Airways.

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VisitBritainBritish High CommissionShantipath, ChanakyapuriNew Delhi 110021

+91 11 2419 2100

VBindiatrade@visitbritain.org

VisitBritain British Deputy High CommissionNaman Chambers, 11th Floor#C/32 G Block Bandra Kurla ComplexBandra (East), Mumbai 400 051

+91 22 6650 2222

Corporate website: visitbritain.org

Image library: visitbritainimages.com

Trade website: trade.visitbritain.com

Media centre: media.visitbritain.com

@visitbritainin

Lovegreatbritain.in

@VisitBritainBiz

£31

8 m

£31

8 m

£33

3 m

£33

3 m

£43

9 m

£43

9 m

£44

4 m

£44

4 m

£43

3 m

£43

3 m

£45

4 m

£45

4 m

2018

£49

1 m

£49

1 m

£43

3 m

£43

3 m

5 %

2 %

4 %

12%

3 %

1 %

6 %11 %

4 %

6 %

47 %

Percentages of visitor nights in the UK; colour indexes against overall inbound average: above overall average on par with overall average below overall average

Key demographics: age groups & gender* (2016-2018)

Visitors' origin* (2015) Holiday booking habits** (2016)

of staying holidaymakers from India were "extremely likely"to recommend Britain in 2017*

90%

37%63%

34%

16%

Word of mouthInformation onsearch engines

Travellers' reviewson websites

Spouse/ Partner

35%On their own

With childrenunder 18

4%With friends

15%

1 2 3

With other adultfamily members

0-15 2%16-24 5%

Book transport and accommodation

together

Book transport and accommodation

separately

65+ 12%

55-64 16%

45-54 19%

25-34 20%

35-44 25%

Market snapshot

Visitor profile

India

Applicable to people who visited Britain

Applicable to people who visited Britain.

Applicable to people who visited Britain.

Sour

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* In

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Sur

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(IPS

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* V

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/Ips

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and

Influ

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s' re

sear

ch.

Planning and booking lead times** (2016)

Travel companions* (2017)

Top three activities in the UK* ( 2007-2017)

Top influences in choosing a holiday destination** (2016)High

Medium

Low

Jharkhand

0.2 %Orissa/Odisha

1 %Telangana

4 %

Tamil Nadu

6 %

AndhraPradesh

1 %

Karnataka

8 %

Maharashtra

28 %

West Bengal

9 %

Gujarat

5 %

Bihar

1 %

Uttarakhand

0.1 %

Mizoram

1 %

Asom/Assam

0.2 %

Meghalaya

0.3 %

Goa

1 %

Uttar Pradesh

2 %MadhyaPradesh

2 %

Kerala

2 %

Punjab

4 %Haryana

1 %

Jammu and Kashmir

2 %

Rajasthan

2 %

Delhi

23 %

Over 6 months before trip: 48%

3-6 months before trip: 46%

1-2 months before trip: 35%

Less than a month before trip: 32%

Book their trip:

Decide to visit the UK:

Start to think about holidays:

Visitors’ nationalities* (2016-2018)

95% 2% 3%

India UK Others

Goingshopping

Visitingparks/gardens

Dining inrestaurants

Priority market segment & attributes

BuzzseekersLooking for action andadventure, and for an excitingand rewarding holiday

65% Male35% Female

8%with a tour group