99
IN-313 Prescri Wirefra Version April 29, 20 Elizabeth F Experience elizabeth.f. 312-428-21 , CX-1946 iption Sav ames n 3.0 011 Fagan Adelman e Architect .adelman@wal 173 6 vings Club n lgreens.com b Phase 2 2 Elston

IN313 PSC2 wireframes v3-0 2011-04-29 · Flow: Add Fa In or Create a te Account PS Family Memb Family Memb ... d design prom ow much lowe the program li I have insuran oes the progra

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IN-313PrescriWirefraVersion April 29, 20Elizabeth FExperienceelizabeth.f.312-428-21

, CX-1946iption Savames n 3.0

011 Fagan Adelmane Architect .adelman@wal173

6 vings Club

n

lgreens.com

b Phase 2

2 Elston

Page 2 of 9

Conten1.  APP

2.  CHA

3.  CHA

4.  WAL

5.  Phar

6.  CON

7.  abou

8.  abou

9.  bann

10.  bann

11.  crea

12.  upgr

13.  more

14.  rene

15.  weba

16.  ENR

17.  User

18.  User

19.  Over

20.  Over

21.  User

22.  User

23.  Over

24.  Over

25.  User

26.  Over

27.  Over

28.  User

29.  Over

30.  User

31.  Over

32.  ENR

33.  User

34.  Sign

35.  Crea

36.  Add

37.  Edit

38.  Conf

39.  Revi

99

nts ROVERS .......

ANGE LOG & N

ANGE LOG & N

LGREENS CAR

rmacy Landing

NTENT STRAT

ut_club ..........

ut_club_pilot .

ner_member ..

ner_nonmemb

te_account ...

rade_account

e_about .........

ew_now ..........

app_links ......

ROLLMENT FL

r Flows: Not S

r Flow: Alread

rview: Not Sig

rview: Not Sig

r Flows: Signe

r Flow: Upgrad

rview: Signed

rview: Signed

r Flows: Signe

rview: Signed

rview: Signed

r Flows: Signe

rview: Signed

r Flows: Signe

rview: Signed

ROLLMENT PA

r Flow: Add Fa

n In or Create a

ate Account PS

Family Memb

Family Memb

firm Overlay ..

ew Account P

.......................

NOTES 1 ........

NOTES 2 ........

RD ..................

g ....................

TEGY & BLOCK

.......................

.......................

.......................

ber ..................

.......................

.......................

.......................

.......................

.......................

LOWS & OVER

Signed In & Pil

dy a Member, N

gned In ...........

gned In Pilot ...

ed In Lite ........

de Wag.com A

In Lite ...........

In Lite Pilot ..

ed In Pharmac

In Pharmacy

In Pharmacy

ed In Pharmac

In Pharmacy

ed In Pharmac

In Pharmacy

AGES ..............

amily Member

an Account ...

SC ..................

ber ..................

ber ...................

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PSC ................

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KS ..................

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RVIEW PAGES

lot ...................

Not Signed In

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Account ..........

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cy Nonmembe

Nonmember .

Nonmember P

cy Non-Primar

Non-Primary .

cy Primary ......

Primary .........

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r ......................

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9, 2011

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Page 3 of 9

40.  Edit

41.  REN

42.  User

43.  User

44.  User

45.  Upgr

46.  Choo

47.  Ente

48.  Crea

49.  Upgr

50.  Revi

51.  Edit

52.  PRIC

53.  User

54.  User

55.  User

56.  Type

57.  Over

58.  Sele

59.  Walg

60.  Sele

61.  Prov

62.  Drug

63.  Drug

64.  Drug

65.  Drug

66.  Drug

67.  Drug

68.  Drug

69.  INFO

70.  FAQ

71.  WAG

72.  Man

99

Account PSC

EWAL FLOWS

r Flow: Renew

r Flow: Renew

r Flow: Renew

rade Lite Reg

ose Members

er Membership

ate Account P

rade to Pharm

ew Account P

Account Phar

CE A DRUG ...

r Flow: Nonme

r Flow: Membe

r Flow: Membe

e ZIP Code .....

rlay: Type Mem

ct Preferred S

greens Near Y

ct Drug ..........

vide Dosage D

g Prices: Nonm

g Prices: Nonm

g Prices: Nonm

g Prices: Nonm

g Prices: Mem

g Prices: Mem

g Prices: Mem

ORMATION PA

Qs ....................

G.COM MY AC

age Your Pers

C ......................

S & PAGES ...

wal No Wag.co

wal Signed In L

wal Signed In P

to PSC ..........

hip Type ........

p Number .......

harmacy ........

macy................

Pharmacy .......

rmacy ............

.......................

ember Price D

er Nonauthent

er Authenticat

.......................

mber Number

Store ...............

You ..................

.......................

Details .............

member, One

member, One

member, One

member, Multi

mber Nonauthe

mber Authentic

mber Authentic

AGE ................

.......................

CCOUNT .........

sonal Informat

.......................

.......................

om Account ....

Lite .................

Pharmacy Prim

.......................

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Drugs ..............

ticated Price D

ted Price Drug

.......................

r .......................

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Drug ..............

Drug, Not Ava

Drug, No Cas

iple Drugs ......

enticated ........

cated ...............

cated Restricte

.......................

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tion ................

in313_psc2_w

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mary ..............

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Drugs ............

gs ...................

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ailable ...........

h Price ..........

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ed ..................

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-0_2011-04-29

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9, 2011

...... 61 

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Page 4 of 9

1. APPR

User Inte

99

ROVERS

erface

in313_psc2_wwireframes_v3--0_2011-04-299.docx April 299, 2011

Page 5 of 9

2. CHA

NOTES: About thesConceptuaInitial wirefare revieweall of the de Final annotThese are describing without add Throughou For 508 cotags). --On Walgr--On the Ph--Body port

99

ANGE LOG

se Wireframes al frames that exped internally anetails are adde

tated annotated wirefunctionality. T

ditional instruct

ut wireframes, a

ompliance, ever

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plore overall apnd with businesed. Conceptual

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do not show evs to ensure thar PSC Elston w

ns that describe sufficient for frames should

is draft text. S

have a tool tip (

gation is controt containing links are controlled

wireframes_v3-

very page or stat the correct sowere approved

be every page acreative and dalso serve as

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(ALT tag). Cop

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-0_2011-04-29

tate, and are noolution is being3/30/11.

and state, with evelopment to a guide for Qu

nd copywriters

pywriters to pro

pages is contro

9.docx April 29

ot annotated. Tg developed be

full annotationproduce the s

uality Assurance

to write conten

ovide tool tips (A

olled by CA.

9, 2011

They efore

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nt.

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Page 6 of 9

User Inte

99

erface

in313_psc2_wwireframes_v3--0_2011-04-299.docx April 29

9, 2011

Page 7 of 9

3. CHA

User Inte

99

ANGE LOG

erface

G & NOTES 2

in313_psc2_wwireframes_v3--0_2011-04-299.docx April 299, 2011

Page 8 of 9

4. WAL

Shows Wa

User Inte

99

LGREENS C

algreens Card n

erface

CARD

navigation on ppharmacy home

in313_psc2_w

e page

wireframes_v3-

-0_2011-04-299.docx April 299, 2011

Page 9 of 9

5. Phar

Add Walgr

User Inte

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Footnote

L

99

rmacy Land

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abel Desc

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ions toward bo

cription

ttom of pages.

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Links go to res

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spective overv

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view pages.

9.docx April 299, 2011

Page 10 of

Footnote

L

1 Ws o

f 99

abel Desc

WalgreenCard ptions

WalghttpssRH WalghttpsH

cription

greens Bonus => ://webapp.walgre

greens Wellness ://webapp.walgre

eens.com/MYWC

Benefit => eens.com/MYWC

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CARDWeb/servle

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et/walgreens.wca

et/walgreens.wca

-0_2011-04-29

ard.proxy.WCard

ard.proxy.WCard

9.docx April 29

dInternetProxy/R

dInternetProxy/W

9, 2011

Reward

WWBR

Page 11 of

6. CON

Content str People go and interes For the Elsnavigation objectives frustration attempting This approWalgreensbehavior a The followisingle-sourpages. The Overvshould be nsuffice for t Content an • H• Is• If • D• W• C Integrate wMultiple meand designpresented

User Inte

f 99

NTENT STR

rategy for PSC

to websites bests. It should be

ston release, ththat a.) focuseand user taskswhen users attto renew).

ach is in line ws.com experiennd indications

ing wireframes rced; when a c

iew-page portiono duplicate cothe public Ove

nd design prom

ow much lowes the program li

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What about OTCan I save more

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erface

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ecause they wae user-centered

he strategy for tes on relevant bs. Eliminating ntempt to perfor

with the BRD, wce and to custoof the PSC me

show each cohange is made

on of the conteontent in the corivew page.

minently answer

r are PSC priceimited to generce, can the PS

am offer a broaC drugs and mee money by buy

edia, and socianconsistent visut reinforce and/.

& BLOCKS

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ant to find informd content that t

the Overview pbusiness objecnonrelevant conrm tasks they w

which states: "Tomize the onlinember."

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ent deck shouldontent deck. On

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al-media markeual presentatio/or expand the

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mation or comptells users wha

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d map them to block, that chan

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plete a task. Coat they want to

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ontent should sknow.

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9.docx April 29

support user go

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Page 12 of

7. abou

about_club Audience NON-PILO Struggling o Ao Ao Ao C Better Off Mo Ao Ao Ao C Golden Yeo Ao Ao Ao C

f 99

ut_club

b

OT

Middle: 19 perre in middle anre in middle anre more likely tould take main

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rcent of clusterend younger agend lower incomto be uninsuredntenance drugs

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red PSC popue groups, popu00K) ured drugs for child

PSC populationom are online 00K) edicare ce medications

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ation lation that is wi

by insurance (b

lation lation that is wi

ren

n

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idely online

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idely online

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s)

9.docx April 299, 2011

Page 13 of

User Inte

Object Ta

Footnote L

1 F

2 T

f 99

erface

able

Label

FAQs link

Terms and Condi

Desc

Links

tions link Links

ription

to http://www.wa

to http://www.wa

in313_psc2_w

algreens.com/top

algreens.com/top

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-0_2011-04-29

sc/psc_questions

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9.docx April 29

s_page.jsp

nditions_page.js

9, 2011

sp

Page 14 of

8. abou

about_club Audience PILOT Struggling o Ao Ao Ao C Better Off Mo Ao Ao Ao C Golden Yeo Ao Ao Ao C

f 99

ut_club_pilo

b_pilot

Middle: 19 perre in middle anre in middle anre more likely tould take main

Mothers: 18 pere in middle anre in high incomre more likely tould be buying

ars: 11 percenre likely retireere in high incomre likely not yeould take chro

ot

rcent of clusterend younger agend lower incomto be uninsuredntenance drugs

ercent of clustend younger ageme group (>$1to be underinsug maintenance

t of clustered Pes, many of whome group (>$1t eligible for Menic/maintenanc

ed PSC populae groups, popue groups d s not covered b

red PSC popue groups, popu00K) ured drugs for child

PSC populationom are online 00K) edicare ce medications

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ation lation that is wi

by insurance (b

lation lation that is wi

ren

n

s

wireframes_v3-

idely online

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idely online

-0_2011-04-29

s)

9.docx April 299, 2011

Page 15 of

User Inte

Object Ta

Footnote L

1 F

2 T

f 99

erface

able

Label

FAQs link

Terms and Condi

Desc

Links

tions link Links

ription

to http://www.wa

to http://www.wa

in313_psc2_w

algreens.com/top

algreens.com/top

wireframes_v3-

pic/pharmacy/ps

pic/pharmacy/ps

-0_2011-04-29

sc/psc_questions

sc/psc_terms_co

9.docx April 29

s_page.jsp

nditions_page.js

9, 2011

sp

Page 16 of

9. bann

banner_me Audience PSC memb -Refill pres-Set up aut-Transfer p-Discounts-Earn a 10-Shop onlin

User Inte

f 99

ner_member

ember

bers who joined

sciptions onlineto refills prescriptions on seasonal fl% bonus on thne for merchan

erface

r

d the club for th

e...pick up in sto

lu vaccinationse purchase of

ndise not found

he prescription

ore...or mail to

s and nebulizerany "Walgreen

d in our stores

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n benefits but m

you...also avai

r devices and rens" branded item

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ilable via iPhon

elated suppliesms and in-store

-0_2011-04-29

onnected to ot

ne and Android

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9.docx April 29

her benefits:

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g items

9, 2011

Page 17 of

10. bann

banner_no Audience Struggling o Ao Ao Ao C Better Off Mo Ao Ao Ao C Golden Yeo Ao Ao Ao C

User Inte

f 99

ner_nonmem

onmember

Middle: 19 perre in middle anre in middle anre more likely tould take main

Mothers: 18 pere in middle anre in high incomre more likely tould be buying

ars: 11 percenre likely retireere in high incomre likely not yeould take chro

erface

mber

rcent of clusterend younger agend lower incomto be uninsuredntenance drugs

ercent of clustend younger ageme group (>$1to be underinsug maintenance

t of clustered Pes, many of whome group (>$1t eligible for Menic/maintenanc

ed PSC populae groups, popue groups d s not covered b

red PSC popue groups, popu00K) ured drugs for child

PSC populationom are online 00K) edicare ce medications

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ation lation that is wi

by insurance (b

lation lation that is wi

ren

n

s

wireframes_v3-

idely online

birth-control pills

idely online

-0_2011-04-29

s)

9.docx April 299, 2011

Page 18 of

11. creat

create_acc Audience The BRD snine percenot have a and it's eas

User Inte

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1 Sli

f 99

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says: There is ant of PSC memWalgreens.co

sy.

erface

able

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a need to integmbers join in a Wm pharmacy a

a Walgreens.com

grate the PSC oWalgreens stoccount and wo

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m account LinkSign

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offering into there. This conten

ould benefit from

cription

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e broader Walgnt block is targem having one.

Create Account. S

-0_2011-04-29

greens.com expeted at those mDescribe bene

See User Flow: A

9.docx April 29

perience. Ninemembers. Theyefits, says it's fr

Already a Membe

9, 2011

ty-y do ree,

er, Not

Page 19 of

12. upgr

upgrade_a Audience The BRD scontent bobenefit from

User Inte

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1 U

f 99

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nt

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-0_2011-04-29

greens.com exppharmacy accoeasy.

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9.docx April 29

perience. This ount. They wou

m Account

9, 2011

uld

Page 20 of

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