in your café and beyond

shannonmoserserrato, mph, rd, ldn |eurest |western division wellness director

connect with people. inspire through food. create

solutions. live our promise.

building a custom wellness solution

objectives

• Identify key partners to help build a custom wellness solution in the environments you service

• Explore pricing strategies and learn how these initiatives move purchasing behaviors towards more healthful choices

• Learn to design choices to lead associates in the direction of better-for-you foods

presenteeism

“being present at work, but not optimally”

The Health Enhancement Research Organization. (2012). Poor employee health habits drive lost productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf

impact on the workplace

• Smokers were 28% more likely to experience lost productive work time than nonsmokers1

• Employees who only exercised occasionally were 50% more likely to experience lost productive work time than regular exercisers1

• Employees with an unhealthy diet were 66% more likely to experience lost productive work time than those who regularly ate fruits, vegetables and whole grains11 The Health Enhancement research Organization. (2012). Poor employee health habits drive lost

productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf

partnering for wellness

• Employees who found it difficult to exercise during the day were 96% more likely to have increased productivity loss1

• Employees who found it difficult to eat healthy at work were 93% more likely to have increased productivity loss1

• Employer efforts to support healthy behaviors impacted presenteeism as well!

1 The Health Enhancement research Organization. (2012). Poor employee health habits drive lost productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf

partnering for wellness

partnering for wellness

A unique, highly integrated delivery system that combines fitness and wellness programming with

healthy food service initiatives for a truly comprehensive solution that has greater quality, consistency, efficiency, innovation and results.

&

8

proven results of café & fitness center partnership Objectives: Evaluate effectiveness of Balance+ as a comprehensive wellness solution and measure ability of Balance+ to increase wellness knowledge and generate healthy behavior changes among employees.

Program Design: 12-Week Study, 100 Participants Group 1: Balance + education, FC access and 25% off healthy

meals Group 2: FC access and 25% discount on Balance + healthy meals Group 3: Control

Key Findings: Increased Knowledge Lowered RHR (significant predictor of health) Improved Employee Morale Improved Life Satisfaction (morale, energy, stress reduction,

motivation, & anxiety)

partnering for wellness

partnering for wellness

quarterly challenge programs combine physical activity & healthy eating

Biggest Winner 8 week challenge• Daily “Biggest Winner” meals • Reward cards• Information essentials • Cross promotion

Success Story- Hector• 114 pounds lost• BMI: 40.7 - 24.4 • Quit smoking

before

after

Value to Employer $3,391 total cost per

smoker/year1

$3,236 BMI reduction 16 points2

$6,636 total saved per year

1Centers for Disease Control 2ACOEM

pricing incentives

promising healthy eating strategies• Better-for-you purchases can be increased by

“increasing availability, affordability, prominence, and promotion” of better-for-you foods, as well as by “de-marketing” less healthful options.

• Pricing strategies- reduced pricing, discount coupons and differential pricing

• Results may vary for customer subgroups

• Evaluate for sustainability

Center TRT. (2012). Strategies. Retrieved from http://www.centertrt.orgGlanz K, Bader M, Lyer S. Retail Grocery Store Marketing Strategies and Obesity. Am J Prev Med 2012;42(5):503–512.

limited time offersgardenburger price reduced from $1.99 to 0.99

purchases remained higher than baseline with return to regular pricing

pricing incentives

pricing incentives

creating a price deltabottled water price reduced from $1.25 to $1.00

bottled sugar beverages increased from $1.25 to $1.50price delta=0.50

choice architecture

Brian Wansink, James E. Painter, and Jill North Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake Obesity Research, 2005;13:93-100.Cohen, D. A. & Babey, S.H. (2012). Candy at the cash register- a risk factor for obesity and chronic disease. N Engl J Med, 367:1381-1383.

Our food environment influences our choices more than we think

Product placement and prominence matters• Candy at the cash register

• End-of-aisle sales

choice architecture

eye level

place better-for-you items at impulse points

in the café

increase convenience

choice architecture de-market less healthful choices by making better-for-

you options the default or utilize suggestive selling

100% whole grain bun as default

Would you like fresh fruit salad with your pesto

chicken sandwich?

choice architecture

better-for-you station concepts front & center

increase visibility

enhance taste

expectations

thank you!

shannonmoserserrato, mph, rd, ldn |eurest |western division wellness director

connect with people. inspire through food. create solutions. live our promise.