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The education industry’s exclusive venue for business
networking and new opportunities to grow your business.
September 28-30 · Hilton Baltimore, Maryland
IN WITH THE NEW:
Set Your Vision in Motion
EdNETconference.com
What brings over 500 business and education leaders to EdNET?Publishers, software developers, hardware manufacturers, investors, industry analysts, and providers of services to schools come to EdNET to:
• Networkwithlong-establishedplayersandentrepreneurialstart-ups
• Gainessentialmarketinsightonthelatestfunding,legislation,technology,and curriculum developments
• Buildalistofreceptivecontactsandpotentialpartnersforgrowth
• Determinetherightbusinesssolutionsbasedoncurrentmarkettrends
EdNET is the premier networking event for education stakeholders.
EdNETconference.com
@EdNETbiz #EdNET14
EdNET Community
Get ConnectedEdNETprovideshoursofdedicatednetworkingtime each day along with an exclusive online networkingdirectorysoyoucanconnectwithattendees before, during, and after the conference.
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According to the 2013 Survey, EdNET attendees want to:
Agenda At-a-Glance
EdNET 2014 Registration Opens (2:00-8:00 pm)
“Making the Most of EdNET” (3:30-4:15 pm)
Join this informal meeting to learn about EdNET’s many resources and tools.
Business Networking Forum (4:30-6:15 pm)
Your thirty seconds of fame! Share your objectives and the contactsyouwanttomakeinthisunique“meet-up”opportunity.
Kickoff Reception (6:15-7:45 pm)
Grababitetoeatand starttonetwork!
EdNET Delivers on Your Top Priorities
SUNDAY, SEPTEMBER 28
Set Your Marketing in Motion: Integrated Strategies for Today’s Market (9:00 am-3:15 pm)
ThisseminarispackedwithsolidstrategiesforeffectivelytargetingPreK-12customersthroughintegratedmarketingchannels. This is a can’t miss opportunity for anyone who wants to effectively reach educators. Offered to registered EdNET attendees at additional cost.
EdNET Insight Member Meeting (1:00-3:15 pm)
JointheEdNETInsightanalystteamandinvitedspeakerstodiscusskeyissuesandstrategiesandgetyourtop-of-mindquestionsanswered.Offered to current EdNET Insight members only.
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Dr. S. Dallas Dance,Superintendent,BaltimoreCounty(MD) Public Schools
Thomas R. Scarice,SuperintendentofSchools,Madison(CT)Public Schools
Three prominent superintendents share their insights into what’s happeningasschoolreformmeetspushback.Learnthereasonswhy,wheretherewilllikelybeeducatorbuy-in,andwhatitwill taketogetit.
Networking Luncheon
Connecting Islands of Innovation
Jean-Claude Brizard,President,UpSpringEducationGroup,LLC(moderator)
Frederick M. Hess,ResidentScholarandDirectorofEducationPolicy Studies, American Enterprise Institute
C. Ed Massey, Immediate Past President, NSBA; National PTABoardofDirectors;andAttorney,BlankenshipMassey&Associates
PreK-12educationisdemonstratinginnovativepracticesandprograms, but school leaders report they struggle to connect the islands of innovation. How can we connect the dots and navigate change in a systemic way?
Get InformedThe EdNET program is shaped by input from our Advisory Board—a diverse group of industry leaders who use their experience, expertise, and vision to craft sessions that reflect the insightandtoolsneededintoday’smarket. This year’s program will explore why school reform is still meeting pushbackandwhatitwilltaketorealizethevisionofa21stcenturylearningenvironment.Ourexpertswillexaminewhateducatorbuy-in is needed and achievable as schools struggle to be innovative and prepare students for the future. We’ll hear about emerging technologiesandproducts,challengesinmakinginnovativepracticeenterprise-wide,andwhatcouldbeyournextopportunityintoday’smarket.We’lltakeabig-pictureanalyticallookatthePreK-12marketanddrilldownintochangingbusinessmodels.You’ll gain insight on how to position your strategy for growth and newmarketingtacticsneededtosetyourvisioninmotion.
The EdNET Advisory Board Tyler Bosmeny Chief Executive Officer, Clever
Jean-Claude Brizard President,UpSpringEducationGroup,LLC
Mary Cullinane Chief Content Officer and EVP of Corporate Affairs Houghton Mifflin Harcourt
Zou Jing Chairman and CEO FirstDecisionEducationGroup
Bodie Marx GeneralManager School Specialty Science
Keith Oelrich CEO,Learning.com
Dr. John Phillipo Founder,Chairman,andCEO,CELT
Jamie Piotti CEO, Evans Newton Incorporated
Robin Warner ManagingDirector DeSilva+PhillipsInvestmentBankers
Troy Williams President Macmillan New Ventures, Macmillan
Mary Jo Zandy ManagingDirector,BerkeryNoyes
////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
MONDAY, SEPTEMBER 29 7:15 am-7:15 pm
Networking Breakfast
Keynote Address: Updating the Vision— The Classroom of the Future…Really?
Bob Wise,President,AllianceforExcellentEducation(moderator)
Richard Culatta,Director,OfficeofEducationalTechnology,U.S.DepartmentofEducation
Marc Tucker, President and CEO, National Center on Education and theEconomy(NCCE)
Getgreatinsightfromrespectedthoughtleadersintheindustry.Heartheirvisionforrealizing21stcenturylearningenvironmentsand their candid thoughts about the reality of how to get there.
Networking Break
Educator Pushback—What Do We Need to Understand?
Dr. John Phillipo,Founder,Chairman/CEO,CELT(moderator)
Dr. Gregory E. Thornton,Superintendent,Milwaukee(WI)PublicSchools, and incoming CEO, Baltimore City Schools
Distraction… or Disruption Whose Time Has Come? Focus on Career and Technical Education
Cheryl A. Oldham, Vice President, Education Policy, U.S. Chamber of Commerce; Vice President, Education andWorkforce,U.S.ChamberofCommerceFoundation(moderator)
Timm Boettcher,President,Realityworks,andChair,IndustryWorkforceNeedsCouncil(IWNC),AssociationforCareerandTechnicalEducation(ACTE)
Dr. David T. Conley, Founder, Chief Executive Officer, and Chief Strategy Officer, EPIC (Educational Policy Improvement Center);President,EdImagineStrategyGroup;ProfessorofEducationalPolicyandLeadershipandFounderandDirector,CenterforEducationalPolicyResearch(CEPR),UniversityofOregon
Aarti Dhupelia, Chief Officer, College and Career Success, Chicago Public Schools
Careerandtechnicaleducationadvocateshavebeenmakinga case for its expansion for years, but CTE is rapidly becoming a priority. Knowledgeable commentators with solid CTE credentials share how this movement is playing out and offering new opportunities for your business.
Networking Break
More Disruptive Technologies—Calibrating Their Impact on the Market
Robin Warner,ManagingDirector,DeSilva+Phillips,InvestmentBankers(moderator)
Jessica Lindl,GeneralManager,GlassLab
Ben Lowinger, Executive Vice President, The Copia
Tammy Mank Wincup, Chief Operating Officer, Everfi Inc.
This binge session showcases executives from companies with newemergingtechnologies.Learnwhichproductsandservicesarepoisedtogainfront-and-centerattentionandwhichmightbeforerunnersofshiftsandnewopportunitiesinthemarket.
Business Opportunities Fair – Exhibits Reception
Learnaboutnewproducts,findnewbusinesspartners,anddiscover opportunities to boost your bottom line while enjoying delicioushorsd’oeuvresandcocktails.
THE ENTIrE education industry
I S HErE
EdNETconference.com#EdNET14
VPs & General Managers
29 lines of business are represented at EdNET Conferences
OVER
Sales Directors & Business Development Managers
Marketing Managers
CEOs & Presidents
Product & Product Development Managers Investors, Start-Ups, &
EntrepreneursEducation Professionals at the Local, State, & Federal Levels
Service Providers to the Marketplace
TUESDAY, SEPTEMBER 30 7:15 am-4:30 pm
Networking Breakfast
Keynote Address: An Insider Compares Crystal Balls
Tamara Butler Battaglino,SeniorPartnerandCo-Head,EducationPractice,ParthenonGroup
Expandyourstrategicthinkingwithinsightsfromanexecutivewith one of the most widely respected consultancies serving schooldistrictsandstatesonreforminitiativesandworkingwith domestic and international businesses in the PreK to postsecondary,adult,andcontinuingeducationmarkets.
Birds-of-a-Feather Roundtables
Participate in an intimate discussion on a topic important to your business and share your experience and concerns with attendees, gainnewinsight,andmakevaluablebusinessconnections.
Networking Break
Tomorrow’s Business Models—Which Will Win?
Bodie Marx,GeneralManager,SchoolSpecialtyScience(moderator)
Arjan Khalsa,CEO,ConceptuaMath,LLC
Scott Kinney,SeniorVicePresident,DiscoveryEducation
Dr. Nicole Melander,SeniorVicePresident,DigitalStrategy,Houghton Mifflin Harcourt
Bailey Mitchell, Chief Academic Officer, itslearning, Inc.
David Stevenson,VicePresident,GovernmentRelations,Amplify
ListentothispanelofindustryleadersdiscusschangingPreK-12business models and predict which ones will have the greatest staying power and impact on our industry.
Bronze SponsorsAcademicBusinessAdvisors,LLCAgileEducationMarketingBreakthroughTechnologiesC.Blohm&Associates,Inc.DeSilva+PhillipsInvestmentBankersEdNET Insight
Frontline TechnologiesKEH CommunicationsMMS EducationPr with Panache!RedRockReportsScholastic Professional Media
#EdNET14
SEGMeasurementSmartBrief EducationTexthelp Inc.WeAreTeachersWinterGroup
EdNET is brought to you by MDR and the generoussupport of the following spoNsors:
Association Marketing PartnersEducation Industry AssociationEducationMarketAssociationMindShareLearning
PreK-12LearningGroupofthe Association of American Publishers
Software&Information Industry Association
Hilton Baltimore401WPrattStreetBaltimore,MD21201(443)573-8700RoomRate:$209
EdNETconference.com/travel
Networking Luncheon
Not Your Father’s Marketing Plan—Marketing and Customer Relationship Management in the Digital Age
Chris Ziemnicki,VicePresident,ProductDevelopment,MDR(moderator)
Brett Baker, Account Executive, Twitter, Inc.
Matthew A. Keller,ChiefMarketingOfficer,Capstone
Elissa Tomasetti,VP,DigitalandDirectChannels, Pearson North America
Faster than lightning changes to the business of education demandnewwaysforedu-marketerstomarket,brand,andbuildsolidcustomerrelationships.Savvyeducationmarketerssuggestnewwaystofindrainmakers,uncoveryournextproductinnovation,andleverageandmaximizeexposureinyourmarketingoutreach.
Networking Break
View From the Catbird Seat: Envisioning Tomorrow
Fady Khairallah,President,MDR(moderator)
Frank Catalano, Principal Consultant and Analyst, Intrinsic Strategy, and EdNET Insight Analyst
Dr. Nelson B. Heller,President,TheHellerResultsGroup
Thomas R. Scarice,SuperintendentofSchools,Madison(CT)Public Schools
Anne Wujcik, Editor, EdNET News Alert, and Education ResearchAnalyst,MDR
EdNET wraps with this visionary session featuring a team of commentators who will share their vision as well as discuss soberingmarketrealities.
register for EdNET Today Single
registration: $1,495
Standard Fees August16Through On-Site
Multiple registration:
$1,395
*Multiple registration discounts apply only if two or more registrants from thesameorganizationareregisteredandpaidforinthesamecreditcardtransaction. No exceptions can be made.
Registrationfeesincludeallconferencematerials,networkingfacilitation,breakfasts,luncheons,receptions,andbreaks.AllpersonswishingtoparticipateinthenetworkingactivitiesandutilizethenetworkingspaceatEdNET must be registered attendees of the conference. Hotel and travel costs aren’t included in the registration fees. Cancellation fees will apply. Visit EdNETconference.com for more details.
EdNETconference.com
Single registration:
$1,295
Early-Bird Fees On or Before August15
Multiple registration:
$1,195
TheEdNET2014ConferencewillbeattheHiltonBaltimoreInnerHarbor.Bookearlytoreserveyourspot!
Visit EdNETconference.com/guide for more details on travel and other useful tips for planning your trip to Baltimore and this year’s EdNET Conference.
plan Ahead
This is the one conference you can’t afford to miss!
Education Industry AssociationSteve PinesExecutiveDirector703-938-2429spines@educationindustry.orgwww.educationindustry.org
Education Market AssociationAdrienneDaytonVicePresidentofMarketing& [email protected]
MindShare Learningrobert Martellacci, M.A., EdTechPresident&Publisher905-814-0900robert@mindsharelearning.comwww.mindsharelearning.com
PreK-12 Learning Group of the Association of American PublishersJo-AnnMcDevittStrategic Partnerships [email protected]
Software & Information Industry AssociationDr.KarenBillingsVPEducationDivision202-789-4487kbillings@siia.netwww.siia.net
MMS EducationSusan [email protected]
PR with Panache!Sue HansonFounder&ManagingPartner763-657-0987sue@prwithpanache.comwww.prwithpanache.com
RedRock ReportsJennyHouse,Ph.D.President650-321-2454jhouse@redrockreports.comwww.redrockreports.com
Scholastic Professional MediaMichele robinsonGroupPublisher212-343-6455mrobinson@scholastic.comwww.scholastic.com
SEG MeasurementScott ElliotPresident267-759-0617selliot@segmeasurement.comwww.segmeasurement.com
SmartBrief EducationJoseph riddlePublisher202-407-7857jriddle@smartbrief.comwww.smartbrief.com
Texthelp Inc.KateGilliganVP of Publishing [email protected]
WeAreTeachersDonnineSouhradaProductDirector817-374-9437dsouhrada@dnb.comwww.weareteachers.com
Winter GroupLindaWinterPresident303-778-0866,[email protected]
Bronze Sponsors (continued)
Sponsorships are still available! ContactVickiSmithBighamformoreinformation:281-866-9728or email [email protected].
Association Marketing Partners
EdNET 2014 SpoNSoRS
Gold Sponsors
A Pass Educational GroupBetsyJagoszDirectorofAdministration248-742-5124betsy.jagosz@apasseducation.comwww.apasseducation.com
BrainPopDinHeimanCOOandGeneralManager212-574-6004dinh@brainpop.comwww.brainpop.com
Education Week Industry & InnovationStefanie HemmingsonDirector,[email protected]
Global Grid for LearningRobertIskanderFounder, Chairman, and CEO888-904-9773,[email protected]
LearnosityGavinCooneyCEO617-299-0428gavin.cooney@learnosity.comwww.learnosity.com
SAFARI MontageLindaMaxsonEvent Manager610-645-4000,[email protected]
Academic Business Advisors, LLCFarimah Schuerman and Mitch WeisburghManaging Partners914-238-4435farimah.schuerman@academicbiz.comwww.academicbiz.com
Agile Education MarketingBobO’DellandVerlanStephensManaging [email protected]
Breakthrough TechnologiesKate O’ConnorBusinessDevelopmentManager847-864-0033,[email protected]
C. Blohm & Associates, Inc.Charlene [email protected]
DeSilva+Phillips Investment Bankersrobin WarnerManagingDirector212-686-9700robin@desilvaphillips.comwww.desilvaphillips.com
EdNET InsightKathleen BrantleySeniorDirectorofEdNETInsightMDR800-333-8802kbrantley@dnb.comwww.ednetinsight.com
Frontline TechnologiesDaniO’ShaughnesseyDirector,Sales866-574-9169dani@frontlinetechnologies.comwww.frontlinetechnologies.com
KEH CommunicationsKati [email protected]
Bronze Sponsors
September 28-30 · Hilton Baltimore, Maryland
September 28-30 · Hilton Baltimore, Maryland
IN WITH THE NEW:
Set Your Vision in Motion
6 Armstrong Road Shelton, CT 06484
REGISTERfor EdNET Today!
EdNETconference.com
800-333-8802
@EdNETbiz
#EdNET14
EdNET Community
Get Connected
Early-Bird Rates...
Register by August 15 and SAVE!
