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MA Design end of year exhibition 205/16
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communicative communicative communicative communicative communicative communicative communicative communicative communica tive communicative communicative com municative communicative communicat ive communicative communicative communicative communicative communicative communicative communicative communicative communic ative communicative communicative comm unicative communicative communicative c ommunicative communicative communicative communicative communicative communica tive communicative communicative communicative communicative communicative commun icative communicative communicative communica-
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Sheffield Institute of Arts
2016
In Transit
Baoking Jiang 6
Bryan Liu 8
Cathy Pan Ming 10
Charllote Simmons 12
Elena Yang Liu 14
Igor Dydykin 16
Katherine Ying Zhan 18
Kelly Hennessy 20
Khue Ho 22
Lee Credgington 24
Lemon Gao 26
Megan Baker 28
Rui Bao 30
Sally Rutherford 32
Simeng Gu 34
Tom Liyui He 36
Xiwen Qin 38
Yang Zao 40
Yanming Yang 42
Yvonne Li 44
Zeqian Ma 46
Zoe Xue Hao 48
A collaborative journey
by students from MA Design.
3 4
IntroductionPostgraduate Art & Design at Sheffield Institute of Arts
Sheffield Institute of Arts offers a broad
programme of project based Masters courses
leading to MA (Master of Arts) and MFA
(Master of Fine Arts) qualifications.
The MA Design Programme brings together
students from 7 different design disciplines in
a collaborative cross-disciplinary and discursive
environment. It is this unique environment that
defines us and allows our graduates to operate
in the complex world that we live in today.
Our MA Programme is aimed at graduates
who have completed a degree and wish
to expand and challenge their understanding
of design as well as at professionals who wish
to enhance their knowledge base or provoke
a career change. MFA Design offers an extended
period of study that allows students to develop
their MA project work and present it to an
external audience, which for some might be
via a gallery or exhibition whereas for others
this may manifest through the launch of a new
business or by collaborating with an external
company or third sector organisation.
We have recently launched a new Postgraduate
qualification in MA Fashion Management
& Communication. This course provides
a collaborative learning environment where
students develop creative and strategic skills,
enhance their professional skills and improve
their understanding of how to manage a fashion
business from concept to customer. The course
is designed for students who have previous
experience in fashion design, management
or communication at undergraduate level
or within the broad fashion industries.
Our MA and MFA Fine Art course attracts
students whose art, ideas and ambitions
create diversity of thinking and purpose.
The interdisciplinary opportunities we offer
create an engaging professional experience
investigating the practice and discourse of fine
art. Students can choose areas of specialism
in drawing from the archive, art in space and
place and curating art, alongside their own
studio work. They are encouraged to create
experimental and innovative works and to
engage with the critical context of art in our
time. Dialogue with peers, practicing artists
and structured teaching throughout the course
enables students to ‘identify’ their practice
within the wider field of fine art to achieve
new goals, develop networks and find new
inspirations to enrich their creative ambitions.
Whatever your interests, we hope that you
will find the Post Graduate Art and Design
exhibition stimulating and thoughtful,
provocative and valuable.
On our Postgraduate Design Programme we
seek to develop students’ understanding of
the complex evolving societal issues that face
designers across the disciplines. We challenge
our students to think differently about design
and creatively push boundaries, while devel-
oping the skills to become imaginative and
versatile designers who can be observant,
investigative ‘translators’.
Sheffield is a post-industrial city, something
students who study at Sheffield Institute of
Arts quickly recognize. The facilities we offer
students that embrace rapid developments
in technology allow them to realize complex
components using 3D software, scanning,
cutting and 3D printing. In addition, the
maze of skilled small backstreet workshops
and studios in Sheffield allows for further
experimentation and collaboration oppor-
tunities with artists, makers, designers and
engineers within the region. The university
together with the city provides a vast and
accessible workshop to students. The challenge
is to find original and workable methods
to weave the opportunities together.
A students’ time studying on our Postgraduate
courses is transformational – learning how
to improve and apply ones creativity, building
networks, understanding enterprise and
entrepreneurship, friendship building and
up-skilling. Sheffield Institute of Arts provides
a safe environment within which creative risk
taking can occur. This is very important as
it is rare that such places and environments
exist within the sector.
We are delighted to see our students transit
from Sheffield Institute of Arts into their
creative futures and we are immensely proud
of what they have achieved during their short
time with us.
Roger Bateman
Postgraduate Leader, Art & Design
Maria Hanson & Eve Stirling
Programme Leaders, MA/MFA Design
discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursiv e discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursi ve discursive discursive discursive discursive di scursive discursive discursive discursive discursi ve discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive
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5 6
Baoking JiangMA Design (Jewellery & Metalwork)
22
03
16
BJ
Animal Remains:
Exploring ways contemporary jewellery
can be used as a device for social
and environmental comment
Wildlife hunting is most commonly engaged
in by humans for trade. Endangered animals are
still being killed for food, decoration, medicinal
purposes and for FUN! According to the World
Wildlife Fund (WWF 2011), poaching is second
only to habitat destruction as a cause of loss for
many species. Although more and more animal
protection foundations are trying to raise
awareness there are still many people who
do not pay attention.
As the title of this project would suggest;
Animal Remains explores the issues connected
to wildlife hunting. Key statistics connected
to the hunting and killing of Rhino and Sharks
have been explored through Contemporary
Jewellery making. Using three dimensional
data visualisation in the form of wearable
objects this MA project aims to communicate
a message about what has and is being done
to these endangered animals.
In order to raise awareness about animal
protection I have translated data about the
numbers of endangered animals being killed
by using material and visual metaphor.
The visual references have been drawn from
the section on the animals most prized;
The Rhino’s horn and the Shark’s fin.
I have combined materials and processes
in various ways to represent different numeric
statistics. Multiple forms, intricate textures
and surfaces and applied colour have been
used to symbolise the numbers of animals
being killed, the locations this takes place and
the length of time it takes for the prized horn
or fin to be transported to market after the kill.
For example each year 1200 Rhinos have their
horn cut off for trade; the the remainder of the
animal is left to die a slow and painful death.
In the necklace, ‘How many Rhino horns?’ clay,
metal and string are used in the construction
of 12 linked component parts, each representing
100 kills. They capture the aesthetic qualities
of the cross section of the Rhino horn and
through applied texture and colour express
the 5 different species involved in this
catastrophic wildlife damage.
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Bryan LiuMA Design (Jewellery & Metalwork)
22
03
16
BL
A Frozen Second
I am attracted by the dripping of science putty.
I find the movement of liquid interesting and
worth exploiting. I want to use my observations
and capture through Contemporary Jewellery.
A Frozen Second extends my previous expl-
oration Liquid’s Beauty. This project aims
to capture the moment when liquid becomes
frozen by human disturbances.
Natural conditions mean liquid flows and
the Chinese proverb states that ‘Water is the
course of everything’. In my project liquid is
used as a metaphor for nature’s resources and
by connecting fragments of ideas to the body
as jewellery represents the way that human
beings cause disturbances in the environment.
By physically capturing the moment material
turns from a liquid form into a solid form,
captured in jewellery, I am trying to encourage
the audience to reflect on the natural resource
of water.
My combining precious and none-precious
materials I am searching for ways to comm-
unicate something about value. This project
has opened my eyes to new possibilities in
Contemporary Jewellery and I hope to be able
to share this and the hidden beauty found
in daily life to others.
9 10
Cathy Pan MingMA Design (Product)
22
03
16
CM
Nest Office:
Enhancing employees interaction and
communication.
A wall of digital screened hexagonal boxes
make up a large information screen which
can be used as a whole or individually. The
honeycomb like structure is matched with a
mobile phone app to create a synthetic online-
offline system to enhance employees’ interaction
and communication. Its functions include:
distribution of information, documentation
of employee (assessment, attendance
or selling record), staff rewarding, and
company/personal messaging.
The core concept can be regarded as the
substantiation and materialisation of an
existing e-managing system coupled with a new
function and mission to link a whole company
together by encouraging interactive behaviour.
This product helps and enhances interaction
and communication among a company’s
employees, thus helping staff to know each
other and share together creating favourable
conditions for a company to build its culture
and working environment to achieve higher
levels of success.
transformative transformative transformative trans-formative transformative transformative transform-ative transformative transformative transformative transformative transformative transform ative transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transforma tive transformative transformative transformative transformative transformative transform ative transformative transformative transformative
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11 12
Charlotte SimmonsMA Design (Product)
22
03
16
CS
Ergonomic Cookware:
For individuals with minor hand
disabilities or low hand dexterity
Generally speaking we now live and remain
independent for longer than ever before. The
fastest growing age group within the population
is those aged 80 years and older and there
is a clear link between age and reduced hand
dexterity. My research explored different
aspects of user interaction with pans from
social barriers to coping strategies in the
kitchen, observing how users with low dexterity
and strength manage to lift and use pans
on a daily basis.
Much of the cookware available today
is designed for those without reduced hand
dexterity. This project identifies cooking as an
activity of daily life that should be maintained
for a variety of reasons. By making common
tasks less painful my cookware aims to promote
cooking with dignity and independent living.
The cookbook I have created brings therapeutic
benefits to cooking, translating this everyday
activity into a gentle and accessible form
of exercise.
This ergonomic cookware takes advantage
of the inherent strength in a straight and unbent
wrist joint to make a range of products that
are attractive and non stigmatising something
so many assisted living products struggle to
do. The design of the handles make for a more
comfortable and natural ‘holding position’
transferring the load away from the wrist and
taking advantage of the overall strength of the
arm. By designing easily removable handles
I have been able to include natural materials
to add tactility and allow for the possibility
of both standard and bespoke handles that can
be made to measure or upgraded if required.
communicative communicative communicative communicative communicative communicative communicative communicative communica tive communicative communicative com municative communicative communicat ive communicative communicative communicative communicative communicative communicative communicative communicative communic ative communicative communicative comm unicative communicative communicative c ommunicative communicative communicative communicative communicative communica tive communicative communicative communicative communicative communicative commun icative communicative communicative communica-
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13 14
Elena Yang LiuMA Design (Graphics)
22
03
16
EL
Inclusive Design:
Children learning braille
The purpose of the project is to create
an inclusive future where both sighted and
visually impaired children, are educated to
assist one another and share educational
experiences. It focuses on an alphabet-learning
tool, which encourages the children to learn
together and have a greater understanding
of braille. By introducing a basic knowledge
of braille to children it will develop a stronger
understanding of the challenges for visually
impaired children and encourage a more
supportive and inclusive society.
The project intends to:
• To facilitate the development
of a more inclusive future.
• To provide an opportunity for sighted and
visually impaired children to learn together.
• To explore an effective way to introduce a basic
understanding of braille to children aged five.
• To develop a learning device that allows both
sighted and visually impaired students
to work together.
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15 16
Igor DydykinMA Design (Product)
22
03
16
ID
A System of Creative Activity (SOCA)
My MA project aims to help those working
in teams to create connections between the
multifaceted activities of a project development
process by highlighting different factors that
influence the creative process and the various
skills of a creative team or individuals.
SOCA aims to increase the quality and speed
of a projects development. In modern market
conditions, when production rates grow and the
competition between manufacturers grows even
harder, one of the key factors for successful and
sustainable existence becomes creative thinking
and the speed of solving tasks creatively.
As a consequence of this there is growing
discussion about the organisation, usage
and evaluation of creative activity such as
what does the term of creative activity mean,
how to be a creative, can creativity influence
the efficiency of teamwork, what are the
opportunities creative activity could open-up
for business? This MA project aims to research
creativity in the context of product design and
the development process, collect and describe
different aspects of creative activity, systematise
and represent this in a clear understandable
format. The ultimate goal is to find ways of
increasing the efficiency from creative activity
in professional design and business fields.
It is important to clarify that creativity and
being creative does not correspond to any
profession, but is ‘owned’ by different fields
and evidenced in many ways.
SOCA is designed to systematise and
improve the process of achieving creative
goals, represent common steps for self-analysis,
giving recommendations about possible oppor-
tunities in various fields and supporting
personal development of creators.
communicative communicative communicative communicative communicative communicative communicative communicative communica tive communicative communicative com municative communicative communicat ive communicative communicative communicative communicative communicative communicative communicative communicative communic ative communicative communicative comm unicative communicative communicative c ommunicative communicative communicative communicative communicative communica tive communicative communicative communicative communicative communicative commun icative communicative communicative communica-
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17 18
Katherine Ying ZhanMA Design (Jewellery & Metalwork)
22
03
16
KZ
Conversation with Objects:
Communication of cultural folklores
through contemporary jewellery
The aim of this project is to explore the
potential of wearable objects as provocative
vessels that evoke memory and stimulate
discussion. It examines the preciousness of
jewellery beyond its material and decorative
value and how through symbolic and visual
triggers it can be read and understood
by the audience.
Informed by contemporary narrative
jewellery it focuses on ways that cultural
folklores can be communicated using
interchangeable components within the
wearable objects to stimulate an active
and participatory way of storytelling.
The Nian Beast from Chinese folklore has
been selected as the focus for this first series
of works. This well-known and mystical story
from China connects to important cultural
festivals through the multiple layers of visual
and material metaphors. It relates to the
abundant use of the colour red, traditional
paper cutting and the importance of light
through the Chinese lantern. These metaphors
have been used within the creative development
process. Using precious metals (silver and gold)
combined with cold enamel, this work draws
upon traditional processes and material values
but uses a contemporary aesthetic in terms
of form and graphic language as a way
to transcend what is usually recognised
as traditional.
The distinctive value of Contemporary
Jewellery as a specific genre of practice lies
in the narrative objects that are intentionally
made by creators who believe jewellery can
be used as a means to explore self-expression
and communicate far beyond its monetary
value. It is undeniable that the development of
Contemporary Jewellery in China is far behind
western countries despite its huge population.
Not only because of my nationality but also as
a new contemporary jeweller, I have a strong
sense of personal responsibility to help establish
an understanding of this field of creative
practice within China. I believe it is important
to challenge the value of making and wearing
jewellery in the modern world and to provide
other possibilities for body adornment.
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Kelly HennessyMA Design (Product)
22
03
16
KH
Inclusive Dining:
Crockery series for bedridden individuals
Research shows that there are increasing
numbers of people being given ‘hospital care’ at
home. As a result of this there are opportunities
to design for a better quality of living for those
people who are restricted in their homes.
Through deeper research it became evident
that individuals who are being cared for at
home can become stigmatised through the
eating devices they use which are unattractive
and function poorly.
Previously assistive living eating devices
are normally made from plastics which tends
to communicate a cheap, untrustworthy and
unappealing aesthetic. The aim of this project
was to produce a ‘fine-dining’ product and the
use of ceramics was chosen to imbue a sense
of permanence and stability in the hope that
a strong relationship can be built between the
user and the object. Ceramics have functional
and manufacturing qualities which support
the proposal such as the tactile ‘feedback’ that
ceramics offer and the desired fine-dining
quality element for the user.
Dining is frequently seen as the time to share
your day with the people you love. When an
individual is restricted to their bed this dining
time is stripped away, causing isolation and
unhappiness. Through this project I want
to offer people the opportunity to bridge the
gap between the previously isolated individual
and their loved ones. The inclusive dining
crockery series offers people a safe social dining
experience in a bedroom environment.
innovative innovative innovative innovative innova-tive innovative innovative innovative innovative in-novative innovative innovative innovative innovative innovative innovative innovative inn ovative innovative innovative innovative i nnovative innovative innovative innovative innova-tive innovative innovative innovative in novative innovative innovative innovative innovative innovative innovative innovative innova-tive innovative innovative innovative in novative innovative innovative innovati ve innovative innovative innovative innovative innovative innovative innovative innovativ e innovative innovative innovative innovat ive innovative innovative innovative innovative in-
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21 22
Khue HoMA Design (Interior)
22
03
16
KH
Sheffield Town Hall:
Where old meets new. Interventionist approaches
to celebrating the heritage of the city.
The economic downturn on the UK High
Street has resulted in many heritages and
listed buildings being left vacant and derelict.
The focus of this project was to explore the
concept of interim interventionist approaches
and apply these to a historic building as
a solution to vacancy.
The project investigates how, The Old Town
Hall building in Sheffield, that has been vacant
for the last 20 years, can be transformed into
an active social site within the developing
Castlegate quarter in the city. The proposed
design programme takes an approach, which
is a combination between a temporary urban
intervention and the historic preservation
of the building to ensure that the innovation
becomes a solution to the revitalization and
preservation of the existing built environment,
sustaining the heritage of Sheffield.
In order to solve these issues, I propose
to build a temporary structure outside of the
building which includes periscope tubes, pods
and platforms – that allow passers by many
opportunities to experience the Town Hall
through playful observation at many levels.
The chance to have dinner on a platform
alongside the building while viewing
the architecturally significant interior
details through a window will be central
to this experience.
The overall aim is for the project to offer
users the opportunity to enjoy the heritage
of the building in a vibrant city environment.
At the same time, I want to contribute to the
area through adding more activities after
business hours whilst generating income.
This will encourage the public to engage
with the building and ultimately influence
the pres-ervation and future development
of the building.
23 24
Lee CredgingtonMA Design (Product)
22
03
16
LC
Sporting Habit for Life-Reminiscence:
Tools and techniques for those
living with dementia
To aid and support those affected by Alzheimer’s
a reminiscence kit was created using sport
as a tool to evoke memories.
A reminiscence kit is a non-pharmaceutical
product that promotes social interaction for
those living with dementia without the use of
medicine. Its purpose is to improve interaction
with carers and those living with dementia.
It’s a concept that encourages participation in
activities and creativity from each individual
using the six senses. The design of the kit uses
sports themed multi-sensory triggers to improve
the well-being and social interaction of those
living with dementia as well as promoting good
reminiscence practice for those who care
for them.
There is a growing number of the UK
population being diagnosed with dementia.
Britain has an exponential growth in the
numbers of those living with Dementia.
Alzheimer’s society (2014) states 225,000
people every year develop symptoms of
dementia; accumulating to one person every
three minutes. NHS (2013) estimated around
800,000 people within the UK are living with
Dementia. Alzheimer’s Society (2014) predicts
this figure would increase to 1.1 million
people in 2025 and over 2 million by 2051 this
figure equates to the population of Liverpool,
Manchester and Birmingham. Dementia care
alone costs the UK £26.3 billion. This kit
is designed to provide a sustainable and
locally managed resource that has real
power to engage those affected by dementia.
The product is made from ‘authentic’
materials, textures, sounds and smells
associated with a specific sports.
transformative transformative transformative trans-formative transformative transformative transform-ative transformative transformative transformative transformative transformative transform ative transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transforma tive transformative transformative transformative transformative transformative transform ative transformative transformative transformative
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25 26
Lemon GaoMA Design (Product)
22
03
16
LG
FabricTense:
Using waste fabric to create an
exhibition, which encourages people
to change their wasteful habits
Many overseas students when they leave the UK
throw away much of their sheets and bedding
as it is too heavy to carry home and too personal
to donate. My project proposes using this fabric
waste created by students, within exhibition
design to illustrate the impact of waste on
society and to educate and change the behavior
of students to recycle their fabric and not throw
it away. The project is a call to abandon modern
models of exhibition design that are based upon
using new materials and to embrace a new
genre, which reuses and repurposes.
There are three parts to the design system:
Firstly, a small tensioned fabric structure/bin
is designed to collect waste fabric and is posi-
tioned in student halls. The second part is made
of many of the small bins and is positioned
in a centrally managed indoor public space.
The exhibition/installation is configured as a
flexible tower structure. This aims to encourage
students to recycle their waste fabric. The third
part of the whole design is then “re-used”
after the exhibition within students’
halls of residence.
I hope that through my design system, my
design concept could circulate for a long time,
and increase the use of functions, through
re-use and re-purpose. It will encourage
students from diverse backgrounds to pay
more attention to the issues around fabric
and clothes waste.
discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursiv e discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursi ve discursive discursive discursive discursive di scursive discursive discursive discursive discursi ve discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive
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Megan BakerMA Design (Jewellery & Metalwork)
22
03
16
MB
The Uncanny Object:
Challenging preconceptions of ‘clean’
and ‘pure’ aesthetics by applying
it to an uncanny form
The uncanny is explained as a form that
causes unease due to the feeling of repulsion
alongside familiarity. Sigmund Freud explains
The Uncanny as “that class of the terrifying
which leads back to something long known
to us, once very familiar” (Freud, 1919.)
The aim of this project was to discover the
semiotic signs of the phenomena of purity and
how it could be juxtaposed against an uncanny
form. The semiotician Charles Sanders Pierce
explained that “we think only in signs” (Peirce,
1931), suggesting that semiology is the way in
which we decipher our personal associations
with an object. This idea is explored through
the production of a series of wearable artefacts
that appear inviting and clean but upon closer
inspection have an uncanny quality.
Studying the complex organic forms of
brassica, I have concentrated on their bulbous
and almost flesh like appearance. Stripping back
the aesthetic qualities by using plaster casts as
the primary medium combined with precious
metals requires the viewer and wearer to study
the form and question if it is of a pure quality
or whether it causes intrigue or repulsion?
The removal of familiar colours and textures
of the body also sparks questions of whether
it is the familiarity we are more afraid of or
the uncanny form.
Deformities such as growths are a prolific
example of the uncanny; the skin and flesh we
are familiar with is stretched and formed in an
unsightly way. By creating a dialogue with an
audience, my project attempts to influence
questions about the relationship of jewellery
and the body. Is jewellery an extension of
ourselves and why are we ashamed of a natural
extension of ourselves such as deformity?
communicative communicative communicative communicative communicative communicative communicative communicative communica tive communicative communicative com municative communicative communicat ive communicative communicative communicative communicative communicative communicative communicative communicative communic ative communicative communicative comm unicative communicative communicative c ommunicative communicative communicative communicative communicative communica tive communicative communicative communicative communicative communicative commun icative communicative communicative communica-
comm unica tive
29 30
Rui BaoMA Design (Jewellery & Metalwork)
22
03
16
RB
Can Contemporary Jewellery Reinvigorate
Traditional Chinese Culture?
I have always been fascinated by traditional
Chinese art, especially the history, heritage and
aesthetic of blue and white porcelain. In ancient
times many traditional arts were considered
vulgar and as a result of this many traditional
arts and crafts are now only taught in families.
Due to the explosion of new digital techn-
ologies the younger generation in China prefer
fresh high-tech products and gadgets with little
knowledge or appreciation of China’s unique
traditional art treasures. Traditional arts and
crafts are faced with the challenge of becoming
lost due to globalization, the market economy
and changes in modern society.
The aim of this project is to explore ways
that contemporary jewellery might have a
positive effect upon the reinvigoration of some
of these traditional values. In my opinion, the
porcelain culture has a vital position in the
minds of Chinese people and could be viewed
as a prominent national symbol. Its use can still
be seen within many daily eating and drinking
rituals as well as in architecture and interiors.
However since the commercialisation of this
traditional craft the uniqueness of blue and
white porcelain has diminished.
Contemporary jewellery is not only about skills
technology but is a vessel for telling an inner
story. As a craft maker there is an opportunity
to create special emotional exchanges that can
be understood by the audience. This collection
of wearable objects draws upon the traditional
forms, colour and patterns found within Chinese
blue and white porcelain vases. They capture
the essence of these by rethinking the ways
that forms can be interpreted and hopefully
provoke a thoughtful appreciation by combining
silver and paper with blue ink. I hope that
this work will reawaken a new appreciation
of traditional culture amongst the younger
Chinese generation.
innovative innovative innovative innovative innova-tive innovative innovative innovative innovative in-novative innovative innovative innovative innovative innovative innovative innovative inn ovative innovative innovative innovative i nnovative innovative innovative innovative innova-tive innovative innovative innovative in novative innovative innovative innovative innovative innovative innovative innovative innova-tive innovative innovative innovative in novative innovative innovative innovati ve innovative innovative innovative innovative innovative innovative innovative innovativ e innovative innovative innovative innovat ive innovative innovative innovative innovative in-
innov ative
31 32
Sally RutherfordMA Design (Packaging)
22
03
16
SR
The Grizzly Food Company
Reducing food waste through the positioning
of a new eating experience.
The project proposes a street food brand that
produces popular offal dishes from around the
world, with a focus on creating a memorable
eating experience. It will encourage tasters
to consider the value of offal and whether
it deserves a spot on our plates and menus.
With one third of the world’s arable land
used for meat & dairy production, and the UK
wasting the meat equivalent of 110 million farm
animals per year, how can we help to get the
absolute best output from the gallons, hectares,
tonnes, work hours and lives taken to produce
our food?
189 million kilograms of edible offal is
produced in the UK each year, just from cows.
Lack of demand means that meats celebrated
in cuisine in other parts of the world is, in the
UK, ground into pet food. By creating a demand
for less popular cuts this project aims to reduce
food waste and ease the drain on our resources.
In order to maximise the chance of success
the brand is targeted towards a core audience
of ‘millennial-foodies’ who tend to place value
on trying new culinary experiences and
enjoying food socially.
The street food platform allows for an honest,
personal approach that can offer a novel
fast-casual eating experience whilst taking
advantage of low set-up costs and the freedom
to travel to events up and down the country.
Dishes have been selected based on ingredient
availability, ease of cooking and providing
a varied range of interesting eating formats.
transformative transformative transformative trans-formative transformative transformative transform-ative transformative transformative transformative transformative transformative transform ative transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transforma tive transformative transformative transformative transformative transformative transform ative transformative transformative transformative
trans forma tive
33 34
Simeng GuMA Design (Product)
22
03
16
SG
A Different Kind of Workspace
I am interested in the nexus between interior
design and furniture design. I wish to combine
furniture design and interior design using
furniture as a connector between space, interior
environment and users.
My MA project investigates how combining
interior design and product design in the
design of office furniture can create an
inspiring environment through the provision
of a ‘different-kind’ of work space.
My research revealed that 84% of workers
poled reported that their work environment did
not make them happy and that giving workers
a say in the design of their workplaces increased
productivity by 30%. In addition research shows
that over 80% of the workforce has admitted
to feeling stressed over work. How can design
help employees to get their work done in an
efficient manner while allowing them to enjoy
themselves? This project explores how the office
can be a space that makes people feel motivated
in their work. The solution I present mixes
furniture with installation art allowing the user
to be the co-designer of their office resulting in
a place they can transform into an exciting and
inspired venue.
responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive respon sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-
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35 36
Tom Liyui HeMA Design (Graphic)
22
03
16
TH
The Improvement of Public Spaces:
Through the introduction of art
into decaying environments
The aim of the project is to encourage the
application of temporary artwork within public
spaces. The art will infiltrate the urban decaying
environment, where often spaces are perceived
to be intimidating and forgotten. The project
attempts to beautify what is perceived to be ugly
by using recycled materials as a means of filling
and mending the defects within these spaces.
The project also attempts to enhance our
experience of the city and wellbeing within
these spaces and brings colour to our city
as well as a vehicle to encourage discussion.
The project reuses old CDs, which are broken
and fixed into the spaces by the artist. Members
of the public are encouraged to get involved
and produce their own interventions within
the city. Social Media is used to collate where
the work is taking place so that a community
can be developed to share locations. The
initial audience for the project focused around
Sheffield city students, so locations were
identified around the universities and student
accommodation. The project encourages
members of the public to take responsibility
for their environment and to encourage the local
community to take part in the transformation
of these spaces to encourage more meaningful
relationships, discussions and to improve the
general wellbeing of an area.
responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive respon sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-sive responsive responsive responsive responsive responsive responsive responsive responsive respon-
respo nsive
37 38
Xiwen QinMA Design (Jewellery & Metalwork)
22
03
16
XQ
Rebirth:
An exploration of the value of craft
in a technology driven age
“With the development of mechanization this
craft is on the verge of extinction.”
Within the 21st century there have been huge
advances in technological developments in
design and manufacture and with this comes
the loss of individual identity. As thinking
structures have changed and with artificial
simulation becoming more prominent, objects
within the world can feel unnatural and fake.
Many craft practitioners have suggested that
craft making faces challenges in economic and
social survival as a result of these advances.
The focus for my MA project is the rela-
tionship between handcrafts and digital
technologies. Many people consider handmade
works as tasteful products, from which we
can feel the “heart” of the maker. However
these traditional hand skills are being lost
due to digital technologies. However except
for psychological satisfaction and superiority,
one might wonder what the advantages of
manual products are? Like vinyl records and
physical books, handmade products will become
a kind of feeling that no longer bears any actual
application values.
During creative explorations into the use
of 3D printing I have investigated how since
many machine production processes are
controlled by hand, which can produce errors,
how these failed trial items could be used to
have a dialogue about these issues. Through
testing I have attempted to control the errors
that can be created when combining the digital
and the hand and using this creatively to create
a kind of hybrid object. This has been explored
through the production of a series of silver
rings that use casting to translate a 3D printed
model into a decorative component which at
certain stages in the making has been purposely
modified by hand, giving each an individual
quality and identity. I hope these works
challenge the viewer and wearer to consider
the relationship between digital technologies
and the hand.
discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursiv e discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive discursive discursive discursive discursive discur-sive discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive discursive discursive discursive discursi ve discursive discursive discursive discursive di scursive discursive discursive discursive discursi ve discursive discursive discursive discursive dis-cursive discursive discursive discursive discursive
discur sive
39 40
Yang ZhaoMA Design (Interior)
22
03
16
YZ
High Street = Shop + Eat + Exhibit:
Conceptual model, reinventing
retail in the high street
Sheffield city centre has many functions.
It is a place to learn, work, live, relax and
shop. But we know that many people who
live in or close to the city only use parts of
the city centre occasionally. People living in
Sheffield have more choices about where they
shop, the shopping centre, Meadowhall or
other cities close by. This, along with online
consumption becoming more popular due to
its convenience and ease means that in the
heart of the city centre there are many
vacant commercial spaces.
My project explores the relationship between
people and the retail. It provides a conceptual
service model - not just simply shopping, but to
increase the interaction between people and the
vacant spaces within the city.
progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive progr essive progressive progressive progressive progres-sive progressive progressive progressive progressive progressive progressive prog ressive progressive progressive progress ive progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive prog ressive progressive progressive progressive progres-sive progressive progressive progressive progressive progressive progressive progressive pro gressive progressive progressive progressi ve progressive progressive progressive progressive
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41 42
Yanming YangMA Design (Product)
22
03
16
YY
Talk to me:
A celebration of time off
Research shows that in many countries
including the UK many people spend their
workday lunch hour hunched over a computer
and on their own. ‘Talk to me’ aims to break
this cycle of isolation and raise awareness
about the importance of taking a lunch break
and promote communication between colleges.
Taking a real lunch break can reduce
stress, increase happiness and help people
to be more productive. ‘Talk to me’ is a comm-
unication device that allow colleagues to know
information about your lunch time plans
encouraging them to join you and share
in a enjoyable out of office experience.
The individual ‘key’ contains digital infor-
mation about each owner including birthdate,
favourite foods, anniversaries and restaurant
choice. The digital screen use the latest shape
free screen format and NFC to allow seamless
comminication between other ‘keys’ and
a ‘hot-wall’where ‘keys’ can be placed
and rendevouz created.
‘Talk to me’ means lunchtimes never need
to be boring, stressful and isolating, ‘Talk to me’
gives those who work all date advocay to take
a break, to laugh and smile with those they
thought they knew.
transformative transformative transformative trans-formative transformative transformative transform-ative transformative transformative transformative transformative transformative transform ative transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transforma tive transformative transformative transformative transformative transformative transform ative transformative transformative transformative
trans forma tive
43 44
Yvonne LiMA Design (Interior)
22
03
16
YL
The body and accommodation
My project focuses on student accommodation
and how to make it feel more like a home; the
concept of ‘home’ and its physical and psych-
ological aspects such as internal layout, features
and behavior. Home can be interpreted in a
number of ways. The family house and paren-
thood are the obvious connections, but I would
also like to consider how working from home
impacts on space and how rental property can
be transformed into a space that feels like home.
How we use and ‘appropriate’ our domestic
space is a symbolic practice and there is a
cultural difference between ‘house’ and ‘home’.
This project explores how design can improve
student accommodation and the use of both
private and shared space. Specifically in relation
to International students how their different
cultural backgrounds impact on the use of the
space and its different functions. Through my
project I intended to design a space to encourage
students to socialize with one another and share
their cultural diversity as well as providing
private space for studying.
transformative transformative transformative trans-formative transformative transformative transform-ative transformative transformative transformative transformative transformative transform ative transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transfor mative transformative transformative transforma-tive transformative transformative transformative transformative transformative transforma tive transformative transformative transformative transformative transformative transform ative transformative transformative transformative
trans forma tive
45 46
Zeqian MaMA Design (Graphic)
22
03
16
ZM
Easy Remembering:
Addressing the issues Chinese children face when
learning the piano, through synesthetic and other
interesting methods
In China, most children start to learn to play the
piano through parental persuasion when they
are five years old. Learning the piano is seen as
a valuable stepping stone in a highly competitive
educational future, rather than learning for the
love of music. Not only does it make learning
the piano a struggle, it also makes them
gradually lose interest.
My project is aimed at five-year-old children
when they are starting to learn the piano. The
hope is to solve three specific problems — the
difficulty of recognising and remembering the
direction of octaves on the staff, the direction
on the keyboard and the duration of different
notes. They are resolved through development
of characters (designed according to the
solmization of notes) and colour analogy
(synesthetic method).
The ‘Grasper’ is a teaching material
comprising a physical game and card game.
The physical game aims to alleviate the
difficulty of understanding and memorizing the
duration of different notes. By using the visual
analogy of ‘cutting cakes’, children may find it
easier to know the number of beats in five notes.
Also, children can strengthen their memory
and practice finger coordination.
The card game hopes to solve the challenge
of recognising and remembering the direction
of notes both the staff and the keyboard. Whilst
playing the card game, not only should children
pair the three types of cards according to the
characteristic of them, but also play the correct
notes on the keyboard and sing them. This could
is a method for them to quickly grasp each
of the octaves.
progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive progr essive progressive progressive progressive progres-sive progressive progressive progressive progressive progressive progressive prog ressive progressive progressive progress ive progressive progressive progressive progressive progressive progressive progressive progressive progressive progressive prog ressive progressive progressive progressive progres-sive progressive progressive progressive progressive progressive progressive progressive pro gressive progressive progressive progressi ve progressive progressive progressive progressive
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47 48
Zoe Xue HaoMA Design (Jewellery & Metalwork)
22
03
16
ZH
Re-Create:
An exploration of ways to re-value
waste materials through contemporary
jewellery making
“What initially did not appear in the slightest to
be ‘jewellery as we know it’ is, all of a sudden,
precious and becoming.”
This project explores ways that waste materials
can be given a new value by transforming,
combining and re-creating them into contem-
porary jewellery. These precious jewels aim
to stimulate awareness about environmental
issues through the act of making and wearing.
Value in jewellery is often only considered
in terms of precious materials such as gold,
silver and gems. This work challenges the way
we might consider value through the use of
strong and powerful forms and by sensitively
combining discarded materials with precious
details. Inspiration is taken from everyday
objects, re-using and beautifying through
craft-making with a hope that they surprise and
inspire people to love and respect the ordinary
things in life.
I have taken what I have discovered in
garbage cans, the street and in my daily life
and recreated them into new objects. If we do
nothing about such waste each one of these
materials would have a long-term detrimental
impact on the environment.
Chinese knotting is a traditional weaving
art in China that uses colourful silk threads
to creating hanging ornaments for decorating
the home especially during the Chinese Spring
Festival. People in China believe that the
art of knotting red thread can bring people
fortune and happiness and embodies individual
personality. This very traditional form of
expression has been used within my creative
design work to give a recognised form to these
objects that use waste material.
Roger Bateman
Postgraduate Leader, Art & Design
Maria Hanson
Joint Programme Leader
Dr Eve Stirling
Joint Programme Leader
Claire Lockwood
Deputy Head of Art & Design
Andrew Robinson
andkylrob.com
Gemma Milne
gemmamilne.com
Joe Rolph
joerolph.com
Evolutionprint
evolutionprint.co.uk
Alan Rutherford
Digital Print Specialist
Andy Buckley
Digital Print Specialist
2015 –16 MA/MFA Design Staff Team
Design Team Printers
Richard Evans
Glyn Hawley
Toby Lyons
Ranbir Lal
Frazer Hudson
Chris Knight
Anna Wiggins
Professor Paul Atkinson
Melanie Levick-Parkin
Dr Claire Craig
Julie-Ann Weissenborn
Professor Daniela Petrelli
Dr Alaster Yoxall
John Kirkby
Sheffield Institute of Arts
shu.ac.uk/sia
Faculty of Arts, Computing, Engineering and Sciences
Sheffield Institute of Arts (SIA)
Sheffield Hallam University
Flat Street
Sheffield
S1 2JH