SPOORTHY

Editor’s Desk

APRIL - JUNE, 2019 - ISSUE - 17

“Efficiency is doing things right; Effectiveness is doing the right things” – Peter Drucker.

Siva Sivani Institute of Management emulates this quote to thrive in the dynamic business environment. While the first quarter of 2019 is an evidence of doing things right, the 2nd quarter focuses upon the right things done by the institute.

This issue highlights the outstanding honour conferred upon Smt. Aarathy Sampathy, President & Chief Executive, Siva Sivani Group of Institutions, by AsiaOne and the awards received by the institute from Competition Success Review and AsiaOne.

This brings to you new perspectives towards education by two generations – the Generation X and the Post-Millennial. The articles ignite reflective thoughts.

The path towards excellence has seen undeterred minds working in this direction and contributing significantly to academic research and corporate trainings.

Additionally, the 17th issue gives a glance of the contributions made to the society through participation in television talks.

“We have to do the best we are capable of. This is our sacred human responsibility” – Albert Einstein.

As every unit of Siva Sivani Institute of Management strives to do its best, Spoorthy – The Inspiration, proudly applauds and promotes the efforts.

Chief Patron: Mrs. Aarathy Sampathy, President & CEO

Patron: Dr. Sailesh Sampathy Vice President & Dy. Chief Executive

Editor: Ms. K. Grace Mani Assistant Professor - Marketing

In this Issue

Contact: Ph: 040-27165450-54; Fax: 040-27165451; Website: www.ssim.ac.in; Editor Email ID: grace@ssim.ac.in

NEWSLETTER

SIVA SIVANI INSTITUTE OF MANAGEMENTNH-44, Kompally, Secunderabad - 500100. Telangana.

VISIONTo be a Premier Management Institute significantly

contributing to Corporate World and Society.

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1. Editor’s Desk

2. Special Events

- Felicitation of Smt. Aarathy Sampathy - NBA Meetings - Faculty Development Program - Celebrating Placement Success - Free Health Check-Up

3. Articles - Dr. V. Jayalakshmi, Associate Professor

- Mr. Jehangir Ali, 2nd Yr., PGDM-Marketing.

4. Faculty Achievements

5. Workshops & Guest Lectures

6. Training Programs

7. Industry Institute Interaction

MISSIONTo disseminate management knowledge through focused educational programmes.To contribute to management knowledge through extension and research activities.To develop responsible management graduates through ethics based education.To promote the culture of critical, innovative thinking and social entrepreneurship.

SPECIAL EVENTSSmt. Aarathy Sampathy - Felicitation

On 7th May 2019, Siva Sivani Institute of Management’s Faculty and Staff joined in the celebration of felicitating Smt. Aarathy Sampathy who was conferred with World’s Greatest Leaders 2018-2019, Asia & GCC, award from AsiaOne, chosen by Consumers & Industry in a research conducted by United Research Services, at Dubai on 1st May 2019. The celebration was joined by representatives of Siva Sivani High School, Vishakapatnam. The gathering was filled with jubilation and immense pride for the President and Chief Executive, who with her indomitable will leads the growth and sustenance of the institute.

Siva Sivani Group of Institutions also celebrated the laurels presented to Siva Sivani Institute of Management by Competition Success Review – CSR Top Institute of India Award and CSR Excellence In Education Award for the year 2019 on 21st April, 2019 and by AsiaOne – World’s Greatest Brands 2018-2019, Asia & GCC award, chosen by Consumers & Industry through a research conducted by United Research Services, under the Industry: Education and Category: B School at Dubai on 1st May 2019.

Smt. Aarathy Sampathy and Dr. Sailesh Sampathy expressed their thanks to every member of the institute and attributed the success to the efforts of the team.

Faculty Development ProgrammeA three day National level Faculty Development Programme on Research Methodology was organized by Siva Sivani Institute of Management from 16th to 18th May 2019. 21 participants from across the 5 states joined in collective learning. The programme was a platform of confluence of intellect and inquisitiveness that enabled excellent discussions during every session.

Dr. S V Ramana Rao, Dr. K S Harish, and Mr. K. Sreehari were the resource persons of the programme.

Celebrating Placement SuccessThe institute celebrated the success of students’ placement record. By 8th of April 200 Students received their placement offers. It was a vibrant gathering filled with the spirit of achievement.

NBA MeetingsSSIM organized an industry institute interaction on 28th April, 2019. Many corporate professionals joined in deliberating upon validating the new Vision and Mission statements and also the requisite Programme Objectives/Outcomes. The meeting exemplified true engagement with corporates and was fruitful in obtaining the necessary inputs to scale up, differentiate and become leading management institute.

Free Health Check-UpA free health check-up camp was organized by Vijaya Diagnostics, Kompally, and facilitated by SSIM for faculty, staff and students on 2nd April 2019.

ARTICLES

EDUCATION IS FOR LIFE AND NOT FOR LIVING

Dr. V Jayalakshmi, Associate Professor – Finance

THE BARE TRUTH OF EDUCATIONMr. Jehangir Ali 2nd Year – PGDM – Marketing

Today, as soon as a child is born, the mad race begins, with reserving a seat in the best international school in the nearest vicinity. The burden of teaching A B C…1, 2, 3… first falls on the mother and she does not miss any opportunity to show case all that her child has learnt in the midst of relatives and friends. Children are forced to do things that they may not like but, no thought is given on this. The child has no room to think or space to vent his feelings. He is carried away in this mad rush of proving himself as the best and in trying to fulfill his parents’ wishes. In this whole long journey that he has undertaken, he has no clue of what he wants, what is his choice, what makes him happy and most importantly what is his goal in life. It’s like boarding a train with no idea as to, in which station to disembark! Hence, the need of the hour is to encourage children to take choice based decisions so that they get an opportunity to bloom and blossom in career that they would enjoy. Similarly, education has also lost its direction and purpose. What is the end of education? The answers of majority of students would be either to settle well in life, with a good fat salary or a dream house and

a car! Education is not for living, it is for life. Education must aim at the holistic development which encompasses physical, intellectual, emotional and social development. For this, education system must aim at developing life-skills which are important in life to live and progress. And we as teachers must act as reservoirs from which, through the process of education, students draw the elixir of education and life. Education must aim for self-transformation which must first begin at the personal level which is vyasthi ( ), which would then promote samasthi ( ) the feeling of oneness with all, which in turn would spread to srusthi ( ) the nature and ultimately help in realization and experiencing ( ) i.e. the Supreme. Thus, the end of education can be rightly said as Character. And character building is a conscious journey that one has to embark upon from childhood. As rightly said that if money is lost, nothing is lost, if health is lost, something is lost, but if Character is lost, everything is lost!!!

The things that matter are most often the benefits gained from life experiences and key events that are not immediately obvious. The

ability to manage time and prioritize tasks that were learned in a student’s undergraduate years clearly outweigh the bookish knowledge that was taught to us. Clearly, the more important skills that were gained and that are more likely to be used in our lives going forward are certainly more fundamental and basic than specific facts and figures. Then, is it that the degrees that we strive to possess are more representative of our abilities to learn these fundamental skills like managing time and stress, prioritizing tasks, adhering to deadlines rather than as gauges of how well we are able to regurgitate facts and figures? Every single exercise and question

that is posed and taught to us is, at its core meaning, simply a tool used to test abilities that may not be regarded as educational in nature at all. When a teacher gives you the task to finish six assignments in a week, one begs to ask the question behind such a request. It may be argued that the reason why a teacher does so is to test the student’s ability to think out of the box and find an easier solution to the problem rather than work for hours on end and manually solve each problem one by one, it could also be to test whether a student is able to manage time by taking what he learns by finishing one assignment and applying the best practices learned from experience to expedite the completion of the other assignments or it may simply be that the teacher is trying to gauge the student on whether or not the student buckles under stress or not. In

a more practical and relatable example, a famous kind of interview used by recruiters is called the stress interview, where a candidate is subjected to a barrage of stressful and difficult questions and is not allowed enough time to reply. The interesting point here is that the recruiters are not looking for each question to be answered quickly, rather, they are merely looking for a particular kind of behaviour from the candidate, a behaviour that reflects maturity and a high tolerance for stress and

pressure. Some popular entrance examinations to prestigious universities administer examinations that are analysed by the admissions committee as “the most proficient student is not the one who has answered the most questions correctly, it is the student that has answered the least questions wrong.”

So ask yourself, is your degree helping you to get your dream job? Or are you aiming for your dream job to justify your degree?

RESEARCH PUBLICATIONS

Mr. T Thirumal ReddyThe moderating Effect of Gender on Continuance Intention Towards Mobile Wallet Services in India, Indian Journal of Marketing – ISSN No. 09738703, Vol. 49(4), April 2019.

Dr. P S SwathiA Study on The Role of Directors in the Realm of Corporate Social Responsibility To Ensure Society’s Sustainability – An Analysis of Company’s Act, 2013 – An India Perspective, International Journal on Recent Trends in Business and Tourism – ISSN No. 2550-1526, Vol. 3(2), April 2019.

Dr. V G ChariBusiness Outlook and Digital Era, International Journal on Recent Trends in Business and Tourism – ISSN No. 2550-1526, Vol. 3(2), April 2019.

Dr. S F Chandra Sekhar

Work System, Organizational Support Quality of Work Experiences in Large Hospitals, International Journal on Recent Trends in Business and Tourism – ISSN No. 2550-1526, Vol. 3(2), April 2019.

Dr. M R Senapathy & Ms. Madhuha

An Empirical Analysis on Performance of Select Automobile Companies Using A Ratio and Twelve Check Techniques, AE International Journal of Multidisciplinary Research – ISSN No. 23486724, Vol. 7, April 2019.

Mr. Rahul Jain and Dr. S F Chandra Sekhar

Revisiting The Relationships Of Job Satisfaction And Job Commitment, ZENITH International Journal of Multidisciplinary Research, ISSN No. 2231-5780, Vol.9, Special Issue 1, June 2019.

FACULTY ACHIEVEMENTSMr. K. Sreehari and Dr. S F Chandra Sekhar

Social Media Networking Among B-School Students: Analysis Of Attitudes, Use, Fulfilment And Impact, ZENITH International Journal of Multidisciplinary Research, ISSN No. 2231-5780, Vol.9, Special Issue 1, June 2019.

Dr. Arijit Santikary

Green Marketing: An Indispensable Component of Marketing in the 21st Century to Gain Customer Loyalty, Journal of Research in Science, Technology, Engineering & Management – ISSN No. 2456-0197, Vol. 5 (2). June 2019.

Dr. Arijit Santikary and Dr. S F Chandra Sekhar

What Do Corporations Expect From B-Schools?, ZENITH International Journal of Multidisciplinary Research, ISSN No. 2231-5780, Vol.9, Special Issue 1, June 2019.

Dr. L Krishna Veni

Impact of Merger Announcements on Shareholders’ Investments in India: Empirical Analysis in Selected Sectors, Asian Journal of Managerial Science – ISSN No. 2249-6300, Vol.8. Issue 2, April – June 2019.

Mr. M. Pardhasaradhi

Growing Relevance of ‘Materiality’ in Sustainability Reporting, Srusti Management Review – ISSN No. 0974-4274, January – June 2019.

BOOK PUBLICATIONSDr. S F Chandra SekharAuthored chapters of two books as per the CBCS Curriculum of Dr. B. R. Ambedkar Open University, for Dr. B. R. Ambedkar Open University Publishers, Hyderabad, titled:1) Research Methods - for BA Sociology 2) Organizational Behaviour - for MBA

CONFERENCE / SEMINAR PAPER PRESENTATIONDr. S V Ramana Rao & Mr.B. LohithkumarPresented research paper titled “Designing of International Portfolio Analysis Using Multivariate Analysis” at International Conference on Banking, Finance and Business, held at College of Banking and Financial Studies, Muscat, Sultanate of Oman, from 24th to 25th April 2019.

Mr. M PardhasaradhiPresented the paper titled “Association between sentiment (optimism) in earnings conference calls and abnormal stock returns (CAR) of select Indian companies” at 10th Conference on Excellence in Research and Education (CERE 2019) organized by Indian Institute of Management, Indore, from 3rd – 5th May 2019.

Dr. Kompalli Sasi Kumar & Dr. K.S.HarishPresented paper titled “Examining the Resilience of Global Stock Market Indices towards Socioeconomic, Geopolitical and Astrnomical Sentiments”, at MREC-2019 organized by Indian Institute of Management (I.I.M.), Kashipur on June 6th & 7th, 2019.

Dr. Arijit Santikary & Dr. S F Chandra SekharPresented the paper titled “What Do Corporations Expect from A Business School?” at 7th International Conference on Strategies for Business Excellence: Challenges and Opportunities organized by Malla Reddy College of Engineering & Technology, Hyderabad, from 21st – 22nd June 2019.

Mr. Rahul Jain & Dr. S F Chandra SekharPresented the paper titled “Revisiting the Relationships of Job Satisfaction and Job Commitment” at 7th International Conference on Strategies for Business Excellence: Challenges and Opportunities organized by Malla Reddy College of Engineering & Technology, Hyderabad, from 21st – 22nd June 2019.

Dr. S F Chandra Sekhar & Mr. K SreehariPresented the paper titled “Social Media Netwroking Among B-School Students: Analysis of Attitudes,

Use, Fulfillment and Impact” at 7th International Conference on Strategies for Business Excellence: Challenges and Opportunities organized by Malla Reddy College of Engineering & Technology, Hyderabad, from 21st – 22nd June 2019.

PARTICIPATION IN CONFERENCE/SEMINAR/WORKSHOPMaj. Nupur Gupta attended a Doctoral Conference organized by Nirma University, Ahmedabad from 5th to 6th April 2019.

Dr. A Muralidhar Prasad attended a webinar on Entrepreneurship organized by NEN Global Foundation on 2nd May 2019.

Dr. Kompalli Sasi Kumar attended Case Study workshop at IIM Kashipur and presented the case title “Kanpur Confectionaries Pvt. Ltd.” as case instructor, under the supervision of Prof. M. Dixit, I.I.M.-Ahmedabad on 7th June 2019.

Mrs. Kiranmayi Patel

1. Attended online 12 weeks course on Business Statistics offered by NPTEL between January and April 2019.

2. Attended online 12 weeks course on Business Analytics For Management Decision offered by NPTEL between January and April 2019.

Dr. G Uma Maheswari attended online 12 weeks course on Business Analytics For Management Decision offered by NPTEL between January and April 2019.

Dr. V Annapurna attended Faculty Development Program on Research Methodology organized by Siva Sivani Institute of Management from 16th to 18th May 2019.

Dr. A Kalyani attended Faculty Development Program on Research Methodology organized by Siva Sivani Institute of Management from 16th to 18th May 2019.

Mr. M Pardhasaradhi attended online course on Accounting Analytics offered by Coursera in June 2019.

TELEVISION TALK SHOWSDr. M Anil Ramesh & Dr. S F Chandra Sekhar

Participated in the panel discussion ‘Parliamentary Elections’, on 5th April 2019, broadcasted on India Ahead – national channel. The panel discussion was conducted at SSIM campus and speakers were from TRS, Congress, BJP and Jana Sena.

Dr. S F Chandra Sekhar & Dr. Pavan Patel

Participated in the panel discussion ‘Performance Management Systems’ on 16th June 2019. Broadcasted on DDYadagiri.

GUEST AT ACADEMIC EVENTS

Mr. Shiva, Project Manager – Deloitte Consulting, Alumni of SSIM, addressed 2nd year students of PGDM on Project Management on 1st April 2019 and for PGDM – Marketing, PGDM – Human Resources and PGDM – BIFAS, the session was held on 15th April 2019.

Dr. S F Chandra Sekhar1. Key note speaker at the Symposium on National

Educational Policy 2019, held at PGRRCDE, Osmania University, Hyderabad, organized by Akhil Bharatiya Vidyarthi Parishad & Vidyarthi Seva Smaithi, on 14th June 2019.

2. Key note speaker at the 7th International Conference: Strategies for Business Excellence,

held at Malla Reddy College of Engineering and Technology, Hyderabad, on 21st June 2019.

Dr. S V Ramana Rao

Delivered key note address at Academic Excellence Awards 2019 organized by Academy of Management Professionals at Park Continental Hotel by Trance On 16th June 2019.

EXTERNAL EXAMINERSMr. T Subhash Tej

Examiner for PGDM Viva-Voce at David Memorial Business School, Tarnaka, Secunderabad, on 15th June 2019.

Investor Awareness Programme was conducted for SSIM faculty and staff on 14th June 2019. Mr. G Venkatakrishnan, Financial Services professional, was the resource person who provided valuable insights into investments planning.

WORKSHOPS & GUEST LECTURES AT SSIM

TRAINING PROGRAMSFaculty Development Program

S. No. Date Place TopicDr. S F Chandra Sekhar

1 9-4-19 Hyderabad Central University SPSS2 24-4-19 Dr. B R Ambedkar Open University Data Collection Methods3 10-6-19 Ramadevi Public School Excelencia: Behavioural Training for Teachers4 26-6-19 Dr. B R Ambedkar Open University Social Exclusion and Empowerment

Mr. M Pardhasarashi1 2-6-19 Bhavans Vivekananda College Mentoring – The Effective Tool

Dr. K S Harish1 22-6-19 Gurunanak School of Management

Studies, Ibrahim Patnam, HyderabadData Analytics

Management Development Program

S.No. Date Place TopicDr. M R Senapathy

1 17-6-19 APEX College, Andhra Bank Financial Statement Analysis & Ratio Analysis with Case Study2 18-6-19 APEX College, Andhra Bank Working Capital Management with case Study3 18-6-19 APEX College, Andhra Bank Financial statement analysis & ratio analysis, WC assessment

with case study

Student Development Program

S. No. Date Place TopicDr. M R Senapthy & Mr. T Subhash Tej

1 10-6-19 Siddhartha Mahila Kalasala, Vijayawada What After Graduation – Career GuidanceMaj. Nupur Gupta

1 21-6-19 Geethanjali I B school Career counseling

INDUSTRY INSTITUTE INTERACTIONCorporate Executives who visited the campus for Term III End-Term Viva – Voce

S.No. Name Company Name Designation1 Mr.Pavan Yash Technologies Vice President2 Mr.Seetharam Angaros COO3 Mr.Anish Mygate General Manager4 Mr.S.V.N.M. Raju Microsoft Program Manager5 Mr.Charan Bureau Veritas Sr. Manager6 Mr.Arjun. K Novartis Regional Manager7 Mr. Ramachandra Bajaj Allianz Branch Manager8 Mr.S rinivas Greenco VP - Quality9 Mr. Charan Bureau Veritas Sr. Manager10 Mr. M. Sridhar Ryan Tax HR Manager11 Mr. Saikanth Sheriyala ADP Private Limited Manager12 Mr. Arun Orient Cements Regional Sales Manager13 Mr. Robinson Lawrence ADP Private Limited Assistant Manager14 Ms. Sangeetha Madanu Bank of America Team Leader15 Mr. H. Sambasiva Rao Andhra Bank DGM (Retired)16 Mr. M. Chaithanya Adjunct Faculty Professor17 Mr. Sunny Bulludula Dell Private limited Assistant Manager

SIVA SIVANI INSTITUTE OF MANAGEMENTNH-44, Kompally, Sec’bad - 500100. TS. Ph: 040-27165450-54; Web: www.ssim.ac.in; Editor Email ID: grace@ssim.ac.in