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April 3, 2017
IN THIS EDITION:
Spring Marketing Campaign
Tracking the Influx of
Development into Grand Rapids
Yard Games Classic - An Event!
Create a Targeted Consumer
Profile
RPR Applauds GRAR Members
New Phishing Scam
A Real Estate Thriller
Weekly Q&A
Listing & Selling Modular &
Manufactured Homes:
Lunch-n-Learn
A weekly publication of the Grand Rapids Association of REALTORS (GRAR)
660 Kenmoor Ave. SE, Grand Rapids, MI 49546 | 616-940-8200 | www.grar.com
Pamela VanLuven | Editor
Making life better: People Homes
Community
As you are driving the major expressways in our GRAR service area, please watch for the new spring
billboards. These advertisements are intended to drive leads to GRAR members, promote the grar.com
brand, and stress the importance of working with an expert. The billboards take a fresh, memorable, and
light-hearted approach to the message that, while there are some things you technically can do
yourself, why would you? The results would be regrettable. Experts are needed in all aspects of life.
Selling a home is no exception! We (real estate professionals) know how complex a real transaction can be
and the knowledge and skill that is required to navigate the process, but the intent of this campaign is to take
a real world approach to the message. A comparison of our industry to the medical industry is not
realistic. A person would not perform brain surgery on themselves, yet they could technically sell
their home themselves. We believe these billboards will catch the consumers’ eye and will also bring a
smile to their faces. The billboards will also be accompanied by animated and still banner ads online.
CONSTRUCTION PROJECTS FLOW INTO GRAND RAPIDS
Planning Department and Development Center introduces booklet of all projects in the City
grbj.com | Pat Evans | March 24, 2017
Since 2000, there has been approximately $3 billion worth of construction in Grand Rapids, including more
than $1.7 billion since 2012. Along with the rapid influx in development dollars, more than 4,050 residential
units have been added to the city since 2011, including more than 1,500 last year. To help residents keep
track of the development, the City of Grand Rapids Planning Department and Development Center released
a packet of 2016-17 building projects, including complete, under construction, planned and proposed projects
of the past two years.
8 STEPS TO SEPARATING YOUR IDEAL REAL ESTATE CLIENTS FROM YOUR WORST NIGHTMARE
By Bernice Ross | March 27, 2017 | Inman News
Have you ever wondered what it would take to have your real estate business filled with
clients who appreciate you, are fun to work with, and who regularly send you referrals? The
process is much easier than you might think. You probably have heard of the Law of Attraction, but do
you know how to apply it to attract your ideal client? Click here to learn more (enter your MLS User ID -
without the ric.g in front - and Password when prompted).
We are pleased to report that GRAR members
are taking advantage of the many tools and
resources available through RPR. In fact, when
compared to other Associations nationwide,
RPR tells us that GRAR members place in the
Top 10 in Usage! With that in mind, RPR
would love to feature a “power user” or two from GRAR in an upcoming blog post or video. If you are an
RPR advocate who would enjoy this exposure, please contact Ernie Bottom, Regional RPR Director, at
262-785-0633 or [email protected].
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Whitewater Place
Loves REALTORS! Our single-story, 2 bedroom, 2 bathroom apartment
homes include a 2-car attached garage. Flexible lease terms available. Located in the desirable Forest Hills
School District - our location can’t be beat! Let us help you, help your clients with their housing
needs. Call today for details about our REALTOR REFERRAL program!
2697 Mohican Ave. SE Grand Rapids, MI 49546
616-304-9662
By Redwood.com
If you receive an email with the subject “NAR: Urgent Update” from [email protected], please be aware
that this is not a communication from the National Association of REALTORS®. The email uses the phrase
"all registered realtors are hereby advised to view the recent publication released" with a link. Do not click
any of the links, which may ask for passwords. Please delete this email if you see it. NAR urges
members to be on high alert for email and online fraud. For more information on cyberscams and
cybersecurity best practices, please visit these resources:
Wire Fraudsters Targeting Real Estate Transactions
Protecting Your Business and Your Clients from Cyberfraud
Data Privacy and Security
Risk Management
Internet Security Best Practices
REALTOR® Safety Articles
Can a massive price cut sell Michael Jackson’s Neverland? Nearly two years after it first went up for sale,
the late pop star’s California estate is back on the market for $67 million - a whopping $33 million drop in the
asking price! With its baggage, Realtor.com asks, “Can you rebrand an iconic mansion?” Click here to
explore the estate and decide for yourself if a fairy-tale ending is possible for this property.
Q: What policies does GRAR or the MLS have in place re: real estate or directional signs?
A coming soon sign may be placed in the yard of an unlisted property (or a coming soon post of an unlist-
ed property advertised via social media), provided the agent has the seller’s written permission to do so
and provided the agent’s supervising broker permits that practice. It is important to note that there is some
danger in promoting a property as coming soon before it is officially listed because another agent or a
buyer could approach the seller direct.
Once a listing agreement has been signed, the MLS calls for the listing to be submitted within 3 business
days. Signs may be in the yard during that time (and posts may be displayed on social media).
If the listing is unable to be submitted within 3 business days, then the agent may use the Delay
Addendum to identify the date that the listing will be submitted. The date on the delay addendum would
become the start date when the listing is submitted to the MLS. However, when using a delay addendum,
the listing agent and seller agree that the property will not be marketed (including placement of a sign or
posts on social media) or shown to prospective buyers before the listing is submitted to the MLS.
GRAR does not have policy in regards to directional signs or real estate signs placed in public right of
ways, however, members should respect local ordinances when considering placement.
Q: What is virtual staging?
A: The MLS defines virtual staging as the act of editing photos from their original format by either adding or
removing objects (furniture, décor, etc.) to enhance the property’s marketability. Virtual staging shall not be
used to cover up flaws in the property. If a listing contains photos that are virtually staged, the applicable
photos shall contain a watermark in 8 point font stating
Virtually Staged. Please click here to access a document
that may be shared with vendors.
Q: I am listing vacant land. Should I have my seller
complete a vacant land disclosure form?
A: Sellers of vacant land are not legally required to
provide a disclosure form. Sellers who do provide a
vacant land disclosure form should be cautioned against
making any representations where they are unsure.
Unlike with the statutorily required residential seller’s
disclosure form, a seller could be held liable for an
innocent misrepresentation made in a vacant land
disclosure form. Source: Michigan REALTORS®
Q: I have a new listing and just learned that a
registered sex offender lives across the street. What
are the disclosure requirements?
A: There is no legal requirement in Michigan to disclose
this information. If asked about the proximity of sex
offenders, the MR Legal Hotline advises you to refer the
inquiry to the local law enforcement agency since the
online registry may not always be up to date or accurate
and may not fully explain the nature of the offense.
Legal Hotline: 1-800-522-2820
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April:
April 10 - 12:00 (noon) - Review Board of the Professional Standards Committee - Contact: Sue Jenkins
April 10 - 1:30 p.m. - Government Affairs Committee - Contact: Julie Rietberg or Sue Jenkins
April 11 - 1:30 p.m. - YPN Advisory Council - Contact: Brittany Sheets
April 12 - 9:00 a.m. - GRAR Board of Directors Meeting - Contact: Julie Rietberg or Sue Jenkins
April 13 - 8:15 a.m. - New Member Orientation - Contact: Cheryl Krause
April 13 - 2:00 p.m. - West Michigan Regional Forms Committee - Contact: Pam VanLuven
April 14 - GRAR Office Closes at 3:00 p.m. in celebration of Good Friday
April 17 - 10:00 a.m. - Educational Programming Task Force - Contact: Brittany Sheets
April 19 - 9:00 a.m. - Safety Strategies Training - Contact: Brittany Sheets - Sponsored by: Mortgage1
April 19 - 1:00 p.m. - Safety Strategies Training - Contact: Brittany Sheets - Sponsored by: Mortgage1
April 19 - 1:00 p.m. - GRPS Transformation Presentation (Details Coming Soon!) - Contact: Brittany Sheets
April 19 - 2:00 p.m. - Crisis Response Fund “Restaurant Fundraising” Subcommittee - Contact: Pam VanLuven
April 20 - Michigan REALTORS® Broker Summit - Troy, MI
April 20 - NAR Webcast: Connecting Down Payment Assistance to Renters
April 20 - 1:30 p.m. - Tech/Mobile Focus Group - Contact: Julie Rietberg or Sue Jenkins
April 24 - 1:30 p.m. - MLS Exchange Inc. Annual Shareholders Meeting - Contact: Julie Rietberg or Sue Jenkins
April 25 - 1:30 p.m. - REBarCamp Task Force - Contact: Brittany Sheets
April 25 - 1:30 p.m. - Grievance Review Panel - Contact: Pam VanLuven or Sue Jenkins
April 26 - Modular & Manufactured Homes Lunch-n-Learn - Contact: Brittany Sheets
April 26 - 1:30 p.m. - MLS Policy Committee - Contact: Pam VanLuven or Sue Jenkins
April 27 - GRARLA to Attend Fair Housing Center of West Michigan’s Fair Housing Luncheon/Workshop
April 29 & 30 - Regional Open House Weekend - Details Coming Soon! - Contact: Brittany Sheets
May:
May 1 - 2:00 p.m. - Community Involvement Task Force - Contact: Brittany Sheets
May 3 - 9:30 a.m. - International Committee - Contact: Julie Rietberg or Sue Jenkins
May 5 - 1:00-4:00 p.m. - “Yard Games Classic” Cinco de Mayo Celebration/RPAC Fundraiser - Contact: Brittany
May 8 - 1:30 p.m. - Candidate Review & Development Committee - Contact: Pam VanLuven or Sue Jenkins
May 10 - 9:00 a.m. - GRAR Board of Directors Meeting - GRARLA to Attend - Contact: Sue Jenkins
May 11 - 8:15 a.m. - New Member Orientation - Contact: Cheryl Krause
May 22 - 10:00 a.m. - Educational Programming Task Force - Contact: Brittany Sheets
May 22 - 1:00 p.m. - New DR Orientation - Contact: Cheryl Krause
May 24 - 1:30 p.m. - GRARLA Session (w/The Right Place) - Contact: Pam VanLuven
May 25 - 2:00 p.m. - West Michigan Regional Forms Committee - Contact: Pam VanLuven
May 29 - GRAR Office Closed in Celebration of the Memorial Day Holiday
Other Important Dates:
September 20 - 2017 Michigan Real Estate Continuing
Education w/Jack Miedema - Contact: Brittany Sheets
September 27-29 - Michigan REALTORS® Convention
& Expo - Grand Rapids, MI
October 12 - Annual Meeting of Brokers & Certified
Appraisers - Contact: Julie Rietberg or Sue Jenkins
October 26-27 - GRAR Board of Directors Annual
Planning Retreat - Contact: Julie Rietberg
November 3-6 - NAR Conference & Expo in Chicago,
IL - Returning to the Midwest for the 1st time in 16
years!
December 15 - GRAR Annual Installation & Awards
Breakfast - Contact: Julie Rietberg or Sue Jenkins
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The educational or community events listed below are not hosted by GRAR, but are shared for your
information. If you are seeking continuing education credits, we would encourage you to make
certain that the course you select is approved by the CE Marketplace (https://www.cemarketplace.net/):
April 1-30 - Shoe Drive by Guaranteed Rate
April 3-7 - Real Estate Pre-Licensing with Real Estate One Academy
April 10 - Jenison “New Early Childhood/Spanish Immersion Center” Groundbreaking Celebration
April 12 - Title 101 Con. Ed. Course with Transnation Title Agency
April 13 - WCR New Member Orientation & Mixer
April 20 - Dotloop Training
April 22, 29 & May 6, 13 - Real Estate Pre-Licensing with Real Estate One Academy (Saturday Classes)
April 24-28 - Real Estate Pre-Licensing with MiLicense.net
April 26 - 1031 Exchange Con. Ed. Course with Transnation Title Agency
April 26-28 - Real Trends Gathering of Eagles Conference (Denver)
April 27 - Fair Housing Center of West Michigan’s Annual Luncheon & Workshop Series
April 27 - The LATEST on MSHDA and RD Programs (2 Hour Con. Ed.) with Mortgage1
April 28 - Friends of Grand Rapids Parks “Arbor Day” Planting Event
May 1-4 & 8-11 - Real Estate Pre-Licensing with MiLicense.net
May 8-12 - Real Estate Pre-Licensing with Real Estate One Academy
May 10 - Apps Con Ed Course (Matt Muscat, Instructor) w/Transnation Title Agency
May 11 - Sun Title’s Continuing Education Series - Fraud, Data Security & NPI (C001732) and Appraisals
(C001743) - Held at the Gerald R. Ford Museum
May 15-19 - Real Estate Pre-Licensing with MiLicense.net
May 20 - Camp Solid Rock at Caledonia CRC
May 23 - Lakeshore Ethnic Diversity Alliance Summit on Race & Inclusion: Moving Toward Justice
May 23 - Review for the Exam - Real Estate Pre-Licensing with Real Estate One Academy
June 12-16 - Real Estate Pre-Licensing with MiLicense.net
June 12-16 - Real Estate Pre-Licensing with Real Estate One Academy
June 12, 14, 15, 19, 21, 22, 26, 28, 29 (Evenings) - Real Estate Pre-Licensing with Real Estate One Academy
July 10-14 - Real Estate Pre-Licensing with Real Estate One Academy
July 22 - Review for Exam - Real Estate Pre-Licensing with Real Estate One Academy
August 10-11 - Real Trends Deal Makers Conference (Denver)
View more online. If you would like to post an event above, please forward the event name, date, time, and registration
link to Pam VanLuven.
Please note that this publication (often referred to as
the GRAR Weekly Mailing) will now be coming to
you on Monday mornings. In the past, there wasn’t
a specific day of the week that it was distributed, but
it more often than not occurred late in the day on
Friday afternoons. Several members suggested that
readership might increase, especially as we head
into the busy spring and summer months, if
distribution occurred earlier in the week. We are
happy to accommodate that request! As a remind-
er, this publication is also
archived. Please click here to
take a look (enter your MLS
User ID - without the ric.g in front
- and Password to take a look).
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