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In the name of Allah Kareem, Most Beneficent, Most Gracious, the Most Merciful !. RESEARCH METHODS. LECTURE: 1. Thesis. Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Methodology Chapter 4: Results and analysis Chapter 5: Discussion and Conclusion References. - PowerPoint PPT Presentation
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In the name of Allah Kareem,Most Beneficent, Most Gracious, the Most Merciful !
ThesisChapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Methodology
Chapter 4: Results and analysis
Chapter 5: Discussion and Conclusion
References
In simple words Re-search mean “Search Again”
OR
“It is a process of gathering information to answer a question”
What is Research ?
What is Business Research ?
“Business Research is a systematic and objective process of gathering, recording and analyzing data for making good business decisions”
What is the best strategy to promote a particular product? (Marketing)
What is the main reasons for employee turnover? (HRM)
What is the rate of return on particular investment? (finance)
Examples of Business Research
Research Process
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2.Literature review
3.Research design
4.Data Collection
5. Data Preparation
6.Data Analysis
7.Discussion and Conclusion
8.Report Writing
1.Select a Topic / Problem
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1
•Chose Area for research (Management Sciences)
2
•Select field of research (Finance, HRM, Marketing)
3
•Select topic of research (Advertising in Marketing)
4
•Refine topic of research (Refining topic)
5
• Decide about the industry / sector
1. Select a Topic
What is Variable?Vary + able = Change + able
Variable is a characteristic of anything that can vary (Change).
Examples Gender (Male, Female) Age (20 years, 30 years, 50 years) Motivation level (High, Medium, Low)
Constant is a characteristic that do not varye.g. If all students are male in a class then Gender will
be constant
Advertisement
Sales
Theoretical Frame Workwith respect to relation
I n d e p e n d e n t d e p e n d e n t
Awareness
M e d i a t i n g
Competitors product, price, packaging,
placement
M o d e r a t i n g
Budget
Z
Theoretical Frame WorkI n d e p e n d e n t d e p e n d e n tM e d i a t i n g
A
B
C
W
Z
Theoretical Frame WorkI n d e p e n d e n t d e p e n d e n tM e d i a t i n g
W
X
Y
A
Research Hypotheses“Research hypotheses are predictive
statements about the relationship between two variables”
Types of Hypothesis
There are two types of hypothesis
1. Null HypothesisHo = There is no relationship between Advertising and
Sales
2. Alternative HypothesisH1 = There is relationship between advertising and sales
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AssignmentYou are required to select a research topic of your interest, develop a theoretical framework on selected topic and write down one page description for the selection of your topic. In undertaking the assignment the students are expected to justify their rationale for the Research Topic and also for selected variables.
GuidelinesStep 1: select a topic of your choiceStep 2: identify variablesStep 3: find reference
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GuidelinesYour one page description (excluding Model and end-list references) should contain: • Topic/ Title• The Justification of the topic selection• A description of the data – definitions of the selected variables and Conceptual
Model• Accuracy of Document
• Font Size (12)• Heading (14 + Bold)• Sub-Heading (12 + Bold)• Font Style (Times New Roman)• Line Spacing (1.5)• Alignment (Justified)• Spelling and Grammatical Accuracy
Email : [email protected]
Assignment
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SUPERIOR GROUP OF COLLEGES 22
