In the name of Allah

The creator of every creation

The pity the beneficent

The merciful the wise

The lord of

The world

The first & last

The sender of the

Holy prophet Muhammad (PBUH)

Where there is no doubt

The owner of the Day of Judgment

To whom everyone will be

Brought back

ACKNOWLEDGEMENT

We are really thankful to Mr. Zeeshan Ullah for their invaluable insight into the

working of various elements and constituents of this report. Without their guidance the

completion of this report would have been incomplete. He has guided as at every stage of the

product to make it more comprehensive and complete in all respect. He really added great

knowledge about the business plan, marketing strategies, financial aspects and their practical

implications. He has made us able to know tactics of market analysis, market surveys, market

needs and all management aspects. We know how to launch any product in new market and

existing market and new product in existing market to overcome weaknesses and avail

opportunities, how to turn out threats and risks into opportunities etc.

EXECUTIVE SUMMARY

Planning is a process that never ends for a business. It is extremely important in the early

stages of any new venture when the entrepreneur will need to prepare a preliminary business

plan. The business plan is a written document prepared by the entrepreneur that describes all the

relevant internal and external elements and strategies for starting a new venture. It is an

integration of functional plans such as marketing, operations, finance, manufacturing, sales and

human resources. As students of MBA we also create a business plan regarding a chain cafe

C & G is the partnership of four persons. It’s a newly established business which will

start its operations from Jan 1st 2015. The plan came to our mind because working people have

no enough time for making food. They preferred ready-made products, so we launch Macaroni

with diff verities and taste which facilitates our customers for ready food, also Coco shell ice-

cream serve with original coconut and Lemon juices provides at lower cost, also 1 st time in

Sahiwal we are going to established a chain network of our café in every universities and

colleges.

In this report we are discussing the food product which name is “C & G products”.

Currently in Pakistan there is high trend of eating pasta and macaroni and juices at every time;

however the trend is continuously rising.

In this business plan, we start from introduction of Juice and macaroni sector and its

future outlook. There are many competitors of our products like Walls, Omore in ice-cream and

estle,Rani juice etc.

Description of our industry like its values, vision and mission statement can be explain

the reason that why we are here to start our business venture. Further our product profile, its

attributes and its brief specification also added. In production plan we explain the production

process, structure of production system like plant and machinery description and suppliers name

are presented. Flow of raw material and all the daily activities are explained in this business plan

as well.

In marketing plan chapter, all the marketing strategies like pricing, distribution,

promotions along with its budget and estimating future sales of our business are briefly included.

Our target customers would be the generation of every age. The customers of big cities would be

targeted belonging to the upper and middle class. C & G is a consumer product so we will sell

directly to the retailers as initially business will operate on small scale.

There are two departments in the business: Production, finance and marketing. All

departments have their own manager. The overall supervision will be carried by the owners of

the firm. One manager is hired for each department who would be held responsible for the

performance of the department. To avoid risk, the product is launched in the cities of Sahiwal

Division.

Without finance and investment our business will not be run on regular basis. So the

importance of funds and its circulation can be managed in every business plan. That’s why

financial strategies are adopted to make our business a profitable one.

Because of our endless efforts we are confident to achieve our vision and mission as well

as sales targets. We hope that this venture not only help us in future study patterns but also

beneficial in creating and developing our own business.

COMPANY NAME

Cr & Gr Pvt Food Ltd.

Address xxxxxxxxxxxxxxxxxx Sahiwal.

State Punjab, Pakistan

Zip Code 57000

Phone Number +92-40-xxxxxxx

Fax Number +92-40-xxxxxxx

Email address Gfourinfo@gmail.com

Web site www.Gfour.com.pk

VISION

“To provide a better quality, cheap and state of the art products to customers that not only

satisfies their needs but also leads them to superior.”

MISSION

“To become 1st choice of customers that focused on constantly and categorically

designing superior and convenient products through contribution of ideas, enrichment the

community. We strive for honesty, fairness and integrity.”

CORE VALUES

Excellence

Good Quality

Integrity

Passion

Teamwork

Commitment

Proactive

COMPETITIVE ADVANTAGE

Best Quality

Attractive packing

Comfortable price

Easily available

Good taste

Safety

VALUES

Our values are the fundamental principles that define our culture and are brought to life

in our attitude and behaviors. It is these values that make us unique and unmistakable. Our values

are defined below:

EXCELLENCE

This is at the core of everything we do. The markets in which we operate are becoming

increasingly competitive, giving our customers an abundance of choice. Only through being the

very best in terms of the service we offer, our products and premises can we hope to be

successful and grow.

INTEGRITY

We focus on integrity. Our customers and society in general expect us to possess and

steadfastly adhere to high moral principles and professional standards.

CUSTOMER FOCUS

We understand fully the needs of our customers and adapt our products and services to

meet these. We always strive to put the satisfaction of our customers first.

MERITOCRACY

We believe in giving opportunities and advantages to our employees on the basis of their

ability. We believe in rewarding achievement and in providing first-class career opportunities for

all.

PROGRESSIVENESS

We believe in the advancement of society through the adoption of enlightened working

practices, innovative new products and processes and a spirit of enterprise.

PRODUCT SPECIFICATIONS

We offer premium quality concentrates made entirely with natural ingredients that are

rich in Vitamins and energy. We used fresh fruits, hydrogenated vegetable oil. A&A has the

same energy and quality value as the standard one does. Raw material is being purchased from

selected reputed suppliers. The packaging of the final goods is also considered.

COMPANY LOGO

TAG LINESMACARONIS

Our family taking care of yours

LEMON COCKTAIL

Drink it to believe it

COCO SHELL ICE-CREAM

We prove we care

MAIN PRODUCTS

Lemon Cocktail

Macaroni Cocktail

Chicken spicy Macaroni

Coco shell Ice cream

FUTURE OUTLOOK OF INDUSTRY

Food is the one of the most basic physiological needs of human beings. As we are

familiar with different food items like burgers, biscuit, breads and the most common item is club

sandwiches. So the current situation of food industry is rapidly growing. Macaronis and ice

cream also used to serve guest/

Faster domestic changes in country’s economy, if we need any future change we will do.

It might be change in our marketing strategy or pricing and whatever the requirement of the time.

MAJOR COMPETITORS

The major prominent competitors of C & G are:

NestleRani ShezanTwistMaaza

Kolson

Walls

Omore

Hico

PRICE STRATEGIES

Price may not be the only competitive factor but in our business plan it will become the

major competitive factor. Along price another major factor affecting the mind of the customer is

quality. We have chosen a price that will give us the main competitive advantage if we are able

to maintain quality. Low pricing strategy we are using because of large number of competitors in

the market. We are using market penetration strategy by keeping low price we would enter in to

the market and expand our customer base and increase our market share.

PRICE OF COMPETITORS

Name Quantity Rs.

Macaronis kolson 500 grams 95

Nestle 250 ml 25

Rani 430 ml 60

Shezan 250 liter 25

Walls 500 ml 155

Omore 500 ml 125

PRICES OF CR & GR PVT FOODS LIMITED

Name Quantity Rs.

Macaroni Cocktail 500 grams 80

Chicken spicy Macaroni 500 grams 80

Coco shell Ice cream 300ml 85

Lemon Cocktail 300 ml 95

Product Development Process

C & G Foods limited following product development process and eventually by working

on all the steps of the process a new product by the brand name C & G was developed which was

very much successful.

Production Plan

Production is a process of converting (In-put) raw material into (Out-put) finished goods

or services. It’s like a back bone in any manufacturing organization.

Location Advantages

Reasonable cost of land.

Infrastructure facilities.

Easy availability of skilled and unskilled labor.

Availability of power

Comfortable Environment

Industrial Sector

MARKETING PLAN

With C & G products and chain cafe we would first target the big cities of Sahiwal

Division like District

Sahiwal,Okara etc.

MARKETING STRATEGY MARKETING OBJECTIVE

Within three years we would like to expand our business to rest of the big cities of Punjab

and other provinces and will become important domestic player in terms of market share. In the

end of 5th year of our business we will try our level best to gain the maximum market share of

mayonnaise and juice industry and would go for backward integration.

TARGET MARKET

Our customers would be at supermarkets, mini marts, departmental stores, and other

retail outlets and for chain café we targeted all the colleges and universities in sahiwal . Our

target market is three cities in Sahiwal Division and we are focusing primarily on Sahiwal and

Okara but there are also plan for other cities and town too.

PROMOTION:

Our main purpose is to provide C & G products for everyone at everywhere and provide

our chain facility in every college and universities to facilitate all students so first of all we have

to launch our product in the market targeting all classes. Our promotion policy includes the

following advertising mediums.

Cable Adds---this is one of the very common, effective and as well as very inexpensive

way to market our product in the each city of Pakistan.

FM Radio---it’s almost the same marketing technique but more effective comparatively,

because most of people are living in rural areas so FM station provide benefit to reach there with

our product.

Other ---other promotional strategies are also considered like;

Discounts,

Salesperson incentives,

Friend’s network,

Commission to sale person, credit to customers,

PROMOTIONAL BUDGET

We have to make a huge marketing expenditure at the start i.e. Rs.500,000 on the

different promotional activities described above.

MANAGEMENT AND ORGANIZATION

As the business is in partnership so the business would be supervised primarily by the

owners. The hierarchy of the organization is as follows;

For each department a manager is hired to supervise the work of the relative department.

These managers are qualified in their fields. These managers are given sufficient authorities and

are held responsible for any malfunctioning.

The production staff is required to be well skilled because our product is directly related

to the health of the consumers. Any minor mistake can cause major loss which will affect the

reputation of the industry. So no compromise will be made on this.

Marketing Department:

1 sales manager will be responsible for own city. The designation of marketing manager

is DSM. All these managers are the subordinates of another manager which designation is Sale

Manager

HUMAN RESOURCE PLAN

The most important asset of C & G is the workforce alleged in it. In our organization, the

human asset will be considered as profit centre, not as cost centre. Organization structure of the

company shows the line of authority and the work function in the concerned organization. The

organization structure of the company is stated as below. The employees in an organization are;

Finance Manager

Production Manager

Sales Manager

Computer Operator

Accountant

Supervisor

Labor

Clerk

Salesmen

Guard

RULE OF BUSINESS

BONUS

The bonus will be given as per the guidelines provided by the law. As the industry is

started newly, the rate of bonus will be minimum, i.e. 8.33% of the annual income. The rate of

bonus will be revised in coming years depending on the net profit of the industry.

ATTENDANCE

Every employee is bound to present in the company premises during the working hours.

The employee is supposed to make an entry before entering in and leaving industry premises.

ANNUAL LEAVE WITH WAGES

Employees are liable to annual leave with wages if they complete 240 days in a calendar

year. So the employee will be entitled for one leave for 20 days actual working.

HOLIDAYS

Every employee will be entitled for holiday for 15 days (including National holidays). It

will be decided as per the list of holidays provided by Punjab state.

WORKING HOURS

The minimum hour of working is 8 hours per day. There will be six working days per

week. If required, the employee can do overtime but the total no of working hours should not

exceed than 14 hours in a day.

BENEFITS

Different benefits such as disability benefit, sickness benefit, dependant benefits and

group insurance etc. will be provided by the company under the law.

RECORD MAINTENANCE

The record will be maintained related to the workforce such as time keeping and

attendance leaves, and other issues as well.

PROFESSIONAL AND ADVISORY SUPPORT

The business is under the ownership of two persons so the final decision making

authority is with the four partners.

The firm is not operating on a very large scale yet we have established a proper

accounting system. The accounts department records the daily transactions, manage account

receivable and payables

BANK ACCOUNTS

MCB Ltd.

UBL Ltd

Habib Bank Ltd

Habib Metropolitan Bank

National Bank of Pakistan

Standard Charter Bank

In these banks company maintain cash accounts which is use at the time of different transaction.

PEST ANALYSIS

PRODUCT MARKET RISK

Customer loss

Competition Increases

Product Demand Decreases

Financial Risk:

Inflation

Default on debt

Exchange rate changes

Legal Risk:

Shareholder lawsuits

Employee discrimination lawsuits

Tax Risk:

Income tax increases

Sale Tax

Input risk:

Input price increases

Labor strikes

Key employees leave

Supplier fails

Operational Risk:

Machinery breakdown

Product defect increases

Inventory Obsolescence

SWOT ANALYSIS:STRENGTH

Low cost with high quality

Dedicated & punctual staff

On time delivery

Favorable access to distribution networks

High market share

cleanliness

WEAKNESS

Entry

Inexperience

High cost structure

Limited area of operation

Not able to enjoy economy of scale

Opportunities

Scope of export

Large market

Changing of lifestyle & fashion

THREATS

Large number of competitors

Threats of substitute product

New regulation

FINANCIAL POLICIES

Purchases will be purchased on 30 days credit.

Sales will be made on one month credit.

Finished goods will be in stock for 15 days.

Extra cash will be invested in treasury bills and government bonds.

FINANCIAL ANALYSIS

RESOURCES OF CAPITAL

Name Amount Rs.01 Plant and Machinery cost 10,00,00002 Stationery 10,000

03 Land 10,00,000

04 Construction Cost 5,00,000

05 Computers 20,000

06 Consultants 20,000

07 Furniture 50,000

08 Brochures 10,000

09 Utility 25,000

10 Cash Required 1,00,000

11 Others 1,00,000

Total 28,35,000

Name Amount Rs.

01 Partners Contributions 40,00,000

02 Bank Loans 10,00,000

Total 50,00,000