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Reprezent | 1

020 8320 0880 | Reprezent | www.wereprezent.co.uk

In search of employment

An insight into how young people look for work

Reprezent | 2

020 8320 0880 | Reprezent | www.wereprezent.co.uk

Contents

Introduction

Key findings

Young people’s job searching experiences

Social media as a job search tool

What would help young people’s job search

Appendix

About Reprezent

3

4

5

8

11

16

17

About Reprezent

Reprezent is a youth engagement social enterprise that works with organisations, companies and

the government to reach out and engage with young Londoners. We run London’s only youth-led

radio station, Reprezent 107.3FM, which gives us access to large groups of young people from

across the capital.

We offer broadcast, consultation and training services.

To find out more about us, visit www.wereprezent.co.uk

Reprezent | 3

020 8320 0880 | Reprezent | www.wereprezent.co.uk

Introduction

This report provides an insight into the challenges young people face in

searching for jobs and the way they use social media to look for work.

110 young people from South East and East London contributed their views

through focus groups, interviews and surveys.

What is the situation?

One in five young people aged 16-24 are

currently unemployed nationally.

Over 250,000 young people have been out

of work for over 12 months.

A particular concern these figures reveal is the

effect unemployment has on young people

from disadvantaged backgrounds. In the

current economic climate, as graduates often

have to take less skilled jobs, those with less

education and fewer skills are pushed into

unemployment. This is worrying as a number

of research findings reveal the devastating

impact of long-term unemployment on young

people’s future life chances and well-being,

not to mention the impact on wider society.

Securing employment requires undertaking

multiple steps including gaining qualifications

and experience, searching for opportunities

and preparing for job interviews. In this report,

we look into young people’s actual job

searching experiences, which have received

little attention from researchers to date. This

is despite the fact that young people’s ability

to navigate opportunities has become a

critical part of achieving success in the labour

market.

Using this report

In this report, you’ll find information about:

• The platforms and resources young

people use to look for jobs and what

difficulties they face

• How young people use social media for

job searching and the pros and cons of

using it

• What would help them better identify

and pursue employment opportunities

Amongst the key findings, we believe our

consultation emphasises the unique role

social media is playing as a job search tool.

However, social media alone cannot

guarantee young people’s successful

transition into employment. This study

recommends the need to develop a combined

approach of online tools, tailored advice, high

quality training and aspirations. This requires

a joint effort from schools, support providers,

employers, recruiters, local authorities and

Government.

We hope you’ll find this report a valuable tool

to engage and support young people into

employment.

Youngeun Koo

Lead Researcher

Paul Kilty

Director

020 8320 0880

Key findings

Heavy reliance on search engines

• Nearly 60% of young people said that their first stop when looking for work

(For training opportunities, 45% used search engines and 30% used schools and colleges)

With search engines, young people are likely to be flooded with job opportunities

increase confusion. Without adequate training on how to

could experience difficulties in identifying jobs relevant

Social media as a job search tool

Social media is often the first place young people visit to seek new information. Participants in t

study explained more young people are using social media to look for

80% of 18 – 24 year olds

said they have used social

media to look for jobs.

The study identifies the following benefits for young people of using social media to look for

• Ease of use and integration into young people’s life

daily basis. Features like hashtags on Twitter

with social media has enabled the development of

(See Sonia’s case study on page 9

• Information sharing: Due to social media

media accounts can reach more than their direct followers. On social media, youn

more chances of hearing about opportunities.

• Dialogue with industry experts

can directly engage with companies and industry experts and get advice while looking for jobs.

What would help young people’s job search

1. Youth-friendly search tools and information

sufficiently accommodate young people’s needs. The development of tools

understanding of what resources young peop

their search results. (Detailed s

2. Integration of advice into search tools

separated from each other. However, integrated into search tools, advice

targeted and meaningful for young people.

3. Education: Training that develops young people’s skills including research,

solving would not just improve their job search

4. Case studies: The study highlights the lack of practical guidance on job searching. Stories of ‘real

people’ and their job seeking experien

young people’s aspirations.

020 8320 0880 | Reprezent | www.wereprezent.co.uk

Heavy reliance on search engines

of young people said that their first stop when looking for work was

training opportunities, 45% used search engines and 30% used schools and colleges)

With search engines, young people are likely to be flooded with job opportunities

increase confusion. Without adequate training on how to use this type of platforms, young people

could experience difficulties in identifying jobs relevant to them (See Holly’s case study on

Social media as a job search tool

Social media is often the first place young people visit to seek new information. Participants in t

study explained more young people are using social media to look for employment

1 in 6

said they would visit social

media first when searching for

employment opportunities.

Twitterpopular form of social media for

job searching.

The study identifies the following benefits for young people of using social media to look for

Ease of use and integration into young people’s life: Most young people use social media on a

eatures like hashtags on Twitter make their job search easy. Furthermore,

enabled the development of a new strategy that optimised their search

page 9).

Due to social media’s sharing features, job vacancies sent out from social

media accounts can reach more than their direct followers. On social media, youn

more chances of hearing about opportunities.

industry experts: Social media creates an interactive space where young people

can directly engage with companies and industry experts and get advice while looking for jobs.

ld help young people’s job search

friendly search tools and information: The current platforms and provisions

sufficiently accommodate young people’s needs. The development of tools based on a better

what resources young people use and what is currently missing will

Detailed suggestions on page 11 & 12)

search tools: Currently, job search sites and career advice are often

separated from each other. However, integrated into search tools, advice could

targeted and meaningful for young people.

Training that develops young people’s skills including research, pla

improve their job search experience, but also enhance their employability.

: The study highlights the lack of practical guidance on job searching. Stories of ‘real

people’ and their job seeking experiences could not only provide a practical guide but also

Reprezent | 4

was search engines.

training opportunities, 45% used search engines and 30% used schools and colleges)

With search engines, young people are likely to be flooded with job opportunities, which could

forms, young people

them (See Holly’s case study on page 6).

Social media is often the first place young people visit to seek new information. Participants in the

employment opportunities:

Twitter is the most

popular form of social media for

job searching.

The study identifies the following benefits for young people of using social media to look for work:

Most young people use social media on a

Furthermore, familiarity

that optimised their search

job vacancies sent out from social

media accounts can reach more than their direct followers. On social media, young people have

: Social media creates an interactive space where young people

can directly engage with companies and industry experts and get advice while looking for jobs.

and provisions do not

based on a better

le use and what is currently missing will improve

ob search sites and career advice are often

could become more

planning and problem

enhance their employability.

: The study highlights the lack of practical guidance on job searching. Stories of ‘real

ces could not only provide a practical guide but also raise

Reprezent | 5

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Young people’s job searching experiences

Searching for employment

opportunities involves more than

simply typing job titles into a search

engine. It encompasses drawing on

skills people have developed over

time including reflecting, planning

and research. In addition, for it to be

successful, it requires an investment

of time and commitment.

We asked young people what

platforms and resources they used to

look for work and following this, we

identified some of the difficulties

they faced in job searching.

What platforms do young people use

to look for jobs?

The survey (See Figure 1) reveals that young

people heavily rely on web search engines

when looking for job opportunities. Nearly 60%

of young people said that their first stop

when looking for work was search engines.

They used generic sites including Google,

Yahoo and Bing and from there they were

directed to job search sites.

What was surprising from the survey was that

apart from search engines, young people did

not seem to have any obvious alternatives to

look for employment. On the contrary, when

it came to looking for training or courses,

young people actively used their school or

college (30%) as well as search engines (45%).

“Word of mouth is an alternative to not

finding jobs online. There isn’t really any

other known option for young people

anyway…”

Nick, 17, Greenwich

Young people’s reliance on search engines

implies two things:

• With search engines, young people are

likely to be flooded with job

opportunities, both relevant and

irrelevant, which could increase

confusion

• When they use search engines, it is less

likely that career advice is available as

part of their job search.

This could be particularly problematic for

young people as they might not understand

specific terminology used in the labour

market. The case study in the next page is a

good example of this.

0%

20%

40%

60%

Sch

oo

l/C

olle

ge

Fa

mily

/Fri

en

ds

Ne

wsp

ap

ers

/Ma

ga

zin

es

Se

arc

h e

ng

ine

s

So

cia

l me

dia

Oth

er

(n= 110) ab

Figure 1: Platforms used by young people for job search

Reprezent | 6

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Case study 1: Holly (19, NEET)

Holly graduated from music college last year and has been out of work for nearly nine months. She

has been mainly using search engines to look for opportunities but has not been successful.

“I barely got any help from school or college… I get hundreds of search results but it’s not easy to

find out what’s suitable for me. Trying to find something that suits both my skills and interest is

the most difficult part.”

Four months ago, Holly applied for a CEO position in a retail company. She did not know what CEO

meant at the time and said that the job description did not clearly explain what skills and

experience were required for the role. She had had only one work experience placement in retail

prior to this.

“I had no clue of what I was applying for at that time. The job description wasn’t clear. Of course,

I’ve never heard anything back from them. It’s only after a few months my friend told me what

position I actually applied for.”

Holly is still looking for a paid apprenticeship.

The issue in Holly’s case was not simply derived from her reliance on search engines itself. Rather,

it was her lack of understanding of basic work-related terms and how to utilise search engines that

made job searching challenging. Furthermore, the absence of advice on search engines aggravated

her difficulties.

Therefore, this case study demonstrates the importance of adequate education and support to

prepare young people for job search and application procedures. Without this, the impact on

young people can be detrimental as seen in Holly’s case.

Age and gender differences

We were also able to explore age and gender-

related patterns in job search experiences.

In terms of age:

• In the younger age group (between 13

and 17), the second most popular

method to look for jobs was through

school/college.

• However, social media was the second

most popular choice in the older age

group (between 18 and 24).

When it comes to gender, there were some

distinct patterns of what sources young

people used for job searching (See Figure 2).

While the majority of females and males

chose to use search engines, the other

methods they employed varied significantly:

• Females used social media and

newspapers/magazines much more than

males to search employment

opportunities.

• Males resorted to word of mouth (via

family and friends) more than females

and it was their second most popular

method.

Reprezent | 7

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The study shows that females tend to do their

own research using a range of sources in the

public domain including magazines,

newspapers and social media. On the other

hand, males seem to use their personal

connections first before they consider other

ways of looking for work.

School/

College

Family/

Friends

Newspapers

/Magazines

Search

engines

Social

media

Other

Females

School/

College

Family/

Friends

Newspapers/

Magazines

Search

engines

Social

media

Other

Males

Figure 2: Gender patterns in the use of search tools

Reprezent | 8

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Social media as a job search tool

According to Ofcom, nearly 80 per cent of

young people use social networking sites in

the UK. The data collected through our survey

and focus groups also supported the evidence

that most young people use social media daily

and in various forms.

Our consultation revealed the following

benefits for young people of using social

media:

• Strengthening existing relationships and

making new connections

• Seeking information or entertainment

• Expressing their views and creativity

In particular, social media was often found to

be the first place young people would go to

seek new information. Hence, we felt it was

important to find out how much young people

were making use of this new platform to

search employment opportunities.

From the survey, we found that:

• 80% of 18 to 24 year olds said they have

used social media to look for work

• One in six said they would visit social

media first when they look for jobs

• Twitter was the most popular form of

social media for this purpose.

When we asked young people whether social

media was more or less easy to navigate and

identify job opportunities in comparison to

other conventional methods, young people’s

responses were mixed. Whereas 40% of them

said social media was easier, 25% found it

more challenging and 35% said it was a

difficult question to answer. While it is not

easy to draw a definitive conclusion, the

discussions we had with young people

revealed the potential of social media as a job

search tool.

Benefits of social media

1. Ease of use and integration into young

people’s daily life

A number of survey participants and young

people in the focus groups described social

media’s user friendliness as one of its

strengths for job search. For instance, young

people mentioned that features like hashtags

made their search easier. One focus group

participant explained:

“The way hashtags are used...it makes it

easier to navigate and find a wider range

of opportunities. Twitter is in some sense

better than Google in terms of searching.

Your search results are more local like

#InternshipLondon.”

Nick, 17, Greenwich

In addition, as young people use social media

on a daily basis, their familiarity with it has

even enabled them to develop a new strategy

to optimise their job search. In the following

case study, Sonia explains how Twitter is used

for job searching among young people and

how she has successfully used this tool to look

for opportunities.

Reprezent | 9

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Case study 2: Sonia

“I don’t have a LinkedIn account yet because I don’t feel like I have enough experience to create

one…but I use Twitter a lot to look for jobs. There is an area on Twitter where you can set up

private lists which can only be accessed by yourself. I created a couple of lists and one of them is

used to follow job vacancies. On that list, I included all the Twitter accounts that tweet about jobs

I’m interested in. I get notifications on my mobile when new opportunities are tweeted on the

list. Then I check to see if any of them are relevant to me. I also have a list called political

journalism as I’m interested in politics. Beyond its social aspect, Twitter is a very good device for

constant updates.”

Through this strategy, Sonia learned about trainee opportunities from ITV last summer. Although

she did not get the position, Sonia says:

“I didn’t have enough experience I guess, but it was still a good exercise for me as the whole

process really helped me conceptualise how I could achieve my goals.”

A few months later, she found Reprezent on Twitter. Reprezent was hosting a special event which

was re-tweeted by one of the accounts on her lists. She discovered the company and applied for a

trainee position at Reprezent Radio soon after. Following a successful interview, Sonia is now

working as one of the presenters of Reprezent’s debate show. This is her first step towards a career

in the media industry.

The strategy described by Sonia helps young

people amalgamate opportunities advertised

by different recruitment agencies and

companies. Also, by creating separate lists,

they can avoid job opportunities getting lost

among other information.

Most of all, social networking is an integral

part of young people’s life. Since young

people are using social media anyway, it

seems logical to use it for job search whereas

deploying other sources would require

additional effort for them.

2. Information sharing

The number of social media users in the UK

has reached 33 million. This wide user-base

creates the right condition for social

networking sites to become a hub of up-to-

date information including employment

opportunities. Young people in the study also

mentioned that their first stop to find out

about the latest news, events and debates on

different subjects was often social media.

In particular, information sharing was flagged

as a powerful function. For instance, Twitter’s

retweet and Facebook’s share features allow

information to travel further and reach more

people. This means job vacancies sent out

from social media accounts can reach more

people than just those who directly follow

them. Due to social media users who share

these opportunities, young people have

more chances of hearing about them, which

otherwise could have been missed.

In contrast, it is more likely that opportunities

advertised on newspapers and job sites do

not go beyond those who directly find them.

Reprezent | 10

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Young people also mentioned that a number

of companies post job opportunities on their

Twitter account before putting them on their

website or job search sites. This quick flow of

information on social networking sites was

also considered to be beneficial amongst

young people.

“Nearly everything has a social media

account these days. Companies often take

the time to advertise jobs and other

opportunities on social media.”

Richard, 19, Newham

3. Interaction

As seen in the earlier case study of Holly (See

page 5), without advice, young people’s

reliance on web search engines can make

their route into the labour market challenging.

However, social media, given its openness –

which enables the creation and exchange of

user-generated content – could provide a

solution to it. As opposed to static

information offered in conventional platforms

including newspapers and job search websites,

social media creates an interactive space. This

means, on social networking sites, young

people can engage in purposeful dialogue

with companies and industry experts and get

advice while looking for jobs.

“When using social media such as Twitter,

it’s easy to look for opportunities and find

a direct link to the field you would like to

get into. There is always helpful advice on

hand from experienced professionals or

people who have been in the same

situation as you. You can get a piece of

advice from miles away.”

Natalie, 16, Lambeth

This quote reflects several other responses

from young people in the survey.

Overall, due to its connectivity, immediacy

and a plethora of up-to-date opportunities,

social media seems to offer an alternative

search tool for young people.

Concerns

However, not everyone in the study who used

social media to look for work had positive

experiences. For instance, some young people

pointed out that those with fewer

connections and less experience on social

media might not enjoy the benefits described

above.

“I think social media is a very handy tool

to use to search job opportunities. But not

everybody knows about it. For me, I don’t

know where to go, exactly where to look

for, who to follow to look for jobs.”

Michael, NEET, 21, Peckham

Credibility of information

Several people in our consultation indicated

that it was not always easy to find reliable

information or resources using social media.

While social media’s user-generated content

and sharing features allow job opportunities

to reach a large number of young people, it

also seems to make it difficult for young

people to assess the authenticity of the

information they find.

“It [Social media] is open to all people.

Things you read might not be real. Anyone

can have access to it…also the relationship

it holds with advertisement companies… A

lot of opportunities presented might be

speculative and there to gain information

on people.”

Alex, 18, Lewisham

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What would help young people’s job search

Helping young people get into employment is

a key priority for all organisations working to

improve the employability of young people. It

is also important for businesses to recruit a

young workforce as part of their on-going

employment programmes. Providing young

people with the chance to learn and gain

professional experience is not just beneficial

for young people themselves. Their

involvement in the labour market can bring

fresh and new ideas to businesses and boost

the economy.

However, the findings from this study show

the current platforms and provisions do not

sufficiently accommodate young people’s

needs to make their job search successful. In

this section, we look at some ways in which

their experience could be improved.

1. Youth-friendly search tools and

information

The study suggests that there is an urgent

need for the development of ‘youth-friendly’

tools young people can use to look for work.

However, this does not necessarily mean

developing a new website exclusively

designed for them. Rather, it calls for a better

understanding of young people: what

methods they currently use, why they use

them and what is currently missing.

For instance, a number of young people in our

consultation used their mobile phone to look

for jobs on social media. However, the

majority of them had pay-as-you-go mobiles,

which meant that the amount of the data

they could use on their phone was limited.

They explained that they would do this type of

activities, which require more time and

energy, in free Wi-Fi zones including public

libraries and their home. Similarly, a recent

study by Joseph Rowntree Foundation on

youth unemployment also identifies access to

internet and the associated costs as one of

the barriers young people face in seeking

work. This is a significant factor in young

people’s search for jobs, and without a proper

understanding of their search behaviour,

efforts to develop meaningful tools for young

people would not be as effective as they could

be.

Twitter

As a job search tool, social media connects

young people with industry experts and

allows real-time interaction and information

sharing. Therefore, social media can provide

an effective platform to reach large group of

young people. Since a number of young

people in the study were unaware of job

initiatives, it would be helpful if career

support providers, companies and

recruitment agencies were to use social media

more pro-actively to engage with young

people. For advertising jobs, employers and

recruiters could:

• use hashtags to make it easier for young

people to find their vacancies

• connect with youth organisations and

inspirational figures in their industry who

are widely followed by young people

“I think companies need to get themselves

out to the public a lot more because it is

hard for us to find them.”

Christine, 16, Bromley

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Online job sites

A number of young people in the focus groups

pointed out that most job search sites were

too complicated to navigate and that their

filters were often not designed for those with

limited or no work experience.

However, they also explained that job sites,

despite not being particularly youth-friendly,

offered a window to the world of adulthood.

By hosting a wide range of job advertisements

requiring different levels of experience, these

sites offered young people the opportunity to

consider their long-term career goals.

Therefore, it would be beneficial to improve

existing sites by:

• Including more detailed search options

and a ‘suggestion’ function which takes

into account young people’s skills and

interest

• Having a policy requiring companies to

write a clear job description with specific

skills and experiences required for the

role

2. Integration of advice into search

tools

Looking for employment opportunities is a

learning process for young people. It is natural

for young people to be uncertain about what

career paths they would like to pursue and

what steps are required to get there.

Therefore, advice is often crucial for them to

make a successful transition to adulthood.

Nonetheless, a number of job sites currently

do not offer advice and even if they do, it may

be isolated from the rest of the site.

Furthermore, few young people in the study

were aware of career advice sites, and those

who were aware about them said that these

sites often did not effectively link advice with

available opportunities.

However, as noted earlier in the study, young

people particularly valued the possibility of

getting advice while looking for work through

social media. Hence, integration of advice into

search tools would greatly increase the

success of young people’s job search.

For instance, when jobs suitable for younger

people or those with less experience are

advertised online, it would be helpful to

include an advice section as part of the

advertisement page. By including information

about education, skills and the experience

generally required in a particular industry, the

advice would become more targeted and

meaningful for young people.

3. Personalised support and training

Young people in the study generally found it

convenient to use online platforms to look for

job opportunities. However, they also

stressed the importance of having an actual

place and people they can visit to get

personalised support and advice.

“Search engines, social media, etc, is all

good but being able to talk to people is

also equally important. Some advice on

where to look for and how to search

[online] would be useful. I didn’t know any

of these in the beginning, and it would

have been nice if there had been

someone to help me.”

Sam, 22, Hackney

For instance, school visits by career advisers

and professionals from different industries

could provide hands-on advice for young

people. Mentoring sessions with them could

further help young people identify the

Reprezent | 13

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problems they face in job searching and as

well as help draw a personalised career plan.

In addition, the findings in the study suggest

that, beyond advice, adequate education and

training in how to utilise different resources

and tools to look for work would help young

people greatly.

A number of participants in the focus groups

mentioned that they did not have any

education on job searching and their parents

were not in a position to help. Some of their

parents were not up-to-date with the latest

job market situation and others were out of

work themselves or worked long hours.

Having been unsuccessful with job searching

online, these young people spent days in vain

dropping off their CVs at shops on high streets

with their peers.

Therefore, training in career development

should become more an integral part of the

school curriculum. It should include not only

strategies for job search including how to use

filters and keywords online, but also life skills

such as problem solving, planning and

research. This would not just improve young

people’s job search results but, more

importantly, enhance their employability.

4. Case studies

A number of young people in the study

explained that it was difficult to find practical

guidance on searching for jobs. In relation to

this, young people said that hearing success

stories of ‘real people’ and their job search

experiences would be helpful.

They explained that they would like to know

what skills and experiences these people had,

how they found work, what steps they took,

what was successful and the challenges they

experienced in their journey to employment.

“Case studies are good. The whole journey,

How they applied, what they did in the

interview…yeah, I would like to know all

those practical things.”

Hannah, 17, Peckham

In addition, our discussions also revealed that

case studies could act beyond the role of

guidance. They could raise young people’s

aspirations. As a young person in one of the

focus groups said:

“A lot of job initiatives really don’t inspire

you…like lower classes like us…you only

get that if you’re born in a rich family. I

would like to hear people’s real stories,

their voices. How they have got there.”

Victor, 19, Newham

This is important as a lack of aspirations has

been widely discussed as a crucial factor in

the under-representation of young people

from less privileged backgrounds in higher-

paid sectors and specialist jobs. Therefore, the

development of case studies that both raise

aspirations and match them with available

career paths would greatly benefit young

people.

Considering the popularity of video sharing

sites and apps among young people, video

case studies, including video recordings of

school visits by professionals and career

advisers, would help inspire a wide group of

young people.

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Recommendations

• Develop youth-friendly search tools with schools and youth organisations to better

accommodate their needs

• Include an advice section as part of search and advertisement pages to link advice to real

opportunities

• Work closely with companies to ensure job descriptions are clear and vacancies are

promoted through social media to reach a wide group of young people

Online job sites

• Partner with schools and youth organisations to provide industry-specific, hands-on advice

on what employers are looking for in young people

• Use social media more pro-actively to promote job opportunities and engage large groups

of young people

• Promote examples of young people who have secured jobs and who have become

influential in their industry to inspire and give guidance to a young workforce

Employers/ Recruiters

• Provide specialist training to teach young people key employability skills in research,

planning and use of search tools such as social media and online job sites

• Offer personalised advice and tailored support to meet individuals’ needs

• Develop case studies of young people who have successfully secured jobs and developed

their careers to inspire and give guidance for young people moving into employment

Education (schools/colleges/training providers) and Careers Advisors

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020 8320 0880 | Reprezent | www.wereprezent.co.uk

Appendix

Media

In conjunction with the study, we broadcast a special radio show to gather views from a wider group

of young people. To find more about the show, visit http://bit.ly/1ciFJIE.

Sample

We undertook a study with young people from South East and East London. 110 young people

contributed their views through focus groups, one-to-one interviews and a survey. Of them, we

carried out face-to-face consultation with 35 young people to gain in-depth information about their

job searching experiences and the difficulties they have experienced.

We obtained informed consent from all the participants involved in the research to use their data

anonymously.

Young people who participated in the study were aged between 13 and 24 (average 18). 25% of

them were not in education, employment or training (NEET).

References

• Blanchflower, D. 2014. The plight of the young and unemployed is truly scary – and this

government seems to have no answers. Independent Online. [online] 12 January. Available

at http://www.independent.co.uk/voices/comment/the-plight-of-the-young-and-

unemployed-is-truly-scary--and-this-government-seems-to-have-no-answers-9054334.html

accessed on 18 January 2014.

• Copps, J. & Plimmer, D. 2013. The Journey to employment: a guide to understanding and

measuring what matters for young people. [pdf] London: Inspiring Impact. Available at

http://inspiringimpact.org/wp-content/uploads/2013/03/Inspiring-Employability-final-for-

web.pdf accessed on 2 January 2013.

• Lawy, R. & Bloomer, M. 2003. Identity and learning as a lifelong project: situating vocational

education and work. International Journal of Lifelong Education, 22(1), pp.24-44.

• Ofcom. 2013. Communications Market Report 2013. [online] Ofcom. Available at

http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr13/2013_UK_CMR.pdf access

on 20 December 2013.

• Office for National Statistics. 2013. Social Networking: The UK as a Leader in Europe. Office

for National Statistics Online. [online] 13 June. Available at

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/social-

networking--the-uk-as-a-leader-in-europe/sty-social-networking-2012.html access on 12

December 2013.

• Russell, L. et al. 2014. Helping unemployed young people to find private-sector work. [pdf]

London: Joseph Rowntree Foundation. Available at http://www.jrf.org.uk/publications/help-

unemployed-young-private-sector-work.

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020 8320 0880 | Reprezent | www.wereprezent.co.uk

About us

Our main aim is for young Londoners to have a voice so they can better represent themselves and their communities.

We run Reprezent 107.3FM, London’s only youth-led radio station, broadcasting

24/7 to a large young audience. Alongside the station we deliver a youth media training programme that develops young people’s skills, confidence and talents.

We also work with companies, organisations and local authorities across London,

helping them to communicate, engage and support young people more effectively.

Our services

We run media campaigns that reach and connect with a large youth audience.

We provide youth consultation services, enabling our clients to learn and understand what young people think on issues and topics.

We deliver youth training programmes, developing skills and progression into

education and employment.

For more information Please contact Paul Kilty, director

[email protected] 020 8320 0880

www.wereprezent.co.ukwww.wereprezent.co.ukwww.wereprezent.co.ukwww.wereprezent.co.uk