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TEAMS C*MPffiTffiIhe pouuer ol individual values and their expression were central lo the execution ol

two very dilferentcampaigns designed by public relations and advertisittg students this year.

A team offive PR students took on the tough challenge ofencouraging young people to fight back against bullying,

creating a campaign asking them to Mahe Vaues (Reali.ze,

Respond, Reach Out) as part of the national Bateman Case

Study Competition sponsored by the Public Relations

Student Sociery of America.

Some 36 students working in five departments as Partof the student-run Circle Advertising created a

campaign to persuade \Talmart shoppers to

purchase Glidden paint around the idea that

people choose a color to call up a memory

theywish to "echo" in their lives. The campaign

was part of the annual National Student

Advertising Competition (NSAC).

In both instances, digging deep into the needs and

psyche of their target audiences was the key to developing

a coherent campaign.

The PR campaign developed by Kaidyn Bracken (BA/

PRA' 1 3), Hanna \Tilliams (BA/PRA' I 3), Caitlin

Valtierra (BA/PRA'14), Devon Hillard (BA/PRA'14)

and Nicole Mynot (BAiPRA'14) included a presentation

to parents and games to help elementary school children

identify bullying behaviors as well as the long-term

consequences for bullies, their targets and those who

refuse to get involved by reporting or responding to

the actions of others. The advertising campaign led by

account executives Bryce Anderson (BA/PRA'13),

Olivia Barker (BAJPRA'13) and senior KarinaAlonso (BFA/Graphic Design'13) involved

a wide range of activities and partnerships

with Disney, communiry improvement

events and social media activities on Pinterest

and the DYI Network, among others.

In both instances, students learned valuable

lessons about collaboration, the value ofin-depth

research, the need for constant coordination and

communication within their teams and their own

strengths and weaknesses; as senior Mi Mai says

"it helped push me beyond my boundaries."

JJ

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