Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Produced by:
Official Media for:
2019Media Kit
IN PRINT | ONLINE | IN PERSON
2
2019 Media Kit
WorkBoat.com
The WorkBoat Brand
The WorkBoat brand has been connecting qualified buyers with leading suppliers for more than 75 years. WorkBoat delivers pertinent information to all segments of the North American maritime industry through WorkBoat Magazine, WorkBoat.com, and face-to-face events and education programs.
WorkBoat serves the most active sector of the North American commercial marine market -- the inland and coastal waterways. With 25,000 qualified subscribers, WorkBoat provides monthly detailed coverage of the boats, technology, news, rules and regulations, and operations serving this market. WorkBoat is edited and written for vessel owners and operators, managers, captains and crews of commercial vessels, serving as an important link between the professionals responsible for operating and managing these vessels and the manufacturers and suppliers of equipment, products and services for the industry.
WorkBoat.com is the most comprehensive online resource for commercial maritime professionals. Featuring commercial marine news, blogs and information, peer-to-peer discussions, online Buyer’s Guide, classifieds and jobs, readers find everything they need to stay up to date on the latest developments affecting their operations. PLUS our WorkBoat eNewsletter gets pushed out to 30,000 email inboxes with the latest updates, news, and announcements twice a week.
The International WorkBoat Show is the largest trade-only conference and expo for commercial vessel owners, operators and builders as well as the service providers and suppliers that serve them in North America. Held annually in New Orleans, the show attracts 15,000 commercial marine industry professionals, who come together from around the world to network, learn, spot new industry trends, and uncover innovative products and solutions. Produced by the same team that brings you WorkBoat Magazine and WorkBoat.com, this industry tradition is the must attend event.
WorkBoat Magazine
WorkBoat.com & WorkBoat eNews
The International WorkBoat Show
WorkBoat is a full-service media partner, reaching all sectors of the commercial marine industry year-round.
3
2019 Media Kit
WorkBoat.com
Our Audience
25,000 Magazine
subscribers
29,500 enews
subscribers
12,150 Social Media
Followers
13,250
Participants
110,828 Avg. Monthly
Page Views
2:29 Avg. Time
On Page
154,000 Avg. Monthly
Reach
19,731
Avg. Digital Magazine Inpressions
WorkBoat is the only publication dedicated exclusively to the U.S. workboat market with deep penetration in the Gulf states. We are THE leading source of market information for U.S. workboat operators.
“What if we practiced a sport one time and we could become an Olympic champion. It would be fantastic, but we know it doesn’t work that way. Advertising is the same. No matter
how much we want it to be, advertising is not a one-shot proposition – frequency is a key success factor.”
-Dorrington, Michael “The Importance of Frequency in Today’s Multi-Channel Marketplace”
4
Pacific5,055
MTIDWYCONMUTNV
ALWAORCAHI
Central 2,488SDNDMT
IAMNID
OHMIWI
NEKSKY
TNAROK
IL
Atlantic5,977
MENHVTMARICTNYNJPA
DELGA MDDCVAWV.NCSCGulf
11,376TXFL
ALMS
LA
2019 Media Kit
WorkBoat.com
Our Audience
45%Vessel Owner/
Operator
WorkBoat Magazine Subscribers By Region
WorkBoat Magazine Subscribers By Occupation
27%Independent Professional
10%Government/
Education
11%Yard Owner/
Manager
3%Offshore Drilling/ Mining Contractor
5
WorkBoat
Professional Mariner
10%
Marine Log
Marine News
Maritime Reporter
Pacific Maritime
8% Maritime Executive
WorkBoat subscribers are a powerful
buying force, representing
$8.3 BILLION in purchasing power annually.
of WorkBoat readers are involved in purchasing for their business.
76%
2019 Media Kit
WorkBoat.com
Our Audience
of readers involved in purchasing use the WorkBoat suite of products to help
make purchasing decisionss.
of readers act on advertisements seen in WorkBoat Magazine, WorkBoat eNewsletter,
or WorkBoat.com
71%
83%
Publications WorkBoat Magazine Readers Subscribe to
93%
31%
21%
18%
18%
WorkBoat BPA Statement, December 2017. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available online at www.workboat.com
6
2019 Media Kit
WorkBoat.com
Digital Opportunities
We make it easy to connect with our highly engaged online audience through website and eNewsletter advertising, sponsored emails, and custom campaigns to meet your company’s specific goals and objectives.
Site Display Advertising
Sponsored Email
Place your branded message directly in front of 26,000 opt-in members of the WorkBoat digital audience. You provide the messaging and graphics, and we’ll take care of the rest.
Includes:• One email deployed to 25,000 WorkBoat opt-in network
• Valuable engagement data provided one week post-email
Rates start* at $2,500 per email
Sponsored Article
Align your messaging with the WorkBoat.com brand through a sponsored content campaign. Ideal for product launches, mergers and acquisitions, rebranding, industry milestones, thought leadership and more.
Includes:• Featured article on WorkBoat.com homepage
• Premium placement in (2) WorkBoat eNewsletters
• Boosted co-branded Facebook post
Campaigns start* at $1.500 / per month
Leaderboard 728w x 90h 80K $55/CPM Add $30/M
Medium Rectangle 300w x 250h 80K $65/CPM Add $30/M
3:1 Rectangle 300w x 100h 80K $45/CPM Add $30/M
Position Size (pixels) Max File Size Cost Target Audience *Geographic, Page, or Position or WorkBoat Show Timing
*5K minimum purchase
7
2019 Media Kit
WorkBoat.com
Digital Opportunities
eNewsletter Advertising
Job Postings
Reach thousands of commercial marine professionals quickly and easily with a paid employment listing on WorkBoat.com. Send us your job description and logo, and we will feature it on WorkBoat.com. Ask your sales representative about social media and email promotion for additional cost.
Rates start* at $250 net per month.
Webinars
Inform and interact with the WorkBoat audience on a relevant industry topic while increasing brand exposure and capturing quality leads.
Includes:• One month promotion on WorkBoat.com
• (2) emails to WorkBoat eNewsletter subscribers
• Boosted Facebook campaign
• List of attendee leads
Sponsor produced webinar: $2,500
WorkBoat.com produced webinar: $4,000*For more information about advertising, contact a sales representative.
Ad Unit Name
WorkBoat eNews is a weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter.
Position Size (pixels) Max File Size Cost Target Audience* *Geographic, Page, or Content – specific
Leaderboard
Medium Rectangle
3:1 Rectangle
Size (pixels)
Max File Size
Cost Frequency Discount
Target Audience *Position or WorkBoat Show Timing Specific
728w x 90h
300w x 250h
300w x 100h
40K
40K
40K
$500
$350
$250
12 issues $5,000
12 issues $5,000
12 issues $5,000
Add $50/M
Add $50/M
Add $50/M
*5K minimum purchase
8
2019 Media Kit
WorkBoat.com
Print Opportunities
Black & White 12x 7x 4x 1xFull page 3,025 3,455 3,890 4,3202/3 Page 2,570 2,935 3,305 3,6701/2 Page Island 2,420 2,765 3,110 3,4551/2 Page 2,270 2,590 2,915 3,2401/3 Page 1,570 1,795 2,020 2,2451/4 Page 1,270 1,450 1,635 1,8151/6 Page 905 1,035 1,165 1,295
Color 12x 7x 4x 1xSpread 7,045 7,905 8,775 9,635Full page 4,020 4,450 4,885 5,3152/3 Page 3,565 3,930 4,300 4,6651/2 Page Island 3,415 3,760 4,105 4,4501/2 Page 3,265 3,585 3,910 4,2351/3 Page 2,360 2,585 2,810 3,0351/4 Page 2,060 2,240 2,425 2,6051/6 Page 1,695 1,825 1,955 2,085
Cover 12x 7x 4x 1xCVR2 4,925 5,485 6,050 6,610CVR3 4,625 5,145 5,660 6,180
CVR4 5,075 5,660 6,240 6,825
2019 RATE CARD
WorkBoat is the only publication dedicated exclusively to the U.S. workboat market. Our readers are a powerful buying force representing $8.3 BILLION in purchasing power annually. Advertising in WorkBoat will give your brand the unwavering exposure you need to nurture potential customer relationships. Consistent advertising is the cornerstone of a successful marketing plan. Through both industry highs and lows it’s imperative that your brand stay in front of your customer base. When building your advertising plan it is important to remember that an ad is only as good as the publication or website displaying it. With an editorial staff that has over 70 years of experience, and a highly qualified audience, advertising with WorkBoat will provide you with the reach you need to maintain a competitive edge and maximize your visibility.
9
2019 Media Kit
WorkBoat.com
Ad Specifications
Technical Specifications• All ad files should be submitted in a press-ready PDF format.
• All graphics must be CMYK and 300 dpi at 100%.
• Full-page ad files must include standard trim marks and crop marks with
a 0.125” bleed around all edges.
1/2 Page (Vert.)
1/4 Page (Vert.)
2/3 Page (Vert.)
1/6 Page
(Vert.)
Full Page
1/4 Page (Horiz.)
1/2 Page (Horiz.)
1/3 Page (Square)1/3 Page
(Vert.)
1/6 Page (Horiz.)
1/2 Page (Island)
2/3 Page (Horiz.)
1/3 Page (Horiz.)
Full Page Trim Size - 8 1/8" x 10 7/
8"
Bleeds - Bleed size: 8 3/8"w x 11 3/
8"h.
Two-page spread: 16 3/4" x 11 3/
8"h. Keep live area,
including test, a minimum of 3/8" from trim edges of 8 1/
8" x 10 7/
8"
Unit Vertical (width x height)
Horizontal (width x height)
Full page 7” x 10” (non-bleed)
2/3 Page 4 9⁄16
” x 10” 7” x 6 ½”
Junior Page 4 1⁄2
” x 7”
1/2 Page 3 5⁄16
” x 10” 7” x 4 7⁄8
”
1/3 Page 2 3⁄16
” x 10” 7” x 3 1⁄4
”
1/3 Square 4 9⁄16
” x 4 7⁄8
”
1/4 Page 3 5⁄16
” x 4 7⁄8
” 7” x 2 3⁄8
”
1/6 Page 2 3⁄16
” x 4 7⁄8
” 4 9⁄16
” x 2 5⁄16
”
SIZES AND DIMENSIONS
10
2019 Media Kit
WorkBoat.com
Editorial Calendar
Month Special Feature Vessel Report Highlights Bonus Distribution Ad Close Materials Due Mail Date
JAN Wind & Hybrid Power ATBs Welding OMSA, New Orleans, LA Nov 9 Nov 16 Dec 28
FEB Passenger Vessels Water Taxis Subchapter M Maritrends, Jan 17-20, 2019, New Orleans LA Dec 7 Dec 14 Jan 18
MAR Diesel Engines Dredges Fuels & LubricantsWorld Trade and Transport Conference, New Orleans LA
Jan 18 Jan 25 Feb 25
APR Construction Survey Tugs Safety
OMSA, New Orleans, LA
American Waterways Operators SpringConvention, April 9-11, Washington DC
Clean Waterways, April 16-18, Cincinnati, OH
Feb 19 Feb 22 Mar 20
MAY Offshore Barges ElectronicsOffshore Technology Conference, May 6-9, Houston, TX
Mar 15 Mar 22 Apr 17
JUN Yearbook A.I. Lighting
Inland Marine Expo, May 20-22, St Louis, MO
Seattle Maritime Festival, May, Seattle, WA
Seawork, Jun 11-13, Southhampton, UK
Apr 12 Apr 19 May 15
JUL Diesel Directory RIBs Marine FinanceOMSA, June Meeting, New Orleans, LA
Marine Money Week, Jun 17-19, New York CityMay 10 May 17 Jun 12
AUG Inland Waterways Ferries Propulsion Jun 7 Jun 14 Jul 12
SEPT Military OSRVs TrainingNational Waterways Annual Conference, New Orleans, LA
Jul 12 Jul 19 Aug 14
OCT Outboard Directory Fireboats Outboards
OMSA, October Meeting, New Orleans, LA
IBEX, Oct 1-3, Tampa, FL
Commercial Marine Expo, Oct. 23-24, Providence RI
Aug 9 Aug 16 Sep 11
NOV Pacific Marine Expo Patrol Boats Vessel Transport
SNAME, Oct 29-Nov 2, Tacoma, WA
Pacific Marine Expo, Nov, Seattle WA
CLEAN GULF, New Orleans, LA
Sep 13 Sep 20 Oct 18
DECInternational WorkBoat Show
Boatbuilding Index Top 10 StoriesInternational WorkBoat Show, Dec 4-6, New Orleans, LA
Oct 4 Oct 11 Nov 13
JAN 20’ Wind & Hybrid Power ATBs Deck equipment OMSA, Jan Meeting, New Orleans, LA Nov 8 Nov 15 Dec 27
FEB 20’ Passenger Vessels Riverboat Cruises Maritime Law Maritrends, Jan 2020 Dec 6 Dec 13 Jan 16
11
2019 Media Kit
WorkBoat.com
Editorial Team
David Krapf has been editor of WorkBoat, the nation’s leading trade magazine for the inland and coastal waterways industry, since 1999. He is responsible for overseeing the editorial direction of the publication. Krapf has been in the publishing industry since 1987, beginning as a reporter and editor with daily and weekly newspapers in the Houston area. He also was the editor of a transportation industry daily in New Orleans before joining WorkBoat as a contributing editor in 1992. He has been covering the transportation industry since 1989. He has a degree in business administration from the State University of New York at Oswego, and also studied journalism at the University of Houston.
Ken Hocke has been the senior editor of WorkBoat since 1999. He was the associate editor of WorkBoat from 1997 to 1999. Prior to that, he was the editor of the Daily Shipping Guide, a transportation daily in New Orleans. He has also written for other publications, including The Times-Picayune. He graduated from Louisiana State University with an arts and sciences degree, with a concentration in English, in 1978.
Associate Editor Kirk Moore was a reporter for the Asbury Park Press for over 30 years before joining WorkBoat in 2015. He wrote several award-winning stories on marine, environmental, coastal and military issues that helped drive federal and state government policy changes. He has also been a field editor for WorkBoat’s sister publication, National Fisherman, for almost 25 years. Moore was awarded the Online News Association 2011 Knight Award for Public Service for the “Barnegat Bay Under Stress,” 2010 series that led to the New Jersey state government’s restoration plan. He lives in West Creek, N.J.
David Krapf Ken Hocke Kirk Moore
Editor-in-Chief504-891-4100 | [email protected]
Senior Editor985-626-0298 | [email protected]
Associate Editor609-294-8851 | [email protected]
12
2019 Media Kit
WorkBoat.com
Our dedicated sales team is here to help you build an advertising plan to increase your brand awareness, forge new customer relationships, and increase your return on investment. With years of sales and customer relations experience our team is ready to begin working with your brand and helping you power your business forward. Contact a member of our sales team today to begin your advertising partnership with the WorkBoat brand.
Anchor-handling tug
Supply boat
Crewboat
Drillship
Hydrographic Survey
Boat
Liftboat
Platform Supply Vessel
Seismic Boat
Supply Boat
Utility Boat
Line Handling Boat
Harbor Tug
Inland Tug
Integrated Tug-Barge
Ocean Tug
Tractor Tug
Towboat
Pushboat
Coastal Barge
Ocean Barge
Inland Barge
Charter Boat
Cruise Vessel
Dinner Boat
Dinner-Cruise Vessel
Excursion Boat
Fast Ferry
Car Ferry
Car Passenger Ferry
Gaming Vessel
Construction and
Maintenance Vessel
Fireboat
Pilot Boat
Police Boat
Pollution Control Boat
Search and Rescue Boat
Utility Boat
Sightseeing Boat
Water Taxi
Whale Watching Boat
Buoy Tender
Dredge
Motor Life Boat
Patrol Boat
Survey Boat
Utility Boat
Icebreaker
Commercial Dive Boat
Standby Rescue Boat
Salvage Vessel
Oil Spill Response
Vessel (OSRV)
Kristin has been selling advertising for WorkBoat for 20 years. Her experience and honesty makes her an excellent resource for marketing planning.
FUN FACT: Kristin is an avid outdoors runner. Even in the depths of the Maine winters, you’ll find her outside running any chance she can get.
Mike brings over ten years of sales &marketing experience to the team. Hisknowledge provides you a great resourcefor creating successful marketingcampaigns.
FUN FACT: Mike spends his free time playing golf, soccer, skiing and taking advantage of the outdoors as much as possible.
Kristin Luke Mike Cohen
National Sales Manager207-842-5635 | [email protected]
Sales Representative207-842-5439 | [email protected]
WorkBoat vessel coverage list
Sales Team
Looking to place a classified ad? Contact our classified sales representative: Wendy Jalbert | 207-842-5616 | [email protected]
13
Kristin Luke
National Sales Manager WorkBoat
207-842-5635 | [email protected]
Mike Cohen
Sales Representative WorkBoat
207-842-5439 | [email protected]
WWW.WORKBOAT.COM