Bulgaria France Hungary India Portugal UK£0.00

£1.00

£2.00

£3.00

£4.00

£5.00

£6.00

£7.00

£8.00

£0.88

£6.92

£1.57

£0.20

£2.78

£6.70

National Minimum Wage 2015Sources: Eurostat and Indian Economic TimesPer hour

In Pairs: 1. Identify 4 businesses that would be interested in this information.2. Briefly explain how each of the 4 business could use the data.

Globalisation & Emerging Markets

Globalisation of markets•An expansion of trade in goods and services between countries•The emergence of countries playing a bigger role in the global trading system including China, Brazil, India and Russia

Why seek to compete in international markets?• https://www.youtube.com/watch?v=c-KKy-03O5A

How to be successful in a globalised market?• Look at the following case studies and feedback how you can be

successful in foreign markets and what not to do.

http://www.economist.com/news/business/21646224-german-discounters-successful-business-model-only-stretches-so-far-tomorrow-not-quite

http://www.cbsnews.com/news/why-did-tesco-fail-in-the-us/

http://www.theguardian.com/business/2006/jul/28/retail.money

Pros & Cons of Globalisation

Emerging Markets• The term “emerging market” is used to describe a country in the

process of rapid economic growth and industrialisation.

Which are the emerging markets?

What are the issues with moving into them?

P176 Case study and questions

What has happened to unemployment in the UK?

http://www.bbc.co.uk/news/business-34267120

Business Response