In front of you are 6 different cards. Think of one. Just think. I think I can find the card in your thoughts. Think

now, and watch…

Now Let Me ShowYou Something Really Special!

Look! I Took Your Card!

Would You Like:

More New Customers?

Current Customers To Shop More Often?

Customers To Spend More Per Visit?

?s 4 U?s 4 U

KUTH TV Does Too!KUTH TV Does Too!

KUTH TV Is Investing Heavily To Make This Happen…And

They Are Inviting YOUR BUSINESS

To Take Full Advantage Of Their Investment!

Your Business Can Join…

KUTH TV WANTS MORE AUDIENCE, and they are

investing heavily to get it. And they are offering your business

a chance to let their audience promotion be YOUR SALES

PROMOTION! Combine the reach, frequency, and emotional

appeal of broadcast television with the proven power of direct

mail to help you:

1) Bring In New Customers!

2) Get Current Customers To Shop More Often!

3) Get Customers To Spend More Per Visit!

THE PLAN:

HOW IT WORKS:The week of May 27th, 2003, KUTH TV’s “Check Us Out” Sweepstakes mailer will be delivered to 50,000 homes in your marketing area... Penetration that puts your offer or information in the homes of almost 130,000 people! And This Is No Ordinary Mailer!

KUTH TV will promote this Sweepstakes delivery heavily two weeks prior to contesting! Shortly thereafter, KUTH TV will start qualifying contestants for GREAT PRIZES! The KUTH TV “Check Us Out” Sweepstakes will continue to be promoted heavily through June!

“What’s In It For Your Business?”

Opportunity For Great Results At A Great Value!

Your Business Receives A Your Business Receives A

Generous Television Generous Television ScheduleSchedule

And…And…

An Ad In 50,000 Full-Color Direct Mail Pieces To Be Delivered In-Home The Week Of May 27th!

THIS CROSS-PLATFORM THIS CROSS-PLATFORM STRATEGY WILL ALLOW STRATEGY WILL ALLOW YOU TO USE TELEVISION YOU TO USE TELEVISION

AND DIRECT MAIL TO:AND DIRECT MAIL TO:Reach new customers;Get current customers to shop more often;Get current customers to spend more per visit, thus delivering

Great Results AND Great Value!

LOOK AT THE

VALUE

YOU’LL RECEIVE!

A Flexible Television Schedule That You Can Tailor To Your Unique Needs;

A Print Ad You Can Tailor To Your Unique Needs;

Association With A Great Local Contest; Shared Promotional Support!

THE BEST PART IS:

With Your New Schedule, You Receive At Least A Full-Color Coupon

ABSOLUTELY FREE !

*Clients already on the air may also be included by increasing their investment levels *Clients already on the air may also be included by increasing their investment levels

by the applicable amounts over the same time last year.by the applicable amounts over the same time last year.

PRINT OFFERS WORK!We’ll deliver customers with hard-hitting commercials at all times of the day, but add these facts on couponing to visualize your returns from the “Check Us Out” Sweepstakes.

TABLE OF REDEMPTION RATENewspapers 2.8%

Direct Mail Coupons (Co-ops) 10.2%

Source: AC Nielsen

THE BETTER YOUR AD, THE BETTER YOUR RESULTS!

“Free With Purchase”…“Meaningful % Off” if true. Percentages MUST BE MEANINGFUL OR THEY FAIL!“Free” Is Best…BUT BE CAREFUL!!

Make Offers Clean! Clear! No Filler! This is what we mean…

The Following Are Clichés You Don’t Want To Say, BUT ARE FINE TO CONVEY!“Locally Owned And Operated”- means nothing unless

you can articulate the benefit!“In Business For 300 Years!” Great- all your customers are dead! State the benefit of your having been around! “Get A Fair Deal!” I expect to be treated fairly… WOW

ME!“Family Owned”-How dysfunctional IS your family? It

could hurt MANY businesses!

Quality and Service…if you don’t offer it, you sell junk

and treat customers badly…EXPLAIN IT!

Advertise What Is Selling Well Without Advertising…Don’t Spend Time Selling

Things Nobody Wants!

THE BIG TEST: WOULD YOU

RESPOND TO YOUR OFFER?

Benefits? You Bet!FEATURE VALUE INVESTMENTAdvertising Schedule $ 3,000 $3,000Your Coupon, or Ad, in mailer

(50,000 x .04) $ 2,000 FREE!Camera Ready Art $ 250 FREE!Commercial Production $ 1,000 FREE!Promotional Support, Your Share $ 2,000 FREE!

Multi-Media Campaign $8,250 $3,000

Now Deduct Your Co-op / Vendor Money $______ Net Total Investment $______

We Offer A Variety Of Plans For

Long-Term Campaigns And

Short-Term Sales!

Coupon Ad Size

22 5/16” 5/16”

44 11/16” 11/16”

$3,000 net television schedule$3,000 net television schedule

Quarter Page Ad Size

66 3/16” 3/16”

44 11/16” 11/16”

$6,000 net television schedule$6,000 net television schedule

Half Page Ad SizeHalf Page Ad Size

$9,000 net television schedule$9,000 net television schedule44 11/16” 11/16”

1212 ½” ½” 66

3/16”3/16”

99 5/8” 5/8”OROR

99 5/8” 5/8”99 5/8” 5/8”

Check (Entry Form) SponsorCheck (Entry Form) Sponsor

$9,000 net television schedule$9,000 net television schedule

Premium And Full Page Ad Size

$18,750 net $18,750 net television scheduletelevision schedule(inside front, inside (inside front, inside back back or back page)or back page)

$15,000 net$15,000 nettelevision schedule television schedule (regular page)(regular page)

1212 ½” ½”

99 5/8” 5/8”

1) Dominate The Publication ! Be Seen More Often, The

Better To Build Awareness In The Publication!

2) Test The Drawing Power Of Different Offers To Get

Customers Into Your Business!

3) Use Multiple Expiration Dates On Your Offers To

Keep Customers Coming Back More Often!

Why Take Several Smaller Ads Instead Of A Single Larger Ad?

FREE STANDING INSERTS VALUE COST High Frequency Advertising $ 9,000 $ 9,000

50,000 Inserts delivered @ .21 per piece $10,500 $ 750

Commercial Production $ 1,000 FREE!

Promotional Support (Your Share) : $ 2,000 FREE!

Total Multi-Media Campaign $22,500 $ 9,750

NET

PRE-PRINTED INSERTS:(Ask Your Suppliers!)

Free Standing InsertFree Standing Insert

$9,000 net television schedule plus a $750 insert fee$9,000 net television schedule plus a $750 insert fee*Client to provide FSI, certain size and weight restrictions apply*Client to provide FSI, certain size and weight restrictions apply

RESERVED PARTICIPATIONDATE________________This agreement is between KUTH-TV and __________________. In return for guaranteedparticipation in the KUTH-TV “Check Us Out” Sweepstakes direct mail promotion, Client and/or Agency agree to purchase advertising.

Due to the irreversible nature of print advertising, Client and/or Agency unconditionallyassume an obligation for payment and said obligation cannot be canceled by notification orotherwise. Schedules and billing will be performed in accordance with applicable provisions of KUTH-TV ’s rate card and standard contract. It is agreed that $________, in addition to last year’s expenditure of $________ for the same time period, to total $__________will be run inadvertising on KUTH-TV by __________, said advertising to run from________ to ________, allowing client to receive _______ad(s) of__________________size(s) . Acceptance of the foregoing agreement is hereby acknowledged by signing below. 3/25/03_________________________________ Rough/Camera-Ready Art Deadline.Client and/or Agency (mailer prints in 4-color process. Certain photographic scans may be extra.)

_________________________________KUTH-TV

WE WANT TO SHOW OUR APPRECIATION

FOR YOUR TIME!

Double Your Print Space With...

No Additional Charge!

Reserve Your Participation By Reserve Your Participation By Close Of Business Today And Close Of Business Today And

ReceiveReceive