In Film Branding - Xccess Entertaiinment

In Film Branding

Presented By :

Xccess Entertaiinment

Company Confidential

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Can you guess what is the relation between these?


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Agenda

� What is ‘In Film Branding' ?

� Value Addition for you

� A brief about “Xccess Entertaiinment”

� Our Products & Services

� Contact Details


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In Film Branding


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� Cinema is becoming an innovative new medium to reach consumers, which is why ‘In Film Branding’ is gaining prominence in Bollywood

� It’s a comparative new phenomenon in Bollywood compared to Hollywood which is reaping its benefits for years now

� Aggressive growth is seen in ‘In Film Branding’ for the past few years, which is giving multifold returns to advertisers

� In-film branding works out as a win-win situation for filmmakers as well as brands as the latter gets a captive (film)audience along with an opportunity to break away from conventional TVCs

In Film Branding – Overview & Advantages


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� Films, in turn, get free promotions through media campaigns of the brands

� Close to 1000+ Brands touch an average individual life daily

� Industry sources estimate even small- to medium-budget movies as well as animated films are hoping to cash in on this

new and lucrative revenue stream

In Film Branding – Overview & Advantages Contd.


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Value Addition


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Value Addition for Film-Makers

� Cutting down huge cost spent on Promotional events

� Earn profit even from ‘Free Promotion’

� Continuous reminder of your film to your audience as

around 1000+ brands touch their lives daily

� Conducive support to even new film-makers

� Cost benefit analysis goes over the top with “Zero costs

and multifold benefits”


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Value Addition for Brands

� Catalyst that helps corporations grow and put their mark

on the market

� Short process time in comparison to competitors

� Target audience is easily reached with effective product

placement in movies

� Cheap advertisement cost

� Product advertisement is aligned with manufacturer’s

perception of his target audience


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A glimpse of ‘In-Film Branding’


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Coke, Pennzoil, Pepe, Sony, Disney channel, Sugar Free, Mc-

Donald's, Speed, Suzuki Zeus

Worldspace, IOCL, Go Air, MSN, Good Day, Kurkure, Bright Outdoor and Reliance Communications

Kotak Life Insurance, Eros, Nerolac, Taj Mahal tea, Seagrams, Audi

Singapore Tourism Board, Sony, John Players, Bournvita, Tide, Hero Honda, Boro Plus, Lifebuoy, HP Power, Acron Rangeela,

Hansaplast and Lays Chips



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Cadbury FedEx

Videocon Kinetic

Hero

CyclesCoke


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Xccess Entertaiinment – Road map for In-Film Branding

� Xccess Entertaiinment screens film projects/proposals and identifies areas where these project carry the perfect fit for products & services

� Once internal screening is done, projects are pitched to many MNCs through Xccess Entertaiinment ’s extensive market network

� Once we get an ‘ intent to participate’ from respective MNC, we arrange follow up discussion with producer and company to discuss what kind of potential benefits could be drawn from thisdeal on either side

� We’re closely involved in paper-work involved to fasten the process

� Strong presence and rapport with big MNCs and film makers


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Xccess Entertaiinment – Road map for In-Film Branding

Win-Win

Situation

For all


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Products & Services


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Our Portfolio of applicable Goods/Services

TWO WHEELERS

CARS (SUV/MUV)

APPARELS

TV / COMPUTERS

MOBILE HANDSETS / SERVICES

TYRES / MOTOR OILS

ALCOHOL

MINERAL WATER

TEA / COFFEE

HOME APPLIANCES

FURNITURE

INSURANCE COMPANIES / BANKS

FOOD PRODUCTS

CONSUMER GOODS

PLYWOODS

TWO WHEELERS

CARS (SUV/MUV)

APPARELS

TV / COMPUTERS

MOBILE HANDSETS / SERVICES

TYRES / MOTOR OILS

ALCOHOL

MINERAL WATER

TEA / COFFEE

HOME APPLIANCES

FURNITURE

INSURANCE COMPANIES / BANKS

FOOD PRODUCTS

CONSUMER GOODS

PLYWOODS


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Contact Details


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Xccess Entertaiinment – Contact Information

You may write us to at : [email protected]

In case of any query/proposal/project. You may contact following members:

Vivek Bharti

Head – Marketing


Santacruz, Mumbai

Cell: +91-981 977 4430

Palak Smehta

Partner / Business Development


Santacruz, Mumbai

Cell: +91-983 385 2200

Thank You !

Documents

In Film Branding - Xccess Entertaiinment