in Digital Campaigns

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

in Digital CampaignsFirst-name Last-name | title | September 10th2009

Amit Rahav

we say simplify not simplicity. this means re-edit the text of this slide

© 2009 Eyeblaster. All rights reserved

?spend with your

ad server

do youhow much

time


Ad Serving

Multiple source of data

Too much data, not enough timeGetting campaigns live

Too much excel

Trafficking Fatigue Syndrome

Publisher specsCampaign performance Delivery

Complex analytics Agency profitability

Cross channel

No time for strategy

Little time for optimization

Reporting

Not user friendly


workmore

less time

effortmore


The first step is to admit…

Inflexi

ble

Tech

nology

Dysfunctiona

l Campaign

Process Analytic Complexities

problem…we have a


Things are harderthan they should be.


?why


Current ad server platforms are

built for publishers

not agencies


Invested years

million$Spent

Interviewed 100s


AdSnap- One Click Screenshots

Bookmarking

Filters

In Stream

Smart Versioning

Streamlined Ad Serving

Open Workflow

Actionable Analytics

Campaign Monitor

Campaign Summary Report

Workshop

Channel Connect

EB Analytics

Ad Sequencing

New publishing process

Dwell Time

Custom Report Builder

Revolutionized control

Deja vu

Universal Search

Enhanced Cost Control

MediaMind API

Advanced preview

Campaign Process Guide

Mobile Serving

Ad Rotation

In Game

Enhanced Cost Control

Amit Rahav

This is not a good slide. visually clattered and no point being made. please remove it or explain what is the point being made so we can brainstorm a better formatAll names of features must be replaced with their functional benefit. For in stance - De Vu >> re-targeting. campaign summary report >> one click powerpoint. adsnap - description should mention that it is placement screenshots. etc.Enhanced cost control appears twice. is it that appealing that it should even appear once? its esoteric, a vendor solving a problem that they themselves generate.


“



Open Workflow

https://www.eyeblasterwiz.com/Admin/general/login.asp



MediaMind speeds access to Eyeblaster Analytics

Amit Rahav

speed access to eyeblaster analytics - sounds like a navigation aid, sounds not really important. replace that with 'Extracting meaning out of piles of data' or similar


Difficulty:

comparing cross-channel results


CampaignMonitor

instant access to

data

Updates every 15 minutes

Monitor campaign delivery

Get vital metrics for instant optimization

Amit Rahav

change the headline font to be as in regular EB White layout. single line, without the outline/halo.Why is this after 'problem - corss channel data' as CM does not relate to that problem.this is a very lifeless screenshot of campaign monitor. get the Analytics presentation (on sharepoint) and hopefully find a more vivid screenshot to show. There is one that has CM overlaid 3d style diagonally. if not Ori may have it.


Difficulty:

getting useable cross-channel data without hours in excel

Amit Rahav

remove halo effect from headline


1-click Campaign

Summary

Customizable content

Full summary of campaign metrics

Complete with tables and graph

Amit Rahav

in marketing materials we refe to 1 click powerpoint


Analytics

Delivery Summary

Unique Metrics Summary

Engagement Summary

Excel Plug-In Creative/Campaign Summary

Data Feed Services

CRB Custom Report Builder

Amit Rahav

mediamind analytics is not a combination that exist. also unclear why this is in thuis location. If you want to say that 'there are additional pieces' than the headline should clarify it. what is 'engagement summary'?



Get campaigns set-up, trafficked, and measured faster

Amit Rahav

reduce photo size to comply with template; make sure font 'serving' doesnt run under photo; right align photo and text


Difficulty:

getting from point A to B

quickly


Process Guide

Universal Serach

Filters

Bookmarking

Preview

“

EasyAccess

Amit Rahav

same comment about headline font effect - back to template


previewing adspreviewing ads

Difficulty:

Amit Rahav

preiwing ads is not a difficulty, refine wording


Advanced Preview

Preview multiple ads at

once

View ad info

Instantly QA ad

Collaborate with others

Amit Rahav

correct header font; pick a screenshot that actually shows interactions in the interaction monitor (this one is a standard banner); pick a rectangle ad that doesnt get squashed in preview. you had a good screenshot form Toyota in the showreel.


controllingthe serving cost

Difficulty:


Control number of impressions per rich/std ad per

user

Auto optimize serving between rich and standard

Agency Control

Amit Rahav

correct header fontstrongly consider dropping this as it motivaes no one to take action


Difficulty:

repetitivetrafficking tasks


Mass upload of standard banners

Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Amit Rahav

correct font of headerreduce font in 'assign clicktru...' so it fits within button


Difficulty:

poor communication


Simplified Campaign Publishing

Identify site contacts Select sites for

publishing

One-Click Publishing – code is automatically generated based on site

default settings

Amit Rahav

screenshotbesity - remove


Ad ServingMass production

of standard banner

Bulk editingIntuitive Excel

ToolsQuick campaign

publishing


Campaign Summary Reporting

Excel Plug In Billing Connect

Data FeedsCreative

Workshop for Flash

Smart Versioning

Global Campaign

Management


Open Workflow

Advanced tools and processes that work with you

Amit Rahav

order of topics under this should be:MediaMind APIChannel Connect for Search - SEM agnostic3rd party integrationsSmart Versioning


switching an ad within a live campaign in minutes

Difficulty:

Amit Rahav

smart v should move to Streamlined Ad Servingthe challenge is not updating in minutes, its optimizing the creative (to language, targeting, or timely content) with rationalized costs


Instantaneous creative update

Smart Versioning


Difficulty:

getting your data where you want it

Amit Rahav

this should be the first issue under 'open workflow'


API


Web-Tracking/Research

• Omniture • Web Trends

• Core Metrics

• Visistat• Google

Analytics

Planning/Buying

• Donovan/iDesk

•MediaBank• Medicom

Lifeline• IPT

Bid management• Adwords• Omniture• Clickable• Acquiso

• CoreMetrics

Integration Methodology

Amit Rahav

content of slide is not consistent with headline - why is this a methodology?


Constant browser refreshing

F5

F5F5

F5

F5

F5F5 F5

F5

F5

F5

Difficulty:

Amit Rahav

the finger image should cover entire screen and be brought under swirly lines etc as other difficulty slide


One-click screenshots of live ads delivered in

powerpoint!

“Oh Wow!, Damn! We’ve been dreaming about this”, Trafficking team, Liquid Advertising

AdSnap!


Open WorkflowGlobal

campaign Management

Data Capture

Ad Snap

Open API


Video Studio

In Stream

Channel Connect for

Search

Channel Connect for

Mobile

Creative Workshop for Flash

Smart Versioning Deja Vu

Amit Rahav

fix heading fone.



by

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

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phone: 123-4567890

@eyeblaster

@creative_zone

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