Cairo - Egypt

8 - 10 december2018

the 4th international trade Exhibition for Food & Beverages

Fresh Fruitful Opportunities‘‘THE WORLD’S INTERNATIONAL FRESH PRODUCE TRADE SHOW BRANDthe 3rd international Fresh produce trade Show

Organized by:

macfruitattraction-expo.com | foodafrica-expo.com

in Collaboration With:

‘‘We chose Food Africa because Egypt is a crucial market for our companies. This year we saw growth in the number of visitors. In these three days, our companies acquired a lot of good contacts.”Francesco Panini, Cairo Office Director - Italian Trade Agency - Egypt

2017 edition aT a glance

294number of exhibiTors

6counTry pavilions

32counTriesrepresenTed

10,830number of visiTors

282number of hosTed buyers

Belarus

Brazil

China

Egypt

France

Germany

Greece

India

Indonesia

Italy

Jordan

Kenya

Lebanon

Malaysia

Morocco

Myanmar

Netherlands

New Zealand

Nigeria

Pakistan

Poland

Portugal

Saudi Arabia

South Africa

Spain

Sudan

Syria

Thailand

Tunisia

Turkey

Ukraine

UAE

ViSitinG CountrieS 2017 ClAssIFICATIOn OF vIsITOrs

2017 hOsTEd buyErs - vIsITOrs gEOgrAphy

41%Africa

2%Americas

12%Europe & Russia

16% Asia & Far East

29%GCC & Middle East

11%

3%Others

Manufacturer

4% Bakery

Distributor

8%Retail / Hyper-market

20%HORECA

39%Importer / Trader15%

MaC Fruit attraCtion 2018: a global brand for fresh produce

why exhibit?•Gain access to the thriving fresh

produce markets in Egypt and Africa.

•Launch your business into new substantial markets.

•Establish new connections with prospective local and international buyers and suppliers.

•Discover new market trends and technologies in the continent’s food industry.

•Sign agreements with buyer groups on the spot.

•Exchange experience and insight with regional and international professionals.

•Network with local and regional government officials and decision-makers.

MaCFruit exhibitS proFileS•Fresh Fruits

•Fresh Vegetables

•Fresh-cut, Convenience & Catering

•Organic Products

•Plants & Cut Flowers

•Storage

•Technical Services

•Transport & Logistics

MAC FRUIT ATTRACTION IS A SPECIALIZED INTERNATIONAL PLATFORM DEDICATED TO THE FRESH PRODUCE MARKET. NOw IN ITS THIRD yEAR, THIS GLOBAL BRAND CONTINUES TO ESTABLISH BRIDGES BETwEEN PRODUCERS, SUPPLIERS, AND BUyERS OF FRESH FRUITS AND VEGETABLES IN EUROPE, THE MIDDLE EAST, AND AFRICA.

Held concurrently with Food Africa, in Cairo, Mac Fruit Attraction is favorably instituted to provide a unique portal for international fruit and vegetable stakeholders to garner immense business opportunities in the Egyptian and African markets.

CAbbAgEs, CAulIFlOWErs, kAlE And sImIlAr EdIblE brAssICAs

lEgumInOus vEgETAblEs

TOmATOEs, FrEsh Or ChIllEd

rOOTs And TubErs

drIEd vEgETAblEs,WhOlE, CuT

slICEd, brOkEn Or In pOWdEr

OnIOns, shAllOTs, gArlIC, lEEks

pOTATOEs, FrEsh Or ChIllEd

drIEd lEgumInOus vEgETAblEs

AFrICA’s ImpOrTs OF vegetables In 2016

AFrICA’s ImpOrTs OF fruits In 2016

mElOns

drIEd FruITs

AprICOTs, ChErrIEs, pEAChEs, plums

FrEsh bErrIEs

CITrus FruIT

grApEs

COCOnuTs, brAzIl nuTs & CAshEW nuTs

bAnAnAs, InCl. plAnTAIns

dATEs, FIgs, pInEApplEs, AvOCAdOs, guAvAs

nuTs, FrEsh Or drIEd

ApplEs, pEArs &quInCEs

$400 mn

$200 mn

$800 mn

$400 mn

$1.2 Bn

$600 Bn

$0 $0

EGyPT’S TRADE IN FRUITS AND VEGETABLES IS AMONG THE COUNTRy’S MOST VIBRANT AREAS OF AGRICULTURAL TRADE, BUOyED By A STEADILy RISING POPULATION THAT FUELS CONSUMPTION, AND THE GOVERNMENT’S EFFORTS TO TRANSFORM PARTS OF THE DESERT INTO ARABLE LAND.

Egypt is one of the top non-EU vegetable suppliers for Europe and is also a major market for European fruit exporters. Moreover, Egypt is taking advantage of the Tripartite Free Trade Area (TFTA) that is boosting the continent’s intra-regional trade.

Situated in a strategic location, Egypt is the entryway to Africa’s mega-market.

• Egypt is the second-largest market for Italian apples (16% of total apple production)

• Egypt’s major agricultural exports are potatoes, cotton, and fresh fruit, primarily citrus

• Most of Egypt’s exports are bound for the EU, Russia, North Africa and the Middle East

• Africa is a considerable market for European apple exports, taking a hefty 23% share

• West-African countries buy more than half of European onion exports

egypT and africa’s Fruit and VeGetable Market

TOp ImpOrTErs OF vEgETAblEs In nOrTh AFrICA In 2015

Source: UN Comtrade data

Million

$498.5 egypT’s imporTs of fruiTs & nuTs in 2016

billion

$5 value of africa’s fruiT & vegeTable imporTs

Million

$65.2egypT’s vegeTable exporTs To africa in 2016

6.67%share of fruiTs & vegeTables of ToTal imporTs of mena region in 2015

Million

egypT’s imporTs of vegeTables in 2016

$556.7

EGYPT

$0 $2 Bn $4 Bn $6 Bn Bn $8 Bn $10

TUnISIA

mOROCCO

ALGERIA

THE WORLD’S INTERNATIONAL FRESH PRODUCE TRADE SHOW BRAND

Organized by: Co-organized with:

Grab the opportunity now!

Mrs. Ana Sánchez-Terán

Tel: +34 91 722 53 39 / 29

Email: macfruitattraction@ifema.esTo enquire abouT exhibiTing and sponsoring

The OrganizerIFP Egypt is a member of IFP Group, the Middle East’s most accomplished event organizer with a rich experience of over 35 years and more than 480 international exhibitions with worldwide recognition. IFP Group organizes some of the region’s top trade fairs, designed to be ideal platforms for foreign and local companies doing business in the Middle East and Africa, and seeking exposure among top regional buyers and decision makers.

IFEMA International