2nd

INTERNATIONAL CONFERENCE

ON

In collaboration with ISDC

“GLOBAL OPPORTUNITIES AND CHALLENGES IN

COMMERCE”

ICGOCC-2018

on

19, 20,21st January 2018

Venue: St. JOSEPH’S DEGREE & PG COLLEGE, #5-9-1106,Basheerbagh, King

Koti Road,

Gunfoundry, Hyderabad - 500 029, Telangana.

ISBN: 978-93-87433-09-0

2

nd INTERNATIONAL CONFERENCE

ON

“GLOBAL OPPORTUNITIES AND CHALLENGES IN COMMERCE”

ICGOCC-2018

on

19, 20,21st January 2018

Venue: St. JOSEPH’S DEGREE & PG COLLEGE, #5-9-1106,Basheerbagh, King

Koti Road,

Gunfoundry, Hyderabad - 500 029, Telangana.

Editor Rev. DR. Vincent Arokiadas

Published By

Academic Science

PREFACE

St.Joseph’s Degree & PG college, Autonomous – affiliated to Osmania University

was established by Hyderabad Archdiocese Society(HAES) in the year 1997. The

college is Re-accredited by NAAC with ‘A’ grade The College is marching ahead on

the path of excellence under the visionary leadership of our Chairman Most

Rev.Thumma Bala D.D Archbishop of Hyderabad and Principal Rev.Fr.Dr.Vincent

Arokiadas.

The Department of Commerce was established in the year 1997. The Department has

well qualified, competent faculty who are dedicated to train the students to meet the

requirements and challenges of contemporary business environment. The Department

offers six UG courses, keeping in pace with the development in the field of

commerce.

The Department of Commerce is organising a three day International Conference on “

Global opportunities and challenges in Commerce “ on 19th

, 20th

and 21st January

2018. The theme of the conference encompasses all the vital components of

commerce like :Accounting & Finance , Banking & Insurance , Human Resource

Management , Marketing ,Information Technology , Tourism and General

Management.

This International conference aims at providing an opportunity for exchange of ideas

and dissemination of knowledge among Academia, Industry, Research Scholars, and

Entrepreneurs to identify and craft pioneering strategies to grab the opportunities and

overcome the challenges.

The proceedings of the conference have been published in collaboration with

Conference Info.

Conference info is a leading group of academician in Computer Science, Electronic

Engineering, Electrical Engineering, Mathematical Sciences and Management. It is

rapidly growing day by day. Conference info roots are organizing conferences and

providing conference solutions. Conference Info has organized a number of

conferences at Jawaharlal Nehru University New Delhi, YMCA New Delhi, India

International Centre New Delhi, India Habitat Centre New Delhi, MBM College

Latur Maharashtra, MM College Haryana, Sobhasaria Group of Institution Rajasthan,

Sinhgad Institute of Technology & Science, Narhe, Pune, GIT Gwalior,Manipur

University, Mumbai University and many more places

Proceedings of these conferences have been published by Academic Science and

Associated Journals. Academic science is the sister concern of Conference Info.

We are very pleased to introduce the proceedings of three day International

Conference on “ Global opportunities and challenges in Commerce “ on 19th

, 20th

and 21st January 2018(ICGOCC-2018). Proceeding of the conference has been

published with ISBN: ISBN: 978-93-87433-09-0.

Total 140 papers were received for the conference and 90 papers were shortlisted by

the committee. All the accepted and presented papers of the duly registered authors

will be published in the international Journal (IJETSR) International Journal of

Engineering, Technology, Science and Research ISSN 2394-3386.

Published by

Academic Science, India

648 Tower-12 River Heights, Raj Nagar Extension

Copyright © 2017, by Academic Science (India)

No part of this publication may be reproduced or distributed in any form or by any means,

electronic, mechanical, photocopying, recording, or otherwise or stored in a database or

retrieval system without the prior written permission of the publishers.

This edition can be exported from India only by the publishers, Academic Science (India)

ISBN: ISBN: 978-93-87433-09-0

Managing Director: Dr. K Agarwal

ORGANISING COMMITTEE CONVENOR

Rev. Fr. Dr. Vincent Arokiadas Principal,

St. Joseph’s Degree & PG College, Hyderabad.

CO-CONVENORS Dr.R.Anita,

Dean - Academics St. Joseph’s Degree & PG College, Hyderabad.

Mrs.N.Srilatha, Head, Department of Commerce

St. Joseph’s Degree & PG College, Hyderabad.

ORGANISING SECRETARY Mrs. R .Sreelakshmi,

Senior Faculty St. Joseph’s Degree & PG College, Hyderabad.

CONFERENCE COORDINATORS

Mrs.Mary Vinayasheela, Senior Faculty

St. Joseph’s Degree & PG College, Hyderabad. Mrs. Sumitra Pujari,

Senior Faculty St. Joseph’s Degree & PG College, Hyderabad.

Mrs. Y. Geethanjali, Senior Faculty

St. Joseph’s Degree & PG College, Hyderabad.

MESSAGE

Most. Rev. Thumma Bala Chairman HAES and Archbishop of Hyderabad

Greetings and wishes to all in the name of our Holy Lord and Divine Master!

St.Josephs Degree & PG College, an autonomous college, affiliated to Osmania University was

established in the year 1997. It is a co-educational Catholic Christian Minority institution run by

Hyderabad Archdiocese Educational Society (HAES). The quality enhancement and sustenance of

St.Josephs is envisaged through its re-accreditation by NAAC in September 2014 with ‘A’ Grade with a

CGPA of 3.49. The College also received extension of Autonomy status in October 2017. With a

proud sense of achievement, I would like to mention that we have successfully completed 20 years

spreading quality education , with many proud josephites doing great in their career and personal life.

My hearty congratulations and wishes to the Principal, Rev.Fr. Dr. Vincent Arokiadas, and Faculty of

Commerce for organizing 2nd International Conference on “Global Opportunities and Challenges in

Commerce” in collaboration with ISDC from 19th to 21st January 2018.The Conference aims to

provide an excellent platform for the global participants to further their research and immensely benefit

from the same. It provides an opportunity in bringing in the new techniques and horizons that will

contribute to the advancements in Commerce in the coming years.

I pray and wish that Gods abundant blessings be on you all.

MESSAGE

Rev. Fr. Dr. Vincent Arokiadas Principal, St. Joseph’s Degree & PG College

St. Josephs Degree & PG College is emerging as a world class institution for nurturing academic and

human excellence by equipping the students with right knowledge and skills to meet the dynamics of

the global market while paying a shared focus on developing social ethical values among them. St.

Josephs is one of the top reputed educational institution in the country which is reflected in the top

rankings by reputed magazines. India Today (June 2017 Edition) has placed us 36th among India’s Best

Commerce Colleges and 3rd among the best Commerce and Science Colleges in the city. 11th rank in

best B-School all over India and 4th rank as private B-School in Telangana by CSR GHRDC in

November 2016.

Department of Commerce is the largest in the College with annual average student strength of 1230. It

has adequate well qualified, competent faculty who are dedicated to the academic and overall

development of the student community.

I congratulate the faculty of Commerce for organizing 2nd International Conference on “Global

Opportunities and Challenges in Commerce” in collaboration with ISDC from 19th to 21st January

2018. The Conference is a great opportunity for the confluence of knowledge emanating from

Academia, Industry, Research Scholars and Practitioners to present and discuss the most recent

innovations, trends as well as practical challenges encountered and solutions adopted in the field of

Commerce. We have received around 150 Abstracts and 120 full papers and the proceedings are

published with ISSN and ISBN Number. It is truly a remarkable achievement for Department of

Commerce in organizing this International Conference.

God Bless You all.

MESSAGE

Prof. K. Shankaraiah Dean, Faculty of Commerce, Osmania University

It gives me immense pleasure to know that St. Joseph’s Degree & PG College is organizing

2nd International Conference on “Global Opportunities and Challenges in Commerce” from 19th to

21st January 2018 and the proceedings of the Conference with ISSN and also ISBN number is also

being published to earmark the event.

In the present complex, critical and competitive global environment, it is a challenging task to

ensure trust on the accounting practices, financial strategies, banking and insurance policies, and

management practices, due to the abuse of standards, gaming of capital requirements etc.

The internet exploration, radical transparency, ecological overshoot, climate crisis, financial

complexity and higher stakeholder expectations made the accounting, finance and management

functions tough, which necessitate focusing on various dimensions of business models, and the

commercial prospects of the enterprises with which they engage.

A critical and comprehensive deliberations are required to arrive at comprehensive and

effective practices to grow in a sustainable way, aiming at restoring the trust and ensure faith in policies

and practices.

In this context, Department of Commerce of St. Joseph’s Degree & PG College has taken up a

step forward in initiating the deliberations on the issue, by organizing the Conference. As the College

excelled in quality education, this effort may stand as a notable event.

I wish all the best and congratulate the organizers of the Conference.

Dated: 10.01.2018 (Prof. K. Shankaraiah)

MESSAGE

Prof. S.V.Satyanarayana Chairman Board of Studies, Department Of Commerce, Osmania University

At the outset I congratulate St. Joseph’s Degree & PG College for organizing an International

Conference on an important theme “Global Opportunities and Challenges in Commerce” from 19th to

21st January 2018. The College has been in the forefront in introducing various new courses particularly

in Commerce which have contemporary relevance. The College has completed 20 eventful years in its

journey in imparting quality education to thousands of students.

Of late, the field of Commerce is undergoing rapid changes and the academicians are struggling hard to

keep pace with the changes. The areas of Commerce which are witnessing fast changes include

Accounting, Finance, Banking, Trade, Taxation, Marketing, HR and General Management. The focus

of accounting, for example, has been shifting from computing to analysis. Business Analytics has

become the most sought after field where the job opportunities are plenty for the right candidates. The

students of Commerce equipped with the knowledge of quantitative skills are the need of the hour.

I wish the Conference will throw light on the changing dimensions of Commerce with a perspective to

help the teachers to update their knowledge and researchers to get new ideas for research. I wish the

organizers of Commerce Department all the best.

MESSAGE

Dr.A.Patrick Department Of Commerce

University College of Commerce & Business Management, Osmania University

Iam delighted to know that St.Josephs Degree & PG College is celebrating its twenty glorious years of

Academic Excellence.

To kick start the New Year with an International Conference is really commendable on the part of

St.Josephs by holding the conference on “Global Opportunities and Challenges in Commerce

ICGOCC - 2018” from 19th to 21st January 2018.

The sub themes of the various technical sessions are aptly chosen keeping in view the changing

dynamics of the contemporary business practices.

I wish the entire Conference team of Commerce Department a grand success.

MESSAGE

Sri . Bankey Behari Agarwal Chief Commissioner, GST & Customs Council Hyderabad Zone

I am happy to learn that Department of Commerce St.Joseph’s Degree & PG College is organising a

three day International Conference on “ Global opportunities and challenges in Commerce “ on 19th ,

20th and 21st January 2018.

I congratulate the Department of Commerce for organising the above said Conference.

Commerce education is very popular among the student fraternity not only in the state of Telangana

but also in other states in India.

The faculty members who are involved in framing the curriculum should keep the changes taking place

globally and incorporate the same to make the students suitable for employment globally. I am sure that

this conference would have wide range of discussions on several contemporary issues which would

benefit in improving the quality of commerce education in the country.

. Once again I congratulate the faculty of commerce for organising a conference and Wish the event a

great success.

MESSAGE

Sri. Manas Mohanty General Manager, Human Resource Development Reserve Bank of India

I am extremely delighted to know that the Department of Commerce St. Joseph’s Degree & PG

College is organising its 2nd International Conference on “ Global Opportunities and Challenges in

Commerce”.

I congratulate the Management, Staff and Students of the college for undertaking such an onerous

responsibility of organising the conference . The conference provides a platform to Researchers,

Teachers , Practitioners and Policy makers to interact and exchange their views and learn from each

other.

The theme of the conference encompasses all the vital components of commerce like : Accounting &

Finance , Banking & Insurance , Human Resource Management , Marketing , Information Technology

, Tourism and General Management.

I am sure the presence of eminent speakers, Researchers , Faculty members and students would add

splendour to the deliberations during the conference.

I wish the conference a grand Success.

MESSAGE

Prof. V. Venkata Ramana Vice chairman, TSCHE.

I am delighted to know that the Department of Commerce St. Joseph’s Degree & PG College is

organising its 2nd International Conference on “ Global Opportunities and Challenges in Commerce”.

I am happy to learn that the delegates are participating in the conference from across many countries. I

am also glad to note that the participants are presenting their articles on wider areas like GST , Crypto

currency , Demonetisation , Green Banking ,Green Marketing , Work life balance ,E tailing , Stress

management and so on.

The initiative taken by the Department and specially the dynamic team of Faculty in organising the

International Conference involving hundreds of educators would go a long way in fulfilling the desire

for adding new knowledge in the field of commerce teaching and research.

MESSAGE

Dr. Mamta Suri Executive Director, IBBI

I congratulate the Department of Commerce St.Joseph’s Degree & PG College for organising their 2nd

International conference on “ Global Opportunities and challenges in Commerce “.

I am happy to learn that the conference has a wide scope covering several contemporary and relevant

topics like Demonetisation , Crypto currency , IFRS , Green Banking , Impact of social media , Digital

marketing and so on.

I am highly impressed by the conference theme and I wish that deliberations on the contemporary

developments in the world of commerce would lead to designing the best curricula and teaching

methods to provide high quality commerce education in India.