IN AG’S SR INITIATIVindagrubber.in/wp-content/uploads/Project-Chetna_-Annual-Report... · such as harpic and brushes were distributed at the schools and to all the beneficiaries

PROJECT CHETNA

INDAG’S CSR INITIATIVE

ANNUAL REPORT 2016-17

Submitted by Youthreach

2 11 Community Centre, Ground Floor, Saket, New Delhi- 110017 TeleFax: 26533520/ 25/ 30, 41649067, 41664084

email: [email protected] Web: www.youthreachindia.org

CONTENTS

PROJECT CHETNA: AN OVERVIEW .................................................................................. 3

PROGRAMME AT A GLANCE ............................................................................................. 3

WASH PROGRAMME .......................................................................................................... 5

ENTERPRISE DEVELOPMENT ........................................................................................ 15

STUDY ON PUBLIC PRIVATE PARTNERSHIP................................................................ 19

ANNEXURE 1 ..................................................................................................................... 20



PROJECT CHETNA: AN OVERVIEW

Project Chetna- Ek Nayi Seher – the CSR initiative of Indag Rubber Limited –was launched by

Youthreach at Nalagarh, Himachal Pradesh in October 2014. The initiative entered into its

third year of implementation in the year 2016-17. Till March 2016 the initiative covered

Bhogpur Panchayat, which is in the surrounding vicinity of the Indag Rubber Factory premises

in Nalagarh, Himachal Pradesh. Multiple projects in the areas of WASH and enterprise

development were carried out in continuation to the previous year in order to achieve the

objectives set as per the CSR policy formulated by Indag Rubber Ltd.

PROGRAMME AT A GLANCE

During 2016-17 the community development activities undertaken were as follows:

The interventions were carried out in Bhogpur panchayat and covered the following villages:

1. Aduwal

2. Malpur

3. Reru

4. Jhiriwal

5. Mahadev

6. Dolowal

7. Bhogpur

8. Jhiriwal

9. Dollan

10. Harinagar

WASH PROGRAMME

• Construction of 31 toilets in 2016-17

• 53 sanitation and health awareness activities

• Renovation and construction of toilets at Govt. Senior Secondary School, Reru

ENTERPRISE DEVELOPMENT

• Setting up of a Cooperative Society for dairy farming



INDAG CSR Project Update April 16 - March 17

S.NO SANITATION PROGRAMME TARGET ACHIEVED LOCATION

1 Toilet Construction , Wall painting, Publicity Boards 30 31 Bhogpur, Reru

2 Toilet renovation in schools 1 1 Reru

3 Sanitation awareness activities 40 53 Bhogpur, Aduwal, Jhiriwal, Reru, Harinagar, Mahadev

A Slogan painting on sanitation awareness 15 21

Bhogpur, Jhiriwal, Reru, Harinagar

B Awareness sessions by health practitioners 2 3 Bhogpur, Aduwal, Bhogpur

C Discussion sessions with the youth 2 2 Reru, Jhiriwal

D Session on adolescent health 2 2 Jhiriwal,Reru

E Sanitation workshops at Aanganwadis 2 2 Jhiriwal, Reru

F One on one discussions with the community members 2 2 Bhogpur, Reru

G Information dissemination through IEC material 1 1

H Health workshops 3 5 Bhogpur, Reru, Aduwal, Jhiriwal

I Demonstration sessions at schools and villages 3 5 Reru, Mahadev, Bhogpur

J Sanitation drive at schools 2 2 Reru, Mahadev

K Sanitation sessions at schools 3 5 Bhogpur, Reru, Mahadev

L Distribution of sanitation kits 2 2 Reru, Mahadev

m Painting competition at school 1 1 Bhogpur

S.NO ENTERPRISE DEVELOPMENT TARGET ACHIEVED LOCATION

1 Setting up of a dairy cooperative society 1 1 Jhiriwal



WASH PROGRAMME

TOILET CONSTRUCTION

In continuation to the sanitation project initiated in

the Finanical year 2014-15 under which 74 toilets

were constucted until 2016, 31 more toilets for

individual households were constructed in 2016-17

in order to tackle the issue of open defecation. The

pre decided process as per the set criteria for

beneficiary identification was followed. The project

was extended to Bhopgpur village and Reru Village

in addition to the previously covered four villages

namely Aduwal, Dollan, Dollowal and Malpur in the

panchayat. Hence the entire Bhogpur panchayat

was successfully covered under this project this

year.

Objectives:

Curtail the practice of open defecation

Inculcate the habit of cleanliness

Bringing about behavioral changes in the

area of health hygiene and sanitation of

underprivileged families

New toilet beneficiary

Newly constructed toilet with project

banner



Village wise details of the toilets constructed has been mentioned below:

Villages 2014-15 2015-16 2016-17 TOTAL

Aduwal 21 21 0 42

Dollan 0 9 0 9

Dollowal 0 11 0 11

Malpur 0 12 0 12

Bhogpur 0 0 27 27

Reru 0 0 4 4

TOTAL 21 53 32 105

A list of 31 beneficiaries for 2016-17 has been given as Annexure 1

IMPACT A total of 170 members directly benefitted from this project in 2016-17.

SANITATION AND HEALTH AWARENESS ACTIVITIES

Infrastructual support alone cannot bring about behaviour change. Hence in order to curb the

practice of open defecation a wide range of awareness generation activities for behaviour

modification were carried out. The activities were being conducted in all the intervention

areas throught out the year and aimed to help the community members inculcate the habit of

cleanliness and make a regular and correct usage of toilets. The activities undertaken for the

same are as follows:

Awareness talks by health

practitioners

Discussion sessions with

youth

Workshops at schools and

aanganwadis

Sessions and workshops on

health

Information dissemination

through IEC material

One on one discussions

Demonstration sessions/ drive at schools and

villages

Distribution of sanitation kits

Slogan painting Painting

competition



Awareness sessions by health practitioners

In order to communicate the

message on proper sanitation and

benefits of using toilets, group

awareness sessions were conducted

with the help of health practitioners.

Such sessions aim at encouraging the

community members to understand

the benefits of using toilets, demerits

of the open defecation practice, and

consequently diseases occurring

because of lack of cleanliness. A total

of three sessions were organised at

different community places in

Bhogpur and Aduwal.

Discussion sessions with the youth

Youth can play a vital and instrumental role in

behaviour modification of the entire community and

for the future generations. Hence awareness

sessions were organised with the youth on various

topics where the youth members were motivated to

create material and spread awareness using the

same to other young people in the community. A

total of two sessions were conducted both with the

help of volunteers, staff members of the team at the

computer centre running in the Reru village and

community space in Jhiriwal.

Volunteer organizing an awareness session with

the youth

Health practitioner conducting a session on sanitation



Demonstration sessions at schools and

villages

Demonstration sessions on hand washing

and on how to clean the toilets in order to

maintain health and hygiene were

conducted with the help of volunteers and

staff members both at Reru and Mahadev.

A total of five such sessions were

conducted during the year.

Distribution of sanitation kits

In continuation with this initiative

sanitaiton kits comprising of cleaning items

such as harpic and brushes were

distributed at the schools and to all the

beneficiaries of the toilet programme time

and again in order to help them inculcate a

habit of cleaning the toilets on a regular

bases. A total of two such activities were

conducted at Reru and Mahadev and total

of 80 kits were distributed during the year.

Children post a hand washing demonstration session

Distribution of sanitation kits at the school



Slogan painting in the villages

As the project was spread out to new

villages, painting of sanitation

awareness messages was also

undertaken at various locations at

Bhogpur, Jhiriwal, Reru, Harinagar

villages. This time the paintings just did

not communicate motivational slogans

however communicated correct

sanitation paractices and techniques

along with pictorial depictions.

A total of 9 paintings and 12 slogans were painted at various locations in Reru and

Aduwal.

Sanitation drive and sessions at schools

Youthreach organized a sanitation week

from 5th September to 10th September

2016 with the Govt. Primary Schools at

the Mahadev and Reru village. In this

week Youthreach organised a series of

activities during which the Youthreach

team played various games with

students such as card matching game on

health and hygiene issues and

presentation through charts, which in turn helped students to understand the benefits

of inculcating hygienic habits in lifestyle.

Painted slogan at the village

Sanitation drive at the school



Sanitation sessions at schools

Further five sessions were conducted at Bhogpur,

Reru and Mahadev schools during which a

problem- solution-effect card game was played

with the students. The workshop primary focused

on spreading awareness about cleanliness and

practice of hygienic activities in the daily life. Hand

washing techniques were demonstrated to the

children and information about the benefit of

inculcating a hygienic lifestyle were discussed with

them.

Sanitation workshops at Aanganwadis

On Village Health and Nutrition Day which is

celebrated in the Aanganwadis during the

second week of every month, Youthreach

organised two workshops at the Jhiriwal and

Reru aanganwadi. In these workshops a focus

was laid down upon Maternal and Child Health

Care, adolescent education, facilities on health

care and sanitation.

Painting competition at school

To spread awareness on merits of proper

sanitation an event was organised at Govt.

Primary and Govt. Middle School, Bhogpur.

During the event the students from both

schools drew painting on different aspects of

sanitation. A total of 70 students participated

in the event. The prize distribution function

Sanitation session at the school

Sanitation workshop at the aanganwadi

Painting competition at the school



was held in the month of January 2017. Prizes were distributed to students who secured 1st,

2nd and 3rd and a sanitation kit consisting of tooth paste, tooth brush and hand wash will also

be distributed amongst students.

One on one discussions with the community

members

One on one meetings and discussion on topics

such as occurrence of diseases and long-term

consequences of open defecation, need of

toilets, its effects on the lifestyle of the people

and the role of individuals in promoting

cleanliness at the macro level were conducted

at a periodic bases throughout the year at Reru

and Bhogpur village.

Information dissemination through IEC material

Information, Education and Communication material in the form of pamphlets

received from various bodies working in the areas of health and sanitation and

resource material such as charts were prepared with the help of volunteers and staff

members to be used as a medium of print media to communicate the messages on

sanitation. The material was used during group meetings, one on one discussions and

workshops held with the community members and students at the schools.

One on one session by the health practitioner

Preparation of resource material

IEC material



Health workshops

Due to the prevalence of dengue and

chikungunya fever at Nalagarh, the team

organised an awareness session about dengue

and chikungunya fever during which charts on

cause-effects and preventions of dengue and

chikungunya fever were shown to the children.

A total of five such sessions were organized at

Bhogpur, Reru, Aduwal, Jhiriwal villages.

Session on adolescent health

A session to discuss important health issues

pertaining to adolescent health was conducted

with a group of 20 girls each at Jhiriwal and

Reru village. The session covered a host of

issues related to health in adolescent age and

how to deal with them with the help of one to

one question answer rounds.

IMPACT A total of 750 members benefitted from this project in 2016-17.

Resource material for health workshop

Session on adolescent health



RENOVATION AND CONSTRUCTION OF TOILETS AT GOVT. SCHOOL

The Government Senior Secondary School at Reru is the only government school catering to

the high level school education of the children in the entire Bhogpur panchayat, Nalagarh. The

school caters to education between Standard IX to XII. Hence students from nine villages from

the entire Bhogpur panchayat access it to complete their Standard XII before proceeding with

any higher education. This school caters to approximately 400 students comprising of 150 girls

and 250 boys and 23 staff members in total throughout the year.

While the team worked in the area on individual toilet construction and behavior modification

both at the community level and at the school, the school authorities approached Indag

Rubber limited and the Youthreach team and requested for a support in renovating the

existing toilets in the school. Hence a visit to assess the existing conditions of the same was

conducted. During the visit it was found that the school had separate toilets for both girls and

boys. However though the toilets for the girls were in a functional condition, the toilets for the

boys were in poor hygienic and infrastructural condition. The boy’s toilets lacked standing

urinals and water facility for hand washing. Further the toilets were inside a closed complex

and were infested with bad odor hence they were not in a usable condition.

Hence an urgent need to renovate the existing toilet facility and construction of urinals was

felt in order to help in providing clean and hygienic toilet facility to the students at the school.

Condition of the toilets at the Reru school before renovation



OBJECTIVES

Providing clean and hygienic sanitation facilities for the students at the school.

ACTIVITIES UNDERTAKEN

The existing toilet facility for the boys comprised of four toilets. The toilets are located

outside the main school building adjacent to the girls’ toilets within the school premises.

Youthreach discussed the requirements with the school staff members. Post discussion it

was decided that Youthreach will repair the existing toilets and build six urinal toilets

adjacent to the existing toilets.

On the basis of the need, an estimate was made and quotations were invited for the same.

Construction of urinal toilet and dismantling and repair of the existing four toilets was

initiated in the last week on January 2017 and the construction work completed with all

respect on 20th February 2016.

Post renovation a project banner was painted on the newly renovated and constructed

toilets.

The school staff has expressed its gratitude towards Indag Rubber Limited for helping the

students avail clean and hygienic sanitation facility.

Renovation of the toilets at the Reru school



IMPACT A total of 250 male students and 23 staff members who avail the facility at the school

benefitted from this facility in 2016-17.

ENTERPRISE DEVELOPMENT

During the needs assessment

conducted in 2014 before the

initiation of Project Chetna at

Bhogpur panchayat, it was found out

that out of the total households

studied, 89 percent of them have

livestock. Buffalo rearing was the

most sought out livestock activity,

followed by cattle rearing. It was

analysed that 62.2 percent of the

total households studied have at least

2 buffaloes. Most of them reported

that they do not generate any income

out of the same and the milk

produced was used for domestic

consumption. Hence there was an

untapped potential of livestock in the

area and integrated dairy

development plan had a vast scope in

the area.

In the last two year while working in

the area the community members too expressed a desire to generate income by using the

milk for commercial purpose than just for domestic consumption hence during 2016-17 it was

decided to help the community members formulate a Cooperative Society for dairy farming.

The Chetna Milk Producer and Marketing Society Limited



Objectives:

To promote dairy farming as an avenue for income generation for the community

members

Activities undertaken:

In order to initiate the project the team met with the State Dairy Cooperative Society

members to understand the process to be followed to initiate dairy farming in the area.

1. It was found out that in order to start dairy farming a cooperative society needs to be

registered. The process of the same has been mentioned below:

Stating objectives of the society

Enrollment of members

Resolution to elect members will be passed in the presence of government officials

Submission of resolution

A deposit of Rs 20,000 will be made in Jogindera Cooperative bank to register the

society

After the registration of the society, a deposit of Rs. 5000 will be made to State

Dairy Cooperative

Society and equipments

will be given to society

to calculate the fats.

On the basis of fat in

milk, the price of milk

will be decided.

The Society will get 10%

more price as compared

to market price of milk.

This 10% profit is

income of the society,

which in turn can be

distributed among

members of society or

the Society can spend it

at its own discretion.

Awareness session on dairy farming with the community members



2. Various sessions and group meetings for awareness generation and communicating

the process for setting up a cooperative society for dairy farming was organised at

Bhogpur, Aduwal, Dollowal and Malpur.

3. During the session the total number of livestock, their milk production and process of

opening a dairy was

discussed with the

community

4. Youthreach started a

membership campaign for

the formation of the society

and a total of 54 members

from the entire panchayat

registered to be a part of

the same.

5. Along with the enlistment

of the members, the

registration process was

initiated. The Bye Laws of

Community Dairy

Cooperative Society were prepared. The Bye-law consists of all rules and regulations

related to community dairy cooperative society.

6. In the month of September 2016 all requisite formalities such as opening of bank

account, were furnished to register The Chetna Milk Producer and Marketing Society

Limited. The file for the registration of the society was submitted in the office of the

Registrar.

7. Out of a total of 54 members an executive body comprising of the President, Vice

President, Cashier and Secretary was formed.

8. On 3rd October 2016 The Chetna Milk Producer and Marketing Co-operative Society

Limited came into existence. The office of the Society was set up at Reru which was

shifted to a more central location at Village Jhiriwal to enhance the foot fall. The

Project Publicity board was also fixed at the Society office.

9. Further a tie up with the Himachal Pradesh Milk Federation was accomplished and a

bank account for the society was opened.

10. Milk collection was initiated from 1st November 2016 at the Society office.

11. In the month of December 2016 all machines such as milk analyser, printer, weighing

machine, and vibrator were provided by HP Milk Federation.

Awareness session on dairy farming with the community members



12. Since the registration of the society approx. 30,000 litres of milk has been collected

with a total turnover of Rs 5,86,000 only

Impact:

So far 54 number of members are

registered at the society

The milk collection between

November and March has been

approx. 30,000 litres.

The total turnover of society upto

March been Rs. 5, 86,000/- only.

Future plans:

Increasing the number of members

Inclusion of more villages in the

society

Working on quantity and quality of

the milk through various activities

Breeding of buffalo to be improved

with the use of high yielding ones

Further the panchayat has a homeless

cow shelter. It is properly managed by

the community. A total number of 6-7

caretakers are working round the

clock at the shelter. The

amalgamation of the cow shelter with

existing livestock activity in the

villages would be a viable option for an integrated dairy development plan.

Members during collection of milk

Collection of milk at the Society



STUDY ON PUBLIC PRIVATE PARTNERSHIP

YR studied the model of a PPP programme implemented at Bihar to see the feasibility of replicating the same model at Nalagarh and had meetings with various government officials in Nalagarh

Finding from the PPP model at Bihar: o The study was conducted with the help of a local NGO operational for over 20

years and an external research party. o Baseline (994 households and 35 schools) and situational analysis (24 in-depth

interviews and 3 FGDs) was conducted in 35 villages over 6 months to investigate the status of the health, education and social security indicators.

o As our reach and presence is in a limited geographical area the scalability of such programmes will take some time.

o YR proposes to continue with the existing activities, simultaneously look into the possibility of forming tie ups with the government in the future and conduct a detailed assessment with the help of an external research party.



ANNEXURE 1

Sr No Name S/o & W/o Village Panchayat

1. Sarvan Singh(Meewa Singh) Harsha Ram Bhogpur Bhogpur

2. Ram Lok Ram Krishan Bhogpur Bhogpur

3. Harmesh Chand Ram Parkash Bhogpur Bhogpur

4. Rajinder Mangal Singh Bhogpur Bhogpur

5. Raj Kumar Ram Sabroop Bhogpur Bhogpur

6. Gurpal Kaur Surjit Singh Bhogpur Bhogpur

7. Saroj Kumari Husan Chand Bhogpur Bhogpur

8. Kuldeep Kaur Chaman Lal Bhogpur Bhogpur

9. Raj Kumari ( Surjeet) Gurcharan Singh Bhogpur Bhogpur

10. Baldev Singh Shaju Bhogpur Bhogpur

11. Avtar Singh Budh Singh Bhogpur Bhogpur

12. Gurmeet Kaur Greeb Das Bhogpur Bhogpur

13. Kernail Singh Giyan Singh Bhogpur Bhogpur

14. Ravinder Kumar Rachan lal Bhogpur Bhogpur

15. Subhash Chand Kishori Chand Bhogpur Bhogpur

16. Parveen Kumari Dharam Pal Bhogpur Bhogpur

17. Hari Ram Budh Ram Bhogpur Bhogpur

18. Jeet Ram Pyara Singh Bhogpur Bhogpur

19. Gurcharn Singh Telu Ram Bhogpur Bhogpur

20. Naresh Mansi Ram Bhogpur Bhogpur

21. Virbal Singh Jindu Ram Bhogpur Bhogpur

22. Chaman Lal Sita Ram Bhogpur Bhogpur

23. Ram Pal Lenu Ram Bhogpur Bhogpur

24. Parem Chand Thenu Ram Bhogpur Bhogpur

25. Sarvan Singh Milkhi Ram Bhogpur Bhogpur

26. Sima Devi Pavan Kumar Bhogpur Bhogpur

27. Dadu Ram Thuniya Ram Bhogpur Bhogpur

28. Dilavar Khan Bachna khan Reru Bhogpur

29. Nur Mohad Jani Reru Bhogpur

30. Moti Khan Shek Nathuni Khan Reru Bhogpur

31. Gurmelo Devi Late Kartar Singh Reru Bhogpur

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