93 %brand

awarenessfor 15+ y.o. in France*

Target7-77

PositioningHumour, creativity, inventions, ecology

In 2017

Gaston will celebrate his 60th anniversarywith a busy program:

Licensing• New products: apparel,

shoes, cards, figurines, comic books, gifts, epiphany

• Figures collection with Hachette Collections, Plastoy

• Collector items• A survival book, an agenda,

a card game with Fleurus• A summer promotion and

retail operations

Co-branding• Collaboration with 1789 Cala

(others in discussion)

Event• An exhibition at Centre Pompidou from December 2016 until April 2017

Cinema• A live movie,

end of 2017 (TBC) • Director:

Pierre-François Martin-Laval (Les Profs)

One of the «Spirou theme Park»

charactersopening date TBC near

Avignon (South of France) www.parc-spirou.com

StoryThe humorous anti-hero Gaston works for the Spirou Magazine. When at work, he spends time sleeping, inventing stuff, playing music and always trying to avoid any tasks he is supposed to do. Creative, clumsy and endearing, his daily adventures will please everybody!

Publishing• 19 comic books published

since 1957• Character created by Franquin

for Spirou Magazine• Translated in over

25 languages• Over 30 million copies sold

Publishing• Albums new release

(numbered), anniversary compilation, new editions...

• A recipe book by the famous Chef Jean-François Piège

84 % brand

awarenessfor 11-14 y.o. in France*

Target7-77

PositioningAdventures, humour, ethic, inventiveness

85 % brand

awarenessfor 15+ y.o.in France*

* Source : Ifop, 2013.

www.spirou.com

StorySpirou and Fantasio are two audacious journalists who run into fantastic adventures, helped by Spirou’s pet squirrel Spip and their inventor friend, the Count of Champignac.

Publishing• 54 comic books,

4 new releases in 2017 (Dupuis)

• 25 million copies sold since 1953

• Several novelties each year• 70 000 copies sold per novelty• A weekly Spirou Magazine

since 1938: 65 000 copies each week

Audiovisual• 2 animated series

52 x 6’ and 39 x 6’

• International broadcast: France, Belgium, Switzerland, Greece, The Netherlands, USA, Israel, Morocco, Chile, Panama, Brazil, Canada…

CinemaA live movie in 2018

A Spirou theme park in FranceOpening date TBC

• 15 attractions for the whole family: roller coasters, dark rides, indoor and digital attractions, etc.

• Situated in the South of France (20 km from Avignon)• 75 million euros budget• Attendance target for 1st year: 500 000 visitors

www.parc-spirou.com

A live movie in October 2017• Comedy and adventure• Production: Les partenaires• Direction: Nicolas Bary

(Trouble at Timpetill)• Shooting: beginning in July 2016

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TV series• Code Lyoco: 97 x 26’

(4 seasons)• Code Lyoco Evolution: 26 x 26’

Broadcasting• International broadcast:

Italy (Rai), Finland (MTVOY), Middel-East (MBC), Worldwide (Netflix, TV5 Monde)

Target6-12, boys and girls

PositioningAction and adventure

StoryFour students, Yumi, Ulrich, Odd and Jeremy uncover the existence of a mysterious parallel universe, a virtual world called Lyoko. Both Earth and Lyoko are being threatened with destruction by a super virus, X.A.N.A, which has infected the Super Computer that controls everything. Now the students, who are joined by Aetelia, a virtual being from Lyoko, must lead double lives : ordinary boarding school students on Earth and action heroes inside the digital world of Lyoko.Action and Adventure. Swift pace. Rich graphics. Relevant topics for today’s kids. Science-fiction blends with sitcom in a cross-genre that has young viewers raving about CODE LYOKO.

• 10 years of international TV success in 150 countries• TOP 2 on RTVE (Spain)• TOP 4 on Rai Gulp (Italy)

• Translated in 13 languages