Con la prima edizione in Triennale, nel 2010, Young Creative Poland, il progetto curato da Miska Lovegrove, partner di Lovegrove Studio, Anna Pietrzyk – Simone e Monika Unger, ha portato sulla scena internazionale la creatività di giovani talenti polacchi emergenti.

Oggi, Young Creative Poland, alla sua seconda edizione, fa un passo avanti e con “Young Creative Poland: in production” porta in fiera le aziende polacche che, da sempre grandi produttrici di mobili per terzi (tra cui grandi nomi del mondo del design), oggi si affacciano sui mercati internazionali con una propria visione di brand e scelgono di sostenere e investire sui designer. Dietro ai nuovi progetti di aziende come Iker, Noti, Vox e Zieta Prozessdesign, i nomi di alcuni protagonisti della prima edizione di Young Creative Poland.

“Young Creative Poland: in production” è una lettura delle nuove pulsioni delle aziende polacche fortemente connotate dalle radici storiche e dalle influenze politiche del passato.Si legge, oltre alla grande tradizione nell’arts&crafts il retaggio creativo della spinta modernista degli anni ’50 e ’60 incentrata sugli aspetti sociali e sulla vita quotidiana nella Polonia del dopoguerra.Ne è testimonianza l’inedita mostra “We want to be modern”, di recente inaugu-rata al National Museum di Varsavia.

In 2010 the Young Creative Poland exhibition at the Milan Triennale, curated by Miska Miller-Lovegrove, partner at Lovegrove Studio, Anna Pietrzyk-Simone and Monika Unger, brought a group of young, emerging Polish designers to the attention of the international design scene.

This year Young Creative Poland presents its second edition, Young Creative Poland: in Production, a showcase of young designers in collaboration with four Polish furniture producers in the heart of the international furniture market at Milan's Salone del Mobile. Polish companies have been key to the furniture market's expanding and increasingly refined product ranges, supplying internatio-nally renowned companies. Milan Salone del Mobile 2011 offers the ideal platform to present the international design community with Polish brands, their designs, innovations and products. The show captures the energy of the burgeoning design scene in Poland and presents new projects by some of the designers from the first edition of Young Creative Poland, for brands including Iker, Noti, Vox and Zieta Prozessdesign.

Young Creative Poland: in Production illustrates the new directions being taken by Polish furniture companies who have deep roots in the country's social and political history. Representing a great tradition of Arts and Crafts, these compa-nies also encompass the heritage of the Polish modernist movement of the Fifties and Sixties. In a timely coincidence, the recent exhibition We Want to be Modern, at the National Museum in Warsaw, gives a unique insight into such a rich history and is testimony to Poland's modernist design tradition.

Milano, aprile 2011 Milan, April 2011

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Salone Internazionale del MobileFiera Milano, RhoDesign/Modern SectionHall 6 - piano terra - stand F34Milano, 12-17 aprile 2011orari 9.30 - 18.30

Young Creative Poland, an initiative aimed at promoting design by Miska Miller–Lovegrove and Anna Pietrzyk–Simone.Exhibition design: Miska Miller-Lovegrove Producer & communications: Anna Pietrzyk-SimoneExhibit production: Monika UngerGraphic design: Studio Fernando Gutierrez

Young Creative Poland, è un’iniziative per la promozione del design sostenuta da Miska Miller–Lovegrove e Anna Pietrzyk–Simone.Exhibition design: Miska Miller-Lovegrove Producer & communications: Anna Pietrzyk-SimoneExhibit production: Monika UngerGraphic design: Studio Fernando Gutierrez

International Salone del Mobile Fiera Milano, Rho Design/Modern Section Hall 6 - Ground Floor - Stand F34 Milan, April 12th - 17th 2011 Opening hours 09.30 - 18.30

Produttore per interni privati e pubblici Iker dà spazio a interpretazioni di impor-tanti pezzi della storia del design polacco.

DESIGNERS: Marek Gawlik, Mikołaj Wierszyłłowski, Gernot Oberfell, Jan Wertel, Wojtek Barański, Tomek Rygalik, Robert Majkut, Michał Biernacki, Wojciech Mazur, Krystian Kowalski.

PENSIERO: Il design è imprescindibile dall’essere funzionale, ergonomico, sociale, economico, espressione di fatti culturali. I talenti che conoscono il valore del design e sanno tradurre know how e cultura nel linguaggio delle forme, sono la maggiore ricchezza per chi intende fare design. Per questo Iker investe prima di tutto sui propri designer.

IMPEGNO E DESIGN: Iker supporta il design polacco sostenendo importanti iniziative come “The Best Design Diplomas” e attraverso le attività del National Museum di Varsavia e BWA Design Gallery di Wrocław.

PREMI E RICONOSCIMENTI: Il sistema Flaming, ispirato alla storia del design polacco e disegnato nel 1996 da Marek Gawlik e Jerzy Schultek è stato inserito fra i 100 migliori prodotti di design polacco del XX secolo, durante il ”Rzeczy pospoli-te – polskie produkty 1899-1999”. Altri premi: British Council Award (progetto Hidden), Prodeco2007 e prodotto dell’anno 2007 (progetto Maple), Medaglia d’oro MTP 2007 (progetti BOXX e Lemming), menzione in Prodeco2008 e Machina Design Award2009 (progetto Spider).

NEL MONDO: Iker oggi distribuisce in 30 paesi e prevede un ulteriore sviluppo.

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www.iker.com.pl

press enquiries (other countries) Anna Pietrzyk-Simone – anka@youngcreativepoland.com

As a producer of private and public interiors, Iker is strongly involved in the reinterpretation of important pieces of the Polish design.

DESIGNERS: Marek Gawlik, Mikołaj Wierszyłłowski, Gernot Oberfell, Jan Wertel, Wojtek Barański, Tomek Rygalik, Robert Majkut, Michał Biernacki, Wojciech Mazur and Krystian Kowalski.

PHILOSOPHY: Above all else, Iker invests in designers. The design process should respond to functional, ergonomic and socio-economic constraints. A designer's talent is best expressed when know-how and culture are blended together to create a distinctive design language. ENGAGEMENT: Iker promotes Polish design by sponsoring important initiatives such as The Best Design Diplomas as well as museums and galleries including the Warsaw National Museum and the BWA Design Gallery in Wroclaw.

AWARDS: The Flaming set designed by Marek Gawlik and Jerzy Schultek in 1996 has been placed in the 100 of the Best Designed Polish Products of the 20th Century, presented during the ”Rzeczy pospolite – polskie produkty 1899-1999” exhibition. The British Council Award for Hidden project, Prodeco 2007 and Product of the Year 2007 (Maple project), Golden Medal MTP 2007 for the BOXX and Lemming project, mention in Prodeco 2008 and Machina Design Award 2009 for Spider.

GLOBALLY: Iker distributes its products in 30 countries and is steadily expanding its presence across the globe.

LEMMING by Tomek Rygalik MAPLE by WertelOberfell Platform

TRIM by Kompott CELL by WertelOberfell Platform

ANNO DI FONDAZIONE: 2005Noti è un brand creato da Ryszard Balcerkiewicz (trent’anni nel settore arredo con Balma SA, azienda di proprietà, specializzata in arredo per ufficio).

DESIGNERS: Piotr Kuchciński, Tomek Rygalik, Tomasz Augustyniak, Renata Kalarus, Jerzy Langier, Grzegorz Niwiński, Jerzy Porębski, Anna Hrecka, Małgorzata Bronikowska.

PENSIERO: “Design innanzitutto” ovvero processi ben studiati in cui la tensione verso la migliore qualità di prodotti e materiali incontra il talento dei più importan-ti designer polacchi.

IMPEGNO E DESIGN: Noti promuove e sostiene: Arena Design, Łódź Design Festival, Gdynia Design Days. Collabora con University of Arts a Polznan, organiz-zando workshop e concorsi per giovani designer.

PREMI E RICONOSCIMENTI: GODŁO PRODECO 2005 and 2006, Elle Decoration prize, Poznań International Fair Gold Medals 2006, 2008 e Honourable Mention 2009 al RED DOT design award contest.

www.noti.pl

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FOUNDED: 2005 Culminating 30 years of experience in furniture production as owner of the specialised office furniture company Balma SA, Ryszard Balcerkiewicz, founded design-oriented brand Noti.

DESIGNERS: Piotr Kuchciński, Tomek Rygalik, Tomasz Augustyniak, Renata Kalarus, Jerzy Langier, Grzegorz Niwiński, Jerzy Porębski, Anna Hrecka and Małgorzata Bronikowska.

PHILOSOPHY: First and foremost design: developing innovative processes where quality materials and products are married with the talents of the most important Polish designers.

ENGAGEMENT: Noti promotes and sponsors Arena Design, Łódź Design Festival and Gdynia Design Days and also collaborates with the University of Arts in Poznan, organising workshops and competitions for young designers.

AWARDS: Godło won Prodeco 2005 and 2006, Elle Decoration prize, Poznań International Fair Gold Medals 2006, 2008 and Honourable Mention 2009 at the Red Dot Design Awards.

ORIGONO by Piotr KuchcinskiCOMMA by Renata Kalarus

MIESHELL by Piotr KuchcinskiTERMO by Tomek Rygalik

ANNO DI FONDAZIONE: 1989In una sola azienda tre realtà: Vox (Vox Furniture), Baby Vox (arredo bambino, da metà anni ’90, principale esportatore polacco per il mercato Europeo) e Mamama (arredo bambino progettato con attenzione allo sviluppo psicofisico infantile).

DESIGNERS: Michał Biernacki (Moho Design), Tomasz Augustyniak, Piotr Kuchciński, Anna Stępkowska, Marta Krupińska, BabaAkcja Group.

PENSIERO: Co-creazione, design e accessibilità. È la collaborazione tra team multidisciplinari “design thinking”, in grado di trasferire e incrociare sapere raccolto in ambiti differenti, a consentire l’individuazione di spunti innovativi. L’applicazione di strumenti di ricerca, unici nel settore, permettono di conoscere a fondo la percezione e l’uso dello spazio domestico, le preferenze e le motivazioni che si nascono dietro ai processi decisionali del consumatore che, insieme ai designer, è protagonista del “design process”.

IMPEGNO E DESIGN: Vox collabora con Poznan School of Humanities and Journa-lism (WSNHiD) e Warsaw School of Social Sciences and Humanities (SWPS) nello sviluppo di programmi di studio sull’analisi dei fattori legati al processo creativo: design management, business psychology, marketing psychology, scienze cogniti-ve. Vox è impegnato nei progetti di Pro Design (istituzione no-profit finalizzata alla promozione del design) e School of Form (design academy di prossima inaugurazione, art director: Li Edelkoort). Partecipa allo sviluppo del design polacco attraverso eventi e concorsi: "2in1", "Young Furniture", "Toy-Furniture", "Souvenir from Poland", "New Folk Design".

PREMI E RICONOSCIMENTI: Vox nel 2009 è la sola azienda polacca a conquistare un premio al Design Management Europe Award. Nel 2010 Mamama ottiene dal Polish Institute of Industrial Design (IWP) il “Good Design Trophy” per la collezio-ne multisensoriale "Meee", e al Poznan International Fair (MTP) si aggiudica il Top Design Award per il progetto "Pook Pook".

NEL MONDO: Vox conta 120 showroom in Polonia e 40 all’estero (Berlino, Praga, Kiev, Vilnius, Riga). Esporta in una dozzina di paesi europei e negli Stati Uniti.

Info: Monika Tokarska - t. +48 81 51 787, mob. +48 603 13 45 25 - monika.tokarska@vox.pl

FOUNDED: 1989 Three distinct voices in one company: Vox (Vox Furniture); Baby Vox, which has been a major European exporter of baby furniture since the mid-1990s, and Mamama, which focuses on specific design fixtures for the psychophysical deve-lopment of children.

DESIGNERS: Michał Biernacki of Moho Design, Tomasz Augustyniak, Piotr Kuchciński, Anna Stępkowska, Marta Krupińska and BabaAkcja Group.

PHILOSOPHY: A multidisciplinary team focusing on creativity, design and accessi-bility creates the design thinking that facilitates an understanding of domestic space and determines what preferences and motivations the consumer has. This process, centred around research and consumer trends, provides the designer with the right tools to create superior products.

ENGAGEMENT: Vox collaborates with the Poznań School of Humanities and Journalism (WSNHiD) and the Warsaw School of Social Sciences and Humanities (SWPS) to develop programmes centred on the analysis of the creative process: design management, business psychology, marketing psychology, sociology and behavioural trends. The company is engaged in projects which are realized by Pro Design (a non-profit institution focused on design promotion) and School of Form - modern school of design with famous art director - Li Edelkoort. Vox participates to the development of Polish design by organising events and competitions such as: 2in1, Young Furniture, Toy-Furniture, Souvenir from Poland and New Folk Design.

AWARDS: Vox was the only Polish company to received an Honourable Mention at the Design Management Europe Award in 2009. In 2010 the brand Mamama received the Good Design Trophy from the Polish Institute of Industrial Design (IWP) for its multisensorial collection for children, Meee and the Top Design Award from the Poznań International Fair for its Pook Pook project.

GLOBALLY: Vox is present in 120 showrooms in Poland and 40 abroad, including Berlin, Prague, Kiev, Vilnius and Riga and exports to 12 European Countries as well as the United States.

Info: Monika Tokarska - t. +48 81 51 787, mob. +48 603 13 45 25 - monika.tokarska@vox.pl

www.meble.vox.pl

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YU SYSTEM by Marta Krupinska

ANNO DI FONDAZIONE: 2007 Oskar Zieta fonda Zieta Prozessdesign a Zurigo come costola dell’EDTH (Swiss Federal Institute of Technology). Negli haedquarter Zieta Prozessdesign, a Zurigo e a Wroclaw in Polonia, si conducono le ricerche per l’implementazione della FiDU technology, nel design e nell’architettura.

DESIGNER: Oskar Zieta

PENSIERO: “Controlled loss of control” è l’ispirazione della nuova collezione, manifesto della FiDU technology. La tecnologia, messa a punto da Oskar Zieta, grazie alla quale oggetti in 3D prendono forma da sottilissimi fogli di acciaio tagliati, saldati tra loro al laser e “gonfiati” attraverso l’iniezione di aria compressa.

IMPEGNO E DESIGN: Ingegneri, designer, specialisti nella costruzione di macchi-nari e in scienze dei materiali, architetti, artisti, esaminano il comportamento del materiale durante la deformazione, con l’obiettivo di produrre con la tecnologia FiDU elementi perfetti e adattabili che possano essere implementati anche in grandi progetti costruttivi. Le tecnologie di Zieta Prozessdesign concorrono all’aumento dell’efficienza e della flessibilità dei processi produttivi in costruzioni di architettura pubblica e privata. I fogli di acciaio possono essere spediti prima ancora di essere “gonfiati”, può essere data loro forma attraverso l’iniezione di aria compressa soltanto in fase finale, anche al di fuori dell’azienda, con una conse-guente riduzione dei costi di trasporto e magazzino. Ne è un’esempio Blow&Roll, installazione presentata al London Design Festival 2010. Zieta Prozessdesign collabora con aziende come Magazin, Manufactum, BS2, e con il Wroclaw Rese-arch Centre EIT+., per promuovere l’uso di nuove tecnologie.

PREMI E RICONOSCIMENTI: Audi Mentorpreiz by A&W 2011, Red Dot Award 2008, DMY Award for Innovation in production process 2008, YDMI 2008, “Dobry Wzor” 2009, German Design Council Prize 2009, Forum Aid Award 2009, “Sch-weizer Design Preis” 2009 e Technology Award - Materialica 2009.

NEL MONDO: Esposti al Badisches Landesmuseum Karlsruhe, al Museum für Gestalltung a Zurigo, alla Pinakothek der Moderne München e al Centre Pompidou a Parigi, le creazioni Zieta Prozessdesign sono vendute nelle gallerie Moss a NY, Tools a Parigi, Karena Schuessler a Berlino.

Zieta Prozessdesign presenta la tecnologia FiDU (free internal pressure forming): 12 - 17 aprile alle 12.00 e alle 15.00

info: Lukasz Krupinski - lukasz.krupinski@zieta.pl - t. +48 667 986 200

FOUNDED: 2007 Oskar Zieta creates Zieta Prozessdesign in Zurich as a spinoff of the ETH (Swiss Federal Institute of Technology). The company's two laboratories in Zurich and in Wroclaw are the research centres for the application of FiDU (free inner pressure forming) technology to design and architecture. Its first products to have reached the market are the Plopp Stool and the limited-edition Chippensteel Chair.

DESIGNER: Oskar Zieta

PHILOSOPHY: “Controlled loss of control” is the inspiration behind the new collection and the manifesto behind the FiDU technology. The process developed by Zieta allows for the creation of 3D objects out of thin steel sheets that are cut, laser welded and inflated with compressed air. This is the result of a multidiscipli-nary research team of engineers, designers, construction specialists, materials experts and artists who observe the material’s deformation and behaviour. The objective is to expand the use of FiDU technology into larger architectural projects.

ENGAGEMENT: Zieta Prozessdesign's ambition is to increase efficiency and sustainability of the production process and optimise transportation and warehou-sing costs. One example is the Blow&Roll installation presented during the London Design Festival 2010. Zieta Prozessdesign collaborates with other companies and design centres to promote the use of new technologies: Magazin, Manufactum, BS2 and with the Wroclaw Research Centre EIT+.

AWARDS: Red Dot Award 2008, DMY Award for Innovation in Production Process 2008, YDMI 2008, Dobry Wzor 2009, German Design Council Prize 2009, Forum Aid Award 2009, Schweizer Design Prize 2009, Technology Award - Materialica 2009 and Audi Mentorpreis by A&W, 2011.

GLOBALLY: Exhibitions at the Badisches Landesmuseum Karlsruhe, at the Gestal-ltung Museum in Zurich, at the Pinakothek der Moderne München, at the Centre Pompidou in Paris. The pieces created by Zieta Prozessdesign are sold in high-profile design galleries such as Moss in New York, Tools in Paris and Karena Schuessler in Berlin.

Zieta Prozessdesign presents his unique FiDU (free inner pressure forming) process: 12th - 17th April at 12.00 & 15.00

info: Lukasz Krupinski - lukasz.krupinski@zieta.pl - t. +48 667 986 200

www.zieta.pl

press enquiries (Italy) - silviacuginistudio - tel. +39 02 58100065 – scs@silviacuginistudio.it press enquiries (other countries) Anna Pietrzyk-Simone – anka@youngcreativepoland.com

KammPins

Plopp

Drab + Chippensteel

Chippensteel

Young Creative Poland: in production è supportato da:INSTITUTIONAL PARTNERS

SPECIAL THANKS

Ambasciata della Repubblica di Polonia in Roma / Ufficio di Promozione del Commercio e degli Investimenti. Funzione principale è la promozione dell’economia, delle aziende e dei prodotti polacchi all’insegna della “Polonia imprenditoriale, moderna, dinamica”. L’Ufficio segue anche gli investimenti italiani in Polonia. Sviluppa rapporti commerciali e agevola i contatti con le istituzioni e le imprese di entrambi i paesi. Segue progetti basati su best practices in vari settori, con particolare attenzione sulla promozione di nuove tecnologie, ricerca e design polacco. www.roma.trade.gov.pl

Adam Mickiewicz InstituteAdam Mickiewicz Institute è un instiuzione culturale nazionale.L’Istituto promuove la cultura polacca nel mondo e collabora con altri Paesi, espone la cultura di ieri e contemporanea, organizza presentazioni di partner stranieri in Polonia. Grazie a un team di esperti che operano al proprio interno realizza progetti di rilievo: ha organizzato più di 3000 eventi culturali in 26 Paesi che hanno ottenuto più di 20 milioni di visitatori e ha già in programma ulteriori ambiziosi progetti. Culture.pl è il web portal multi lingue, dove trovare informazioni su eventi organiz-zati sia in Polonia sia all’estero, così come materiali di approfondimento tra cui biografie di personaggi di spicco della storia polacca. www.culture.pl

Young Creative Poland: in production is supported by:INSTITUTIONAL PARTNERS

SPECIAL THANKS

Embassy of Republic of Poland in Rome / Trade and Investment Promotion Section The mission of the Trade and Investment Promotion Section is to promote the Polish economy, Polish companies as well as Polish products under the motto “Poland entrepreneurial, modern and dynamic”. The Section assists Italian investors in Poland, develops business relationships and facilitates contacts with Polish institutions and enterprises in Poland and in Italy. It nurtures projects based on best practices between both countries, with particular attention to promoting Polish new technologies, research and design. www.roma.trade.gov.pl

Adam Mickiewicz Institute The Adam Mickiewicz Institute is a national institution of culture. The institute promotes Polish culture around the world and collaborates with different countri-es; showcases Poland’s cultural heritage and contemporary culture, and organises presentations of projects by foreign partners in Poland. Its projects are developed and delivered by its passionate team of experts. The Institute has organised over 3000 major cultural events in 26 countries to over 20 million viewers and has yet more ambitious plans for the future. Its website culture.pl is a multilingual platform providing information on Polish culture developed by the institute itself and attracts regular visitors from over 120 countries. It offers information on current events in Poland and abroad as well as encyclopaedic entries, including profiles of notable Poles. www.culture.pl

TRADE AND INVESTMENT PROMOTION SECTION

EMBASSY OF THE REPUBLIC OF POLAND

IN ROME

Ministry of Foreign Affairs Republic of Polandwww.mfa.gov.pl

TRADE AND INVESTMENT PROMOTION SECTION

EMBASSY OF THE REPUBLIC OF POLAND

IN ROME

Ministry of Foreign Affairs Republic of Polandwww.mfa.gov.pl