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IMS Challenges:

Integration, Migration and creation of Sustainable businesscreation of Sustainable business

Marc Jadoul

Sophia Antipolis, 24 November 2010.

ServCo

Application

Eco-system

Vision Convergence

Business Case

TDM

ValueApplicationEnablement

SDP

IMS is a Journey, Not a Destination (John Delaney, OVUM)

IMS

Copyright © 2010 Alcatel-Lucent. All rights reserved.2 | ETSI IMS Conference | November 2010

OpCo

ServCo

Operational

Excellence

Execution

All-IP

TDM

LTE

Broadband

RCS

Technology

High LeverageNetwork

IMS

Challenge #1

Mitigating IMS Integration Costs and Risks

Multi-vendor platforms interoperability

End-to-end functionality, scalability, security and QoE

OSS/BSS, applications, CPE and clients integration

Network and software configuration management

Dealing with multi-vendor team dynamics


Dealing with multi-vendor team dynamics

Reducing costs & risks of project delays

Labs, methodologies & tools for testing & validation

Expertise, experience and facilities are key to integrate complex multi-vendor networks.

A Holistic Approach to Solution Development & Validation

Customer

SolutionDefinition

CustomerValidation &Acceptance

Transition

SI Validation

AcceptancePlan & Design

ValidationStrategy

AcceptanceImplementationAnalysis & DesignIntegr.& Verific-ation

End-to-End

Multi-


System

Element

System

time

Architecture &High LevelDesign

RequirementsDevelopment

DetailedDesign

Specification Acceptance

Integration

DesignVerification

RequirementsVerification

VerificationPlan &Design

IntegrationPlan

& Design

Implementation

Multi-vendor

What Gets Measured Gets ManagedIMS functional regression testing (POTS & SIP)

Test coverage

Test creation time

20-30 tests 126 tests

1 hour/test 10 minutes/test

Typicalindustry

performance

Measured*Alcatel-Lucent performance


Test execution time

Test efficiency

Lab utilization

Quality coverage

Reporting

1 person week 1 night

~ 2 tests/hour ~ 25 tests/hour

mostly daytime day and night

human based on MOS KQI

error prone KQI based

(*) Alcatel-Lucent lab results and customer project metrics

Challenge #2

Migrating Network and Subscribers to IMS

Migration from PSTN, NGN and pre-IMS to IMS

Technical vs. commercial migration

Network, site and operations readiness

Minimal impact on service continuity

Migration methodology, processes & tools


Migration methodology, processes & tools

Resource planning, scheduling and fallback scenarios

Engaging all stakeholders, including regulators and end-users

Predictability and automation are key to execute large scale migration projects.

Distributionframe

Provisioning &

Methodology & Tools for PSTN to VoIMS Migration

Subscriberdata

TDM switch routingdata

legacyEMS/OSS/BSS

OSP data

POTS users

OSP data recordsvalidation & cleansing


Data migration

Provisioning &synchronization

Physical cutover Re-routing

next genEMS/OSS/BSS

subscriberdata

routingdata

IMS coreMSAN

dataISDN users

IPcloud

What Gets Measured Gets ManagedPSTN to IMS Voice Line Migration

Typicalindustry

performance

Measured*Alcatel-Lucent performance

OSP data correctness

OSP data validation time

~ 85% ~ 100%

4 minutes/line 10 seconds/line


(*) Alcatel-Lucent lab results and customer project metrics

Data provisioning speed

1st pass-migration yields

600 lines/hour 50,000 lines/hour

98%50-60%

Migration window overnight 24/24

Overall migration cost ~ 70%100%

End-user outage timeduring physical cutover

20 minutes <20 seconds

Challenge #3

Creating a Sustainable IMS Business

Implementing a win-win-win model for Network Providers, Application Providers and End-Users

Enabling applications, exposing and monetizing network assets and user profiles without compromizing privacy & security

Delivering services beyond voice, applications beyond


Delivering services beyond voice, applications beyond web 1.0/2.0 and enhancing the user experience

Reducing time-to-market while stimulating open innovation and developer eco-systems

A sound business model and go-to-market strategyare key to drive successful commercial launch.

Application Enablers

API Exposure

Device Defragmentation

Application Enablement Leveraging a Service Provider’s IMS Environment

API Provider Tools PrototypingDeveloper Tools PublishingBusiness Tools

API LibraryOpen API Platform

Developer Program


Content Streaming

Call Control & Routing

Interactive Voice and Video Media

Rich Messaging

Customer Engagement

Location

Subscriber Data Monetization

Advertising & Offers

Payments & Charging

Content Distribution

Converged Policy Framework

Automatic Application Identification

Massively Scalable QoS

Optimized Video Delivery

Application Enablers

High Leverage Network with IMS Core

TranscodingIdentity

Management

Presence

NetworkAddress Book

Etc.

What Gets Measured Gets ManagedConsumer Demand for New Applications and Bundles

Consumer likelihood to sign up for LTE applications

Preferred tariff modelsfor LTE data services

32%

• HSI + top 6 apps• Advertizing• Monthly fee 28€

9% 25%

10% 31%

14% 30%

15% 34%

Enhanced Mobile Video

Multi-Party Video Call

Live Messaging

Next-Generation Music


(*) “LTE Appeals to European Consumers”, Alcatel-Lucent, Nov 2009

Definitely would sign up Probably would sign up

11%

12%• HSI + top 6 apps• No advertizing• Monthly fee 35€

• HSI + top 3 apps• No advertizing• Monthly fee 28€

7% 21%

11% 21%

8% 25%

8% 26%

9% 25%Multi-Party Video Call

Image-Enabled Search

Location-Based Services

Mobile Video Monitoring

Mobile Gaming

Vision Execution

TDM All-IP

Technology Value

Conclusion

Integration

Migration

Sustainablebusiness

I M S


Technology Value

OpCo ServCo

There are many challenges ahead on your IMS journey.

Need for a holistic approach and an experienced partner.

Migration

www.alcatel-lucent.comwww.alcatel-lucent.com


www.alcatel-lucent.com

[email protected]

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IMS Challenges: Integration, Migration and creation of ... · PDF fileIMS Challenges: Integration, Migration and ... OSS/BSS, applications, CPE ... Jadoul_ALCATEL_LUCENT_IntegrationMIgrationandCreationofSustainableBusiness