IMR Case Study Data

7/28/2019 IMR Case Study Data

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International Marketing Research AssignmentData

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Frequencies: GENERAL SHOPPING BEHAVIOUR

COUNTRY

Frequency Percent Valid Percent

Cumulative

Percent

Valid Malaysia 379 49.3 49.3 49.3

Australia 389 50.7 50.7 100.0

Total 768 100.0 100.0

q1. How often do you go to a shopping centre


Cumulative

Percent

Valid At least once a year 12 1.6 1.6 1.6

At least once every six

months

33 4.3 4.3 5.9

At least once a month 140 18.2 18.3 24.1

At least once a fortnight 119 15.5 15.5 39.6

At least once a week 285 37.1 37.2 76.8

More than once a week 178 23.2 23.2 100.0


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Cumulative

Percent

Valid 0 84 10.9 10.9 10.9

1 167 21.7 21.7 32.7

1 1 .1 .1 32.8

2 231 30.1 30.1 62.9

2 2 .3 .3 63.2

3 150 19.5 19.5 82.7

4 76 9.9 9.9 92.6

5 32 4.2 4.2 96.7

6 13 1.7 1.7 98.4

7 6 .8 .8 99.2

8 4 .5 .5 99.7

9 2 .3 .3 100.0

Total 768 100.0 100.0

q3. Minutes spent


Cumulative

Percent

Valid 0 397 51.7 51.7 51.7

1 2 3 3 52 0


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q5. Number of people with


Cumulative

Percent

Valid By myself 202 26.3 26.3 26.3

One other person 369 48.0 48.1 74.4

2 78 10.2 10.2 84.6

3 66 8.6 8.6 93.2

4 28 3.6 3.7 96.9

5 12 1.6 1.6 98.4

6 5 .7 .7 99.1

7 4 .5 .5 99.6

8 2 .3 .3 99.9

12 1 .1 .1 100.0

Total 767 99.9 100.0

Missing System 1 .1

Total 768 100.0

q6. Amount spent


Cumulative

Percent

V lid S hi 50 6 5 6 5 6 5


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Frequencies: Demographic Data

q20. Age group


Cumulative

Percent

Valid 17 years and below 10 1.3 1.3 1.3

18 -22 years 218 28.4 28.4 29.7

23-25 years 116 15.1 15.1 44.9

26-35 years 250 32.6 32.6 77.4

36-54 years 144 18.8 18.8 96.2

55-64 years 28 3.6 3.7 99.9

65 years plus 1 .1 .1 100.0

Total 767 99.9 100.0

Missing System 1 .1

Total 768 100.0

q21. Gender


Cumulative

Percent

V lid M l 380 49 5 49 5 49 5


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q17. Annual income


Cumulative

Percent

Valid 25,000 or below 365 47.5 48.2 48.2

25,000 - 50,000 245 31.9 32.3 80.5

50,000 - 75,000 91 11.8 12.0 92.5

75,000 - 100,000 26 3.4 3.4 95.9

100,000 - 150,000 18 2.3 2.4 98.3

150,000 or above 13 1.7 1.7 100.0

Total 758 98.7 100.0

Missing 99 5 .7

System 5 .7

Total 10 1.3

Total 768 100.0

q16. Working


Cumulative

Percent

Valid Full time 425 55.3 55.4 55.4

Part time 109 14.2 14.2 69.6

C l 79 10 3 10 3 79 9


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q19a How many children


Cumulative

Percent

Valid 0 6 .8 6.3 6.3

1 54 7.0 56.3 62.5

2 27 3.5 28.1 90.6

3 6 .8 6.3 96.9

4 1 .1 1.0 97.9

5 1 .1 1.0 99.0

6 1 .1 1.0 100.0

Total 96 12.5 100.0

Missing 99 110 14.3

System 562 73.2

Total 672 87.5

Total 768 100.0


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Crosstabs Demographic Data

q1. How often do you go to a shopping centre * COUNTRY Crosstabulation

COUNTRY

TotalMalaysia Australia

q1. How often do you go to

a shopping centre

At least once a year Count 1 11 12

% of Total .1% 1.4% 1.6%

At least once every sixmonths

Count 16 17 33

% of Total 2.1% 2.2% 4.3%

At least once a month Count 87 53 140

% of Total 11.3% 6.9% 18.3%

At least once a fortnight Count 44 75 119

% of Total 5.7% 9.8% 15.5%

At least once a week Count 149 136 285

% of Total 19.4% 17.7% 37.2%

More than once a week Count 82 96 178

% of Total 10.7% 12.5% 23.2%

Total Count 379 388 767

% of Total 49.4% 50.6% 100.0%


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q5. Number of people with * COUNTRY Crosstabulation

COUNTRY

TotalMalaysia Australia

q5. Number of people with By myself Count 41 161 202

% of Total 5.3% 21.0% 26.3%

One other person Count 188 181 369

% of Total 24.5% 23.6% 48.1%

2 Count 51 27 78

% of Total 6.6% 3.5% 10.2%

3 Count 52 14 66

% of Total 6.8% 1.8% 8.6%

4 Count 25 3 28

% of Total 3.3% .4% 3.7%

5 Count 10 2 12

% of Total 1.3% .3% 1.6%

6 Count 5 0 5

% of Total .7% .0% .7%

7 Count 4 0 4

% of Total .5% .0% .5%

8 C t 2 0 2


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101-200 $ or RM Count 68 74 142

% of Total 8.9% 9.7% 18.5%

201-500 $ or RM Count 44 25 69

% of Total 5.7% 3.3% 9.0%

501-1000 $ or RM Count 6 8 14

% of Total .8% 1.0% 1.8%

more than 1000 $ or RM Count 9 5 14

% of Total 1.2% .7% 1.8%

Total Count 378 388 766

% of Total 49.3% 50.7% 100.0%


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Means: Q7 Think back to your last trip to a shopping centre of shopping mall.How much do you agree or disagree with the following statements?

Descriptive Statistics

N Min Max Mean Std. Deviation

q7_1 The shopping trip was truly a joy 767 1 5 3.39 .927

q7_2 I continued to shop, not because I had to but

because I wanted to

766 1 5 3.27 1.182

q7_3 I was disappointed because I had to go to

another centre to complete my shopping

767 1 5 2.24 1.240

q7_4 The shopping trip truly felt like an escape 767 1 5 2.83 1.182

q7_5 I accomplished just what I wanted to on the

shopping trip

767 1 5 3.71 1.072

q7_6 Compared to other things I could have done,

the time spent shopping was truly enjoyable

767 1 5 3.30 1.077

q7_7 I enjoy being immersed in exciting new

products

765 1 5 3.27 1.149

q7_8 I couldn't buy what I really needed 767 1 5 2.50 1.217

q7_9 I enjoyed talking with other salespeople and

other shoppers

767 1 5 2.51 1.140


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Q7 One-Sample Test

Test Value = 5

t df

Sig. (2-

tailed)

Mean

Difference

95% Confidence Interval

of the Difference

Lower Upper

q7_1 The shopping trip was truly a joy -48.098 766 .000 -1.610 -1.68 -1.54

q7_2 I continued to shop, not because I had to

but because I wanted to

-40.498 765 .000 -1.730 -1.81 -1.65

q7_3 I was disappointed because I had to go toanother centre to complete my shopping

-61.611 766 .000 -2.757 -2.85 -2.67

q7_4 The shopping trip truly felt like an escape -50.838 766 .000 -2.169 -2.25 -2.09

q7_5 I accomplished just what I wanted to on

the shopping trip

-33.374 766 .000 -1.292 -1.37 -1.22

q7_6 Compared to other things I could have

done, the time spent shopping was truly

enjoyable

-43.836 766 .000 -1.704 -1.78 -1.63

q7_7 I enjoy being immersed in exciting new

products

-41.542 764 .000 -1.725 -1.81 -1.64

q7_8 I couldn't buy what I really needed -57.015 766 .000 -2.505 -2.59 -2.42

q7_9 I enjoyed talking with other salespeople

and other shoppers

-60.491 766 .000 -2.490 -2.57 -2.41


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Means: Q8 Here are some questions about how you may feel about shopping in

general. How much do you agree or disagree with the followingstatements?

N Minimum Maximum Mean Std. Deviation

q8_1 I shop because buying

things makes me happy

766 1 5 3.41 1.218

q8_2 Shopping is not a

pleasant activity for me

767 1 5 2.34 1.157

q8_3 Going shopping is one

of the enjoyable activities of

life

767 1 5 3.37 1.161

q8_4 Shopping in stores is

a waste of time

767 1 5 2.19 1.062

q8_5 I hate to spend timegathering information on

products

767 1 5 2.82 1.164

q8_6 Shopping is fun 767 1 5 3.66 1.089

q8_7 I look forward to

shopping

767 1 5 3.49 1.101

q8_8 I do not like 766 1 5 3.34 1.135


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Q8 One-Sample Test

Test Value = 5

t df

Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

q8_1 I shop because buying things makes me

happy

-36.223 765 .000 -1.594 -1.68 -1.51

q8_2 Shopping is not a pleasant activity for me -63.621 766 .000 -2.657 -2.74 -2.58

q8_3 Going shopping is one of the enjoyableactivities of life

-38.870 766 .000 -1.630 -1.71 -1.55

q8_4 Shopping in stores is a waste of time -73.162 766 .000 -2.806 -2.88 -2.73

q8_5 I hate to spend time gathering information

on products

-51.883 766 .000 -2.180 -2.26 -2.10

q8_6 Shopping is fun -34.090 766 .000 -1.340 -1.42 -1.26

q8_7 I look forward to shopping -37.929 766 .000 -1.507 -1.59 -1.43

q8_8 I do not like complicated things -40.564 765 .000 -1.663 -1.74 -1.58

q8_9 Shopping is boring -69.442 766 .000 -2.837 -2.92 -2.76

q8_10 I enjoy shopping just for the fun of it -46.706 766 .000 -1.807 -1.88 -1.73

q8_11 I would find it convenient to shop from

home

-52.328 766 .000 -2.312 -2.40 -2.22

q8_12 I get a real "high" from shopping -51.360 766 .000 -2.141 -2.22 -2.06


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Means: Q9 These questions describe some statements about retail salespeoplesbehaviour.


N Min Max Mean Std. Deviation

q9_1 Salespersons try to help me achieve my goals 767 1 6 3.02 1.223

q9_2 Salespersons try to sell customers all they can convince them to

buy

766 1 6 3.56 1.290

q9_3 Salespersons try to achieve their goals by satisfying customers 766 1 6 3.48 1.246

q9_4 Salespersons try to sell as much as they can rather than satisfy a

customer

767 1 6 3.84 1.280

q9_5 Salespersons keep alert for weaknesses in a customer's

personality...

767 1 6 3.35 1.297

q9_6 If a salesperson is not sure a product or gift is right for a

customer they will still apply pressure...

767 1 6 3.37 1.270

q9_7 A good salesperson has to have the customer's best interests in

mind

766 1 6 3.73 1.459

q9_8 Salespersons decide what products to offer on the basis of what

they can convince the customer to buy...

767 1 6 3.49 1.178

q9_9 Salespersons try to get me to discuss my needs with them 767 1 6 3.22 1.246

q9_10 Salespersons spend more time trying to persuade a customer... 767 1 6 3.62 1.246

q9_11 Salespersons offer the products of theirs that is best suited to

the customer's problem

767 1 6 3.29 1.131


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Q9 One-Sample Test

Test Value = 5

t df

Sig. (2-

tailed)

Mean

Difference

95% Confidence

Interval of the

Difference

Lower Upper

q9_1 Salespersons try to help me achieve my

goals

-44.713 766 .000 -1.975 -2.06 -1.89

q9_2 Salespersons try to sell customers all theycan convince them to buy

-30.951 765 .000 -1.443 -1.53 -1.35

q9_3 Salespersons try to achieve their goals by

satisfying customers

-33.819 765 .000 -1.522 -1.61 -1.43

q9_4 Salespersons try to sell as much as they

can rather than satisfy a customer

-25.082 766 .000 -1.159 -1.25 -1.07

q9_5 Salespersons keep alert for weaknesses in

a customer's personality...

-35.184 766 .000 -1.648 -1.74 -1.56

q9_6 If a salesperson is not sure a product or gift

is right for a customer they will still apply

pressure...

-35.516 766 .000 -1.628 -1.72 -1.54

q9_7 A good salesperson has to have the

customer's best interests in mind

-24.170 765 .000 -1.274 -1.38 -1.17


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q9_19 Salespersons try to bring a customer with

a problem together with a product tha helps

them...

-37.840 764 .000 -1.549 -1.63 -1.47

q9_20 Salespersons try to influence a customer

with information rather than pressure

-38.014 766 .000 -1.568 -1.65 -1.49

q9_21 Salespersons paint too rosy a picture of

their products...

-22.693 765 .000 -1.039 -1.13 -.95

q9_22 Salespersons are willing to disagree with

a customer

-48.119 766 .000 -2.012 -2.09 -1.93

q9_23 Salespersons try to give customers an

accurate expectation of what the product will do

-40.917 766 .000 -1.626 -1.70 -1.55

q9_24 Salespersons try to figure out what the

customer's needs are

-38.261 765 .000 -1.687 -1.77 -1.60


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Frequencies: Q10 Here are some questions about your shopping behaviour


N Min Max Mean

Std.

Deviation

q10_1 Even though certain food products are available...I always

tend to buy the same

767 1 9 5.71 2.041

q10_2 When I eat out, I like to try the most unusual items... 767 1 9 4.64 2.159

q10_3 I like to shop around and look at displays 767 1 9 5.90 2.098

q10_4 I like to browse through store catalogs even when I don't

plan to buy anything

766 1 9 5.82 2.201

q10_5 When I see a new or different brand on the shelf, I pick it

up just to see what it is like

766 1 9 6.09 1.998

q10_6 I often read the information on the packages of products

just out of curiosity

766 1 9 5.58 2.069

q10_7 I am the kind of person who would try any new product

once

767 1 9 5.41 2.053

q10_8 A new store or restaurant is not something I would be

eager to find out about

767 1 9 4.40 1.969

q10_9 When I go to a restaurant, I feel safer to order dishes I am

familiar with

767 1 9 6.03 1.968


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q10_22 I never buy something I don't know about at the risk of

making a mistake

767 1 9 5.22 1.942

q10_23 I would get tired of flying the same airline every time 767 1 9 4.05 2.153q10_24 If I buy appliances, I will buy only well established brands 767 1 9 6.29 1.913

q10_25 Investigating new brands of grocery and other similar

products is generally a waste of time

767 1 9 4.23 1.863

q10_26 I rarely read advertisements that just seem to contain a

lot of information

767 1 9 5.01 2.091

q10_27 A lot of times I feel the urge to buy something really

different from the brands I usually buy

767 1 9 4.95 1.819

q10_28 I enjoy taking chances in buying unfamiliar brands just to

get some variety in my purchases

767 1 9 4.80 1.866

q10_29 If I did a lot of flying. I would probably like to try all the

different airlines...

767 1 9 4.96 2.289

q10_30 I enjoy exploring several different alternatives or brands

while shopping

767 1 9 5.56 1.861

Valid N (listwise) 760


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Q10 One-Sample Test

Test Value = 5

t df

Sig. (2-

tailed)

Mean

Difference


of the Difference

Lower Upper

q10_1 Even though certain food products are

available...I always tend to buy the same

9.640 766 .000 .711 .57 .86

q10_2 When I eat out, I like to try the most

unusual items...

-4.634 766 .000 -.361 -.51 -.21

q10_3 I like to shop around and look at displays 11.839 766 .000 .897 .75 1.05

q10_4 I like to browse through store catalogs

even when I don't plan to buy anything

10.258 765 .000 .816 .66 .97

q10_5 When I see a new or different brand on

the shelf, I pick it up just to see what it is like

15.103 765 .000 1.090 .95 1.23

q10_6 I often read the information on the

packages of products just out of curiosity

7.754 765 .000 .580 .43 .73

q10_7 I am the kind of person who would try

any new product once

5.506 766 .000 .408 .26 .55

q10_8 A new store or restaurant is not

something I would be eager to find out about

-8.398 766 .000 -.597 -.74 -.46

q10_9 When I go to a restaurant, I feel safer to 14.496 766 .000 1.030 .89 1.17


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q10_19 I would rather wait for others to try a

new store or restaurant than try it myself

-1.988 766 .047 -.149 -.30 .00

q10_20 I get bored with buying the samebrands even if they are good

-10.648 766 .000 -.739 -.88 -.60

q10_21 When I see a new brand somewhat

different from the usual, I investigate it

10.078 765 .000 .644 .52 .77

q10_22 I never buy something I don't know

about at the risk of making a mistake

3.105 766 .002 .218 .08 .36

q10_23 I would get tired of flying the same

airline every time

-12.245 766 .000 -.952 -1.10 -.80

q10_24 If I buy appliances, I will buy only well

established brands

18.648 766 .000 1.288 1.15 1.42

q10_25 Investigating new brands of grocery

and other similar products is generally a waste

of time

-11.457 766 .000 -.771 -.90 -.64

q10_26 I rarely read advertisements that justseem to contain a lot of information

.173 766 .863 .013 -.14 .16

q10_27 A lot of times I feel the urge to buy

something really different from the brands I

usually buy

-.774 766 .439 -.051 -.18 .08

q10_28 I enjoy taking chances in buying

unfamiliar brands just to get some variety in my

-2.960 766 .003 -.199 -.33 -.07


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Means: Q11 How would you say you feel about shopping in generalDescriptive Statistics

N Minimum Maximum Mean Std. Deviation

q11. How I feel about

shopping overall

767 1 10 7.07 2.093

Valid N (listwise) 767

Report

q11. How I feel about shopping overall

q21. Gender Mean N Std. Deviation

dimension1

Male 6.25 380 2.060

Female 7.89 387 1.786

Total 7.07 767 2.093

Report


q20. Age group Mean N Std. Deviation


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`

Report


q17. Annual income Mean N Std. Deviation

d

i

m

e

n

s

i

o

n

1

25,000 or below 7.18 365 2.156

25,000 - 50,000 7.09 245 1.965

50,000 - 75,000 7.04 91 2.022

75,000 - 100,000 6.58 26 2.248

100,000 - 150,000 6.28 18 1.934

150,000 or above 6.38 13 2.501

Total 7.08 758 2.087

Report


COUNTRY Mean N Std. Deviation

di

me

nsi

Malaysia 7.36 379 1.860

Australia 6.79 388 2.265

Total 7.07 767 2.093


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Chi-Square Tests

Frequencies

q1. How often do you go to a shopping centre

Observed N Expected N Residual

At least once a year 12 127.8 -115.8

At least once every six months 33 127.8 -94.8

At least once a month 140 127.8 12.2

At least once a fortnight 119 127.8 -8.8

At least once a week 285 127.8 157.2

More than once a week 178 127.8 50.2

Total 767

q2. Last time visited a shopping centre

Observed N Expected N Residual

0 1 109.4 -108.4

Within the last 12 months 9 109.4 -100.4

Within the last 6 months 13 109.4 -96.4

Within the last month 51 109.4 -58.4

Within the last fortnight 88 109.4 -21.4

Within the last 7 days 382 109.4 272.6


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Test Statistics

q1. How often do

you go to a

shopping centre

q2. Last time

visited a shopping

centre q18. Marital status

q19. Parent or

guardian q21. Gender

Chi-square 389.999a

1114.715b

736.140c

427.133d

.064e

df 5 6 3 1 1

Asymp. Sig. .000 .000 .000 .000 .800

a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 127.8.b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 109.4.

c. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 191.8.

d. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 383.0.

e. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 383.5.

International Marketing Research Assignment


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International Marketing Research gData

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Page | 25

T-Test Paired Samples: Country & Q11

Paired Samples Test

Paired Differences

t df Sig. (2-tailed)Mean Std. Deviation Std. Error Mean

95% Confidence Interval of the Difference

Lower Upper

Pair 1 COUNTRY - q11. How I feel

about shopping overall

-5.56845 2.21676 .08004 -5.72558 -5.41132 -69.568 766 .000

T-Test Paired Samples Gender and Q11

Paired Samples Test

Paired Differences

t df Sig. (2-tailed)Mean Std. Deviation Std. Error Mean

95% Confidence Interval of the

Difference

Lower Upper

Pair 1 q21. Gender - q11. How I feel


-5.570 1.952 .070 -5.708 -5.431 -79.032 766 .000

Paired Samples Correlations

N Correlation Sig.

Pair 1 COUNTRY & q11. How I feel


767 -.136 .000

Paired Samples Correlations

N Correlation Sig.

Pair 1 q21. Gender & q11. How I feel


767 .392 .000

International Marketing Research Assignment


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International Marketing ResearchData

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Page | 26

Q 7: Means (by Gender) Report

q21. Gender

q7_1

The

shoppi

ng trip

was

truly a

joy

q7_2 Icontinue

d to

shop,

not

because

I had to

but

because

I wanted

to

q7_3 I

was

disappointed

because

I had to

go to

another

centre to

complet

e my

shoppin

g

q7_4

The

shoppi

ng trip

truly

felt like

an

escap

e

q7_5 I

accom

plishe

d just

what I

wante

d to on

the

shoppi

ng trip

q7_6Compared

to other

things I

could

have

done, the

time spent

shopping

was truly

enjoyable

q7_7 I

enjoy

being

immer

sed in

excitin

g new

produc

ts

q7_8 I

couldn'

t buy

what I

really

neede

d

q7_9 I

enjoyed

talking

with

other

salespe

ople and

other

shopper

s

q7_10

I

enjoye

d the

shoppi

ng trip

for its

own

sake

q7_11 I

had a

goodtime

because

I was

able to

act on

the

"spur of

the

moment

"

q7_12While

shoppi

ng I

found

just

the

item(s)

I was

lookin

g for

q7_13

I liked

finding

what I

want

in the

least

amoun

t of

time

q7_14

During

the

trip, I

felt the

"excite

ment

of the

hunt"

q7_15

While

shoppi

ng I

was

able to

forget

my

proble

ms

q7_16

While

shoppi

ng I

felt a

sense

of

advent

ure

q7_17

I

enjoye

d

seeing

mall

exhibit

s while

shoppi

ng

q7_18

The

shoppi

ng trip

was

not a

very

nice

time

out

q7_19

I likedhaving

salesp

eople

bring

merch

andise

out for

me to

choos

e from

Male Mean 3.18 3.05 2.33 2.70 3.76 3.02 3.10 2.52 2.55 2.77 2.90 3.47 3.80 2.68 2.86 2.64 3.03 2.62 2.86

N 380 380 380 380 380 380 378 380 380 380 379 379 380 380 380 379 380 379 380

Std.

Dev

.937 1.204 1.239 1.155 1.114 1.082 1.161 1.234 1.142 1.090 1.075 1.101 1.141 1.078 1.169 1.066 1.173 1.043 1.237

Female Mean 3.59 3.49 2.16 2.96 3.66 3.57 3.44 2.47 2.47 3.24 3.17 3.43 3.66 3.04 3.33 3.01 3.15 2.20 2.86

N 387 386 387 387 387 387 387 387 387 387 387 387 387 386 386 387 387 387 387

Std.

Dev

.872 1.119 1.236 1.195 1.029 1.001 1.112 1.201 1.139 1.061 1.069 1.150 1.134 1.124 1.181 1.145 1.132 1.057 1.219

Total Mean 3.39 3.27 2.24 2.83 3.71 3.30 3.27 2.50 2.51 3.01 3.04 3.45 3.73 2.86 3.09 2.83 3.09 2.41 2.86

N 767 766 767 767 767 767 765 767 767 767 766 766 767 766 766 766 767 766 767

Std.

Dev

.927 1.182 1.240 1.182 1.072 1.077 1.149 1.217 1.140 1.099 1.080 1.126 1.139 1.116 1.198 1.121 1.153 1.070 1.227

International Marketing Research AssignmentD


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Q8: Means by GenderReport

q21. Gender q8_1 I

shop

because

buying

things

makes

me

happy

q8_2

Shopping

is not a

pleasant

activity for

me

q8_3

Going

shopping

is one of

the

enjoyable

activities

of life

q8_4

Shoppin

g in

stores is

a waste

of time

q8_5 I hate to

spend time

gathering

information

on products

q8_6

Shoppin

g is fun

q8_7 I

look

forward

to

shoppin

g

q8_8 I do

not like

complicat

ed things

q8_9

Shoppin

g is

boring

q8_10 I

enjoy

shopping

just for the

fun of it

q8_11 I

would find

it

convenien

t to shop

from

home

q8_12 I

get a real

"high"

from

shopping

q8_13 I

would

prefer to

shop online

using the

internet

Male Mean 3.03 2.72 2.98 2.48 2.89 3.27 3.07 3.24 2.55 2.93 2.86 2.51 2.32

N 380 380 380 380 380 380 380 380 380 380 380 380 380

Std.Deviation

1.181 1.141 1.146 1.056 1.223 1.108 1.060 1.168 1.160 1.071 1.225 1.100 1.183

Female Mean 3.77 1.98 3.75 1.92 2.75 4.04 3.90 3.43 1.78 3.45 2.52 3.20 1.92

N 386 387 387 387 387 387 387 386 387 387 387 387 387

Std.

Deviation

1.142 1.052 1.043 .994 1.100 .924 .978 1.094 .963 1.008 1.201 1.102 1.000

Total Mean 3.41 2.34 3.37 2.19 2.82 3.66 3.49 3.34 2.16 3.19 2.69 2.86 2.12

N 766 767 767 767 767 767 767 766 767 767 767 767 767

Std.

Deviation

1.218 1.157 1.161 1.062 1.164 1.089 1.101 1.135 1.131 1.071 1.223 1.154 1.111



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Q9 Means by Gender Report Q9-1 to Q9-12

q21. Gender

q9_1

Salespers

ons try to

help me

achieve

my goals

q9_2

Salespersons

try to sell

customers all

they can

convince them

to buy

q9_3

Salesperso

ns try to

achieve

their goals

by satisfying

customers

q9_4

Salespersons

try to sell as

much as they

can rather than

satisfy a

customer

q9_5

Salespersons

keep alert for

weaknesses

in a

customer's

personality...

q9_6 If a

salesperson

is not sure a

product or gift

is right for a

customer they

will still apply

pressure...

q9_7 A

good

salesperson

has to have

the

customer's

best

interests in

mind

q9_8

Salespersons

decide what

products to

offer on the

basis of what

they can

convince the

customer to

buy...

q9_9

Salesperso

ns try to get

me to

discuss my

needs with

them

q9_10

Salespers

ons spend

more time

trying to

persuade

a

customer..

.

q9_11

Salespers

ons offer

the

products

of theirs

that is

best

suited to

the

customer'

s problem

q9_12

Salespers

ons

stretch the

truth in

describing

a product

to a

customer

Male Mean 3.02 3.54 3.52 3.89 3.36 3.37 3.67 3.49 3.22 3.60 3.32 3.48

N 380 380 380 380 380 380 379 380 380 380 380 380

Std.

Deviati

on

1.214 1.294 1.259 1.245 1.284 1.257 1.416 1.140 1.193 1.232 1.080 1.206

Female Mean 3.03 3.57 3.44 3.79 3.35 3.37 3.78 3.50 3.21 3.65 3.26 3.44

N 387 386 386 387 387 387 387 387 387 387 387 387

Std.

Deviati

on

1.234 1.288 1.233 1.313 1.311 1.284 1.499 1.216 1.298 1.261 1.179 1.299

Total Mean 3.02 3.56 3.48 3.84 3.35 3.37 3.73 3.49 3.22 3.62 3.29 3.46

N 767 766 766 767 767 767 766 767 767 767 767 767



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q21. Gender

q9_1

Salespers

ons try to

help me

achieve

my goals

q9_2

Salespersons

try to sell

customers all

they can

convince them

to buy

q9_3

Salesperso

ns try to

achieve

their goals

by satisfying

customers

q9_4

Salespersons

try to sell as

much as they

can rather than

satisfy a

customer

q9_5

Salespersons

keep alert for

weaknesses

in a

customer's

personality...

q9_6 If a

salesperson

is not sure a

product or gift

is right for a

customer they

will still apply

pressure...

q9_7 A

good

salesperson

has to have

the

customer's

best

interests in

mind

q9_8

Salespersons

decide what

products to

offer on the

basis of what

they can

convince the

customer to

buy...

q9_9

Salesperso

ns try to get

me to

discuss my

needs with

them

q9_10

Salespers

ons spend

more time

trying to

persuade

a

customer..

.

q9_11

Salespers

ons offer

the

products

of theirs

that is

best

suited to

the

customer'

s problem

q9_12

Salespers

ons

stretch the

truth in

describing

a product

to a

customer

Male Mean 3.02 3.54 3.52 3.89 3.36 3.37 3.67 3.49 3.22 3.60 3.32 3.48

N 380 380 380 380 380 380 379 380 380 380 380 380

Std.

Deviati

on

1.214 1.294 1.259 1.245 1.284 1.257 1.416 1.140 1.193 1.232 1.080 1.206

Female Mean 3.03 3.57 3.44 3.79 3.35 3.37 3.78 3.50 3.21 3.65 3.26 3.44

N 387 386 386 387 387 387 387 387 387 387 387 387

Std.

Deviati

on

1.234 1.288 1.233 1.313 1.311 1.284 1.499 1.216 1.298 1.261 1.179 1.299

Total Mean 3.02 3.56 3.48 3.84 3.35 3.37 3.73 3.49 3.22 3.62 3.29 3.46

N 767 766 766 767 767 767 766 767 767 767 767 767

Std.

Deviati

on

1.223 1.290 1.246 1.280 1.297 1.270 1.459 1.178 1.246 1.246 1.131 1.253



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Q 9 Means by Gender Report: Q9-13 to Q9-24

q21. Gender

q9_13

Salesperso

ns pretend

to agree

with

cusomers to

please them

q9_14

Salesperso

ns imply to

a customer

that

something

is beyond

their control

when it is

not

q9_15

Salesperso

ns try to find

out what

kind of

product

would be

most helpful

to a

customer

q9_16

Salesperso

ns begin the

sales talk

for a

product

before

exploring a

customer's

needs

q9_17

Salespeop

le treat

customers

as rivals

q9_18

Salesperso

ns answer a

customer's

questions

about the

product as

correctly as

they can

q9_19

Salespersons

try to bring a

customer with

a problem

together with

a product tha

helps them...

q9_20

Salesperso

ns try to

influence a

customer

with

information

rather than

pressure

q9_21

Salesperso

ns paint too

rosy a

picture of

their

products...

q9_22

Salespers

ons are

willing to

disagree

with a

customer

q9_23

Salesperso

ns try to

give

customers

an accurate

expectation

of what the

product will

do

q9_24

Salespersons

try to figure out

what the

customer's

needs are

Male Mean 3.92 3.56 3.35 3.54 2.52 3.68 3.46 3.49 3.93 3.01 3.32 3.22

N 380 380 380 380 380 380 378 380 379 380 380 379

Std.

Deviation

1.299 1.171 1.152 1.248 1.186 1.221 1.142 1.115 1.256 1.136 1.102 1.198

Female Mean 3.93 3.53 3.36 3.49 2.34 3.69 3.45 3.38 3.99 2.96 3.43 3.41

N 387 387 387 387 387 386 387 387 387 387 387 387

Std.

Deviation

1.363 1.256 1.191 1.248 1.148 1.286 1.124 1.168 1.280 1.180 1.097 1.236

Total Mean 3.92 3.54 3.36 3.52 2.43 3.68 3.45 3.43 3.96 2.99 3.37 3.31

N 767 767 767 767 767 766 765 767 766 767 767 766Std.

Deviation

1.331 1.214 1.171 1.247 1.169 1.253 1.132 1.143 1.267 1.158 1.100 1.220



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q21. Gender

q10_1

Even

though

certain

food

products

are

available..

.I always

tend to

buy the

same

q10_2

When I

eat out, I

like to

try the

most

unusual

items...

q10_3 I

like to

shop

around

and look

at

displays

q10_4 I

like to

browse

through

store

catalogs

even

when I

don't plan

to buy

anything

q10_5

When I

see a

new or

different

brand

on the

shelf, I

pick it

up just

to see

what it is

like

q10_6 I

often

read the

informati

on on

the

package

s of

products

just out

of

curiosity

q10_7 I

am the

kind of

person

who would

try any

new

product

once

q10_8 A

new

store or

restaura

nt is not

somethi

ng I

would

be

eager to

find out

about

q10_9

When I

go to a

restaura

nt, I feel

safer to

order

dishes I

am

familiar

with

q10_10 I

am very

cautious

in trying

new or

different

products

q10_11

Even for

an

important

date or

dinner, I

wouldn't

be wary of

trying a

new or

unfamiliar

restaurant

q10_12 I

generall

y read

even my

junk mail

just to

know

what it is

about

q10_13 I

enjoy

sampling

different

brands of

commonpl

ace

products

for the

sake of

compariso

n

q10_14 I

would rather

stick with a

brand I

usually buy

than try

something I

am not sure

of

q10_15 I

usually

throw

away

mail

advertis

ements

without

reading

them

Male Mean 5.69 4.73 5.49 5.35 5.73 5.25 5.32 4.54 6.03 5.35 5.10 4.00 5.07 5.80 5.29

N 380 380 380 379 379 379 380 380 380 380 380 380 380 380 380

Std.

Deviation

2.027 2.076 2.153 2.286 2.087 2.112 2.067 1.911 1.920 1.883 2.080 2.280 1.883 1.930 2.260

Female Mean 5.73 4.55 6.30 6.28 6.44 5.91 5.49 4.27 6.03 5.46 4.80 4.43 5.26 5.76 4.69

N 387 387 387 387 387 387 387 387 387 387 387 386 387 387 385

Std.

Deviation

2.057 2.236 1.965 2.014 1.843 1.974 2.038 2.018 2.017 1.979 2.115 2.514 1.920 1.878 2.413

Total Mean 5.71 4.64 5.90 5.82 6.09 5.58 5.41 4.40 6.03 5.41 4.95 4.22 5.17 5.78 4.99

N 767 767 767 766 766 766 767 767 767 767 767 766 767 767 765

Std.

Deviation

2.041 2.159 2.098 2.201 1.998 2.069 2.053 1.969 1.968 1.932 2.102 2.409 1.903 1.903 2.356



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Q10 Gender by Means Report: Q10-16-Q10-30

q21. Gender

q10_16

If I like a

brand, I

rarely

switch

from it

just to

try

somethi

ng

different

q10_17 I

often

read

advertis

ements

just out

of

curiosity

q10_18 I

would prefer

using old

appliances

and gadgets

even if it

means

having to

get them

fixed

q10_19 I

would

rather wait

for others

to try a

new store

or

restaurant

than try it

myself

q10_20 I

get

bored

with

buying

the

same

brands

even if

they are

good

q10_21

When I

see a new

brand

somewhat

different

from the

usual, I

investigat

e it

q10_22 I

never buy

something

I don't

know

about at

the risk of

making a

mistake

q10_2

3 I

would

get

tired of

flying

the

same

airline

every

time

q10_24

If I buy

applianc

es, I will

buy only

well

establis

hed

brands

q10_25

Investigati

ng new

brands of

grocery

and other

similar

products

is

generally

a waste of

time

q10_26 I

rarely

read

advertis

ements

that just

seem to

contain

a lot of

informati

on

q10_27 A

lot of times I

feel the

urge to buy

something

really

different

from the

brands I

usually buy

q10_28 I

enjoy

taking

chances

in buying

unfamiliar

brands

just to get

some

variety in

my

purchases

q10_29 If I

did a lot of

flying. I

would

probably

like to try

all the

different

airlines...

q10_30 I

enjoy

exploring

several

different

alternatives

or brands

while

shopping

Male Mean 5.89 5.19 4.49 4.93 4.22 5.62 5.27 3.99 6.21 4.47 5.07 4.74 4.67 4.79 5.26

N 380 380 380 380 380 380 380 380 380 380 380 380 380 380 380

Std.

Devia

tion

1.914 1.959 2.102 1.943 1.849 1.773 1.955 2.081 1.903 1.824 2.038 1.834 1.844 2.228 1.883

Female Mean 5.97 5.76 4.07 4.77 4.30 5.67 5.17 4.11 6.36 3.99 4.95 5.15 4.93 5.13 5.85

N 387 387 386 387 387 386 387 387 387 387 387 387 387 387 387

Std.

Devia

tion

1.812 1.948 2.087 2.188 1.994 1.763 1.930 2.222 1.922 1.872 2.143 1.784 1.881 2.338 1.794

Total Mean 5.93 5.48 4.28 4.85 4.26 5.64 5.22 4.05 6.29 4.23 5.01 4.95 4.80 4.96 5.56

N 767 767 766 767 767 766 767 767 767 767 767 767 767 767 767



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Q10 Gender by Means Report: Q10-16-Q10-30

q21. Gender

q10_16

If I like a

brand, I

rarely

switch

from it

just to

try

somethi

ng

different

q10_17 I

often

read

advertis

ements

just out

of

curiosity

q10_18 I

would prefer

using old

appliances

and gadgets

even if it

means

having to

get them

fixed

q10_19 I

would

rather wait

for others

to try a

new store

or

restaurant

than try it

myself

q10_20 I

get

bored

with

buying

the

same

brands

even if

they are

good

q10_21

When I

see a new

brand

somewhat

different

from the

usual, I

investigat

e it

q10_22 I

never buy

something

I don't

know

about at

the risk of

making a

mistake

q10_2

3 I

would

get

tired of

flying

the

same

airline

every

time

q10_24

If I buy

applianc

es, I will

buy only

well

establis

hed

brands

q10_25

Investigati

ng new

brands of

grocery

and other

similar

products

is

generally

a waste of

time

q10_26 I

rarely

read

advertis

ements

that just

seem to

contain

a lot of

informati

on

q10_27 A

lot of times I

feel the

urge to buy

something

really

different

from the

brands I

usually buy

q10_28 I

enjoy

taking

chances

in buying

unfamiliar

brands

just to get

some

variety in

my

purchases

q10_29 If I

did a lot of

flying. I

would

probably

like to try

all the

different

airlines...

q10_30 I

enjoy

exploring

several

different

alternatives

or brands

while

shopping

Male Mean 5.89 5.19 4.49 4.93 4.22 5.62 5.27 3.99 6.21 4.47 5.07 4.74 4.67 4.79 5.26

N 380 380 380 380 380 380 380 380 380 380 380 380 380 380 380

Std.

Devia

tion

1.914 1.959 2.102 1.943 1.849 1.773 1.955 2.081 1.903 1.824 2.038 1.834 1.844 2.228 1.883

Female Mean 5.97 5.76 4.07 4.77 4.30 5.67 5.17 4.11 6.36 3.99 4.95 5.15 4.93 5.13 5.85

N 387 387 386 387 387 386 387 387 387 387 387 387 387 387 387

Std.

Devia

tion

1.812 1.948 2.087 2.188 1.994 1.763 1.930 2.222 1.922 1.872 2.143 1.784 1.881 2.338 1.794

Total Mean 5.93 5.48 4.28 4.85 4.26 5.64 5.22 4.05 6.29 4.23 5.01 4.95 4.80 4.96 5.56

N 767 767 766 767 767 766 767 767 767 767 767 767 767 767 767

Std.

Devia

tion

1.862 1.973 2.103 2.071 1.923 1.767 1.942 2.153 1.913 1.863 2.091 1.819 1.866 2.289 1.861



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Q 7 Means by Country Report: Q7-1 to Q7-9

COUNTRY

q7_1 The

shopping trip

was truly a joy

q7_2 I

continued to

shop, not

because I had

to but because I

wanted to

q7_3 I was

disappointed

because I had

to go to another

centre to

complete my

shopping

q7_4 The

shopping trip

truly felt like an

escape

q7_5 I

accomplished

just what I

wanted to on

the shopping

trip

q7_6 Compared

to other things I

could have

done, the time

spent shopping

was truly

enjoyable

q7_7 I enjoy

being immersed

in exciting new

products

q7_8 I couldn't

buy what I really

needed

q7_9 I enjoyed

talking with

other

salespeople

and other

shoppers

Malaysia Mean 3.63 3.50 2.32 2.97 3.65 3.52 3.50 2.61 2.57

N 379 379 379 379 379 379 378 379 379

Std. Deviation .862 1.072 1.240 1.196 1.015 .995 1.046 1.250 1.146

Australia Mean 3.16 3.04 2.16 2.69 3.76 3.08 3.06 2.38 2.45

N 388 387 388 388 388 388 387 388 388

Std. Deviation .932 1.240 1.236 1.153 1.124 1.109 1.203 1.174 1.132

Total Mean 3.39 3.27 2.24 2.83 3.71 3.30 3.27 2.50 2.51

N 767 766 767 767 767 767 765 767 767

Std. Deviation .927 1.182 1.240 1.182 1.072 1.077 1.149 1.217 1.140



36/45

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Q7 Means by Country Report Q7-10 to Q7-19

COUNTRY

q7_10 I

enjoyed the

shopping trip

for its own sake

q7_11 I had a

good time

because I

was able to

act on the

"spur of the

moment"

q7_12 While

shopping I

found just the

item(s) I was

looking for

q7_13 I liked

finding what I

want in the

least amount

of time

q7_14 During the

trip, I felt the

"excitement of

the hunt"

q7_15 While

shopping I

was able to

forget my

problems

q7_16 While

shopping I felt

a sense of

adventure

q7_17 I

enjoyed

seeing mall

exhibits while

shopping

q7_18 The

shopping trip was

not a very nice

time out

q7_19 I liked

having

salespeople

bring

merchandise

out for me to

choose from

Malaysia Mean 3.18 3.16 3.37 3.58 3.19 3.27 3.11 3.40 2.34 2.99

N 379 379 379 379 379 379 379 379 379 379

Std.

Deviation

1.094 .980 1.108 1.132 1.066 1.223 1.063 1.060 1.040 1.252

Australia Mean 2.84 2.91 3.53 3.87 2.54 2.92 2.55 2.79 2.48 2.73

N 388 387 387 388 387 387 387 388 387 388

Std.

Deviation

1.079 1.159 1.139 1.128 1.070 1.146 1.108 1.161 1.095 1.190

Total Mean 3.01 3.04 3.45 3.73 2.86 3.09 2.83 3.09 2.41 2.86

N 767 766 766 767 766 766 766 767 766 767

Std.

Deviation

1.099 1.080 1.126 1.139 1.116 1.198 1.121 1.153 1.070 1.227



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Q8 Mean by Country Report

COUNTRY

q8_1 I

shop

because

buying

things

makes me

happy

q8_2

Shopping is

not a

pleasant

activity for

me

q8_3 Going

shopping is

one of the

enjoyable

activities of

life

q8_4

Shopping

in stores

is a waste

of time

q8_5 I

hate to

spend

time

gathering

informatio

n on

products

q8_6

Shopping is

fun

q8_7 I

look

forward to

shopping

q8_8 I do not

like

complicated

things

q8_9

Shopping

is boring

q8_10 I

enjoy

shopping

just for the

fun of it

q8_11 I

would find it

convenient

to shop

from home

q8_12 I

get a real

"high"

from

shopping

q8_13 I

would

prefer to

shop online

using the

internet

Malaysia Mean 3.49 2.28 3.63 2.15 2.80 3.82 3.64 3.46 1.98 3.35 2.68 2.99 1.96

N 378 379 379 379 379 379 379 379 379 379 379 379 379

Std.

Deviation

1.204 1.092 1.050 1.015 1.166 .964 .999 1.086 1.004 .965 1.197 1.096 1.011

Australia Mean 3.33 2.40 3.12 2.24 2.84 3.51 3.35 3.22 2.34 3.04 2.69 2.73 2.27

N 388 388 388 388 388 388 388 387 388 388 388 388 388

Std.

Deviation

1.228 1.215 1.211 1.105 1.163 1.180 1.175 1.169 1.219 1.146 1.250 1.195 1.182

Total Mean 3.41 2.34 3.37 2.19 2.82 3.66 3.49 3.34 2.16 3.19 2.69 2.86 2.12

N 766 767 767 767 767 767 767 766 767 767 767 767 767

Std.

Deviation

1.218 1.157 1.161 1.062 1.164 1.089 1.101 1.135 1.131 1.071 1.223 1.154 1.111


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Page | 38

Q 9 Means by Country Report Q 9-1 to Q9-12

COUNTRY

q9_1

Salespers

ons try to

help me

achieve

my goals

q9_2

Salespers

ons try to

sell

customers

all they

can

convince

them to

buy

q9_3

Salespers

ons try to

achieve

their goals

by

satisfying

customers

q9_4

Salesperso

ns try to sell

as much as

they can

rather than

satisfy a

customer

q9_5

Salesperso

ns keep

alert for

weaknesses

in a

customer's

personality..

.

q9_6 If a

salespers

on is not

sure a

product or

gift is right

for a

customer

they will

still apply

pressure...

q9_7 A

good

salespers

on has to

have the

customer'

s best

interests

in mind

q9_8

Salespersons

decide what

products to

offer on the

basis of what

they can

convince the

customer to

buy...

q9_9

Salesperso

ns try to get

me to

discuss my

needs with

them

q9_10

Salesperso

ns spend

more time

trying to

persuade a

customer...

q9_11

Salesperso

ns offer the

products of

theirs that is

best suited

to the

customer's

problem

q9_12

Salespersons

stretch the

truth in

describing a

product to a

customer

Malaysia Mean 2.80 3.64 3.38 4.07 3.44 3.59 3.46 3.56 3.03 3.85 3.20 3.30

N 379 379 379 379 379 379 379 379 379 379 379 379

Std.

Deviat

ion

1.160 1.275 1.261 1.269 1.286 1.299 1.416 1.208 1.244 1.244 1.128 1.261

Australia Mean 3.24 3.47 3.57 3.62 3.27 3.16 3.99 3.42 3.39 3.40 3.37 3.62

N 388 387 387 388 388 388 387 388 388 388 388 388

Std.

Deviat

ion

1.245 1.300 1.225 1.251 1.305 1.204 1.455 1.146 1.225 1.208 1.128 1.225

Total Mean 3.02 3.56 3.48 3.84 3.35 3.37 3.73 3.49 3.22 3.62 3.29 3.46

N 767 766 766 767 767 767 766 767 767 767 767 767

Std.

Deviat

ion

1.223 1.290 1.246 1.280 1.297 1.270 1.459 1.178 1.246 1.246 1.131 1.253


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COUNTRY

q9_13

Salesperso

ns pretend

to agree

with

cusomers to

please them

q9_14

Salespersons

imply to a

customer that

something is

beyond their

control when

it is not

q9_15

Salespersons

try to find out

what kind of

product would

be most

helpful to a

customer

q9_16

Salespersons

begin the

sales talk for

a product

before

exploring a

customer's

needs

q9_17

Salespe

ople

treat

custome

rs as

rivals

q9_18

Salesperso

ns answer a

customer's

questions

about the

product as

correctly as

they can

q9_19

Salespersons

try to bring a

customer with

a problem

together with

a product tha

helps them...

q9_20

Salespersons

try to

influence a

customer with

information

rather than

pressure

q9_21

Salespe

rsons

paint too

rosy a

picture

of their

products

...

q9_22

Salesperso

ns are

willing to

disagree

with a

customer

q9_23

Salespersons

try to give

customers an

accurate

expectation of

what the

product will do

q9_24

Salespers

ons try to

figure out

what the

customer'

s needs

are

Malaysia Mea

n

3.89 3.50 3.26 3.64 2.39 3.62 3.37 3.37 3.99 2.92 3.32 3.17

N 379 379 379 379 379 379 379 379 378 379 379 379

Std.

Devi

ation

1.313 1.160 1.163 1.280 1.228 1.268 1.132 1.164 1.334 1.187 1.162 1.258

Australia Mea

n

3.96 3.59 3.45 3.40 2.46 3.75 3.53 3.49 3.94 3.05 3.43 3.46

N 388 388 388 388 388 387 386 388 388 388 388 387

Std.

Devi

ation

1.349 1.264 1.173 1.204 1.110 1.238 1.128 1.119 1.200 1.126 1.036 1.165

Total Mea

n

3.92 3.54 3.36 3.52 2.43 3.68 3.45 3.43 3.96 2.99 3.37 3.31

N 767 767 767 767 767 766 765 767 766 767 767 766


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COUNTRY

q9_13

Salesperso

ns pretend

to agree

with

cusomers to

please them

q9_14

Salespersons

imply to a

customer that

something is

beyond their

control when

it is not

q9_15

Salespersons

try to find out

what kind of

product would

be most

helpful to a

customer

q9_16

Salespersons

begin the

sales talk for

a product

before

exploring a

customer's

needs

q9_17

Salespe

ople

treat

custome

rs as

rivals

q9_18

Salesperso

ns answer a

customer's

questions

about the

product as

correctly as

they can

q9_19

Salespersons

try to bring a

customer with

a problem

together with

a product tha

helps them...

q9_20

Salespersons

try to

influence a

customer with

information

rather than

pressure

q9_21

Salespe

rsons

paint too

rosy a

picture

of their

products

...

q9_22

Salesperso

ns are

willing to

disagree

with a

customer

q9_23

Salespersons

try to give

customers an

accurate

expectation of

what the

product will do

q9_24

Salespers

ons try to

figure out

what the

customer'

s needs

are

Malaysia Mea

n

3.89 3.50 3.26 3.64 2.39 3.62 3.37 3.37 3.99 2.92 3.32 3.17

N 379 379 379 379 379 379 379 379 378 379 379 379

Std.

Devi

ation

1.313 1.160 1.163 1.280 1.228 1.268 1.132 1.164 1.334 1.187 1.162 1.258

Australia Mea

n

3.96 3.59 3.45 3.40 2.46 3.75 3.53 3.49 3.94 3.05 3.43 3.46

N 388 388 388 388 388 387 386 388 388 388 388 387

Std.

Devi

ation

1.349 1.264 1.173 1.204 1.110 1.238 1.128 1.119 1.200 1.126 1.036 1.165

Total Mea

n

3.92 3.54 3.36 3.52 2.43 3.68 3.45 3.43 3.96 2.99 3.37 3.31

N 767 767 767 767 767 766 765 767 766 767 767 766

Std.

Devi

ation

1.331 1.214 1.171 1.247 1.169 1.253 1.132 1.143 1.267 1.158 1.100 1.220


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COUNTRY q10_1

Even

though

certain

food

products

are

available..

.I always

tend to

buy the

same

q10_2

When I

eat out, I

like to try

the most

unusual

items...

q10_3 I

like to

shop

around

and look

at displays

q10_4 I

like to

browse

through

store

catalogs

even

when I

don't plan

to buy

anything

q10_5

When I

see a new

or

different

brand on

the shelf, I

pick it up

just to see

what it is

like

q10_6 I

often

read the

informati

on on

the

package

s of

products

just out

of

curiosity

q10_7 I

am the

kind of

person

who

would

try any

new

product

once

q10_8 A

new store

or

restaurant

is not

something

I would be

eager to

find out

about

q10_9

When I go

to a

restaurant

, I feel

safer to

order

dishes I

am

familiar

with

q10_10 I

am very

cautious

in trying

new or

different

products

q10_11

Even for

an

important

date or

dinner, I

wouldn't

be wary of

trying a

new or

unfamiliar

restaurant

q10_12 I

generall

y read

even my

junk

mail just

to know

what it is

about

q10_13 I

enjoy

sampling

different

brands of

commonpl

ace

products

for the

sake of

compariso

n

q10_14 I

would

rather

stick with

a brand I

usually

buy than

try

something

I am not

sure of

q10_15

I usually

throw

away

mail

advertis

ements

without

reading

them

Malaysia Mean 5.73 4.91 6.44 5.89 6.31 5.94 5.35 4.41 6.22 5.72 5.06 3.75 5.28 5.92 5.25

N 379 379 379 379 379 378 379 379 379 379 379 379 379 379 379

Std.

Deviati

on

1.986 2.139 1.835 2.059 1.902 1.890 2.064 1.857 1.800 1.830 2.022 2.243 1.895 1.856 2.272

Australia Mean 5.70 4.37 5.37 5.74 5.87 5.23 5.46 4.39 5.84 5.10 4.84 4.67 5.06 5.63 4.73

N 388 388 388 387 387 388 388 388 388 388 388 387 388 388 386

Std.

Deviati

on

2.096 2.148 2.206 2.333 2.066 2.176 2.042 2.075 2.104 1.983 2.174 2.481 1.907 1.938 2.410

Total Mean 5.71 4.64 5.90 5.82 6.09 5.58 5.41 4.40 6.03 5.41 4.95 4.22 5.17 5.78 4.99

N 767 767 767 766 766 766 767 767 767 767 767 766 767 767 765


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COUNTRY

q10_16

If I like a

brand, I

rarely

switch

from it

just to

try

somethi

ng

different

q10_1

7 I

often

read

adverti

semen

ts just

out of

curiosi

ty

q10_18 I

would

prefer

using old

appliance

s and

gadgets

even if it

means

having to

get them

fixed

q10_19 I

would

rather wait

for others

to try a

new store

or

restaurant

than try it

myself

q10_20 I

get bored

with

buying the

same

brands

even if

they are

good

q10_21

When I

see a

new

brand

somewh

at

different

from the

usual, I

investiga

te it

q10_22 I

never buy

something

I don't

know

about at

the risk of

making a

mistake

q10_23 I

would

get tired

of flying

the

same

airline

every

time

q10_24

If I buy

applianc

es, I will

buy only

well

establis

hed

brands

q10_25

Investigatin

g new

brands of

grocery and

other similar

products is

generally a

waste of

time

q10_26 I

rarely

read

advertise

ments that

just seem

to contain

a lot of

informatio

n

q10_27 A

lot of times I

feel the

urge to buy

something

really

different

from the

brands I

usually buy

q10_28 I

enjoy taking

chances in

buying

unfamiliar

brands just

to get some

variety in

my

purchases

q10_29 If I

did a lot of

flying. I

would

probably

like to try

all the

different

airlines...

q10_30

I enjoy

explorin

g

several

different

alternati

ves or

brands

while

shoppin

g

Malaysia Mean 6.04 5.60 4.54 5.03 4.22 5.83 5.65 4.30 6.26 4.18 5.10 5.11 4.87 5.19 5.80

N 379 379 379 379 379 378 379 379 379 379 379 379 379 379 379

Std.

Dev

1.838 1.819 2.003 1.943 2.006 1.704 1.935 2.094 1.921 1.841 2.045 1.764 1.919 2.271 1.786

Australia Mean 5.82 5.36 4.02 4.68 4.30 5.47 4.79 3.80 6.32 4.28 4.93 4.79 4.73 4.74 5.32

N 388 388 387 388 388 388 388 388 388 388 388 388 388 388 388

Std.

Dev

1.882 2.108 2.170 2.176 1.840 1.812 1.855 2.182 1.907 1.885 2.134 1.860 1.813 2.287 1.904

Total Mean 5.93 5.48 4.28 4.85 4.26 5.64 5.22 4.05 6.29 4.23 5.01 4.95 4.80 4.96 5.56

N 767 767 766 767 767 766 767 767 767 767 767 767 767 767 767

Std.

Deviati

on

1.862 1.973 2.103 2.071 1.923 1.767 1.942 2.153 1.913 1.863 2.091 1.819 1.866 2.289 1.861


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Correlations

COUNTRY

q1. How often

do you go to

a shopping

centre

q2. Last time

visited a

shopping

centre

q3.

Hours

spent

q3.

Minutes

spent

q5.

Number of

people

with

q6.

Amount

spent

q17.

Annual

income

q18.

Marital

status

q20.

Age

group

q21.

Gender

q11. How I

feel about

shopping

overall

Spear

man's

rho

COUNTRY Correlation

Coefficient

1.000 .024 -.037 -.438** .095** -.415** -.103** .085* .085* -.005 .001 -.111**

Sig. (2-tailed) . .499 .307 .000 .008 .000 .004 .020 .019 .895 .974 .002

q1. How often do

you go to a

shopping centre

Correlation

Coefficient

.024 1.000 .582**

.033 .058 -.029 -.063 -.100**

-.075*

-.116**

.191**

.309**

Sig. (2-tailed) .499 . .000 .360 .106 .427 .084 .006 .038 .001 .000 .000

q2. Last time

visited a

shopping centre

Correlation

Coefficient

-.037 .582**

1.000 .022 .056 .031 -.078*

-.110**

-.105**

-.122**

.146**

.246**

Sig. (2-tailed) .307 .000 . .549 .121 .394 .031 .003 .004 .001 .000 .000

q3. Hours spent Correlation

Coefficient

-.438**

.033 .022 1.000 -.334**

.337**

.296**

-.100**

-.112**

-.156**

.107**

.222**

Sig. (2-tailed) .000 .360 .549 . .000 .000 .000 .006 .002 .000 .003 .000

N 768 767 766 768 768 767 766 758 767 767 767 767

q3. Minutes spent Correlation

Coefficient

.095**

.058 .056 -.334**

1.000 -.059 -.080*

-.061 -.003 -.061 -.002 -.072*

Sig. (2-tailed) .008 .106 .121 .000 . .100 .026 .096 .943 .091 .947 .046

N 768 767 766 768 768 767 766 758 767 767 767 767

q5. Number of

people with

Correlation

Coefficient

-.415** -.029 .031 .337** -.059 1.000 .062 -.158** -.144** -.147** -.054 .019

Sig. (2-tailed) .000 .427 .394 .000 .100 . .085 .000 .000 .000 .138 .603


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q6. Amount spent Correlation

Coefficient

-.103**

-.063 -.078*

.296**

-.080*

.062 1.000 .182**

.163**

.123**

.035 .078*

Sig. (2-tailed) .004 .084 .031 .000 .026 .085 . .000 .000 .001 .334 .032

N 766 766 765 766 766 766 766 757 766 766 766 766

q17. Annual

income

Correlation

Coefficient

.085*

-.100**

-.110**

-.100**

-.061 -.158**

.182**

1.000 .468**

.553**

-.109**

-.078*

Sig. (2-tailed) .020 .006 .003 .006 .096 .000 .000 . .000 .000 .003 .032

N 758 758 757 758 758 758 757 758 758 758 758 758

q18. Marital

status

Correlation

Coefficient

.085*

-.075*

-.105**

-.112**

-.003 -.144**

.163**

.468**

1.000 .698**

.024 -.110**

Sig. (2-tailed) .019 .038 .004 .002 .943 .000 .000 .000 . .000 .502 .002

N 767 767 766 767 767 767 766 758 767 767 767 767

q20. Age group Correlation

Coefficient

-.005 -.116**

-.122**

-.156**

-.061 -.147**

.123**

.553**

.698**

1.000 -.037 -.195**

Sig. (2-tailed) .895 .001 .001 .000 .091 .000 .001 .000 .000 . .312 .000

N 767 767 766 767 767 767 766 758 767 767 767 767

q21. Gender Correlation

Coefficient

.001 .191**

.146**

.107**

-.002 -.054 .035 -.109**

.024 -.037 1.000 .409**

Sig. (2-tailed) .974 .000 .000 .003 .947 .138 .334 .003 .502 .312 . .000

N 767 767 766 767 767 767 766 758 767 767 767 767

q11. How I feel

about shopping

overall

Correlation

Coefficient

-.111**

.309**

.246**

.222**

-.072*

.019 .078*

-.078*

-.110**

-.195**

.409**

1.000

Sig. (2-tailed) .002 .000 .000 .000 .046 .603 .032 .032 .002 .000 .000 .

N 767 767 766 767 767 767 766 758 767 767 767 767

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).


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Documents

IMR Case Study Data