Upload
ed-hogendoorn
View
215
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Imps&Elfs lookbook SS11 (1)
Citation preview
TO SPORT OR NOT TO SPORT.For Summer 2011 Imps&Elfs pays an idiosyncratic ode to sporting. Passive or active, individual or as a team, sports lifestyle or life sportstyle, we don’t stick to its definition too literally. Whether you want to take it slow and easy at home, or you want to get busy outside, Imps&Elfs has the ideal outfit for you. Loose fitting jogging pants, a sharp denim suit, a matching organic cotton t-shirt in bright colours. Also the prints feature the typical Imps&Elfs twist: a red card, a mini soccer ball, a maxi golfball.
The perfect fit was never this easy.READY, STEADY, GO!
SPRING/SUMMER 2011 TOURNAMENTINTRO
TALK
01
02 03
04
05 07
06 08
09
10
11
12
13
14 16
15 17
18
19
20 22
21 23
24
25 26
27 29
28 30
31
32 34
33 35
36
WALK
37
38 40
39 41
42 43
44
45 46
48 51
50 53
47 49 52
58
59
56
57
54
55
SLEEP
60
61 62 63
64 65
Essentialy Imps&Elfs
Imps&elfs wants a child to be a child. Children’s characteristics, like their build, their personality, their imagination, get all the space they need. First you see the child, then what he is wearing. The true quality of the clothes is in the cut. On a hanger, the garment appears straightforward. But on the body, it shows its finesse. A shifted shoulder seam, a sleeve just a bit tighter than usual. This combination results in a sharp and fashionable silhouette without being too obvious. Imps&Elfs is a ‘wordy’ brand. The sober, subtle clothes form the perfect backdrop for graphic, editorial prints; the content matters.
Definitely MADE-BY
Working for children means working responsibly. That is why we work with MADE-BY, an independent organisation that continuously improves the social, economic and ecological conditions throughout the whole supply chain of their member’s collections. For imps&elfs this means paying fair wages, not making use of child labour, and working climate-neutral when we can. We are proud that our collections are made almost entirely from certified organic cotton. We believe in a ‘transparent’ business model, which means that the production process of each garment can be traced via our website and that of MADE-BY.
Imps&Elfsspring/summer 2011
Head Office & StoreSloterkade 41-441058 HE Amsterdam
T +31 20 346 0180F +31 20 346 0181E [email protected]
www.imps-elfs.nl
Concept and design by ...,staatPhotography by Viviane Sassen
COLOFON